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A Cooperative Marketing Strategy using Mobile Communications: The New OB Mobile Campaign (모바일 채널을 활용한 협동적인 마케팅 전략: OB 맥주 신제품 모바일 캠페인)

  • Lee, Joong-Yeup;Kim, Beom-Soo;Ahn, Joong-Ho
    • Information Systems Review
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    • v.7 no.1
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    • pp.153-171
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    • 2005
  • As the mobile telecommunications industry in Korea boasts record-high revenue from its businesses, consumers and other industries are looking for new business applications and opportunities using mobile technologies. Many firms are seeking guidelines or business models for an effective use of this new mobile technology in their operations. This paper reviews the characteristics that distinguish mobile marketing, and analyzes marketing approaches which utilize the potential of the new mobile technologies. This paper shows that the new mobile advertising channel is not only complementary to traditional marketing channels, but also delivers benefits for multiple parties involved in mobile marketing. The key success factors in the new OB (Oriental Brewery) marketing campaign include a shortening of the stages in the AIDMA model and a broadening of customer contact points by exposing the brand through well-coordinated marketing efforts. The OB case shows that a mutually beneficial relationship between co-marketing participants can lead to a win-win marketing strategy. It also highlights that collaborative channel management in mobile marketing methodology is critical for successful mobile marketing.

A discussion on the issues of human trafficking and global economy, HIV, and inhumanity: A case study of Nepal women (인신매매와 관련된 국제경제, HIV, 그리고 비인간적 문제들에 대한 담론: 네팔여성들에 대한 사례제시를 중심으로)

  • Jang, Duck-Hyung
    • Korean Security Journal
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    • no.46
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    • pp.171-187
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    • 2016
  • Human trafficking is a booming underground business and is the fastest growing and criminal activity in today's society. The use of coercion or fraud marks the territory of trafficking. Most people trafficked suffer constant threats, violence, and forced acts while imprisoned by their traffickers. Such human trafficking entails significant problems not only for the victims but also for the economies and community health. Large corporations overseas have also been known to partake in the sex slave industry. Another hidden cost to the global economy is the cost of law enforcement and anti-trafficking measures being implemented. Further, sex Trafficking carries many potential health consequences, one of the biggest risks is HIV infection. That means, sex trafficking is an engine of the global AIDS epidemic with one study portraying nearly fifty six percent of all sex slaves having HIV or AIDS. Therefore, many of people are being infected with HIV and many other diseases every day through contact with the sex slave industry costing millions to society and the global economy. in this study, the author presents a case study of trafficking against Nepalese women. Nepalese women being trafficked are found to have a high prevalence of HIV infection. In conclusion and discussion, a few of solutions needed to be addressed for controling human trafficking for sex slavery suggested.

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ANXA2 Regulates the Behavior of SGC-7901 Cells

  • Sun, Meng-Yao;Xing, Rui-Huan;Gao, Xiao-Jie;Yu, Xiang;He, Hui-Min;Gao, Ning;Shi, Hong-Yan;Hu, Yan-Yan;Wang, Qi-Xuan;Xu, Jin-Hui;Hou, Ying-Chun
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.10
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    • pp.6007-6012
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    • 2013
  • ANXA2, a member of the annexin family, is overexpressed and plays important roles in tumor development. However, the significance of ANXA2 expression in gastric carcinoma has not been clarified.To elucidate its roles in growth of gastric cancer, ANXA2 expression in SGC-7901 cells was inhibited with a designated siRNA, then cell proliferation, cell cycling, apoptosis and motility were determined by MTT assay, flow cytometry, Hoechst 33342 staining and wound healing assay, respectively. To further assess the behavior of ANXA2 deleted SGC-7901 cells, changes of microstructures were observed under fluorescence microscopy, laser scanning confocal microscopy and electron microscopy. We found that inhibition of ANXA2 expression caused cell proliferation to decrease significantly with G1 arrest, motility to be reduced with changes in pseudopodia/filopodia structure and F-actin and ${\beta}$-tubulin expression, and apoptosis to be enhanced albeit without significance. At the same time, ANXA2 deletion resulted in fewer pseudopodia/filopodia, non-stained areas were increased, contact inhibition among cells reappeared, and expression of F-actin and ${\beta}$-tubulin was decreased, with induction of polymerized disassembled forms. Taken together, these data suggest that ANXA2 overexpression is important to maintain the malignancy of cancer cells, and this member of the annexin family has potential to be considered as a target for the gene therapy of gastric carcinoma.

