• 수산경영론집
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• 제55권1호
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• pp.37-53
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• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.

• Asian Pacific Journal of Cancer Prevention
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• 제16권17호
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• pp.7789-7794
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• 2015

Background: This study aimed to evaluate the impact of a community-based health education and communication programme on reducing liver fluke infections caused by the consumption of uncooked fish among people in a high-risk area of Thailand. Materials and Methods: The study was quasi-experimental in nature, with three-stages. Stage 1 involved a situational and capacity analysis of designated communities in Khon Kaen province. This was followed by the development of a model for community-based health education and communication to prevent liver fluke infections among high-risk people, and, lastly, implementation and evaluation of the model were performed. Data were collected using both qualitative and quantitative methods. In total, 390 people were surveyed, and quasi-experimental and comparison groups, each with 90 people, were assessed between May 2011 and April 2012. Analysis was using statistical OR, 95 % CI, the Willcoxon matched pairs signed ranks test, the chi-square test, and the Mann-Whitney U test. Results: The findings showed that most respondents had a high level of knowledge and understanding of liver fluke disease (89.5%, 95% CI:86.0-92.4), and positive attitudes toward the prevention of the disease (94.4%, 95% CI:91.6-96.4). However, with regard to changes in consumption of uncooked fish, most respondents were still in the pre-contemplation phase (55.1%, 95% CI:50.0-60.1), followed by the contemplation phase, 22.6%. Furthermore, four factors were found to be associated with the consumption of uncooked fish - the consumption of alcohol (OR 4.16, 95% CI:1.79-9.65), gender (OR 3.17, 95% CI:1.53-6.54), smoking (OR 3.03, 95% CI:1.31-7.05), and age 40 years and above (OR 2.68, 95% CI:1.02-7.05). After nine months of the health education and communication programme using local media based on local wisdom, culture and persons, the results showed that, compared to the control group, members of the experimental group had a higher level of knowledge, a better attitude and lower levels of ill-advised consumption behaviour. Also, it was found that consumption of uncooked fish, by an assessment of the level of stage of change, was reduced. (p-value 0.002). Conclusions: The health education and communication programme developed as part of the study was effective in changing the consumption of uncooked fish. Therefore, this approach should be promoted in other high-risk areas in Thailand in the future.

• 한국유기농업학회지
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• 제28권3호
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• pp.367-386
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• 2020

The significance of this study was to analyze the quality value of organic livestock pork for the first time based on the results of managing and testing the cycling organic farming of black pork and vegetables within farm for two years. The results of analysis could be summarized as follows. First, the pork of experimental group with crop-livestock cycling farming showed the excellent quality and high consumer preference compared to the control group of general pork or pork from non-crop-livestock cycling organic farming. In the content ratio of Omega-3 as a representative essential fatty acid, it was 1.46 that was about 2.8 times more than general pork (0.52). In case of Omega-6, it had about 2.5 times more than general pork. Especially, the U/S ratio value which was the content ratio of Unsaturated Fatty Acid (UFA, U) of Saturated Fatty Acid (SFA, S), was largely shown in pork (2.93) from cycling organic farming. Second, it would be necessary to maintain the economies of scope shown in crop-livestock cycling organic farming, and the high quality value of livestock products. For this, there should be a value chain model that could realize the economies of scope and economies of scale at the same time based on scaling and diversification through cooperative organization between farmers. Through this, it would be possible to establish a cycling model called 'community cooperative agriculture' by forming local internal markets through cooperation of production-processing and integration of distribution-sale-consumption. For the managerial activation of this cooperative organization, the government should promote/support the small crop-livestock cycling organic farming cooperative organization in local unit. For securing the reliability of crop-livestock cycling organic agricultural products and crop-livestock cycling organic livestock products, it would be necessary to review the introduction of Participatory Guarantee System (PGS).

• 대한가정학회지
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• 제34권4호
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• pp.103-117
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• 1996

This study is a theoretical approach by literature about life style and housing life style. The purpose of this research is making an analysis model of housing life style which can be used as a conceptual framework in empirical study. the theme of‘Life style’was studied mainly in the area of consumerism and housing. Model was made to explore the sub-domain of new analysis model by the microsociological approach. As results, 1) Independent variable of housing life style research model must be selected to be possible of comparison in effect of objective and subjective variable and in effect of predictive function and well-being function of housing life style. 2) Sub-domain of housing life style must be consisted of value orientation of family life, consumption in house, consumer durables, furniture., and propensity to using space. 3) Conceptual model of housing life style must be tested in empirical study to know what is the housing adjustment behavior of individual family, to improve quality of housing life and to suggest housing policy for family as a consumer.

