• Proceedings of the Korea Institute of Convergence Signal Processing
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• 2000.12a
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• pp.129-132
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• 2000

In this paper, we deal with content based searching algorithm for brand image using GHA(Generalized Hebbian Algorithm). GHA is a part of PCA(Principal Component Analysis), that has single-layer perceptron operates and self-organizing performances. We used this algorithm for feature extracts of brand images, and our simulations verify the high performance than present text based methods.

• Journal of Distribution Science
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• v.13 no.8
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• pp.97-104
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• 2015

Purpose - This study examines the positive impact of the social distance between producers and users of online content, investigating and analyzing the most popular Web content. In addition, it tries to elicit the matching effect that appears when the individuals'cultural background is consistent with social distance. Research design, data, and methodology - We collected and analyzed actual data about 4,981 videos clips on YouTube, looking at six countries in order to verify the content of this study. Based on the results of the data analysis, the study conducted behavioral measurements on popularity, social distance, culture, and user engagement. The unit of analysis was the content and we collected information about the content producers and the content records. We controlled the views, comments, likes, calendar dates, and ages in the empirical models. The data was collected in 2011, with the records coming from South Korea, Japan, China, U.S., German, and France. A total of 4,980 elements were analyzed in the model. The empirical model estimated is the bivariate negative binomial distribution (NBD) model. Results - It turns out that there is a possibility that the matching effect can be diminished by variables that reflect the psychological involvement of user engagement. This study proposes academic and practical implications based on these research results. This research shows the positive effect of social distance between users and producers on the increased performance of the online content. We find the effect of social distance to be a stronger tendency in collectivism. The collectivists follow their sense of friendship and intimacy in their culture and, the social congruence effect can be found there as well. The effect, however, could erode in a social case where users are motivated by strong intrinsic and psychological factors. In addition, user engagement complicates the process of user decision making regarding the information. Conclusions - This study examines how the differential effects of social distance caused by culture could disappear through user commitment as a complicated user motivation. Some potential implications are as follows. First, a firm in the collectivism culture has to communicate based on the social distance. In fact, most online channels do not have a function that indicates the social distance as measured by favorites or subscribers. This function could help increase the performance of the content in online channels, but this increasing effect can only be found in a collectivist culture. Based on this, the firms have to communicate and announce to users the actual social distance between users and producers. Second, firms should develop a system that discovers the social distance and culture and shows these measures to users and producers, since the congruence effect between social distance and culture is found only for low user engagement. The firms can take the advantage of the congruence effect only for the development of the social distance and culture visualized system.

• Journal of the Korea Computer Graphics Society
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• v.29 no.3
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• pp.137-147
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• 2023

This paper presents a motion-capture-based projection VR system to explore the effectiveness of gamification in improving environmental awareness. We examine the key components of positive and negative VR game content and analyze the impact of individual and cooperative play methods on promoting sustainable behaviors. Our findings are as follows. Firstly, we discovered that the use of positive content in individual play mode was effective in improving awareness of the importance of recycling. Secondly, we confirmed that the use of positive content in cooperative play mode and the use of negative content in individual play mode were each effective in enhancing awareness of the seriousness of environmental pollution. Thirdly, we found that experiencing positive content first, followed by negative content, in individual play mode was effective in increasing interest in the environment. Based on these findings, we determined that adjusting the order of use of positive and negative content is more effective than simply using positive or negative content alone for improving environmental awareness. Moreover, considering the importance of recycling, the seriousness of environmental pollution, and the level of interest in the environment, we confirmed that individual play mode is effective and cooperative play mode can be more effective depending on the measure.

