• 한국콘텐츠학회논문지
• /
• 제10권3호
• /
• pp.301-314
• /
• 2010

디지털콘텐츠산업의 성장과 콘텐츠의 첨단화, 장르 기술간 융합화에 따라 디지털콘텐츠기술의 중요성이 증대되고 있다. 디지털콘텐츠산업의 발전과 경쟁력을 위해서는 우수한 디지털콘텐츠기술 확보가 필수적이며, 국가 적으로 이를 육성할 정책도구가 필요하고, 첨단 콘텐츠 기술개발, 기술이전 및 거래, 해외수출 등 디지털콘텐츠기술의 산업적 활용 및 가치창출 효과를 극대화하기 위한 사업화가 필요한 시점이다. 이를 위하여 막대한 공공 및 기업자금이 성과 높은 콘텐츠 기술경쟁력 강화를 위한 연구개발에 투입되고 있는 바, 연구개발 수행과 효과적인 의사결정을 위해 성과물에 대한 투자효율성을 점검할 객관적이고 합리적인 기술가치 평가체계가 필요하다. 이에 본 연구는 디지털콘텐츠기술의 기술개발 성과 이전 기술 확산 및 사업화 촉진을 위하여 디지털콘텐츠 기술의 가치를 평가하고, 이를 통한 효과적인 의사결정 지원과 정책수립을 위한 디지털콘텐츠기술가치 평가 프레임워크를 개발하고 이를 사례에 적용하여 그 유용성을 검증하고자 한다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제9권1호
• /
• pp.391-406
• /
• 2015

Social media have emerged as new communication channels between consumers and companies that generate a large volume of unstructured text data. This social media content, which contains consumers' opinions and interests, is recognized as valuable material from which businesses can mine useful information; consequently, many researchers have reported on opinion-mining frameworks, methods, techniques, and tools for business intelligence over various industries. These studies sometimes focused on how to use opinion mining in business fields or emphasized methods of analyzing content to achieve results that are more accurate. They also considered how to visualize the results to ensure easier understanding. However, we found that such approaches are often technically complex and insufficiently user-friendly to help with business decisions and planning. Therefore, in this study we attempt to formulate a more comprehensive and practical methodology to conduct social media opinion mining and apply our methodology to a case study of the oldest instant noodle product in Korea. We also present graphical tools and visualized outputs that include volume and sentiment graphs, time-series graphs, a topic word cloud, a heat map, and a valence tree map with a classification. Our resources are from public-domain social media content such as blogs, forum messages, and news articles that we analyze with natural language processing, statistics, and graphics packages in the freeware R project environment. We believe our methodology and visualization outputs can provide a practical and reliable guide for immediate use, not just in the food industry but other industries as well.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권9호
• /
• pp.35-43
• /
• 2021

This study aims to investigate factors affecting eBook acceptance and learning outcomes among students experiencing online distance learning. As conventional textbooks are now switched into eBooks, the effects of contextual factors including lecturer, student computer competency, content and design of the course, access ability, infrastructure, and university support on eBook acceptance and learning outcome needs to be evaluated. The sample of this study is represented by students at the Universiti Teknologi MARA, City Campus Melaka, undertaking 'strategic management course'. Non-probability random sampling was selected as the sampling technique and a purposive sampling method was chosen to select the samples. The samples comprised 171 students randomly selected through Google Form. The questionnaire data was analyzed by using PLS-SEM. The results indicated that these factors contributed 62.3% variations in the eBook acceptance and 67.1% variations in the learning outcomes. The strongest factor affecting both dependent variables was content and design of course. Managerial implication suggested that the content for all courses taught through the eBook platform needs to be revisited and improved in accordance with the mode of online deliverance. Tutorial on how to navigate the eBook platform is important to all users as this would enhance acceptance and produce better learning outcomes among students.

• 패션비즈니스
• /
• 제13권6호
• /
• pp.99-110
• /
• 2009

The purpose of this study is 1) to investigate the Web content of online shopping agencies and to see if differences exist in their contents and 2) to suggest strategies for online shopping agencies. For the study, the online shopping agency components of web sites were investigated, which consisted of product, information, and customer service. Each component had sub-categories. In order to analyze the Web content of online shopping agencies, nine agencies were chosen based on the rankings of www.rankey.com and www.100hot.co.kr. The content analysis was conducted from January 5th to the 30th of 2009. The results showed that the basic Web content of online shopping agencies (i.e., product, information, and customer service) was evident on most sites. However, products were similar and effective information and labor-saving functions were sparsely used. Areas where customers actively participated were limited. Therefore, most sites need to reinforce their content by providing a well-articulated product, information, and customer service for shoppers and to differentiate their Web site identities.

