• The Journal of Information Systems
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• v.31 no.3
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• pp.19-45
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• 2022

Purpose Since COVID-19, the demand for online class platforms has increased. However, those platforms have not been clearly defined, and related research is also limited. In the context of the knowledge marketplace (KMs), this study examined the effects of class information and trust in creators on class preferences from the perspective of consumption value theory. Design/methodology/approach By establishing a web crawler through Python, this study collected 1,174 class data in Korea's leading knowledge marketplace, Class 101, focusing on diverse class-related information and the number of Instagram followers for individual class creators. Based on class information, this research analyzed the effects of consumers' utilitarian value, social value, and hedonic value on class preference. In addition, this study examined whether consumers' trust in creators moderates the relationship between class information and class preference. Findings According to analysis results, it was found that the higher the consumers' consumption value for each class on KMs, the more positive their preference for the class. Also, it was confirmed that consumers' trust in creators moderates the relationship between class information and class preference.

• Fashion & Textile Research Journal
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• v.14 no.4
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• pp.554-566
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• 2012

The purpose of this study was to classify the consumption values of 20's and 30's female consumers, identify the differences among the consumption value groups, and analyze purchase behaviors of imported fashion luxury brands according to the consumption value types. The subjects were 518 women who purchased luxury bags. The results of the study were as follows. First, as a result of cluster analysis to classify the consumption values of 20's and 30's female consumers, 4 groups were identified as "rare and emotional pursuit group", "functional pursuit group", "fashion pursuit group", and "social and conspicuous pursuit group". Second, 4 groups showed different luxury bag purchase behaviors, such as purchase motivation, purchase selection criteria, information source, purchase frequency, purchase cost of one time, purchase cost of year, the number of possession, purchase place, and store selection criteria. Third, rare and emotional pursuit group ranked the first in terms of product, price, and store satisfaction. Therefore, consumption values were identified as the important factor suggesting purchase behaviors of female consumers in 20's and 30's.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.1
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• pp.143-151
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• 2015

In this paper, we investigate how the power consumption of a heat pump dryer depends on various factors in the drying process by analyzing variables that affect the power consumption. Since there are in general many variables that affect the power consumption, for a feasible analysis, we utilize the principal component analysis to reduce the number of variables (or dimensionality) to two or three. We find that the first component is correlated positively to the entrance temperature of various devices such as compressor, expander, evaporator, and the second, negatively to condenser. We then model the power consumption as a multiple regression with two and/or three transformed variables of the selected principal components. We find that fitted value from the multiple regression explains 80~90% of the observed value of the power consumption. This results can be applied to a more elaborate control of the power consumption in the heat pump dryer.

• Journal of Distribution Science
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• v.11 no.4
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• pp.73-80
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• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• Human Ecology Research
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• v.57 no.2
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• pp.185-199
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• 2019

This study examined the effects of considered attributes when purchase on consumption attitudes and consumption happiness as well as compared the effects for sensible consumption and sentimental consumption. Data was collected from 373 consumers in 20s and 30s from November 15th to 20th in 2017. IBM SPSS 25.0 was used for basic statistical analyses and for paired t-tests, and lavaan 0.6-3 package and semTools package in R 3.3.3(2017-03-06) was used for structural equation modeling. The results of this study are summarized as follows. First, there were almost no differences in product types between sentimental consumption and sensible consumption. Second, consumption attitudes toward sensible consumption were more positive than sensible consumption; however consumption happiness from sentimental consumption was higher than from sensible consumption. Third, considered attributes when making purchases were divided into subjective, objective, and symbolic with the effects of these attributes on consumption attitudes and consumption happiness analyzed by structural equation modeling. Regardless of sentimental or sensible consumption, objective selection attributes have a positive effect on consumption attitude, but subjective selection attributes have a positive effect on consumption happiness. This study implies that sentimental consumption has a positive value for contemporary consumers and that it should be counted as a feasible consumption activity to enhance consumption happiness.

