• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.11a
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• pp.1161-1165
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• 2003

본 연구에서는 인터넷 쇼핑에서 소비자들이 구매결정으로 지연하고 불안해하는 원인을 제품군별로 기존의 지각된 위험과 더불어 새로운 쇼핑방식 이용에 따른 위험 그리고 소비자 특성 등과 관련지어서 알아보았다. 연구결과, 인터넷 쇼핑 시 소비자가 지각하는 위험은 제품군에 따라서 다르게 나타났다. 인터넷 쇼핑몰에서의 쇼핑경험이 없는 소비자들이 경험이 있는 소비자들보다 위험을 더 높게 지각함으로써 더 불안해했다. 쇼핑빈도에 관해서는 제품군에 관계없이 쇼핑빈도가 증가함에 따라서 지각된 위험이 감소하였다. 인터넷쇼핑을 경험한 집단과 무경험 집단을 판별해주는 소비자 특성변수로는 제품군에 관계없이 충동구매경향성과 의견선도로 나타났다. 소비자 특성과 불안 요소인 지각된 위험간의 관련성은 제품군에 따라서 다르게 나타났다. 본 연구는 제품군별로 인터넷쇼핑 경험집단과 무경험 집단 간의 지각된 위험에서의 차이와 두 집단을 판별해주는 소비자 특성변수를 실증적으로 살펴봄으로서 인터넷쇼핑의 이용가능성을 더욱 높일 수 있는 기초 자료를 제공했다는 점에서 의의를 갖는다.

• Science of Emotion and Sensibility
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• v.5 no.2
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• pp.51-61
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• 2002

This study deals with Rhythm which is one of aesthetic variables. Aesthetics among the factors of consumer preference has been importantly considered in competitive market environment. Therefore , consumers' purchasing standard has been also changed as their consciousness has been changed according to the variation of their lire style. Besides, the technique and method of design faces up to the change because of consumers' diverse wishes. Hence, to satisfy consumers' needs and the market front now on characterized as the short durability cycle of products, a distinctive design should be developed in the form of products that can be an important factor to attract consumers preference. So, in this study, 1 will try to understand typology based on a categorization theory and the conceptual structure of aesthetics, which are importantly considered at the same time. In addition, I will establish a new design process by extracting Rhythm affecting aesthetic. Ultimately, this study aims develop more consumer preferring design beyond the limit of a designer's idea and design generation by the result of this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.1
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• pp.34-44
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• 2004

The purpose of this study was to provide effective design strategy and distinguish productions for the consumer's emotion satisfaction by analyzing formative properties of fashion sensibility and emotion. 54 photos of contemporary costume have been selected which represented the Izard' DES. The questionnaire consisted of bi-polar 25 pairs adjective scale of fashion sensibility and the 18 noun scale of emotion was distributed to 970 male and female living in Pusan area. The data were analyzed by GLM using the statistic SPSS package. The major findings of this research were as follows. 1. In the clothing formative properties following fashion sensibilities, aestheticism shows significant differences in the silhouette and texture, maturity in the silhouette and color, character in the texture and decoration and feminity in the pattern and color. 2. In the clothing formative properties following emotions, negative emotion shows significant differences in the pattern and silhouette, distressㆍfear in the silhouette and pattern, arousal in the texture and color, shame in the color and texture and enjoyment in the silhouette and pattern. 3. In the fashion sensibility and emotion following clothing formative properties, each formative property shows differences in fashion sensibility and emotion. This study result will be utilized in the clothing design development in special usage like theatrical costume, discriminated display and advertisement stratge.

• The Korean Journal of Community Living Science
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• v.21 no.3
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• pp.379-393
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• 2010

The purposes of this study were to estimate the effect of related factors such as cultural values and individual characteristics to consumer attitude, and furthermore to estimate the effect of consumer attitude and related factors such as price perception and individual characteristics to consumption behavior(expenditure) of food away from home. To do this, the data was collected from college students and a 2 step approach by using LIMDEP program was applied to estimate the structural equation model. The results of this study were as follows: 1) Consumer attitude toward food away from home was found to be significantly influenced by some cultural values such as health, sensibility, socially responsible consumption and religion, and individual characteristics such as sex and pocket money. If they perceived more positively about the value of health, sensibility and religion, they would be likely to have more positive attitude, while they perceived more negatively about the value of socially responsible consumption, they would be likely to have more negative attitude. In addition, if they were females and had much more pocket money, they would be more likely to have more positive attitude. 2) Expenditure of food away from home was found to be significantly influenced by age and pocket money, while consumer attitude did not have a significant impact on expenditure of food away from home at the second stage in the structural equation model. It might imply that consumption behavior of food away from home for college students would be more constrained by individual characteristics such as sex and economic capital.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.87-96
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• 2009

