• Journal of the Korean Home Economics Association
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• v.37 no.8
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• pp.55-72
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• 1999

The purpose of this study is to identify the levels of informationized life of individual, consumers knowledge and attitudes to informationized society, and the recognition of consumer problems in informationized society, and to investigate the related variables. Data were collected from 693.consumers living in Seoul using the constructed questionnaires by the authors. Frequency, Percentage and Multiple Regression Analysis were applied for the analysis. The level of informationized life of consumers was lower than the mid-point of the scale, the level of the consumers knowledge about informationized society was sightly higher than mid-point of the scale, and the consumer attitudes to informationized society appeared to be positive. The level of the recognition of consumer problems in informationized society was higher than the mid-point of the scale,and was influenced by job, age of consumers, and the level of consumers knowledge about informationized society.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.424-438
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• 2013

This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

• Knowledge Management Research
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• v.10 no.3
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• pp.17-33
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• 2009

The emergence of the Internet shopping agent enabled consumers to enjoy Internet shopping more easily and quickly. Especially, the role of Internet shopping agent is becoming more important following the information overload trend on the Internet in that the consumers can promptly obtain information about a certain product and its price among countless items on the Internet. As a result, consumers can now enjoy shopping more easily, compared to the offline shopping which requires a lot of efforts in comparing the products and purchasing them. Since the Internet shopping agents collect extensive information about the products' price, delivery period, detailed characteristics, etc., and present a comparison table containing the information to the consumers, the consumers can shop more quickly at lower price using such shopping agents. However, it has not been sufficiently studied about how the various functions of shopping agents actually support consumers' purchase decision making procedure in everyday life, and if they do, in which stages they play a supporting role in consumers' purchase decision making system. Therefore, this study conducts an empirical analysis on the role of the Internet shopping agents in the purchase decision making process of the consumers, considering the Internet shopping agent as a decision making supporting system. Moreover, it analyzes how the effects of the Internet shopping agent differs according to the consumers' knowledge level about the products.

• Korean Journal of Organic Agriculture
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• v.23 no.2
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• pp.185-206
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• 2015

This study aims to prepare a solution necessary for boosting the consumption of environment-friendly agricultural products, positively reflecting consumers' opinions that expect supplies of safe agricultural products to secure the domestic farms producing environment-friendly agricultural products and at the same time, to meet consumers' needs. As a result of the hypothesis testing, of the subjective knowledge in Hypothesis 1, product knowledge had an impact on attitude, while purchase knowledge and use knowledge after purchase were not significant. Of the subjective knowledge in Hypothesis 2, purchase knowledge and product knowledge had significant impacts on purchase intention. Brand image in Hypothesis 3 had a significant impact on attitude, while brand image in Hypothesis 4 had a significant impact on purchase intention. As a result of the mediated regression analysis of Hypothesis 5, all of the subjective knowledge, purchase knowledge, product knowledge and use knowledge after purchase had an impact on purchase intention, partially mediated by attitude, and brand image, too, had an impact on purchase intention, partially mediated by attitude.

• Journal of Fashion Business
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• v.26 no.5
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• pp.105-121
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• 2022

To improve the discrepancy between consumer attitude and actual consumption behavior despite the expansion of consumer perception of sustainable fashion, this study attempted to identify the factors influencing the purchase intention and behavior of sustainable fashion consumers. The extended theory of planned behavior, which adds prior knowledge and consumer inertia, was used to predict purchase intention and factors affecting purchase behavior for sustainable fashion, and to verify the influence of knowledge and inertia on consumers' attitudes, subjective norms, and perceived behavioral control. The results of this study were derived from SPSS and AMOS statistical analysis based on response data of 323 domestic male and female consumers, 20 years or older with experience in sustainable fashion consumption. The results showed that consumers' prior knowledge and inertia about sustainable fashion have a significant influence on their attitude toward sustainable fashion consumption, subjective norms, and perceived behavioral control. Implications were derived based on this quantitative verification. The higher the level of consumers' knowledge of sustainable fashion, the greater the impact on attitude, subjective norms, and perceived behavioral control, but inertia decreases the impact. Therefore, to grow consumers' knowledge, not only a shopping environment should be established but also inertia should be suppressed as much as possible through sustainable fashion marketing activities.

