• Title/Summary/Keyword: Content Market

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Market Segmentation of Musical Audience - Focused on University Students - (뮤지컬 관객의 시장세분화 연구 - 국내 대학생 관객을 중심으로 -)

  • Shin Hye-Sun;Kim So-Young
    • The Journal of the Korea Contents Association
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    • v.6 no.5
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    • pp.131-144
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    • 2006
  • This study tries to segment musical market to provide Korean musical marketers with marketing strategy implication. We focused university students who are known to form attractive market in the musical market through existing studies. For this research, we divided whole musical market using various variables such as musical audience' demographic, lifestyle and purchasing behavior variables. Using mixture model, we could divided as four significant segments : 'the type of musical mania', 'the type of musical preference', 'the type of musical medium' and the type of indifferent musical'. Each segment showed different musical purchase behaviors, lifestyle and demographical characteristics, also we suggested marketing strategy to each segment. Our research results can contribute to understand objectively musical market.

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Zinc Content of Early -Infant Food Sources and Estimated Daily Intake of Zinc. (초기유아식내 Zn함량과 추정일일 Zn섭취량)

  • 김대선;하만광
    • Journal of Food Hygiene and Safety
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    • v.2 no.4
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    • pp.209-214
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    • 1987
  • A survey to determine the zinc content of early-infant food sources was conducted. Collected samples from various lots were human milk from volunteer mothers and infant formula and market milk from markets. The determined results by Atomic absorption Spectrophotometer were as follows: 1. Averages of Zn were 201$\pm$144 $\mu\textrm{g}$/dl in human milk, 2.243$\pm$0.888 mg/100g in infant formula, 292$\pm$90$\mu\textrm{g}$/dl in market milk and showed the decline trend by the lactation periods in human milk. (p<0.01) 2. Estimated daily intake of Zn from human milk was higher than that from infant formula in 3 months old infants.

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A Study on the Content of Cu, Fe, Zn, Mn, Pb, Cd in Market Milk (市乳中의 Cu, Fe, Zn, Mn, Pb, Cd, 함량에 관한 연구)

  • 김대선
    • Journal of Environmental Health Sciences
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    • v.12 no.1
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    • pp.69-78
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    • 1986
  • In order to determine the content levels of trace metals in cow's milk, 79 market milk samples were collected from markets in major cities of Korea from July to August, 1985 and analyzed for content levels of Cu, Fe, Zn, Mn, Pb, Cd. The Results were as follows Cu, average 43.5 $\mu$g/l range 14 ~ 172.7 $\mu$g/l Fe, average 398.4 $\mu$g/l range 35 ~ 1,873 $\mu$g/l Zn, average 2.917 mg/l range 1.233 ~ 7.46 mg/l Mn, average 26.74 $\mu$g/l range 7.6 ~ 102 $\mu$g/l Pb, average 33.9 $\mu$g/l range N.D. ~ 105 $\mu$g/l Cd, average 1.73 $\mu$g/l range N.D. ~ 5.4 $\mu$g/l

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A Study on Management and Promotion Policy of Broadcasting Contents Production Support (방송프로그램 제작지원 사업 운영개선과 발전방안 정책연구)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.21-30
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    • 2011
  • Broadcasting contents market is changing back of a smart TV appearance recently. This study proposed a contents industry view and government policy direction. We accomplished an depth interview with expert of Broadcasting Content Production Support. The data analysis method executed the content analysis. The research results presented in a three direction.

A Study on the Strengths of Cultural Content Company in the Long-Tail Market: Case of Kakao-Page (문화 콘텐츠 기업의 롱-테일 시장에서의 강점에 대한 연구: 카카오-페이지의 사례를 중심으로)

  • Seo, Jeong-Woo;Park, Hyunjun
    • Journal of Convergence for Information Technology
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    • v.10 no.11
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    • pp.117-130
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    • 2020
  • This study observes the case of Kakao-Page, a webtoon and web novel company, revealing the relationship between long-tail strategy and corporate competence in the cultural content industry market. This study investigated the various expansion strategies of Kakao-Page and investigated the strength of the strategy through value, rare, inimitability, and organization the method of VRIO analysis. The biggest strength of Kakao-Page is its diverse range of products ranging from 66,000, and not only does it gain merit as a long-tail, but it also becomes the core of the vertical integration and various expansion strategy. The study points out that the ability to secure a wide range of products is essential for platform content companies seeking access to the market. Also, the need for follow-up research regarding content platforms and long-tail.

