• 제목/요약/키워드: Consumers Preferences

검색결과 501건 처리시간 0.029초

블록단위 단독주택의 주민공동시설이 가격에 미치는 영향에 관한 연구: 수도권 82개 단지를 중심으로 (The Influence of Community Facilities on the Price of Housing with Block Unit on the Price of Housing with Block Unit: Focused on 82 Complexes in the Seoul Metropolitan Area)

  • 김지훈;조항훈
    • 토지주택연구
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    • 제11권3호
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    • pp.1-9
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    • 2020
  • This study fulfills an empirical analysis how the physical factors affect the formation of housing price with the block unit. Block unit houses are a type of housing that pursues comfort and convenience in that the characteristics of individual houses and apartment houses are mixed. Existing studies have focused only on the physical characteristics of various planning elements such as block-type residential complexes. Nevertheless, it is not known whether the physical characteristics of block-type residential complexes reflect the preferences of actual consumers. In addition, there are no sufficient studies on how to evaluate them from the market side. In this study, block-level detached housing sites the target complexes with 10 or more households built between 2002 and 2019. The target areas for analysis are 163 complexes in Paju, Namyangju, Goyang, Suwon, Yongin, Ansan, Gimpo, Incheon, Seongnam, Hwaseong and Gwangju, Gyeonggi-do. The physical elements that make up the unit housing were classified through factor analysis. Finally, regression analysis was conducted to establish the basis determining the price-forming factors. As a result of the analysis, the factors that influenced the price were the site area and the number of community facilities. The variable with negative influence was the distance from Seoul. Based on the results of this study, it can be said that the influence on price formation in various areas was confirmed by presenting the relationship between the facility composition and price of a detached house.

한국, 일본, 중국 김치의 품질 비교 분석 (Comparative quality analysis of kimchi products manufactured in Korea, Japan, and China)

  • 이혜진;정수연;김재환;유승란
    • 한국식품저장유통학회지
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    • 제23권7호
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    • pp.967-976
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    • 2016
  • 본 연구는 한국김치의 수출 촉진을 위한 품질 차별화를 목적으로 진행되었으며 이를 위해서 현지 수출 시장에서 제조된 김치와 한국에서 제조된 김치의 품질을 비교 분석하였다. 한 중 일 삼국의 김치는 이화학적 특성(pH, 산도, 염도), 미생물적 특성, 관능적 특성이 각각 다르게 나타났다. 이러한 결과는 각국의 김치 재료 및 제조 방법 등이 김치의 이화학적, 미생물학적, 관능적 품질에 영향을 준 것으로 보인다. 특히, 저장 기간 동안 한국김치는 Lactic acid bacteria, Lactobacillus spp., Leuconostoc spp.와 전체적인 관능 기호도에서 높은 값을 나타냈다. 본 연구는 한국 김치 품질의 우수성을 증명하고 타 국가에서의 김치 소비 특성을 예측하는데 도움이 될 것으로 기대된다.

시즈닝에 따른 아동용 고단백 스낵의 구매행동 및 소비자 기호도 연구 (Children's Purchase Behavior and Preference for High Protein Snacks according to Seasonings)

  • 양준영;오혜인;장진아;오지은;강남이;조미숙
    • 한국식생활문화학회지
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    • 제33권5호
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    • pp.403-410
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    • 2018
  • This study was conducted to evaluate children's purchase behavior (frequency of snack consumption and purchase) and preference for high protein snack products developed for weight control and nutritional balance. A total of 80 elementary school students (from the 3rd to 6th graders) in the Gyeonggi-do learning center were participated and 76 were used for the analysis. The most common response for liking snacks was taste (71.4%), and the most preferred types of snacks were chips (42.1%) and puff snacks (34.2%). The highest frequency of snack ingestion was 1-3 times per week (48; 63.2%), and the main purchasers were parents (65.8%). Cheese, corn and chili flavors were more preferred than the control, while yogurt taste was slightly less preferred than the control. The results of this study showed the possibility of commercialization of new protein snacks according to children's seasoning preference and provide the insights into the snack preferences of children as main consumers.