Annealing Characteristics of Electrodeposited Cu(In,Ga)Se2 Photovoltaic Thin Films (전해증착 Cu(In,Ga)Se2 태양전지 박막의 열처리 특성)

  • Chae, Su-Byung;Shin, Su-Jung;Choi, Jae-Ha;Kim, Myung-Han
    • Korean Journal of Materials Research
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    • v.20 no.12
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    • pp.661-668
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    • 2010
  • Cu(In,Ga)$Se_2$(CIGS) photovoltaic thin films were electrodeposited on Mo/glass substrates with an aqueous solution containing 2 mM $CuCl_2$, 8 mM $InCl_3$, 20 mM $GaCl_3$ and 8mM $H_2SeO_3$ at the electrodeposition potential of -0.6 to -1.0 V(SCE) and pH of 1.8. The best chemical composition of $Cu_{1.05}In_{0.8}Ga_{0.13}Se_2$ was found to be achieved at -0.7 V(SCE). The precursor Cu-In-Ga-Se films were annealed for crystallization to chalcopyrite structure at temperatures of 100-$500^{\circ}C$ under Ar gas atmosphere. The chemical compositions, microstructures, surface morphologies, and crystallographic structures of the annealed films were analyzed by EPMA, FE-SEM, AFM, and XRD, respectively. The precursor Cu-In-Ga-Se grains were grown sparsely on the Mo-back contact and also had very rough surfaces. However, after annealing treatment beginning at $200^{\circ}C$, the empty spaces between grains were removed and the grains showed well developed columnar shapes with smooth surfaces. The precursor Cu-In-Ga-Se films were also annealed at the temperature of $500^{\circ}C$ for 60 min under Se gas atmosphere to suppress the Se volatilization. The Se amount on the CIGS film after selenization annealing increased above the Se amount of the electrodeposited state and the $MoSe_2$ phase occurred, resulting from the diffusion of Se through the CIGS film and interaction with Mo back electrode. However, the selenization-annealed films showed higher crystallinity values than did the films annealed under Ar atmosphere with a chemical composition closer to that of the electrodeposited state.

A Study on the Management of Micropollutants in Water System Considering Climate Change and other Potential Effects (기후변화 등 잠재적 영향을 고려한 수중 미량오염물질의 관리방향 연구)

  • Kim, Hojeong;Hong, Yongsuk;Ahn, Jong Ho
    • Korean Chemical Engineering Research
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    • v.51 no.6
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    • pp.645-654
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    • 2013
  • In this study, the management polices of micropollutants (MPs) were reviewed and the future management strategy was discussed considering climate change and etc. In Korea, the investigation of drinking water has been actively carried out for the priority contaminants as well as MPs. Recently river and lake waters have been also examined for MPs. However, the coverage and depth of the investigation is limited. Moreover, climate change is likely to increase air & water temperature and it will affect the hydrological cycle. Such changes may increase the residual concentrations of MPs in water system. As water reuse increases, the residual MPs of the recycled water may create public concerns. Thus, in a viewpoint of the precautionary principle, more stringent management of MPs is recommended for the drinking water and the body-contact water use. For the surface water, more studies are necessary to understand the ecological risk by MPs.

A Study on Corrosion Inhibitors for applying to Iron objects (철제유물의 부식억제를 위한 부식억제제에 관한 연구)

  • Kim, Hye Sun;Hur, Yoon Hyun;Kim, Soo Ki
    • Journal of Conservation Science
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    • v.30 no.1
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    • pp.1-11
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    • 2014
  • Stabilization of iron artifacts is focused on desalination than corrosion inhibitors. However artifacts are not condition of desalination treatment must be applied to corrosion inhibitors. But iron artifacts is not representative of inhibitors which drug is most effective qualities have not been identified. Therefore in this study validates the effectiveness of existing inhibitors and its purpose is to suggest corrosion inhibitors for iron artifacts. In this study, Comparative experiment of corrosion inhibitors is selected BTA, DAN and MEA, TEA. This study was studied using Corrosion resistance test, Contact angle, XPS. As a result, all the samples treated with corrosion inhibitors was formed hydrophobic coating and was rising corrosion resistance. Also, the concentration of corrosion inhibitors was 3% better than 0.3%. BTA in the XPS experiment, the corrosive material to block the CH bond of the peak concentration was highly. This is considered corrosion potential is very high to see out the effect in the polarization experiment. Ethanolamine was superior to the MEA rather than in the TEA. MEA is likely to be appropriate in an outdoor iron artifacts seem to be suitable as corrosion inhibitors.