• 한국컴퓨터정보학회논문지
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• 제24권1호
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• pp.41-47
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• 2019

In this paper, we propose a new batter evaluation model that reflects the skill of the opponent pitcher in Korean professional baseball. The model consists of evaluation factors such as Run Value, Contribution Score and Ball Consumption considering the pitcher grade. These evaluation factors are calculated as different data. In order to include the evaluation factors having different characteristics into one model, each evaluation factor is weighted and added. The genetic algorithms were used to calculate the weights, and the data were based on the 2016 records of Korea Professional Baseball and the salary data of the players of 2017. As a result of calculation of the weight, the weight of the Run Value was high and the weight of the Contribution Score was very low. This means that when calculating the annual salary, it reflects much of the expected score according to the batting result of the batter. On the other hand, the contribution score indicating the degree to which the batting result contributed to the victory of the team according to the state of the economy is not reflected in the salary or point system.

• Human Ecology Research
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• 제61권3호
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• pp.389-399
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• 2023

Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.

• 복식문화연구
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• 제32권2호
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• pp.148-163
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• 2024

With the digitalization of production and consumption environments, consumers are no longer merely targets of marketing, but key players in creating value jointly with companies by participating in various decision-making processes. Much virtual content in particular, such as fashion shows, exhibitions, games, social activities, and shopping, which fashion brands implement in virtual worlds, cannot be completed without consumers' active engagement and interaction. Thus, this study considers consumers' participation in virtual content provided by fashion brands as value co-creation in virtual worlds. This study aims to examine how consumer (i.e., consumer smartness) and fashion firm (i.e., perceived intellectual capital) factors influence value co-creation behavior intention in virtual worlds. Data were collected from 410 consumers in their 20s nationwide through an online survey, and a higher-order structural equation modeling analysis was conducted to test the research model. The results showed that both consumer smartness and perceived intellectual capital positively influenced customer participation behavior and citizenship behavior intentions. Specifically, perceived intellectual capital had a greater impact on value co-creation behavior in the virtual world than consumer smartness. The findings provide empirical evidence that the fashion firms' intangible assets and consumers' competence in the digital shopping environment encourage their intentions to co-create value in virtual worlds.

• 한국지하수토양환경학회:학술대회논문집
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• 한국지하수토양환경학회 2004년도 총회 및 춘계학술발표회
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• pp.346-349
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• 2004

Surfactant-enhanced electrokinetic (EK) process was investigated to remove polycyclic aromatic hydrocarbons (PAHs) from low-permeable soils. Phenanthrene and kaolinite were selected as a representative PAH and a model soil, respectively. A nonionic surfactant Tergitol 15-S-12 was applied to improve the solubility of phenanthrene and sodium chloride was used as an electrolyte at the various concentrations from 0.001 to 0.1M. The addition of electrolyte affected both the removal efficiency and operation cost. When electrolyte was introduced, the electrical potential gradient became low and thus power consumption was reduced. However, as electrolyte concentration increased, the electroosmotic flow also decreased, so the removal efficiency of contaminant decreased. Therefore, the removal efficiency and power consumption should be considered simultaneously to determine the iptimum surfactant concentration, so a relatively lower concentration of electrolyte than certain value is desired.

• 설비공학논문집
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• 제9권3호
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• pp.300-311
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• 1997

A theoretical method was developed to analyze the effect of low-$\varepsilon$ coatings which have influence on thermal performance of vacuum windwo glazing and double pane glazing. The overall heat transfer coefficient(U) value and thermal performance were analyzed by theroretical method on various kins of windows. TRNSYS program was used to analyze total heating and cooling energy consumption on the model building which has various windows. As the result, better thermal insulation can be achieved on the vacuum window glazing than double pane glazing when low-$\varepsilon$ coating was done on the surface of glass. Total heating and cooling energy consumption was almost same on the double pane window glazing but was lessened on the vacuum window glazing when the window size of south direction increased. Therefore, low-$\varepsilon$ coating was very necessary for vacuum window glazing in order to improve thermal insulation performance and efficient energy conservation can be achieved by vacuum window glazing at the real building which has large window.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2009년도 추계학술대회
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• pp.234-240
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• 2009

The growing mobile products market is expected energy efficiency. So product design is more important focusing on reducing power consumption than improving technology of color sense. A Organic light emission diode is in limelight of the best display to satisfy market expectation. A Organic light emission diode is achieved low power consumption, pixel response which was fast for its time, high contrast of brightness and wide color reproduction raio. Therefore there is a fierce competition for the organic light emission diode development between a country and another country over business. The technical value's life is short because of a fierce development competition, and there is little probability that technical success become business success. In this study, the purpose is reduce the time for life test by accelerated current and it can do production possible design by accelerated life model in design phase.