• 가족자원경영과 정책
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• 제12권3호
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• pp.45-58
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• 2008

The purpose of this study is to determine how the culture of modern mass consumption is understood in determining a decent lifestyle. This study examined a variety of literature on this problem. The important results are as follows. The culture of consumption has evolved through the increase of productivity in modern industry. People's desires have instigated a developing consumption culture: the concepts of advertising, fashion, over-consumption, and conspicuous consumption. The dissemination of this new consumption culture in an information-rich society, facilitated by the popularization of the Internet, has started to influence every nook and comer of our lives. This change of lifestyle has resulted not only in positive effects, but also in negative ones, such as distortion of information, and inequality. Thus the culture of modern mass consumption has created a new concept of class order and has reinforced the unbalance between opinion-leaders and opinion-followers. It has also increased the ratio of needs to wants. Consumption makes escape and sensual pleasure possible. The conclusion of this study is that the culture of modern mass consumption has not upheld its original purpose, that is, the qualitative enrichment of life through consumption. It has only caused the disintegration of individuality.

• 가족자원경영과 정책
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• 제1권1호
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• pp.27-42
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• 1997

The purpose of this study is to analyze consumption expenditure patterns over family life cycle. The data used in the study is the 1994 Survey data from Annual Report on the Family Income and Expenditure Survey. The study sample included 26,980 salary and wage earners’ households living in cities. The family life cycle was classified into six stages and items of expenditure were classified into 12 categories. Frequency distribution, mean, one-way ANOVA, Scheff test, and regression analysis were used to analyze the data. The major findings of this study are as follows : First, the average consumption propensity differs among family life cycle. Second, the amount and budget share of consumption expenditure for each expenditure category differ significantly among family life cycle in all expenditure categories. Third, family life cycle is found to be a significant factor on expenditure of food and education, and also on budget share of education.

• 가정과삶의질연구
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• 제32권4호
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• pp.91-104
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• 2014

This study aims to understand how consumers consume by presenting the concept of 'consumption style' and the meaning of consumption for modern consumers. As modern consumers cannot lead their daily lives without engaging in consumption, their daily lives are deeply related to consumption. However, we have not been largely interested in how we manage consumption. It is a fact that marketing-oriented studies are focused on consumers for the establishment of corporate activities and strategies until now. For the analysis of the research, SPSS for Windows and AMOS were used. In order to examine the general characteristics of the investigation object, the technical statistics of frequency, percentage, average and standard deviation were obtained. To develop the research item analysis, Cronbach's ${\alpha}$, exploratory factor analysis, confirmatory factor analysis and cluster analysis were conducted. Based on the meaning of consumption through the consideration of preceding studies, the consumption style was extracted with 4 economic, socio-cultural, psychological and ethical perspectives. Also, 4groups were classified according to the type of consumption style: professional consumers, practical consumers, indifferent consumers and emotional consumers.

• 벤처창업연구
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• 제8권3호
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• pp.53-65
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• 2013