Recently, there is a tendency of consumer's participation gradually increasing in the design shaping process. Consumers make evaluation or suggestion about the shape of the product, and the industries lay out schemes to elicit consumers' participation. However, when it comes to dealing with the shape of the product, consumer and designer has a fundamental difference in their point of view, and it works as interruption to the efficient communication between the consumer and designer. Therefore, this study will examine the difference of consumer's and designer's view of products' shape, and the guidelines of effective molding which elicit the consumers' affective responses. First, I established the sensible image vocabulary based on the shape of the product. And based on the vocabulary, I carried out the same experiments to the consumers and designers. As a result, the affective responses of the two groups toward the shape have similar characteristics and designers' reactions found out to be more dramatic than consumers.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2004.11a
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• pp.20-20
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• 2004

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.04a
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• pp.30-37
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• 1998

The purpose of this study is to develop the Korean-style tractors for agriculture with international competative advantage meeting consumer needs. In order to perform this program, we induce the suitable design procisses through provide customer-oriented product design processes with academic and practitional guides from an objective design development systim by using appropriate sampling and statistic methods.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.173-178
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• 1999

본 연구의 제 2보에서는 꽃문양 스카프 디자인의 레이아웃 변인에 따른 소비자 감성을 분석하였던 제 1보의 내용을 검증하고, 이러한 결과를 토대로 하여 꽃문양 스카프 디자인을 위한 지침과 디자인 프로토타입을 제시하였다. 본 연구에서는 꽃문양 스카프 디자인에 있어 레이아웃 기법 전개에 관련된 감성 지표를 얻음으로써 사변적 또는 미학적 접근이 주류를 이루었던 기존의 스카프 디자인 연구 분야에 새로운 감성과학적 접근방법을 모색하였다.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.1-13
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• 2008

The purpose of this research is to study the cause of obstruction in various knit pattern structures by understanding the needs of the customers, and to develop knitted fabric goods that satisfy the individual taste of consumers and that reflecting the latest fashions. Actual conditions of the manufacturer's designing processes must be examined. In addition, a comparison analysis of fashion sensibilities and preferences between producers and consumers had been made in order to study developing knit pattern structures. Questionnaires and interviews had been used as research methods. The research involved two groups: one group consisted of 57 producers, which included designers, programmers, and merchandisers working for a knit manufacturer in Seoul, while the other group consisted of 74 consumers, which included students with knitted fabric design as their major and those who have working knowledge of knitted fabrics. For a more accurate evaluation, 28 out of 150 patterns have been selected through a preliminary study conducted by 24 designers. On the 28 knit patterns, a sensibility evaluation had been made through the use of the sense of sight and sense of touch, which was followed by a frequency analysis, cluster analysis, and t-test using SPSS 12.0. The results are as follows: the fashion sensibility evaluation on knit patterns showed that structures, such as racking II or lace II, are typically elegant ('elegance'), while structures, such as links I or racking I, are typically 'active.' Furthermore, a 'country' image was displayed in structures such as cable I, cable II, and miss II. Links I appeared as 'sophisticated'. Miss I and milano were said to have 'modem' images. Lace II was regarded as 'ethnic', while racking II was said to have a 'romantic' image. 2:1 rib and milano were generally thought to be manly ('manish'). The fashion sensibility scale for each knit pattern has been made based on the above results. Based on producer and consumer responses, the sensibility evaluation on knit pattern structures showed that the two groups had similar preferences in knit pattern structures. Therefore, the fashion sensibility scale developed in this study can be used as a basic data for structure development when designing knitted fabric goods.

• Journal of the Korea Fashion and Costume Design Association
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• v.3 no.1
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• pp.15-31
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• 2001

Textile fabrication affected by consumer and selected by fashion designer. The textile fabrication has been made not only by introducing the newly developed fiber but also by modifying the existing textile materials to impart sensibility to them. Consumers choose but to their sensibility of textile material and fashion trend. On purpose in this research is find out have influence on textile image. Wool fabrics have been in use from early age in northern Europe. Recognition of the role of the morphological structure, surface properties, chemical composition, acid-base characteristics in the chemical treatment of wool led to quantum advances in the fields of setting, shrink-resisting, chemical modification, and internal fiber cross-linking. Mechanical finishing to develop the handle, drape, and surface characteristics of the fabric is at least as important as chemical or wet finishing. Result showed that to have variety sensibility and trend theme in wool fabrics are tweed, venetian, serge, gabardine and melton.