Influence of Acid and Heat Treatment on the Removal of Fluoride by Red Mud (Red Mud의 산처리 및 열처리가 불소 제거에 미치는 영향)

  • Kang, Ku;Nyakunga, Expedito;Kim, Young-Kee;Park, Seong-Jik
    • Journal of Korean Society of Environmental Engineers
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    • v.37 no.4
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    • pp.210-217
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    • 2015
  • Fluoride removal by acid and heat treated red mud were studied in batch and column system regarding contact time, initial concentration, pH, adsorbent dose, and filter depth. The results showed that acid treated with 0.8 M HCl, had highest adsorption capacity of fluoride and adsorption capacity decreased as heat treatment temperature increased. Sorption equilibrium reached in 30 min at a initial concentration of 50 mg-F/L but 1 h was required to reach the sorption equilibrium at the initial concentration of 500 mg-F/L by 0.8 M acid treated red mud (0.8 M-ATRM). Equilibrium adsorption data were fitted well to Langmuir isotherm model with maximum fluoride adsorption capacity of 23.162 mg/g. The fluoride adsorption decreased as pH increased due to the fluoride competition for favorable adsorption site with $OH^-$ at higher pH. Removal percentage was increased but the amount of adsorption per unit mass decreased by adding the amount of 0.8 M-ATRM. It was concluded that the 0.8 M-ATRM could be used as a potential adsorbent for the fluoride removal from aqueous solutions because of its high fluoride adsorption capacity and low cost.

Analysis of Problems of Food Service Establishments Contributing to Food Poisoning Outbreaks Discovered through the Epidemiological Studies of Some Outbreaks (식중독 발생의 사례 통해 본 집단급식의 문제접 분석)

  • 김종규
    • Journal of Food Hygiene and Safety
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    • v.12 no.3
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    • pp.240-253
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    • 1997
  • The main problems contributing to food poisoning outbreaks in institutional settings and a home were reviewed and analyzed through the epidemiological investigations of food poisoning. The major documented factors included improper holding temperatures, inadequate cooking, poor personal hygiene, cross-contamination and contaminated equipment, food from unsafe sources, failure to follow food hygiene policies, and lack of education, training, monitoring and superivision. Usually more than one factor contributed to the development of an outbreak. (1) Use of improper holding temperatures was the single most important factor contributing to food poisoning. They included improper cooling, allowing a laps of time (12 hours or more) between preparing food and eating it, improper hot holding, and inadequate or improper thawing. Food thermometers were not used in most of the instances. (2) In inadequate cooking, the core temperature of food during and after cooking had not been measured, and routine monitoring was limited to recording the temperature of plated meals. Compared with conventional methods of cooking, microwave ovens did not protect against food poisoning as effectively. Centralized food preparation potentially increased the risk of food poisoning outbreaks. (3) Poor personal hygiene both at the individual level (improper handwashing and lack of proper hygienic practices) and at the institutional level (poor general sanitization) increased the risk of transmission. Person to person transmission of enteric pathogens through direct contact and via fomites has been noted in several instances. (4) Obtaining food from unsafe sources was a risk factor in outbreaks of food poisoning. Food risks were high when food was grown or harvested from contaminated areas. Possibilities included contamination in the field, in transport, at the retail site, or at the time it was prepared for serving. (5) Cross-contamination and inadequate cleaning/handling of equipment became potential vehicles of food poisoning. Failure to separate cooked food from raw food was also a risk factor. (6) Failure to follow food hygiene policies also provided opportunities for outbreaks of food poisoning. It included improper hygienic practices during food preparation, neglect of personnel policies (involvement of symptomatic workers in food preparation), poor results on routine inspections, and disregarding the results and recommendations of an inspection. (7) Lack of formal and in-service education, training, monitoring, and supervision of food handlers or supervisors were critical and perhaps neglected elements in occurrences of food poisoning.

