• 복식
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• 제54권1호
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• pp.53-68
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• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• 복식
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• 제66권4호
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• pp.18-31
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• 2016

This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

• 환경정책연구
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• 제11권4호
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• pp.131-154
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• 2012

환경세의 조세효율성과 관련된 기존의 연구들은 대부분 소비세 형태의 환경세를 가정하고 있다. 즉 환경세가 최종 산출물의 소비과정, 또는 생산과정에 투입되는 중간재 소비에 부과됨을 가정하는 것이다. 이는 암묵적으로 오염발생재의 소비가 오염자체와 상당히 밀접한 관계에 있음을 전제로 하는 것으로 보인다. 하지만 현실적으로 오염발생재의 소비와 여기에서 발생되는 오염자체는 동일하지 않기 때문에 이러한 가정은 현실을 왜곡할 가능성이 높다. 본 논문에서 환경세를 오염발생재의 소비에 부과되는 형태와 오염배출에 직접부과되는 형태로 구분하고, 과세형태에 따른 조세효율성을 계산적 일반균형시뮬레이션(computational general equilibrium simulation) 분석을 통해 비교해 보았다. 시뮬레이션 분석결과에 따르면 오염배출에 직접 과세되는 형태, 즉 배출세 형태의 환경세가 조세효율성 측면에서는 더욱 우수한 것으로 나타났다. 아울러 이와 같은 결과는 효용함수에 대한 동조성(homotheticity) 가정의 적용여부와는 무관한 것으로 분석되었다. 즉 시장왜곡적인 조세가 이미 도입되어 있는 경우, 세수중립적인 환경세의 조세효율성 개선효과는 효용함수의 동조성 가정여부에 따라 민감한 것으로 나타나지만, 조세효율성은 산출물의 소비에 부과되는 형태보다 배출세 형태의 환경세가 더 우수한 것으로 나타났다.

• 한국생활과학회지
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• 제16권2호
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• pp.273-283
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• 2007

The purpose of this study was to identify consumption behaviors among children and to examine the differences according to sociodemographic characteristics, factors related to allowance, and parents' consumer socialization function perceived by children. The data were collected from 291 elementary school students in Busan. The results of this study were as follows. First, regarding parents' consumer socialization function perceived by children, the level of child's participation and influence in consumption decision-making was the highest, whereas the level of parent-child communication about consumption was the lowest. Second, consumption behaviors among children were identified into 5 groups: impulsive consumption group, rational allowance management group, friend-dependent purchase group, planned purchase group, and effective goods management group. There were significant difference among them according to child's sex, allowance amount, allowance frequency, parents' guidance about allowance usage, parents' check after allowance usage, and 3 categories of parents' consumer socialization function perceived by children. These results imply that consumer education for parents should be developed and activated to improve consumer socialization function of parents.

• International journal of advanced smart convergence
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• 제10권4호
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• pp.38-44
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• 2021

The purpose of this study is to investigate the structural relationship among brand dependence, brand attitude, brand satisfaction and repurchase intention of online golf goods consumers. To achieve the purpose of this study, a survey was conducted on consumers who had experience in purchasing golf goods online by visiting golf driving ranges in Seoul and Kyeonggi area. A total of 200 people were surveyed and 197 data were used for the final data processing. SPSS 23 and AMOS 23 were used for data processing. We obtained the following results. First, brand dependence had a positive effect on brand attitude, but it did not have a significant effect on repurchase intention.Second, brand attitude had a positive effect on brand satisfaction and repurchase intention; third, brand satisfaction had a positive effect on repurchase intentionFirst, face has been shown to have a significant impact on symbolic consumption propensity. Second, symbolic consumption tendencies have a significant impact on product satisfaction and intention to purchase new products. Third, product satisfaction has been shown to have a negative impact on the intention of purchasing new products.

• 문화기술의 융합
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• 제5권4호
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• pp.43-49
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• 2019

본 연구의 목적은 레저용품 소비시장의 지출결정요인을 추정하는데 있다. 연구목적을 달성하기 위해 통계청의 가계동향조사 자료중 6597개의 표본을 이용하였다. 지출결정요인을 추정하기 위해 Tobit모형을 적용하였으며 분석결과, 스포츠용품에 대한 지출결정요인은 결혼여부, 교육수준, 연령, 가구 내 세대수, 주택소유여부, 소득수준이 스포츠 용품 지출에 영향력을 가지고 있는 변수로 분석되었다. 등산용품, 낚시용품, 사냥용품과 같은 레저용품의 지출에 영향력을 미치는 변수는 성별, 결혼여부, 교육수준, 연령, 가구 내 세대수, 주택소유여부, 소득수준이 영향력을 가지고 있는 것으로 나타났다. 이와 같은 분석결과는 레저문화를 정착시키기 위한 정책 자료로 활용할 수 있을 것으로 판단된다. 통계청의 가계동향조사는 전국적인 설문조사를 통해 매년 계속되는 자료로 신뢰할 수 있는 자료임에도 불구하고 소비자의 지출결정요인을 보다 구체적이고 세밀하게 추정하기 위한 심리적인 특성과 같은 다양한 변수를 적용할 수 없다는 연구의 한계점을 가진다.