Analysis of Trade Specialization on Korean Film in International Market (한국 영화의 무역경쟁력 분석)

  • Lee, Chan-Do
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.327-344
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    • 2010
  • This study intends to analyze the trade competitiveness of Korean films in international markets. Under environmental of film industry, Korean films could be doing better. But the Key success factors Korean films in the foreign markets are the improvement of contents Quality and the diversification of trade market. Namely, Our films is mainly exporting Japanese market and the import depends upon American films. In case the trade specialization index(TSI), The international competitiveness of Korean films shows lower import specialization, by virtue of export increasing of Japan, Europe and other markets in 2000's. On the other hand, The Export Market Share has shown similar pattern to main markets except Japanese market, and the import was almost similar to trend in foreign markets except American films. Consequently the present film strategies and polices that delight limited markets will not be compete in global markets, Korean films or contents is merely called by that name.

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Analysis and Priorities of State Regulation of the Labor Market in Crisis Conditions

  • Yurii Shpak;Vitaliy Davydenko;Vаsyl Pasichnyk;Valentyna Zhukovska;Viktoriya Ivanyuta
    • International Journal of Computer Science & Network Security
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    • v.23 no.12
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    • pp.181-186
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    • 2023
  • The main purpose of the study is to analyze the features of state regulation of the labor market in a crisis. Structural shifts in the labor market are due to the transformation of public and economic relations in today's globalized world. Increasing competition, the development of the knowledge economy, information technology, changes in the content and forms of labor require updating the labor market regulation system. The research methodology implies the use of modern methods of analysis. The analysis of the features of state regulation of the labor market in crisis conditions is carried out.

Comparison Analysis on Package Design Elements of Low-Price Cosmetic Contents in Korea and China (한·중 저가 화장품 콘텐츠의 패키지 디자인요소 비교 분석)

  • Wang, Xlaohui;Park, Youngsim;Kim, Cheeyong;Lee, Changkeun
    • Journal of Korea Multimedia Society
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    • v.19 no.8
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    • pp.1553-1563
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    • 2016
  • Thesedays, not only a quality of a product but also a design of it plays an important role. Throughout this analysis, I would like to discuss how a design of package works in the cosmetics with the fact that low cost cosmetics sales better than high cost cosmetics. In this research, there are five samples each for Korean and Chinese low-costed cosmetics to yield a result about an element of package design. Based on that result, there was an survey about two different package design followed by the research problems. Throughout research, an attention and familiarity of package which was considered of characteristics of China was more effective on Chinese consumers. In order to activate the content market of cosmetics, it is utilized to manufacture taking into account the maximum of the design elements in the package design is a conclusion that affect the time of purchase. In this paper, one in which I hope to help in the development of being utilized as a basis article content market industry for pre-market research foray into the Chinese market is South Korean cosmetics.

A Study on the Effect of Online Travel Distribution's Brand Community Characteristics on Product Purchase Intention

  • LU, Lianghui;KANG, Min-Jung;SUN, Pengchang
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.107-117
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    • 2023
  • Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

Total Lipid and Total Fatty Acid Composition and Vitamin E Content of Human Mature Milk, Infant Formulas and Market Milk (인유, 조제 분유 및 시유의 총지방질 조성, 총지방산 조성 및 비타민E 함량의 비교)

  • Yoon, Tai-Heon;Im, Kyung-Ja;Jang, You-Kyung
    • Journal of the Korean Applied Science and Technology
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    • v.1 no.1
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    • pp.49-55
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    • 1984
  • The lipid and fatty acid compositions and vitamin E content were analyzed in 48 human mature milk, 3 infant formulas (modified milk powder) and 8 market milk samples. The total lipid content in modified milk powder was similar those in human milk and market milk when total solids content of modified milk powder was corrected to that of human milk. In comparison with human milk, modified milk powder contained a lower proportion of triglycerides and higher proportions of phospholipids, free fatty acids and cholesterol esters. The ratios of phospholipids/triglycerides, total cholesterol / triglycerides and total tocopherol/total lipids in modified milk powder were significantly higher than those in human milk and market milk. The American recommendation for linoleic acid (0.7 IU/g) could be satisfied with human milk, modified milk powder and market milk. The proportions of short- and medium-chain even numbered saturates were higher and the proportions of long-chain derivatives of linoleic (${\omega}6$ series) and linolenic (${\omega}3$ series)acids were lower in modified milk powder and market milk than in human milk. It is concluded that in view of their levels in breast milk, the polyenoic derivatives of linoleic and linolenic acids must be taken into account when assessing infant foods.