• 제목/요약/키워드: Consumers Satisfaction

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감성분석을 활용한 사물인터넷(IoT) 서비스 리뷰 분석: 사업자 특성에 따른 차이를 중심으로 (An Analysis of IoT Service using Sentiment Analysis on Online Reviews: Focusing on the Characteristics of Service Providers)

  • 류민호;조호수
    • 한국산업정보학회논문지
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    • 제25권5호
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    • pp.91-102
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    • 2020
  • 사물인터넷(Internet of Things: IoT)은 다양한 사업자들이 같은 시장을 두고 경쟁하는 분야로, 서비스를 제공하는 사업자들의 주 사업영역 및 특성에 따라 제품의 기능과 성능 등의 차이가 존재한다. 본 논문은 감성분석을 통해 사업자의 특성에 따라 해당 사업자가 제공하는 서비스에 대한 만족도가 달라지는지를 평가한다. 이를 위해, 구글 플레이스토어에 등록된 국내외 사물인터넷 관련 서비스 중 스마트홈, AI스피커, 스마트카 3가지 영역의 총 41개의 애플리케이션에 대한 34,310건의 리뷰를 수집하고 단어 중요도 분석과 감성분석을 실시하였다. 리뷰분석은 키워드 중요도별, 서비스별, 사업자의 기존 사업영역별, 국내외 사업자별 등 다양한 차원에서 수행되었다. 분석결과, 이용자들의 사물인터넷 서비스에 대한 전반적인 평가는 낮은 것으로 파악되었고, 그나마 스마트홈이 다른 서비스 대비 상대적으로 높은 평가를 받았다. 제조업 기반의 사업자와 해외 사업자는 다른 특성의 사업자 대비 만족도가 높았다. 본 연구의 결과를 통해 개별 기업 차원에서 특성에 따른 서비스의 개선점을 찾고, 제품경쟁력을 제고하기 위한 시사점을 제공한다.

Analysis of the Current Status of Internet Fashion Shopping Malls and Proposal of a Cyber Fitting System as an Improvement

  • Tak, Myung-Ja;Kim, Chee-Yong
    • 한국멀티미디어학회논문지
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    • 제12권12호
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    • pp.1809-1818
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    • 2009
  • In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.

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청소년의 올바른 항생제 사용을 위한 웹 기반 교육프로그램 개발 및 평가 (Development and Evaluation of a Web-based Education Program on Appropriate Antibiotic Use in Korean Adolescents)

  • 김소선;천주영;권인숙;조윤미;문성미
    • 기본간호학회지
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    • 제18권3호
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    • pp.383-391
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    • 2011
  • Purpose: This study was done to develop a web-based education program on appropriate antibiotic use and test the effects of the program on knowledge and attitudes towards antibiotic use in Korean adolescents. Methods: The web-based education program was developed through an extensive literature review and professional advisory meetings including technical assistance from a web-based education programmer and content experts. A convenience sample of 851 students from middle and high schools participated in the assessment of effects of the program. Knowledge and attitudes of the students towards antibiotic use and satisfaction with the web-based education program were measured. Descriptive statistics and paired t-test were used to analyze the data. Results: There were significant improvements in knowledge and attitudes towards antibiotic use following self-learning via the web-based education program in both middle and high school students. High school students demonstrated higher scores in knowledge and attitudes than middle school students. Conclusion: The results of this study indicate that this web-based education program on appropriate antibiotic use is a convenient and effective medium for self-learning in adolescents. Therefore the web-based program should be put into wide use as an effective and convenient teaching method for health education in secondary schools.

딥러닝을 이용한 핸드크림의 마찰 시계열 데이터 분류 (Deep Learning-based Approach for Classification of Tribological Time Series Data for Hand Creams)

  • 김지원;이유민;한상헌;김경택
    • 산업경영시스템학회지
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    • 제44권3호
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    • pp.98-105
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    • 2021
  • The sensory stimulation of a cosmetic product has been deemed to be an ancillary aspect until a decade ago. That point of view has drastically changed on different levels in just a decade. Nowadays cosmetic formulators should unavoidably meet the needs of consumers who want sensory satisfaction, although they do not have much time for new product development. The selection of new products from candidate products largely depend on the panel of human sensory experts. As new product development cycle time decreases, the formulators wanted to find systematic tools that are required to filter candidate products into a short list. Traditional statistical analysis on most physical property tests for the products including tribology tests and rheology tests, do not give any sound foundation for filtering candidate products. In this paper, we suggest a deep learning-based analysis method to identify hand cream products by raw electric signals from tribological sliding test. We compare the result of the deep learning-based method using raw data as input with the results of several machine learning-based analysis methods using manually extracted features as input. Among them, ResNet that is a deep learning model proved to be the best method to identify hand cream used in the test. According to our search in the scientific reported papers, this is the first attempt for predicting test cosmetic product with only raw time-series friction data without any manual feature extraction. Automatic product identification capability without manually extracted features can be used to narrow down the list of the newly developed candidate products.

