• 대한가정학회지
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• 제29권1호
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• pp.177-188
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• 1991

The purpose of this study is to investigate elderly consumer problems raised from the process of satisfing one's own consumer need(consumer expenditure problem) and purchasing goods and services in the market(purchase poblem). A survey was conducted and the data from 256 elderly persons aged 60 or more was collected. To analyze the data, following statistical methods were used: ANOVA, t-test, Multiple Regression Analysis. Major findings are as follows. 1) The Average of consumer expenditure problem is below the mid-point. 2) The levels of consumer expenditure and purchase problems differ due to consumer role performance, family solidarity, spause, educational level, discretionary expenditure, income stability and source of income 3) family solidarity, educational level and discretionary expenditure have strong independent influecces on consumer problems both in consumer expenditure and purchase in order named.

• Journal of Korea Trade
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• 제25권2호
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• pp.178-195
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• 2021

Purpose - This study aims to analyze consumer in the multidimensional aspect of a combination of corporate image and brand personality in order to identify the structural causal relationship between consumer choice and corporate image and brand personality. Design/methodology - This study combined theoretical literature studies with empirical field studies using questionnaire survey methods. To achieve this objective, a hypothetical causal model consisting of three potential variables and nine measurement variables was created based on prior research, and a structural equation model was used to identify the suitability of the model. Findings - The hypothetical model established by this study was judged to be generally appropriate. In particular, corporate image was shown to have significant static direct effects on consumer choice and brand personality. It was also shown that brand personality had a direct static effect on consumer choice, and that corporate image has an indirect significant impact on consumer choice by moderating brand personality. Originality/value - Previous papers have mainly focused on one-dimensional studies of various images, such as companies and brands. However, this paper used a model that analyzed consumer choice through multi-clue information rather than corporate images as the only clue to consumer choice.

• 한국병원경영학회지
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• 제8권1호
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• pp.112-134
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• 2003

The purpose of this study is to analyze the consumer's expectation before the health care service and the consumer's satisfaction after it. The participants of the study are inpatients in a general hospital located in Seoul. The resources were collected from the self-administration questionnaire survey run parallel with face to face interview. In order to measure the degree of the consumer's expectation, 349 samples were collected from the first questionnaire survey on the date of admission to the hospital. The second questionnaire survey was carried out on the date of discharge to the hospital with the participants responding to the first questionnaire survey. There are 154 samples collected from this survey. The results from the analysis of these resources are as follow. First, the survey shows that one of the highest consumers' expectations was about the generosity, kindliness and sincerity from the staff at the hospital, specially from doctors. Second, according to the analysis of the factors affecting the expectations of the consumers, with regard to path of admission to a hospital relating to patient's features, outpatient who gets into a hospital expected good medical care much more than the other patients. In regard of doctor's features, patients usually and highly expect good medical care from doctors who have good carrier and much experience. Third, according to the second questionnaire survey, what patients are satisfied most with is about the generosity and sincerity from staff at a hospital, especially from doctors and their gem attitudes. The results from survey show that the differences among the degree of consumers' satisfaction are very variable, depending on surrounding environments and facilities. The only fact that expectation didn't meet with satisfaction appeared to the case about technology and skill of medical care and the case about updated medical skills and equipments. Fourth, comparing the degree of expectation with the degree of satisfaction of consumers, correlative analysis was concerned significantly and specifically about the part of overall cleanliness relating to facilities and surrounding environments, the items about medical examination and test plan procedure relating to skill of medical care, professional specialties and convenience for procedure, and the items about satisfying explanations and concern about patients from doctors relating to staff's generosity and sincerity. Fifth, the analysis of the factors affecting the degree of how much patients are satisfied with shows that relating to sociodemographical features, patients are not satisfied with the case when the time and process of medical treatment are getting longer. It is surveyed that consumer were satisfied with the motivation to visit a hospital and the insurance type in patient's feature and so were the medical department and the factor of the degree of the expectation in disease's feature. Sixth, according to analysis based on the survey, patients would join again a hospital when they get satisfaction from the medical care and also they want to come again regarding to doctor's capability. For example, when doctors are old, have a good carrier and much experience, patients would come again. As seen from the above, consumers are usually satisfied with the medical treatment more than that they expected before. They would intend to use again when they get satisfaction from the medical care provided at a hospital. Patients and consumers highly expect good attitude as well as capacity from medical doctors and they are also generally satisfied with those things. Therefore, in order to increase the degree of consumer's satisfaction and their intention to come again, the hospital staff would have to commit themselves to achieve high quality service continuously and would have to make an effort to offer the finest quality service.

