• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.88-97
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• 2015

Consumers' interest in performance art is increasing with the advent of the 'culture era', and there is a need for marketing strategies for market base expansion and research in order to achieve this. Therefore, the aim of this study was to empirically establish the effect of service quality factors perceived by consumers during musical performances on audiences' relationship quality. Research results showed that the quality of the physical environment and of results, i.e. service quality, affected commitment and satisfaction, and quality of interaction had a significant effect on satisfaction. Moreover, commitment and satisfaction with relationship quality had a significant effect on loyalty. This study confirmed which service quality elements were considered important for audiences' commitment and satisfaction when attending musical performances, and thus suggests opportunities to understand audiences' consumer behavior and better improve their relationship quality.

• Journal of Family Resource Management and Policy Review
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• v.10 no.4
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• pp.179-193
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• 2006

Gender equality has been expected to realize fully in the process of globalization. According to neo-liberal, which views globalization as a rational development, irrational discrimination by culture will disappear. But some feminists criticize globalization as a patriarchal phenomenon. So in this paper, the extent to which women in Korea have achieved equality with men in the workforce is assessed through an examination of the gender gap during 1993-2003. As the result, it was found that women had still lower status than men in spite of laws established to promote gender equality. Then to explore the direction for eliminating the patriarchal gaps, women in traditional Korea were reviewed. Traditionally women were oppressed by the practice of Naeoe differentiating between women and men. But on the other hand it made women to have equal status with men by maintaining their own productive area. So it was suggested that differentiation should be considered as a source of power to be adopted into women's activitism such as NGOs or international women' movement to achieve full equality in inequitable globalization.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.124-137
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• 2014

The purpose of this study is to produce an essential guideline for making costumes for traditional Korean mask plays by doing a comparative analysis between traditional Korean mask plays and Italian 'Commedia dell'arte'. The results of this study are as follow. The costumes of Korea's mask plays were mainly used to show difference in social status. Analysis showed that costume features, such as color, fabric, and silhouette, were not important to the traits of the character. On the other hand, the costumes in the Italian 'Commedia dell'arte' were used to express the characters' traits. The colors, fabric and silhouettes were exaggerated compared to everyday wear. This enhanced the looks of the character, and it kept on developing with the demands of the culture consumer. This study was performed to support further development and success of traditional Korean mask plays.

• International Journal of Costume and Fashion
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• v.14 no.1
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• pp.75-93
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• 2014

Facing a mature domestic market and the challenges of the global consumer market, retailers in Taiwan are in pursuit of international development strategies for increasing its market opportunities as one of its key growth strategies. In the global market, the Chinese market becomes Taiwan retailers' main international development milestone due to its similarity of language, culture and historical background with China. Therefore, this research uses case study method based on Eclectic paradigm (Dunning 1981) to explore the various advantages of a Taiwanese children's clothing retailer Les Enphants, which include ownership advantage, internalization advantage, and location advantage. These advantages in turn demonstrate rationales behind Les Enphants' internationalization necessity (Why to Go), selecting China as an expansion target (Where to Go), and management and operation strategies implemented in China (How to Go). Our study highlights a successful entry and expansion model of the Taiwanese children clothing retailer, and may have solid contribution to the practical application of internationalization strategy theory.

• Journal of the Korea Society of Computer and Information
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• v.12 no.4
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• pp.103-110
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• 2007

Ubiquitous computing is a vogue word, and its service is very popular in Korea. However, present ubiquitous service(u-Service) is thought to be more oriented to the provider's point of view, not the consumer's. To complement this problem, an online survey was performed for internet users, which consists of 24 single choice questions on six fields such as transportation, healthcare, environment/city-management, culture/education, administration, and industry. 2463 people joined the survey, who were grouped according to their age, resident region, level of education, and sex. Each group's demand for specific field of u-Service was examined. General level of demand was higher in case of the elderly and male than the younger and female for overall u-Service.

• Journal of Family Resource Management and Policy Review
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• v.9 no.2
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• pp.77-92
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• 2005

This study examined the differences on the amount of purchase of and willingness-to-pay more for organic products by socio-economic variables, knowledge and reliability of organic products, and concern for food. In addition the effects of the reliability and the price of organic products on the amount of purchase and willingness-to-pay more for organic products in the Path analysis. The results were below. First, consumers who had high education, were the age of 40's, high income, high level of knowledge and reliability for organic products were more likely to purchase organic products. Second, the level of willingness-to-pay more for organic Products were high when consumers with more than three children, not lowest level of health, and higher reliability. Third, the reliability of organic products impact the amount of purchase of organic products, but not the perception of organic products' price. Forth, both the reliability and the perception of those price impact the level of willingness-to-pay more for organic products.