PR-Management and Branding of Media Channels with the Application of Social Networks

  • Shalman, Tatiana;Dobrianska, Viktoriia;Kokhan, Marianna;Pletsan, Khrystyna;Humenchuk, Anatolii
    • International Journal of Computer Science & Network Security
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    • 제21권7호
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    • pp.70-76
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    • 2021
  • The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

시선추적장치를 활용한 캐릭터의 시지각 집중도에 관한 연구 (A Study on the Visual Perception of Characters Using Eye Tracking)

  • 은석함;박민희;황미경;남가영;권만우
    • 한국콘텐츠학회논문지
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    • 제19권6호
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    • pp.105-113
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    • 2019
  • 본 연구는 유명 인기 캐릭터를 대상으로 한 시선추적실험을 통해 피험자의 시지각 집중도를 분석하여, 캐릭터에서 어떤 부분을 부각시키는 것이 소비자들의 관심과 호기심을 유도하는데 효과적인가를 알아보았다. 연구결과, 캐릭터의 몸보다 얼굴에 더욱 주목하였으며, 그 외 바지, 티, 신발, 수염과 같은 보조요소에도 다소 주목하는 것을 확인하였다. 이러한 결과는 캐릭터에 대한 피험자들의 시선이 자주 그리고 오래 머무는 요소가 명확하게 다름을 의미한다. 그러므로 디자이너들은 캐릭터 구성요소별 시지각 집중도의 차이를 캐릭터에 대한 사용자의 관심과 감정이입, 몰입과 같은 감성적 만족감을 느낄 수 있는 차별화 요소로 인지하고 캐릭터 디자인을 개발할 때 적극적으로 반영해야 할 것이다. 또한 각각의 보조요소의 시지각 집중도에 차이가 있었는데, 그 영향요인 또한 개인의 특성에 기인한 것인지, 아니면 또 다른 영향요인이 발현된 것인지에 대한 세심한 연구가 이루어진다면, 캐릭터 디자인의 보다 폭넓은 연구가 될 것이다.

Z세대 소비자의 화장 의례에 대한 탐색적 연구 (An Exploratory Study on Makeup Rituals of Generation Z Consumers)

  • 이재경;추호정;윤남희
    • 한국의류학회지
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    • 제45권2호
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    • pp.356-375
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    • 2021
  • The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z's makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills.

A Study on the Automated Payment System for Artificial Intelligence-Based Product Recognition in the Age of Contactless Services

  • Kim, Heeyoung;Hong, Hotak;Ryu, Gihwan;Kim, Dongmin
    • International Journal of Advanced Culture Technology
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    • 제9권2호
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    • pp.100-105
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    • 2021
  • Contactless service is rapidly emerging as a new growth strategy due to consumers who are reluctant to the face-to-face situation in the global pandemic of coronavirus disease 2019 (COVID-19), and various technologies are being developed to support the fast-growing contactless service market. In particular, the restaurant industry is one of the most desperate industrial fields requiring technologies for contactless service, and the representative technical case should be a kiosk, which has the advantage of reducing labor costs for the restaurant owners and provides psychological relaxation and satisfaction to the customer. In this paper, we propose a solution to the restaurant's store operation through the unmanned kiosk using a state-of-the-art artificial intelligence (AI) technology of image recognition. Especially, for the products that do not have barcodes in bakeries, fresh foods (fruits, vegetables, etc.), and autonomous restaurants on highways, which cause increased labor costs and many hassles, our proposed system should be very useful. The proposed system recognizes products without barcodes on the ground of image-based AI algorithm technology and makes automatic payments. To test the proposed system feasibility, we established an AI vision system using a commercial camera and conducted an image recognition test by training object detection AI models using donut images. The proposed system has a self-learning system with mismatched information in operation. The self-learning AI technology allows us to upgrade the recognition performance continuously. We proposed a fully automated payment system with AI vision technology and showed system feasibility by the performance test. The system realizes contactless service for self-checkout in the restaurant business area and improves the cost-saving in managing human resources.

청주지역 일부 대학생의 체중조절 식품 및 건강기능식품 사용 실태와 관련 인식 연구 (Use of Weight-control or Health Functional Foods, Associated Weight-control Behavior and Perception among University Students in Cheongju)

  • 김가영;배문경
    • 대한지역사회영양학회지
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    • 제26권1호
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    • pp.23-36
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    • 2021
  • Objectives: This study sought to assess the prevalence and duration of weight-control or health functional food use, associated weight-control behavior, perception, and knowledge among university students. Methods: The subjects were 442 university students in Cheonju, Korea, and data was collected by a self-administered questionnaire. Both χ2 and t-tests were conducted for categorical and mean comparisons. Results: An estimated 62.7% (female 69.0%, male 54.8%) had ever attempted weight-control. Among these, an estimated 59.2% of females and 38.9% of males had used weight-control or health functional foods with significant gender difference. The weight-control foods commonly used included chicken breast, protein powder, low-fat milk and soymilk, and meal replacement drinks, while garcinia cambogia extract and green tea extract were frequently used as health functional foods. One of 10 (10.3%) consumers of weight-control foods reported ≥ 7 months use, with less frequent long-term consumption of health functional foods (4.2%). The average degree of satisfaction was 3.24 ± 0.92 for weight-control foods and 2.72 ± 0.97 for health functional foods on a 5-point scale, meaning 'slightly satisfied' and 'slightly dissatisfied', respectively. Females or students with an experience of weight-control reported poorer perceptions of their health and body image as well as a higher need for weight control. Besides, both male and female subjects felt a high need for correct information regarding weight-control methods. Conclusions: Our results provide a better understanding of the characteristics associated with the use of weight-control or health functional foods among university students and will be useful in developing a nutrition education program by incorporating correct body image, knowledge, and practical yet desirable practices for weight control.

콜라보레이션 패션제품 선택요인이 제품 선호도 및 행동의도에 미치는 영향 (Impact of the selective factors of collaboration fashion products on product preferences and behavioral intention)

  • 김유빈
    • 한국의상디자인학회지
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    • 제23권2호
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    • pp.53-65
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    • 2021
  • The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.