• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1407-1413
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• 2008

Individual consumer characteristics change as the individual lifestyle changes. Each individual's unique lifestyle influences substantially the individual consumer behavior. Individual consumer's behavioral pattern varies significantly depending on the individual consumer's use of credit cards. Each individual's lifestyle or individual's perception of credit cards' brands and perceptual difference in qualities of credit cards' brands influence the individual's credit card selection. Credit card companies have been doing several researches in analyzing credit card users' lifestyle characteristics and consumer behavioral characteristics. However, researches on the relation of model structure among variables such as individual lifestyle, credit cards brand, quality perception of credit cards and credit card selection are not quite noticeable. Therefore, in this research we aim at providing a theoretical foundation with credit card companies by analyzing the relation of model structure among these factors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.373-379
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• 2020

The purpose of this study is to investigate the factors affecting change in consumers' consumption tendency and the perception of aged meat. This study compared 2012 and 2019 results from beef consumer surveys. The importance of quality judgment criteria, taste determinants, and the perception that marbling is harmful to health were analyzed using regression analysis through the backward elimination method. As a result of the analysis, it was determined that the importance had increased for recognizing freshness, juiciness, tenderness, and ripening period, and for knowing that marbling was harmful to the health. Also shown was that the intention to purchase aged meat had an influence on whether the consumer favorably perceived the freshness, tenderness, and ripening period. This study analyzed how consumers' consumption tendencies changed to cope with these changes in consumer preferences. The basic data of the research analyzed consumption propensity, the intention to consume beef, and what factors influence the perception of mature meat. It is thought that there is a need to raise awareness about aged meat for diversification of consumer preferences and rational production and consumption in the future.

• Preventive Nutrition and Food Science
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• v.15 no.4
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• pp.335-339
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• 2010

The effects of baking with broccoli powder on the consumer perception and sensory characteristics were investigated using a model system of cookies incorporated with broccoli powder as a value-added food ingredient. Broccoli powder was incorporated into cookie dough at 5 levels (0%, 1%, 2%, 3%, and 4%, w/w) by replacing equivalent amount of wheat flour of the cookie dough. After aging and sheeting, cookies were baked at $170^{\circ}C$ for 8 min in an oven. The baked cookies were cooled to room temperature for 1 hour and packed in airtight bags prior to all measurements. Control received the most favorable mean score, which was not significantly different from samples with 1% broccoli powder for color preference (p>0.05). Results of the consumer preference on taste showed a similar trend. Consumers did not find any significant differences on aftertaste and flavor among samples prepared by replacing wheat flour with up to 2% broccoli powder (p>0.05). Overall, incorporation of 1% broccoli powder in the formulation would result in the most favorable broccoli cookies for the consumers without sacrificing the sensory qualities, while still taking advantages of health benefits of broccoli. Correlation analysis indicated that broccoli powder concentration was significantly negatively correlated with the consumer preference for color, taste, aftertaste, flavor, overall acceptability and positively correlated with sensory color, taste, and flavor (p<0.05). Consumers' color, taste, aftertaste, and flavor were well correlated with the overall acceptability (p<0.05). Sensory intensity results are also presented.

• Journal of Families and Better Life
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• v.23 no.2 s.74
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• pp.1-10
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• 2005

This study was conducted to examine how Korean elderly perceive elements of successful aging, and to explore the meanings of a successful life in the contexts of the life experiences of the Korean elderly. From life-contextual perspectives, this study explored differences in perception on successful aging by gender and by class (economic status). Forty elderly persons aged 65 and over participated in this study. The data on the perceptions of successful aging in their own life contexts were collected through in-depth interviews. The major result of this study indicates that there are differences in the key theme of successful aging by class (economic status), because cultural and economic contexts influenced the elderly persons' perception of successful aging. This study will help researchers, educators, and practitioners to understand successful aging experience as well as establish the concept of successful aging among Koreans.

• Korean Journal of Agricultural Science
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• v.47 no.1
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• pp.95-104
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• 2020

The Ministry of Agriculture, Food, and Rural Affairs is currently pushing forward policies targeting the Rural Convergence Industry initiative to incubate the front-runners of the '6th industry', to increase off-farm income, to create rural jobs for elderly, and to create women-based farms. As a result, in 2017, a total of 11,604 Rural Convergence Industries were in business, and the goods produced from those industries were diverse. However, the quality and safety of those products are not being checked and managed thoroughly, which has caused consumers to not trust products made from the Rural Convergence Industries. Through a survey and the ordering logit model, this study analyzed consumer perception of the safety and quality of goods from the Rural Convergence Industries. The analysis revealed that we must first raise awareness of the importance of rural agriculture areas and the products of the Rural Convergence Industries to uplift consumer perceptions regarding the products produced by the industries. The analysis also revealed that diverse points of distribution (sellers), education on the importance of rural and urban areas, and marketing Rural Convergence Industry products within suburban consumer populations are necessary to increase the consumption of these products.