• Health Policy and Management
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• v.21 no.3
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• pp.365-380
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• 2011

This study was conducted to investigate the association between socio-demographic factors and attitudes toward antibiotic resistance and consumer's knowledge on antibiotic use for common cold. Telephone survey was conducted between June 24 and July 2, 2009, among 1,015 adults who were randomly stratified by age, sex and area. A total of 921 respondents were included in the analysis. Logistic regression was used to analyze the influence of socio-demographic factors on knowledge and attitudes. A total of 452 respondents(49.1%) recognised that they knew about antibiotic resistance and 769 respondents(83.5%) worried that antibiotic resistance is a serious problem in Korea. A total of 577 respondents(62.7%) had adequate knowledge on antibiotic use and resistance. Multiple logistic regression showed that younger age and higher education level were associated with adequate knowledge. The odds ratio of appropriate knowledge among persons with college degrees was 5.25(95% CI, 2.78-9.90) compared to those with elementary or less education. Sex and income variable were not predictors of adequate knowledge on antibiotic use and resistance. This study showed that consumers with less education had inadequate knowledge on antibiotic use for common cold. Even though consumers in their 40s and 50s thought they knew about antibiotic resistance, there is a need to improve their knowledge. Education campaigns for appropriate antibiotic use have to be differentiated among consumers with different socio-demographic characteristics.

• Knowledge Management Research
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• v.10 no.3
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• pp.99-113
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• 2009

The goal of this article is to ascertain the factors that govern consumers' choosing to outbound travel product. The authors assess the consumers' travel product choosing processes with information search(internal knowledge, external information knowledge). alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.

• Journal of the Korean Home Economics Association
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• v.36 no.3
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• pp.105-116
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• 1998

The level of knowledge and need on consumer information in the area of personal finance were investigated in this study, based on a survey of 422 Bucheon residents. The results showed that the level of financial knowledge of respondents was low while the level of need for financial information was relatively high. The variables related to the knowledge and need level were also investigated. Suggestions were made to guide the direction of financial education program for consumers.

• Journal of Families and Better Life
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• v.21 no.1
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• pp.73-89
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• 2003

The goal of this study was to estimate the knowledge on the patient about treating and attitude about their right to know and how they practice. That is the study seek to find how much they claim about their right to know and how they evaluate it. Additionally describe how much the patient carry on their right to know and find out that of each level's associations. This main Purpose of the study was to increase patient's right to know during in medical services. Socio-demographic variables, personal service variables and other used variables which levels of consumers knowledge, demand, evaluation and about right to know on practice level were analyzed statistically. For this purpose, the subjects of this study were consumers who had experienced medical services. The survey was conducted on 551 Korean aged in off-line by self-administered questionnaires. Final analyzed sample sizes are 551. The regression, ANOVA, t-test and other descriptive analyses were used. The obtained results were as When the consumers were estimated the level of Knowledge, the degree of respondent's level was middle state. The level of demand showed low tendency but their practice level was relatively high. On the other hand, consumer's demand for the patient's right to know was very high. The level of knowledge, demand, evaluation have affected positively to the level of consumers practices. Based on empirical research, the statistics of consumers' knowledge level was significant to other variables and effecting highly. It was recommended consumer education should be provided effectively to increase protecting their right.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.118-127
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• 2013

The purpose of this study was to know about the influence of consumers' knowledge level(expert vs novice) on their behavioral intentions by the storytelling about local foods. Reviewing previous storytelling studies related to local foods containing each region's traditional food culture in Korea, it can identify that most studies focused on the necessity of storytelling, the discovery of story materials, the importance of storytelling for food tour. Therefore, this study tried to know about how the storytelling about local foods influenced on the consumers' behavioral intentions, and set the attributes of storytelling and the consumers' local food-purchasing region as adjustable variances. Finally, in case that the consumers' knowledge level was low and their food-purchasing regions were not same, this study suggested the attributes of most preferred storytelling by consumers. By doing so, this study tried to discover the storytelling skills of local foods representing each region or to suggest a method to increase the cultural values of each local food in case of creating a story about the local food.