• Smart Media Journal
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• v.13 no.4
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• pp.114-123
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• 2024

This paper proposes AR stone tower content, an experiential content based on wearable augmented reality (AR). Although wearable augmented reality is gaining attention, the acceptance of the technology is still focused on specialized applications such as industrial sites. On the other hand, the proposed AR stone tower content is based on the material of 'stone tower' so that general users can relate to it and easily participate in it, and it is organized to utilize space in a moving environment and find and stack stones based on natural hand gestures. The proposed AR stone tower content was implemented in the HoloLens 2 environment and evaluated by general users through a pilot exhibition in a small art museum. The evaluation results showed that the overall satisfaction with the content averaged 3.85, and the content appropriateness for the stone tower material was very high at 4.15. In particular, users were highly satisfied with content comprehension and sound, but somewhat less satisfied with object recognition, body adaptation, and object control. The above user evaluations confirm the resonance and positive response to the material, but also highlight the difficulties of the average user in experiencing and interacting with the wearable AR environment.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.153-166
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• 2015

This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.2
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• pp.504-523
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• 2014

This paper presents a multiple-watermarking scheme for copyright protection and the prevention of illegal copying of mobile 3D contents with low resolution. The proposed scheme embeds a unique watermark and a watermark certification authority (WCA) watermark into the spatial and encryption domains of a mobile 3D content based on the buyer-seller watermarking protocol. The seller generates a unique watermark and embeds it into the local maximum curvedness of a 3D object. After receiving the encrypted watermark from the WCA, the seller embeds it into the encrypted vertex data using an operator that satisfies the privacy homomorphic property. The proposed method was implemented using a mobile content tool, and the experimental results verify its capability in terms of copyright protection and the prevention of illegal copying.

• Journal of Korea Multimedia Society
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• v.12 no.6
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• pp.833-841
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• 2009

In this paper we propose a flexible video authentication scheme based on aggregate signature, which provides authenticity of a digital video by means of cryptographic signature to guarantee right of users. In contrast to previous works, the proposed scheme provides flexible usages on content distribution system, and it allows addition of new contents to the signed contents and deletion of some parts of the signed contents. A modification can be done by content owner or others. Although contents are modified by one or more users, our scheme can guarantee each user's right by aggregation of the each user's signatures. Moreover, proposed scheme has half size of Digital Signature Algorithm (DSA) with comparable security.

• Journal of Korea Multimedia Society
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• v.19 no.6
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• pp.1065-1073
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• 2016

In this paper, we examined informatics textbooks for middle school students in accordance with 2009 revised curriculum through conducting both content analysis and surveys. The content analysis was analyzed the composition and contents of textbooks. Survey questionnaires were based on the authorization criteria and selection standards of informatics textbooks. The content analysis demonstrated that there were discrepancies among textbooks in areas such as the total number of pages, related material, the number of core concepts introduced in each chapter, and the application of software. The survey results showed that two sections - 'Expression and Modification' and 'Text' exhibited the most positive results, and the 'Creativity' section the least. Using the findings above, we present alternative ways to improve qualities of these textbooks.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.35-43
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• 2008

The purpose of this study is to develop evaluation tools for young children's mathematical ability based on the content standards of NCTM and to verify the suitability of the tools. The tools consist of 5 sub-tests with 90 items, including number and operation, algebra, geometry, measurement, data analysis and probability. The tool analysis was examined with 300 three-to five-years-old children and 31 math education professionals. The results of this research are as follows : First, in order of age the passing rate increased. The gap between high and low score group reveals a statistically meaningful difference. Second, the internal consistency reliability coefficient, Cronbach ${\alpha}$, is .96. Test-retest reliability is around .90. The concurrent validity correlation between this tools and Choi Hye-Jin's test(2003) is .85. The analysis of the content validity was proved appropriately by math education professionals.

• ETRI Journal
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• v.28 no.1
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• pp.111-114
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• 2006

An alternative human interface enabling people with severe motor disabilities to control an assistive system is presented. Since this interface relies on the biosignals originating from the contraction of muscles on the face during particular movements, even individuals with a paralyzed limb can use it with ease. For real-world application, a dedicated hardware module employing a general-purpose digital signal processor was implemented and its validity tested on an electrically powered wheelchair. Furthermore, an additional attempt to reduce error rates to a minimum for stable operation was also made based on the entropy information inherent in the signals during the classification phase. In the experiments, most of the five participating subjects could control the target system at their own will, and thus it is found that the proposed interface can be considered a potential alternative for the interaction of the severely disabled with electronic systems.