• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2004.11a
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• pp.366-369
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• 2004

Construction demands will become high. Defects liability is treating with a consumer on a defect. Maintenance bond is overlooking excessive responsibility of construction industry participants. This study classified the problem that are divided to systematic and internal matter. And this study presented an improvement proposal. An improvement proposal of a process may reduce a financial burden of contractors and sub-contractors. And improved rate decision will do additional consideration of the study result, so that it is appropriated a rate rationally.

• Management & Information Systems Review
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• v.14
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• pp.181-193
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• 2004

This paper is concerned with the study of 'Knowledge Management', a paradigm of thought based on the idea that the future will be a knowledge-centered society. This paper also provides an overview of both 'what to manage' and 'how to manage' if an organization wants to develop in this environment. The process of 'Knowledge Management' begins with a decision. Presented with a myriad of information, of which we can't afford to obtain it all, what information is of value to the organization? Further, by systematically organizing not only the primary information but also that which was accumulated in the process, Knowledge Management is capable of suggesting a value-added plan of action. This research presents the necessary principles needed in order to successfully use Knowledge Management, specifically a harmony between the human and technological aspects. There cannot be a static solution to the problem, as the environment of the enterprise's problem is dynamic in nature. Throughout the process, the enterprise will constantly change its strategy and structure in order to adapt to variable knowledge, technology, strategy, regulations, consumer interest, etc... The essential constant of these problems is the importance of spending on education. Investments in educations help develope a infrastructure for Information Technology, the development of knowledge distribution strategies, and the creation of efficient Knowledge Management policy.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.190-203
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• 2015

The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers' regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.

• The Journal of Industrial Distribution & Business
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• v.13 no.4
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• pp.35-49
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• 2022

Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

• Korean Institute of Interior Design Journal
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• no.28
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• pp.117-123
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• 2001

In 1990s, interest on Environment has been increased and Environment-oriented consumer's economic power accelerated the trend of preference for 'Environment-friendly material'. Moreover, the concept of 'Sick Building' Syndrome has been spread to the public and solution for the syndrome is required. 'Environment-friendly material'means that the material used is not harmful for the user's health, and on top of that, causes least harm to the environment during production/scrap process of the material itself. Decision of designers and architectures, as a result, is really crucial tot he environment issues. Above all, selecting the most environment-friendly material and design among possible candidates is natural and cost saving way. In the paper, couple of Evaluation Criterium for Material Selection are analyzed and objective linkage has been identified. With the result of analysis, methodology to minimize damage on environment during whole life cycle of the Interior Design has been sought for.

• Journal of Families and Better Life
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• v.19 no.1
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• pp.111-129
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• 2001

This study was performed to develope a money management education program for elementary school students graded from 3 to 6 in order to enhance their money management skill. Based on the developmental stages of the children, this program covered five financial issues such as value of money, financial planning, allowance planning, saving and investment, and consuming and purchasing. Total 15 specific education programs were developed. The contents included in each program were value of money & economic circulation, types of money and the importance of money management, the issues related on choice and resource use, long-term and short-term planning, the relationship between occupation and earnings, career planning, budgeting, the reasons and types of saving, understanding of interest, investment methods, the functions of market and trade, intra family income distribution, consumptions, and consumer decision making process.

• Ocean and Polar Research
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• v.33 no.2
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• pp.149-157
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• 2011

As tourist are becoming increasingly environmentally conscious, government and related companies need to establish policies or strategies that encourage ecotourism. The aim of this study is to analyze individual preferences and estimate shadow prices, namely, willingness to pay for coastal wetland ecotourism. This study applies a contingent choice method to measuring marginal WTP for each attribute (tour duration, number of visitors, guide, program) of coastal wetland ecotourism. The finding herein contribute to complementing the valuation methods by estimating various attributes of coastal wetland ecotourism and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to ecotourism.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.3
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• pp.355-367
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• 1994

In consumer behavior, money and time have been considered as two important resources as purchase means. Money was treated as an important research variable, but time resource was neglected as an input variable due to lack of well-defined concept and complexity of its nature. Nontheless as industralization and urbanization progress, the importance of time has in- creased. The main objective of this study was to suggest framework of time and time research methodology in clothing and textiles field. This study reviewed both theoretical and empirical research which were performed in diverse research fields. It was suggested that time facotrs, (eg. point, interval, span), should be defined to each decision process as needed, and theoretical frame should be developed accordingly. Time pressure should be included in future for more reliable survey Finally, since clothing can be a personal object, the subjective feeling and environmental factors scold be considered in research.

• Journal of the Korean Home Economics Association
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• v.36 no.2
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• pp.145-160
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• 1998

This study was designed to investigate purchasing and post-purchase behaviors of middle-aged wives in buying townwears, an well as to examine socio-demographic variables, physical variables, psychological variables, and their influences on. The data included 374 housewives in Seoul and Pusan. Statistics used for data analysis were Frequencies, Means, Standard Deviation, t-test, ANOVA, Pearson's Correlation. The major finding are as follows: 1. The level of post-purchase satisfaction marked higher than middle point. 2. Post-purchase satisfaction differed significantly in income, health-state, identity, stress perceptivity, income satisfaction, sense of comparison, and propensity to consume.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2004.11a
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• pp.211-220
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• 2004

This paper suggests a collaborative business process between the companies that each has a restricted physical branch in its own area and wants to extend globally sales and delivery service. The companies integrate their business processes for sales and delivery using a shared product taxonomy table. We also suggest a similar product finding algorithm to make the product taxonomy table that defines product relationships to exchange them between the companies. The main idea of the proposed algorithm is using a multi-attribute decision making (MADM) to find the utility values of products in a same product class of the companies. Using the values we determine what products are similar. It helps the product manager to register the similar products into a same product sub-category. The companies then allow consumer to shop and purchase the products at their own residence site and deliver them or similar products to another sites.