• 유통과학연구
• /
• 제22권8호
• /
• pp.109-124
• /
• 2024

Purpose: This study examines short-platform content that is becoming more popular on social media. This study investigates the relationship between short-form content experience, consumer participation behavior, and consideration set. Furthermore, the mediating effect on empathy factors was confirmed during consumers' experience with short-form content. Data and methodology: Prior studies were reviewed, and hypotheses were developed. Consumers who had watched and shared short-form content within the previous three months were targeted to achieve the study's goal. A structured questionnaire was used to conduct the survey. Results: First, users of short-platform content with practical, playful, and emotional value did not confirm a positive effect on consumer participation behavior. However,short-form content with social value positively impacted consumer participation behavior. Second, consumer participation in short-form content was confirmed to positively affect the consideration set. Third, in terms of the mediating effect of empathy factors, short-platform content with practical, social, and emotional values partially mediates consumer participation behavior, whereas short-platform content with playfulness value completely mediates consumer participation behavior. Conclusions: The results of this study have academic and practical implications for the recent marketing field. In particular, research has been conducted in the field of digital marketing, which has recently changed rapidly.

• 한국전자거래학회:학술대회논문집
• /
• 한국전자거래학회 2004년도 e-Biz World Conference
• /
• pp.43-48
• /
• 2004

The Explosion of Content ·Over 80％ of enterprise content is unstructured(Fulcrum Research) ·Content volume is growing by over 200％ per year (Forrester Research) ·There are all kinds of Unstructured Content including Documents, Output, Web, Rich Media, Code etc ·ECM Market growing to more than ＞＄2.6 Billion in 2003. (Frost ＆ Sullivan)(omitted)

• 인터넷정보학회논문지
• /
• 제16권4호
• /
• pp.71-81
• /
• 2015

With the increasing influence of online media, company websites have become important communication channels between companies and customers. Companies use their websites as a marketing tool for a variety of purposes, including enhancing their image and selling products or services. Many researchers have examined the criteria, methods, and tools for website evaluation, but most have focused on usability. Prior content analyses have focused not on text content but on website components, an approach likely to produce subjective evaluations. This study attempts to objectively evaluate company websites by utilizing text mining. We analyze the usefulness of company websites by presenting visualized outputs from a business perspective, allowing practitioners to easily understand the results of the website evaluation and use them in decision making. To demonstrate our method empirically, we selected a company with a number of affiliates in Korea and analyzed the text content of their websites to assess their usefulness using natural language processing and graphics packages in R. Practitioners can easily employ our objective evaluation method, and researchers can use it to gain a new perspective on website evaluation.

• 한국항행학회논문지
• /
• 제13권2호
• /
• pp.287-295
• /
• 2009

최근 정보기술의 발전과 더불어 사회적으로 많은 변화가 있는 것이 사실이다. 이러한 사회적 변화에 발맞추어, 기업에서는 새로운 수익모델을 찾고자 많은 노력을 기울이고 있다. 특히 최근에 문화와 정보기술을 융합한 디지털 콘텐츠가 많은 수익을 창출하게 되면서, 다수의 기업들이 UGC(User Generated Contents)와 같은 참여자 기반의 디지털 콘텐츠에 관심을 갖게 된 것이 사실이다. 본 논문에서는 선행연구를 통해 제시된 UGC의 속성과 유비쿼터스 정보기술로 구현할 수 있는 비즈니스를 분석하여, 유비쿼터스 정보기술 환경에서 UGC의 성공적인 비즈니스를 위한 속성을 제시하였다. 아울러, 문헌연구와 전문가 분석방법을 통해 본 논문에서 제시한 UGC 속성의 타당성을 검증하고자 하였다. 향후, 기업에서는, 본 논문의 연구 결과를 바탕으로, 참여자 기반의 디지털 콘텐츠 비즈니스를 성공적으로 개발할 수 있을 것 이다.

• 한국데이타베이스학회:학술대회논문집
• /
• 한국데이타베이스학회 2001년도 추계 컨퍼런스: 인터넷 비즈니스 환경에서의 디지털 컨텐츠 기술 발전 및 활용을 위한 컨퍼런스
• /
• pp.388-421
• /
• 2001

o Web sites are now at the core of business interaction. o Users are no longer content with static content. o Rich content has become a necessity. o Change is rapid. (omitted)

• 산학경영연구
• /
• 제10권
• /
• pp.69-83
• /
• 1997