우리나라 사람들의 커피에 대한 소비가 급격하게 증가해왔고 지금은 20대 이후의 모든 연령대에서 커피가 사람들의 일상적인 생활에서 가장 많이 마시는 생활의 필수 소비품의 하나로 자리 잡아 가고 있다. 커피소비가 증가함에 따라서 커피 산업계는 물론이거니와 학계에서도 커피소비에 대한 많은 연구가 진행되고 있다. 커피는 종류가 다양하고 커피를 소비하는 동기와 커피소비 태도도 연령이나 라이프스타일 등에 따라 다양한 형태를 보이고 있다는 연 결과가 있었다. 본 연구에서는 라이프스타일에 따른 커피 소비동기의 차이를 중심으로 연구하였다. 본 연구의 조사대상은 서울시와 경기도에 거주하는 20세 이상의 성인들을 대상으로 2013년 3월 1일부터 3월 31일까지 1개월간 설문조사를 실시하였다. 총 600부의 설문지를 배부하여 480부가 회수되었고, 이들 중 설문의 응답이 불성실한 10부를 제외한 470부를 최종분석에 사용하였다. 자료의 통계처리는 SPSS Win Ver 18.0 버전을 사용하여 타당성분석, 요인분석, 신뢰성분성, 군집분석, 일원분산분석(One-Way ANOVA), 다중회귀분석 등을 실시하였다. 본 연구에서는 라이프스타일을 요인분석한 결과 웰빙추, 맛추구, 분위기추구, 외식추구, 인스턴트추구, 경제성추구 등 6가지 유형으로 분류되었다. 커피소비동기를 요인분석한 결과 웰빙소비동기, 기분전환 소비동기, 사회적 소비동기, 습관적 소비동기, 정서적 소비동기 등 5가지 유형으로 소비동기가 분류되었다. 주요 연구가설은 다음과 같다. 첫째, 라이프 스타일은 커피소비동기에 영향을 미칠 것이다. 둘째, 라이프스타일 유형에 따라 커피 소비동기에 차이가 있을 것이다. 연구결과에서 라이프스타일은 커피소비동기에 부분적으로 영향을 미치는 것으로 나타났고, 라이프스타일 유형에 따른 커피 소비동기의 차이에서는 라이프스타일 유형에 따라 습관적 소비동기에 차이가 있을 것이라는 항목을 제외하고는 다른 4가지 세부 가설이 모두 라이프스타일 유형에 따라 커피소비동기에 차이가 있는 것으로 나타났다.

• 한국가정과교육학회지
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• 제24권2호
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• pp.87-99
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• 2012

본 연구는 청소년의 학교 소비자교육과 휴대전화 소비행동, 휴대전화 소비행동과 휴대전화 소비생활 만족도의 관계를 살펴보아 청소년들의 합리적인 소비생활을 유도할 수 있는 방안을 모색하고 학교 소비자교육의 개선을 위한 방안을 제시하고자 하였다. 설문지는 서울 및 수도권 소재 중학교에 재학 중인 중학교 2학년을 대상으로 실시하여 총 430부를 SPSS 18.0 프로그램을 이용하여 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 정보분석 및 구매의사결정에 대한 교육이 '합리적 구매와 능동적 문제해결' 행동에 영향을 미치고, 소비문화에 대한 교육이 '윤리적 사용, 능동적 문제해결' 행동에 영향을 미쳤다. '문제해결 및 권리와 책임'에 대한 교육은 소비행동에 어떠한 영향도 미치지 않았고, 인지수준도 상대적으로 가장 낮게 나타났다. 둘째, 휴대전화의 윤리적 사용행동은 '관계만족도'에 영향을 미치고, 합리적 구매행동과 능동적 문제해결행동은 '활용만족도'에 영향을 미치는 것으로 나타났다.

• 한국의상디자인학회지
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• 제16권1호
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• pp.77-89
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• 2014

This study looked into the effect of the life style of single females in 20s and 30s on beauty behavior recognition, and spss 17.0 is used for data analysis method. As for the statistical analysis method in order to validate the measurement tools, reliability verification is conducted and life style groups are sampled using K-means taking into account factor scores by life style. To find out the difference between general beauty behavior recognition and life style, descriptive statistics and One Way ANOVA were carried out, and Duncan Test was implemented for the post examination method. Multiple regression analysis was also carried out to figure out the effect of life style on beauty behavior recognition. The result is as follows. First, according to the results of reliability verification and factor analysis for the lifestyle type and the recognition of the behavior for beauty, the types of the life style of the subjects were divided into Economic Utility, Convention Conservatism, Self Development, Showy Consumption, and Appearance Oriented, and the recognition of the behavior for beauty was named as Makeup and Hair, Cosmetic Surgery, Body Care, and Skin Care. Second, as to the recognition of the behavior for beauty based upon the lifestyle, the Appearance Oriented in Showy Consumption recorded the highest. Third, the analysis of the influence of the style on the recognition of the behavior for beauty showed that the behavior recognition for Makeup and Hair and for Skin Care was affected by the life style of Self Development, Showy Consumption, and Appearance Oriented; the behavior recognition for Cosmetic Surgery was affected by the life style of Conventional Conservatism, Showy Consumption, and Appearance Oriented; and again the behavior recognition for Body Care was by that of Economical Utility and Showy Consumption.