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Study of Equilibrium, Kinetic and Thermodynamic Parameters about Fluorescein Dye Adsorbed onto Activated Carbon (활성탄을 이용한 플루오레세인 염료 흡착에 대한 평형, 동력학 및 열역학 파라미터의 연구)

  • Lee, Jong-Jib;Um, Myeong Heon
    • Applied Chemistry for Engineering
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    • v.23 no.5
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    • pp.450-455
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    • 2012
  • The paper includes the utlization of an activated carbon as a potential adsorbent to remove a hazardous fluorescein dye from an aqueous solution. Batch adsorption experiments were carried out for the removal of fluorescein dyes using a granular activated carbon as an adsorbent. The effects of various parameters such as pH, amount of adsorbent, contact time, initial concentration and temperature of the adsoprtion system were investigated. The experimental results revealed that activated carbon exhibit high efficiencies to remove fluorescein dyes from the aqueous solution. The equilibrium process can be well described by Freundlich isotherm in the temperature range from 298 K to 318 K. From adsorption kinetic experiments, the adsorption process followed a pseudo second order kinetic model, and the adsorption rate constant ($k_2$) decreased with increasing the initial concentration of fluorescein. The free energy of adsorption ${\Delta}G^0$), enthalpy ${\Delta}H^0$), and entropy (${\Delta}S^0$) change were calculated to predict the nature adsorption. The estimated values for ${\Delta}G^0$ were -17.11~-20.50 kJ/mol over an activated carbon at 250 mg/L, indicated toward a spontaneous process. The positve value for ${\Delta}H^0$, 33.2 kJ/mol, indicates that the adsorption of fluorescein dyes on an activated carbon is an endothermic process.

Nanotube-based Dye-sensitized Solar Cells

  • Kim, Jae-Yup;Park, Sun-Ha;Choi, Jung-Woo;Shin, Jun-Young;Sung, Yung-Eun
    • Proceedings of the Korean Vacuum Society Conference
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    • 2011.08a
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    • pp.71-71
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    • 2011
  • Dye-sensitized solar cells (DSCs) have drawn great academic attention due to their potential as low-cost renewable energy sources. DSCs contain a nanostructured TiO2 photoanode, which is a key-component for high conversion efficiency. Particularly, one-dimensional (1-D) nanostructured photoanodes can enhance the electron transport for the efficient collection to the conducting substrate in competition with the recombination processes. This is because photoelectron colletion is determined by trapping/detrapping events along the site of the electron traps (defects, surface states, grain boundaries, and self-trapping). Therefore, 1-D nanostructured photoanodes are advantageous for the fast electron transport due to their desirable features of greatly reduced intercrystalline contacts with specified directionality. In particular, anodic TiO2 nanotube (NT) electrodes recently have been intensively explored owing to their ideal structure for application in DSCs. Besides the enhanced electron transport properties resulted from the 1-D structure, highly ordered and vertically oriented nanostructure of anodic TiO2 NT can contribute additional merits, such as enhanced electrolyte diffusion, better interfacial contact with viscous electrolytes. First, to confirm the advantages of 1-D nanostructured material for the photoelectron collection, we compared the electron transport and charge recombination characteristics between nanoparticle (NP)- and nanorod (NR)-based photoanodes in DSCs by the stepped light-induced transient measurements of photocurrent and voltage (SLIM-PCV). We confirmed that the electron lifetime of the NR-based photoanode was much longer than that of the NP-based photoanode. In addition, highly ordered and vertically oriented TiO2 NT photoanodes were prepared by electrochemical anodization method. We compared the photovoltaic properties of DSCs utilizing TiO2 NT photoanodes prepared by one-step anodization and two-step anodization. And, to reduce the charge recombination rate, energy barrier layer (ZnO, Al2O3)-coated TiO2 NTs also applied in DSC. Furthermore, we applied the TiO2 NT photoanode in DSCs using a viscous electrolyte, i.e., cobalt bipyridyl redox electrolyte, and confirmed that the pore structure of NT array can enhance the performances of this viscous electrolyte.

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