• 가정과삶의질연구
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• 제16권2호
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• pp.53-70
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• 1998

This study asserted the need and reasonableness to enforce the consumer support administration especially in local government and also examine the area of service to help consumer the service providing system and the current situation. Based on this literature review survey on consumer need current situation in Pucheon city and case study of two other city this study propose the strategies on how the local government of Pucheon city can improve the service to support consumer.

• 한국중재학회지:중재연구
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• 제22권3호
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• pp.47-69
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• 2012

This paper investigates the U.S. courts'attitudes toward the legal doctrine of adhesion contracts, which have been employed as contract defenses by individual consumers who have entered into consumer arbitration agreements with businesses. Some requirements have been added to the sole adhesiveness of the arbitration clause that can invalidate the arbitration clause, including unconscionability and unreasonable harshness. It seems that the U.S. courts have moved toward a more tightened stance in evaluating the validity of consumer arbitration clauses, favoring consumer arbitration.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.281-289
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• 2024

Online consumer reviews have become the most important basis for online shopping and product sales. Fake reviews are generated to boost sales because online consumer reviews play a vital role in consumers' decision making. The prevalence of fake reviews violates the regulations of the online business environment and misleads consumers in decision making. Thus, the present research investigates the effects of reviews' linguistic characteristics (i.e., analytical thinking, authenticity) on review fakeness. Specifically, this research examines whether (1) the level of analytical thinking is lower for fake (vs. genuine) reviews (hypothesis 1) and (2) the level of authenticity is lower for fake (vs. genuine) reviews (hypothesis 2). This research analyzed user-generated hotel reviews (genuine reviews, fake reviews) collected from MTurk. Linguistic Inquiry and Word Count (LIWC) 2022 was adopted to code review contents, and the hypotheses were tested using logistic regression. Consistent with the hypotheses 1 and 2, the results indicate that (1) analyticial thinking is negatively associated with review fakeness; and (2) authenticity is negatively associated with review fakeness. The findings provide important implications to identify fake reviews based on linguistic characteristics.

• 통상정보연구
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• 제12권4호
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• pp.127-149
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• 2010

It is well known that FTA increases consumer welfare. However, it is difficult to analyze consumer welfare effects of FTA for item by item because of the difficulty in data collection. In this respect, this study aims at analyzing the types of increasing consumer welfares with item by item. According to the result of the study, there are five types of consumer welfare increased by FTA, and the items are like below: banana, kiwi, octopus, wine, and etc. However, it is hard for consumer to feel effects of FTA directly for several reasons. The problem of distribution structure of imported goods and, tariff reductions over long period are parts of the reasons to reduce the consumer wealfare effects. And the lack of consumer awareness about imported goods also reduces them. In order to promote FTA more efficiently, this study suggests that the government must improve the problems mentioned because consumer consent is essential element for further FTA promotion.

• 대한가정학회지
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• 제40권2호
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• pp.39-56
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• 2002

The purpose of this study was to review criticallu the current slates of researches in the area of consumer culture and to suggest several ways in which it can be improved. After analyzing 87 articles in major journals which have published during the 1980s, 1990s, the major findings are as follows: First, the articles in this field has increased sharply in latter half of 1990s. Second, the subjects of these researches can be divided into three. They are general consumption culture(including consumption value), abnormal consumer behavior(including overconsumption, addictive buying and conspicuous consumption) and pro-environmental consumer behavior. Third, the adolescents is most frequently researched. Fourth, same as other areas the major methodology is positivistic one which focuses the survey analysis to investigate the relationships of many variables. Implications are also discussed with respect to future research.

• 한국인공지능학회지
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• 제12권2호
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• pp.25-33
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• 2024

This study examines the relationship between customer satisfaction and management response in the hotel industry amid the COVID-19 pandemic. By applying regression analysis and topic modeling to consumer reviews on online platforms, we assess how consumer perceptions and management behaviors have shifted since the onset of the pandemic. The findings reveal a significant decline in customer satisfaction linked to COVID-19. Significantly, while the pandemic has reduced overall customer satisfaction levels, high response rates and high review-response content similarity mitigate the impact of the crises. These results highlight the critical need for hotel managers to continuously monitor online reviews and adapt their engagement strategies to maintain and enhance customer satisfaction during ongoing and future crises. This research not only corroborates existing theories on customer satisfaction but also exposes novel dynamics introduced by the pandemic, offering new insights for effective customer relationship management in turbulent times.

• 유통과학연구
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• 제15권10호
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• pp.41-50
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• 2017

Purpose - Online product review has become a crucial part of the online retailer's market performance for a wide range of products. This research aims to investigate how an individual reviewer's review frequency and timing affect her/his average attitude toward products. Research design, data, and methodology - To conduct reviewer-level analysis, this study uses 42,172 posted online review messages generated by 6,941 identified reviewers for 59 movies released in the South Korea from July 2015 to December 2015. This study adopts Tobit model specification to take into account the censored nature and the selection bias arising from the nature of J-shaped distribution of movie rating. Results - Our estimation results support that the negative impact of review frequency and timing on valence. Furthermore, review timing has an inverted-U relationship with the user's average valence and enhance the negative effect of review frequency. Conclusions - This study contributes to the growing literature on the understanding how eWOM is generated at the individual consumer level. On the basis of the main empirical findings, this study provides insights into building a recommendation system in online retail store based on the consumer's review history data - frequency, timing, and valence.

• 복식문화연구
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• 제21권3호
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• pp.440-451
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• 2013

Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.

• 가정과삶의질연구
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• 제5권2호
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• pp.163-176
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• 1987

This paper was designated to review consumer complaining in the context of consumerism . For the purpose of this study, the literature in the consumer satisfaction/ dissatisfaction, complaining and noncomplaining behavior was reviewed. A conceptual approach to understanding why consumers complain or not when the dissatisfied was presented. It was suggested that regardless of how dissatisfied a consumer is , an action is taken or forgone only after the costs and benefits of the various alternative are considered and an assessment of the probabilities of success are made. It was suggested that aroused citizens through consumer education, government agency's effort to reduce the consumer's dissatisfaction and seller's marketing strategy in the view of consumerism are three main propositions for the enhancement of the consumer's quality of life in this study. Consumer complaining must be made in virtue of national economic systems( standard of living and the effectiveness of its marketing system, extent of government control and provision of consumer assistances) to achieve high levels of efficiency. Besides national economic systems. the third parties must be promoted for the efficient consumer complaining.

• 통상정보연구
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• 제4권2호
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• pp.57-76
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• 2002

This paper surveys consumer policies for the internet transaction in the developed countries. Recently the internet transaction has been witnessing a remarkable change represented by the rapid spread of "revolution of distribution". It cannot be, however, stated that internet transaction will dominates all the market places without enhancing consumer's reliability in the internet transaction. Many countries made an efforts to the consumer protection in order to develop infra-structure of information industry. We will soon discover a new paradigm that consumer protection is not a tool for development of cyber market but the goal itself. We survey the process of consumer policies discussed in the developed countries and study the point of prevailing arguments of the consumer protection in the internet transaction. The arguments discussed in OECD meetings are debatable, especially, to the degree of government intervention in the field of consumer protection between EU and US. In contrast of US insisted on the minimum intervention of the government, EU suggest the opinion of more aggressive role of government in consumer policy in the cyber market. This paper attempts to provide several guide lines of Korean consumer policy in the cyber market.