• 한국주거학회논문집
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• 제26권3호
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• pp.45-54
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• 2015

The purpose of this research is to analyze the wealth effects of home-owning baby-boomers on household consumption on non-durable goods in the Seoul Metropolitan Area. In so doing, this empirical study utilized the Korean Labor and Income Panel Study (KLIPS) of 2002 and 2012. The statistical findings reveal that household wealth in the period had sharply risen in household income, asset, debt and consumption, and the substantial increase came from growing income and consumption embedded into an expansionary stage of the family life cycle. Further, housing wealth had a much greater effect on consumption expenditure than did financial asset in 2012 while financial wealth effect was larger than housing wealth effect in 2002. Housing wealth effects had become far stronger as the age of the baby-boomer householders increased. As the baby-boomers are close to the retirement stage, post-retirement income security becomes of concern, so that the wealth effect of real estate income as an income alternative for retirees is explicit. The results imply that retirement of baby-boomers is likely to reduce consumer spending, aggravating slowdown of the real economy. Thus, diversification of household asset portfolio in a pre-retirement period is of great significance in maintaining adequate household consumption in later life.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.377-389
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• 2019

본 연구는 일본 불매운동과 관련된 일본스포츠 용품에 대한 소비자들의 인식을 조사하고 인식에 따른 문제점파악과 변인을 추출하기 위해 소셜네트워크 빅데이터 분석을 실시하였다. 소셜네트워크 빅데이터 분석을 "일본 불매운동"과 "일본 스포츠 용품"의 2가지 영역으로 조사를 실시하였으며, 조사기간은 불매운동이 이슈가 되었던 2019년 7월 1일 ~ 7월 31일까지의 1개월의 데이터를 수집하여 조사하였다. 연구방법을 구체화하면 시대적 이슈파악 - 소셜네트워크 분석을 활용한 키워드 설정 - TEXTOM과 Ucinet 6프로그램을 용한 CONCOR분석을 활용한 군집파악 - 전문가 회의를 통한 변인선정 - 설문지 작성 및 수정보완 - 설문지의 타당도와 신뢰도 검증 - 구조모형방정식을 활용한 가설검증으로 구성하였다. 소셜네트워크의 빅데이터를 활용한 결과를 바탕으로 관련특성, 국민성, 태도, 소비행동의 4가지변인을 추출하였고 4가지 변인의 설문문항은 총 30문항, 292부의 설문지를 최종 가설검증에 활용하였다. 분석결과 첫째, 불매운동 관련특성은 국민성의 정(+)적 관계가 나타났다. 구체적으로 불매운동 관련특성(불매운동 필요성, 불매운동소속감, 불매운동혜택지각 모두는 국민성에 정(+)적 관계가 나타났다. 둘째, 국민성은 태도에 정(+)적 관계가 있는 것으로 나타났다. 셋째, 국민성은 소비행동에 정(+)적 관계가 있는 것으로 나타났다. 이를 종합하면, 첫째 가설검증을 통해 일본불매운동은 무조건적인 감정대립이 아닌 현재와 같은 문화운동을 수준 높게 잘 대처해 나가야 자세가 필요할 것이며, 한국의 역사를 세계에 널리 알릴 수 있는 캠페인으로 발전해 나갈 것을 시사한다. 둘째 가설검증을 통해 최근 일본불매운동은 국가적 우월성을 강조했다는 것과 수출국가의 민족성을 무시했다는 점에서 나타난 문제의 결과이며, 글로벌 기업의 해외시장 진출 시 고려해야 할 사항임을 시사한다. 셋째 가설검증을 통해 불매운동은 양면적 성격에서 자신의 책임 하에 자신의 이익을 목적으로 자발적으로 참여되어야 하며, 어떠한 강조나 강요가 수반 되어선 안 될 것을 시사한다.

• 복식
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• 제64권4호
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• pp.91-105
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• 2014

As luxury goods market has expanded and has become more affordable, luxury consumption value has become more diversified. The purpose of this study is to classify visible characteristics of luxury consumption by the degree of logo clarity, and to explain this classification in relation to personal luxury consumption values. Also, the study utilized the concept of cultural capital, in addition to the concept of economic capital, in order to aid understanding of current new luxury consumption trend and give directions on brand signal strategies for luxury brands. In order to develop a survey that could measure an individual's cultural capital, focus group interviews, each composed of 5 women in their twenties and thirties, were conducted. Then, the survey was conducted on 230 females residing in Seoul who have purchased at least one product from a luxury brand within a year. The results suggest that luxury consumption can be explained by 'self-oriented value' and 'others-oriented value' as suggested in precedent studies. However, no significant difference was found between economic capital and these two luxury consumption values. However, the more cultural capital one possesses, the more one is likely to pursue 'self-oriented consumption value'. In studying the correlation between luxury consumption values and preference for brand signal clarity, respondents with 'self-oriented consumption value' has shown low preference towards highly visible brand logo when design and quality were equivalent. Also, respondents with 'other-oriented consumption value' has shown high preference towards highly visible brand logo.

• 복식문화연구
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• 제25권5호
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• pp.656-669
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• 2017

Fair trade implies honest wages and eco-friendly products in keeping with the demands of ethical consumerism. Although consumers are presently more interested in fair trade products, it is hard to find aggressive marketing strategies for fair trade fashion products. Therefore, the purpose of this study investigates the effect of consumption propensity on fast and slow fashion goods consumption attitudes and purchase intention on fair trade fashion products. For method of this study, 229 questionnaires were distributed to consumers residing in Seoul, South Korea. The data from the 219 returned usable questionnaires was analyzed by Cronbach's alpha, factor analysis, regression analysis using SPSS 22.0. The results of this study were as follows: First, consumption propensities of spontaneity, histrionics, and imitative nature in descending order positively affect consumption attitude for fast fashion products. And green consumerism negatively affects consumption attitude for fast fashion products. Second, consumption propensity such as donation & sharing consumerism, ethical consumerism, green consumerism, histrionics, and imitative nature in descending order positively affect consumption attitude for slow fashion products. Third, slow and fast fashion products consumption attitude in descending order positively affect purchase intention on fair trade fashion products. Fourth, consumption propensities such as ethical consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase intention on fair trade fashion products. Therefore fair trade fashion products with various usages and sustainable high quality are promoted by differentiated marketing strategies.