• Korean Institute of Interior Design Journal
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• v.16 no.6
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• pp.144-151
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• 2007

The idea of shopping is changed from a purchase of merchandise to an experience of pleasure. This study is a space composition analysis for the introduction of theme in multi-plex shopping center design to reflect variable consumer trend and company marketing strategy, The study progressed through theoretical consideration and substance analysis about the shopping centers which had been designed by Jerd Partnership In Japan since 2000. The following is result. The path is a sole main street that is made of curve form, parallel and vertical circulating rout and movement of human being. It leads continuity. The node and landmarks have a circular court with typifier as powerful center, character of transition space and event for experience. It makes locational quality. The districts are composed of retail shops, restaurants and culture facilities and the edge is represented by closed vertical wall and parapet. It induces a domain. The characteristic of Jerde shopping center is an experience of theme environment through the path as betweenness with a story based on a main theme. It is mostly related nature or exotic element and is obviously represented at path and node. The node takes a round shape and bring about event as a court. The application of theme to the shopping center by Jerde has a significant meaning for place marketing.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.103-106
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• 2007

The idea of shopping is changed from a purchase of merchandise to an experience of pleasure. This study is a space composition analysis for the introduction of theme in multi-plex shopping center design to reflect variable consumer trend and company marketing strategy. The study progressed through theoretical consideration and substance analysis about the shopping centers which had been designed by Jerd Partnership from 2000 in Japan. The following is result. The path is a sole main street that is made of curve form, parallel and vertical circulating rout and movement of human being. It leads continuity. The node and landmarks have a circular court with typifier as powerful center, character of transition space and event for experience. It makes locational quality. The districts are composed of retail shops, restaurants and culture facilities and the edge is represented by closed vertical wall and parapet. It induces a domain. The characteristic of Jerde shopping center is an experience of theme environment through the path as betweenness space with a story based on a main theme.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1274-1285
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• 2002

The purposes of this study are to help the authorized textbooks on home economics be selected and used effectively, to provide basic data that are needed to improve the quality of home economics textbooks, and to suggest a next curriculum on home economics. In the study, eight high school home economics textbooks for "6th Curriculum developed by Ministrv of Education and Human Resources Development"were used for the analysis. The results are summarized as follows: there were wide differences in degrees of diversity and accomplishment in the contents of textbooks. In comparison, it was unfolded that three areas, "family", "home resource management" and "consumer" ,occupied much larger portions than other areas. About 81 percent of the authors of home economics textbooks were professors. A contents analysis on the clothing area showed that every textbook includes costume culture, clothing materials, clothing maintenance, and clothing construction. The presentation coverages and relative difficulties of textbooks were, however, diverse. It is somewhat noticeable that, while fewer professors majoring in clothing construction participated in writing, generally more pages were allocated to clothing construction than other areas. While presentations on anthropometrics method, construction theory, draft theory, usage of sewing machine and fitting theory were insufficient most textbooks were dealing with drafting of basic slopers and sewing procedure, etc. Making-up techniques on the apparels items such as Korean traditional men's pants, pajamas, shirt vest skirt, pants, apron and Korean pouch were handled closely in each textbook.

• Journal of Fashion Business
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• v.4 no.1
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• pp.87-96
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• 2000

Merchandiser continue to play an important role in the exchange process by providing products for consumption. Merchandisers must still understand customer demands, analyze sale trends, select and present salable products. However, due to the competitive pressures in the apparel industry and the innovations required under QR business systems, the demands placed on merchandisers are changing. The purpose of this study is to present of the direction for fashion merchandising education. The direction for fashion merchandising are education summarized as follows; 1) Merchandising technology is the systematic application of information technology and Telecomunications to planning, developing, and presenting product lines in ways that reflect social and cultural value. Statistic Methods are developed and used to analyze data arising from a wide variety of applications. 2) Merchandising technology is to practise the technical and economic aspects of apparel production. Analysis of specific apparel manufacturing and management issues such as efficient manufacturing methods. 3) Merchandising technology is to forecast fashion trend according to consumer preference. Culture influences what people purchase and how those items are used forecasting fashion trend. 4) Merchandising technology is to practise communication skills used in formal and informal organization including interviews in particular language suited to their own business and professionnal careers. 5) Merchandising technology is to planning merchandise budgets and merchandise assortments based on more diverse forms of information. 6) Merchandising technology is to use techniques related hardware and software. 7) Merchandising technology is to learn participate in internship programs.