부츠 컷(Boots-cut) 청바지 착용실태 및 맞음새에 관한 연구 -20~30대 성인 여성을 중심으로- (A Study on the Actual Wearing Conditions and Fit Preferences of Boots-cut Jean -Focus on Adult Women in Their 20's and 30's-)

  • 최진;도월희
    • 한국의류학회지
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    • 제32권2호
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    • pp.271-283
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    • 2008
  • The purpose of this study is to provide information on how to improving wearing sensation and fit of boots-cut jean through analysis of the actual wearing conditions and dissatisfaction. In order to compile the information about dissatisfaction with the appropriateness of the fit of boots-cut jean, a questionnaire was administered to 150 females(between the ages of 20 and 39) living in Gwang-ju, analyzed using the SPSS WIN 12.0 program. Also, 6 blue jean manufactures were investigated, the study method was a interview about company present status, sizing system and pattern of boots-cut jean. The result of this study were as follow: 1. In wearing conditions, the 20's(51.6%) to 30's(69.1%) is found the best preferred jean is boots-cut style. The reason why consumers prefer boots-cut jeans with wearing fit does to seem charming bodyline of the adult female. 2. Body type groups by drop was classified with the usual waist, the thick waist, the thin waist. The differences among age groups, body type and so on were compared using the chi-square test. Dissatisfaction of the fit of the thick waist and the thin waist was higher than the usual waist. 3. Research on the production sizing system of 6 blue jean brands showed the total sizing system of each manufacture were $3{\sim}9$, they were reflected the sizing system of the korean Industrial Standards(KS K 0051). Therefore, it is considered necessary for boots-cut jeans pattern and sizing system for Korean consumer's body shape.

브래지어 어깨끈의 디자인에 따른 압력과 주관적 평가 (Evaluation of Pressure, Subjective Wearing Comfort and Design Preference of Brassiere Shoulder Strap Models)

  • 박소영;홍경희;이예진
    • 한국의류산업학회지
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    • 제21권2호
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    • pp.171-178
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    • 2019
  • This study analyzed the pressure, subjective wearing comfort, and design preference of brassiere shoulder straps among women in their 20s and 40s. Experimental clothing was made by different shoulder strap designs on a brassiere. In the four designs (A-D), the front attachment points of the shoulder straps were the same, but the back attachment points were different. Three of them (E, E1, E2) were of a halter neck design, with different front attachment positions. The pressures of A-D were measured at the position passing through the shoulder line (P1), and E-E2 was measured at the back neck (P2) as well as at P1. Subjective wearing comfort and design preference were rated on a 7-point Likert scale. A was determined to exert the highest pressure at the neck side of the design in the pressure measurement analysis of A-E2, whereas E1 exerted the lowest. E was measured to have the highest pressure among the E-E2 designs, whereas E2 had the lowest. Participants preferred A the most and E the least in regards to the subjective wearing comfort of A-E. Thus, participants deem A to be the most comfortable despite the high strap pressure. However, E was the most favored design, despite its poor wearing comfort. Participants' subjective impressions of E-E2 were that E2 was the most uncomfortable, but its design was the most preferred. Consumers' design preferences and subjective impressions of wearing comfort did not match.