• Journal of Distribution Science
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• v.16 no.1
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• pp.7-15
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• 2018

Purpose - This study aimed to identify the impact of consumers' perception of the value of discount store PB products on brand loyalty and repurchase intention and simultaneously check whether consumers showed a different position depending on gender difference and age. Research design, data, and methodology - For data collection, total of 174 valid copies of questionnaire were obtained for analysis. And simple regression, multiple regression and hierarchical moderated regression analysis was conducted for hypothesis verification and implication Results - It was found that functional, social and emotional value perceived by consumers had a positive impact on brand loyalty and repurchase intention. And it was found that consumers who were in a relatively lower age group were positive, in the relation between emotional value and repurchase intention only. Conclusions - It was suggested that consumers accept discount store PB products positively overall. Therefore, discount stores must not only need to develop their strengths in various parts of PB product beyond consumer's positive perception but also make efforts to raise the social awareness of the use of PB products. And they have to promote consumer decision making by concentrating on emotional factors take a different approach to consumers in a higher age group.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.3
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• pp.538-549
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• 1996

The main purpose of this study was to determine the influence of brand and country-of-origin on consumers' perception of apparel products. $2\times2$ between subjects factorial design with brand (no brand vs. prestigious brand) and country-of-origin (Italy vs. Korea) was used. Consumer ethnocentrism and product involvement were included as covariates in analyzing the data. The stimuus was a double-breasted v-neckline beige jacket. All the labels were removed and a label indicating one of the four brand/country-of-origin conditions was attached. The participants' perception of the jacket was measured in terms of product attitude, product evaluation, purchase intention and expected price. A total of 205 housewives participated in the field experiments conducted in front of four moi or department stores in Seoul, and 202 responses were used in the final analysis. There was no significant difference in product attitude, product evaluation and purchase intention according to brand or country-of-origin. But brand, country-of-origin and the interaction between the variables were significant in explaining the differences in expected price. Consumer ethnocentrism was significant in all the models, while product involvement was significant only in the case of product evaluation. The relationships among demographic variables, consumer ethnocentrism and product involvement were also examined.

• Industrial Engineering and Management Systems
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• v.15 no.2
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• pp.173-180
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• 2016

Nowadays Corporate social responsibility (CSR) has become a critical factor influencing customers' buying intention. The study conducted aims to explore the relationship between customers' perception towards CSR and their repurchase intention. The data was collected by using survey questionnaires from 320 individual customers living in Ho Chi Minh City and processed in SPSS software. The research results showed that among CSR components, economic and charitable responsibilities have a positive impact on Vietnamese customers' repurchase intention at the significance level of 1% and the two other factors at 10%. The findings assume that CSR components have become factors explaining customers' repurchase intention, especially for consumer goods, and firms should enforce their corporate social responsibility to capture customers' repurchase intention and in turn increase their customers' loyalty.

• Journal of Distribution Science
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• v.18 no.7
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• pp.83-89
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• 2020

Purpose: This research explores the relationship between Nigerian consumer perception towards corporate social responsibility (CSR) and its influence on their buying behavior. Research design, data, and methodology: In order to achieve this, a structured three-part questionnaire was developed and distributed to 400 respondents to gather relevant information. The respondents were randomly selected from Lagos and Adamawa, Nigeria. Only 222 questionnaires. were completed and data was later analyzed using administering descriptive and inferential statistics. Results: a) Nigerian consumers have adequate knowledge about CSR; b) Nigerian consumers' awareness of socially responsible practices largely influences their purchasing decisions; c) Nigerian consumers' perceptions of the traditions of socially accountable actions influence their buying behavior. Conclusion: Although the research was targeted at the urban areas of Lagos and Jimeta/Yola in Nigeria, the findings indicate Nigerian consumers generally have a positive perception of CSR. The research offers invaluable contribution to the Nigerian corporates based on which they can reassess their existing CSR policies for better positioning of their company and their products.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.1
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• pp.11-19
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• 2010

This study was conducted to investigate consumer behavior and perception related to alcoholic beverages and Korean rice wines (yakju). Self-administered questionnaires were collected from 254 male and female adults in the Gyunggi-area of Korea. Male respondents were significantly more likely to drink more often, consume greater amounts and spend more on alcoholic beverages. Male respondents preferred, in order, soju, beer and wine. Female respondents preferred, in order, beer, wine and soju. Most of the respondents (69.2%) showed conservative consumption behaviors, and indicated they would drink a new product when it became popular. Flavor/taste was the most important attribute when selecting alcoholic beverages. The reasons for drinking yakju were "high quality" and "considering health". The most answered reason for low market share of yakju was lack of publicity and marketing.