• KIEAE Journal
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• v.17 no.3
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• pp.75-81
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• 2017

Purpose: The energy consumption of apartment units is affected by the lifestyle of the residents rather than system technology. In this study the numerical analysis of assumed energy consumption correlation factors with arbitrary value due to uncertainty. It is intended to be used as a simulation correction value which can be utilized as a predicted value of actual energy usage. The correction value of the simulation is set in the developed form of the existing process that derives the actual usage amount. The simulation results used in the existing evaluation system are used to maintain the useful value as the current system evaluation scale and predict the actual capacity. Method: The method of the study is to statistically analyze the data frames of all complexes capable of collecting the annual energy usage and to reconstruct the population by adding the variables that are expected to be correlated. Repeat the data frame configuration with variables that are assumed to be highly correlated with energy use levels. Determine whether there is correlation or not. The intensity of the external characteristics of the building equipment related to the energy consumption is presented as the quantitative value. Result: The correlation between electricity consumption and trading price since 2010 is analyzed as (Correlation coefficient 0.82). These results are higher than (Correlation coefficient 0.79), which is the correlation between residential area and trading price. This paper signifies the starting point of the methodology that broadens the field of view of verification of simulation feasibility limited to the prediction technique focused on the simulation tool and the element technology scope.The diversified phenomenon reproduction method develops the existing energy simulation method.It can be completed with a simulation methodology that can infer actual energy consumption.

• Journal of the Korean Society of Industry Convergence
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• v.7 no.2
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• pp.153-159
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• 2004

The purpose of this research is to investigate the performance of swirl combustion chamber diesel engine by changing the jet passage area, the depth and shape of the piston top cavity (main chamber). The performance of diesel engine with newly changed swirl combustion chamber was tested through the experimental conditions as engine speed, load and injection timing etc. The test results were compared and analyzed. And another purpose of this research is to make a new diesel engine that is satisfied fuel consumption and regulation value of exhaust gas. 1. The rate of fuel consumption was affected significantly by the jet passage area at the high speed and load than low speed and low load. The influence of jet passage large area was proven to decrease the rate of fuel consumption. 2. Smoke was affected significantly by the depth of the piston top cavity, but exhaust temperature and the rate of fuel consumption wasn't affected. The rate of fuel consumption was affected by changing injection timing. 3. The rate of fuel consumption, exhaust temperature and Smoke were affected significantly by the shape of the piston top cavity from rectangular to trapezoid. That is we have all high value. The exhaust smoke density and exhaust gas temperature depended sensitively on variation of the injection timing rather than the shape of the combustion chamber within the experimental conditions. 4. We made a new diesel engine that is satisfied design target values(sfc=190 g/hr, NOx + THC=6.0 g/KWh, PM=0.3 KWh), the rate of fuel consumption and emission standard etc., through changing injection timing at the maximum torque point and rated power point. Although we have a little high NOx value.

• Human Ecology Research
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• v.60 no.3
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.46-56
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• 2019

This study aimed to understand the value pursued when consuming performances for classical music performance audiences, to identify the difference in influence by type, and to expand into the base of academic research focusing on audiences who are consumers in classical music performances, which was the existing supplier-centered. Also, this study tried to verify the effect of consumption value on flow and satisfaction. and we aimed to prove whether consumption value leads to re-spectating intention through structural relationship. For this purpose, a survey was conducted on the audience who watched classical music performances within one year by applying consumption value theory, and the analysis was conducted using smartPLS 3.0. As a result, functional value and emotional value had an effect on flow. The second one is that functional value had a positive effect on satisfaction. The third fact is that social value had a negative effect. Overall, the structural relationship between flow, satisfaction, and re-spectating intention had a strong effect on each other. Implications of this study are that the market characteristics and current status of classical music performances were examined, and that an effective marketing strategy to increase the re-spectator rate was sought by finding out the factors of audience's consumption value that affect viewing satisfaction.

• Journal of applied mathematics & informatics
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• v.39 no.1_2
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• pp.215-222
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• 2021

We explore an optimal consumption/portfolio and retirement problem with a CARA utility function of consumption. The relevant Bellman equation for the value function is transformed into a linear equation and the optimal strategies are obtained explicitly.