머신러닝을 이용한 의료 및 광고 블로그 분류 (A Classification of Medical and Advertising Blogs Using Machine Learning)

  • 이기성;이종찬
    • 한국산학기술학회논문지
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    • 제19권11호
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    • pp.730-737
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    • 2018
  • 행복한 삶의 질을 목적으로 하는 의료소비자가 증가하면서 웹에 분산되어 있는 블로그의 의료 정보를 바탕으로 신뢰성 있는 의료 시설을 선택하고 고품질의 의료 서비스를 받음으로서, 시간과 비용을 절약할 수 있는 O2O 의료 마케팅 시장이 활성화 되고 있다. 인터넷, 모바일, SNS 등에서 증가하는 비정형 텍스트 데이터는 전문 의료 지식 이외에 작성자의 관심, 선호, 예상 등을 직간접적으로 반영하고 있기 때문에 의료정보의 신뢰성을 담보하기 어렵다. 본 연구에서는 빅데이터 및 MLP를 사용하여 의료정보 블로그를 분류 (의료블로그, 광고블로그)함으로서 사용자에게 보다 고품질의 의료정보 서비스를 제공하는 블로그 판단 시스템을 제안한다. 제안된 빅데이터 및 머신러닝 기술을 통해 인터넷상에 존재하는 국내의 다수 의료정보 블로그를 종합, 분석한 후 질환별 개인 맞춤형 건강정보 추천 시스템을 개발한다. 이를 통하여 사용자는 자신의 건강문제를 지속적으로 점검하고 가장 적절한 조치를 취함으로서 자신의 건강 상태를 유지하는 것이 가능할 것으로 기대된다.

바이오에탄올 보급에 대한 사회적 수용성 분석: 바이오에탄올 원료 속성을 중심으로 (Impact of Various Feedstock Attributes on the Social Acceptance on Bioethanol Promotion in South Korea)

  • 이 드미트리;배정환
    • 자원ㆍ환경경제연구
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    • 제30권1호
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    • pp.49-77
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    • 2021
  • 본 연구는 선택실험법을 이용하여 바이오에탄올 원료유형, 바이오에탄올 혼합율, 바이오에탄올 비용, 정부지원 정책과 같은 속성들이 바이오에탄올 보급정책에 대한 사회적 수용성에 영향을 미치는지를 분석하였다. 바이오에탄올 속성 계수를 추정하기 위해 조건부로짓모형, 혼합로짓모형, 개별계수추정모형을 적용하였다. 추정 결과에 따르면, 소비자들은 국산원료와 비식량원료를 사용한 바이오에탄올을 선호하고 지원정책 가운데는 면세정책을 선호하는 것으로 나타났다. 혼합로짓모형과 개별계수추정모형에 의하면 모든 속성들이 관찰불가능한 이질성을 갖고 있는 것으로 나타났다. 또한 속성별 지불용의액을 추정한 결과, 유전자조작기반 바이오에탄올임을 사전에 인지한 응답자일수록 그렇지 못한 응답자보다 바이오에탄올에 대한 지불용의액이 더 낮게 나타났다. 추정결과를 종합하면, 우리나라에서 바이오에탄올을 보급하기 위해서는 국산원료 및 비식량원료에 기반한 바이오에탄올을 중점적으로 보급해야 하고, 특히 유전자 조작 기반 바이오에탄올에 대한 수용성이 낮게 나타나므로 보급시 이를 충분히 고려해야 할 것이다.

스마트 골프웨어 개발을 위한 사용자경험 분석 (Analysis of User Experience for the Development of Smart Golf-wear)

  • 신선미;도월희
    • 한국의류산업학회지
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    • 제23권1호
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    • pp.98-105
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    • 2021
  • This study investigates and analyzes user preferences for golf wear with a sense of wear and smart function for the development of smart golf wear based on user convenience. A survey was conducted on 124 males in the age range of 40-60s that consisted of professional golfers, amateur golfers and the public with golf experience (such as major golf consumers) from August 1 to August 30, 2019 (IRB NO. 1040198-190617-HR-057-03); consequently, a 117 copies were accepted for analysis. The findings are as follows. The elbow (4.3%) of golf wear is unsatisfactory. The important part of the golf swing motion is the shoulder (39.3)>, elbow (30.8%)>, and wrist (6.8%). In addition, the unsatisfactory wearing of golf wear due to golf swing movements indicated that the shoulder or elbow area was pulled or the bottom of the top was raised during the back swing movements. The survey results on the expected discomfort when wearing smart wear are 'discomfort of obstruction when wearing' (53.8%), 'discomfort of washing' (17.1%), and 'weight of attached machine' (13.7%). Opinions such as 'Will not feel good when the sensor is attached' were investigated. The examination of the preference for golf wear equipped with smart functions indicated that a posture correction function to correct the golf swing posture is the most desired quality that is also considered important when correcting posture.