• 한국어병학회지
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• 제15권1호
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• pp.37-42
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• 2002

Effect of mercury (Hg) toxicity on survival, growth, feed efficiency and oxygen consumption were examined in the juvenile olive flounder. Paralichthys olivaceus. Fishes were exposed to sublethal concentrations of Hg ranging from 0 to 0.13mg/L for 6 weeks. Hg reduced survival rate in a concentration and exposure period-dependent way and suddenly reduction occurred at Hg concentrations greater than 0.05mg/L after 6 weeks. Growth rate and feed efficiency also significantly decreased at greater than 0.028 and 0.05 mg/L respectively. Oxygen consumption rate was significantly decreased to 25 and 32% than that of the control at the Hg concentration of 0.05 and 0.13 mg/L respectively. These results suggest that Hg toxicity inhibit physiological function including growth, feed efficiency and oxygen consumption in the juvenile olive flounder, resulting in survival failure at high concentration.

• 가정과삶의질연구
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• 제14권4호
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• pp.233-248
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• 1996

The purpose of this study were 1) to identify housing consumption over family life cyle and 2) to analyze the propensity of residential mobility and its contributing factors over family life cycle. For these purposes the 1993 KHPS data was used. The sample in this study consisted of 2,796 couple households. Satistics employed for the analysis were frequencies means and logistic regression analysis. As the number of children and the children's age increased the housing consumption increased. There were many factors such as husband's education satisfaction of health and family relations monthly income wealth debt owning a car home ownership duration of residence and the satisfaction with housing contributing to housing consumption and propensity to move. Those with home ownership higher wealth higher satisfaction with health higher expenditure, longer duration of residence and higher satisfaction with housing tend to move more frequently. However those with low educational attai ment less satisfaction with family relation less income and having no debts were likely to move.

• Agribusiness and Information Management
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• 제7권1호
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• pp.21-36
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• 2015

This study aims to analyze the differences of ginseng product consumers and segment Korean fresh ginseng and red ginseng root markets based on attributes for the purchase. As a result of analyzing survey data, the red ginseng root consumers had different aspects from fresh ginseng consumers. According to the result of cluster analysis, the fresh ginseng consumers were subdivided into three segments (safety-oriented consumption cluster, label centered consumption cluster, and high involvement consumption cluster), while the red ginseng root consumers were subdivided into four segments (convenience-oriented consumption cluster, high involvement consumption cluster, raw material's safety-oriented cluster, and raw material's information importance cluster). ANOVA and Crosstab were conducted to investigate characteristics of each cluster.

• 디지털융복합연구
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• 제16권1호
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• pp.439-452
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• 2018

본 연구는 경제활동에 참여하는 은퇴 전 한국 베이비부머의 소비유형을 실증적으로 탐색하고, 유형별 소비가 우울에 미치는 영향을 검증하는 데 목적을 두고 있다. 잠재프로파일분석을 이용하여 베이비부머의 소비를 분석한 결과, 기초생활중심형, 사회생활중심형, 주거생활중심형, 고급소비중심형의 4가지 유형이 구조화되었다. 이러한 소비유형과 우울은 유의미한 상관관계가 있는 것으로 증명되었는데, 특히 사회생활중심형 소비유형과 비교하여 기초생활중심형과 고급소비중심형의 우울수준이 유의하게 높았다. 또한 교육수준이 낮을수록, 배우자가 없는 경우, 주관적 건강상태가 나쁜 경우, 신체기능에 제한이 있을수록, 장애진단을 받을수록, 여가활동에 만족하지 않을수록, 소득이 낮은 경우, 주관적 경제상태가 부정적일 때 우울수준이 높은 것으로 조사되었다. 본 연구결과를 바탕으로 한국 베이비부머를 위한 특화된 노후준비 정책과 프로그램의 개발 필요성을 제언한다.