스케이트보딩용 팬츠에 대한 착용실태 및 소비자 선호도 분석 - 중국 스케이트보더를 중심으로 - (Analysis of the wearing condition and consumer preference for skateboarding pants - Focusing on Chinese skateboarders -)

  • 마효청;장정아
    • 복식문화연구
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    • 제30권1호
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    • pp.50-65
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    • 2022
  • The aim of this study was to provide data to enable the development of skateboarding pants. From the Chinese skateboard club SNS, 126 skateboarders in their 20s and 30s were chosen to participate in a survey. Data was gathered using a questionnaire from May 14 to May 28, 2021, and then analyzed using SPSS 23. The results concerning production were as follows: clothing sizes are generally divided into six stages: XS, S, M, L, XL, and 2XL. The silhouette is wide, and most pants have e-bands and normal hems. The pants are made from cotton-blend fabric, which is mostly moisture-absorbing and quick-drying. Baggy pants are preferred by skateboarders, with cotton being the most common fabric. The crotch, knees, and buttocks of pants are the least satisfying for skateboarders. When they skateboard, their ankles sustain the most injuries, followed by their knees and wrists. In the survey of consumers' preferences for skateboarding pants, different styles were rated in the following order: straight pant silhouette, ribbed knit and string waistband design; full-rise waist height, string hemline design; and ankle-high pants length (fit), fabric and design. The hygroscopicity and ventilation of the fabric are crucial considerations when purchasing pants. In terms of color, chromatic and pastel colors are most popular. In addition, some people expect new fibers to be used and expect protective equipment and pants to be integrated.

자크뮈스 패션 컬렉션에 표현된 신-해체주의 특성 (Characteristics of Neo-deconstruction expressed in the Jacquemus fashion collection)

  • 유송주;이연희
    • 한국의상디자인학회지
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    • 제23권4호
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    • pp.39-56
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    • 2021
  • The purpose of this study was to observe the expressive characteristics of Neo-Deconstruction design, examine the expressive characteristics of Neo-Deconstruction design in the collections of Jacquemus, and analyze their internal meanings. For research, observations were made based on the concepts and expressive characteristics of Deconstruction through prior research and literary review, and analysis was conducted focusing on the expressive characteristics of Neo-Deconstruction. The scope of analysis included a total of 605 photographs collected from a total of 17 season collections of Jacquemus from the 2013 S/S to the 2021 S/S season. The results are as follows. First, the Neo-Deconstruction of Jacquemus expresses the youth culture using bright images such as diverse colors and patterns with 'positive playfulness' and pass on positive messages with deconstructive and playful forms, such as exaggeration and reduction and recombination and reconstitution. Second, with tendencies of 'symbolic receptivity', Jacquemus gained inspiration from his own life, memories, and hometown, and attempted to express the street women of places such as southern France, Paris, and Monaco in a number of collections. Also, he proposed designs that can be worn easily by anyone, regardless of gender, and as plus size models began to become more common respect was given to the tastes and preferences of diverse individuals without distinctions based on body type or sexuality. Third, 'geometric simplicity' was generally expressed by pursuing simple and practical fashion with the addition of details, such as geometric forms including stripes or asymmetrical expressions centering around everyday material that is used in clothing. Fourth, with "open communication," Jacquemus constructed his identity by addressing the various needs of consumers based on social network services and continuously sharing his creative ideas with the public. He is gaining popularity in a unique way by responding quickly to the changing atmosphere of society.