• 디지털산업정보학회논문지
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• 제18권3호
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• pp.75-82
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• 2022

The purpose of the Consumer sentiment index survey is to determine the consumer's economic situation and consumption spending plan, and it is used as basic data for diagnosing economic phenomena and forecasting the future economic direction. The purpose of this paper is to analyze and predict the future Consumer sentiment index using the ARMA model based on the past consumer index. Consumer sentiment index is determined according to consumer trends, so it can reflect consumer realities. The consumer sentiment index is greatly influenced by economic indicators such as the base interest rate and consumer price index, as well as various external economic factors. If the consumer sentiment index, which fluctuates greatly due to consumer economic conditions, can be predicted, it will be useful information for households, businesses, and policy authorities. This study predicted the Consumer sentiment index for the next 3 years (36 months in total) by using time series analysis using the ARMA model. As a result of the analysis, it shows a characteristic of repeating an increase or a decrease every month according to the consumer trend. This study provides empirical results of prediction of Consumer sentiment index through statistical techniques, and has a contribution to raising the need for policy authorities to prepare flexible operating policies in line with economic trends.

• 한국의류산업학회지
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• 제17권1호
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• pp.116-126
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• 2015

This paper compared the properties of cosmetics depending on the shopping tendency of female consumers in Korea and China. The data on Chinese women living in Korea and Korean women in their 20s was collected using an offline survey. The data on Chinese women living in China in their 20s was collected using an online survey. Three hundred twenty-seven questionnaires out of a total of 330 questionnaires were used for statistical analysis. The survey was conducted from January to February 2014. Eighteen questions on shopping tendency and eight questions on the properties of cosmetics were analyzed using a 5-point Likert scale. Data was analyzed by Descriptives, Factor Analysis, Reliability Analysis, ANOVA and Cluster Analysis, and SPSS 21 statistical program. In accordance with the analyses, the shopping tendency comprised a showing-off tendency, pleasure-seeking tendency, and practicality tendency; the properties of cosmetics were classified into conformity and functionality. On the basis of the elements in the shopping tendency, the female consumers were categorized into a low involvement consumer group, high involvement consumer group, and hedonic consumer group. The Chinese women emphasized conformity or functionality of cosmetics more than the Korean women regardless of the countries where they lived. Regardless of shopping types or countries where they lived, the Korean and Chinese women in their 20s emphasized functionality over conformity of cosmetics. Furthermore, Chinese women living in Korea showed a similar shopping tendency to Chinese living in China.

• 한국의류학회지
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• 제33권5호
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• pp.752-763
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• 2009

The purpose of this study was to develop an effective marketing strategy for socks made of paper mulberry fiber, a new natural fiber, by understanding consumers' concerns and perception about the product and its quality in several dimensions. The first survey determined their perception of the products' image before using it. The second survey gauged consumer satisfaction with product quality after a two-week home-use test. Factor analysis using Cronbach's a and ANOVA analysis were performed for statistical analysis. In conclusion, consumer image perceptions of socks of mulberry fiber were classified into four categories -'practicality', 'wellbeing', 'high-quality' and 'traditionality'. The survey revealed differences between men's and women's perception of the 'practicality' and 'high-quality' factors. The women recognized a mulberry fiber sock as being more practical but of lower quality than did the men. And the quality satisfaction of the product was classified into four factor 'durability', 'suitability, 'wearability' and 'care-easiness'. In the case of 'suitability', men were more satisfied with the product than the women and in 'suitability' and 'wearability', a group of over 40' year-old consumers was more satisfied. The analysis of a relationship between image perception and satisfaction showed that a consumer group that perceived this product to have more 'practicality', 'high-quality' and 'well-being' was also more satisfied with the product. However, the 'traditionality' factor was unrelated to consumer satisfaction.

• 가정과삶의질연구
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• 제11권1호
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• pp.12-21
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• 1993

This Study focused on consumer information search and consumer satisfaction according to product characteristics and sex. For these purpose a survey was conducted using questionaires on 225 males 299 females that lived in Seoul. Statistics used for data were Frequency. Prequency. Percentile Mean Multiple Regression Analysis and Path Analysis. The major findings were: 1) I male Group reference orientation were effect on convenience experience credience goods and information search were effect on experience credience goods. 2) In Femal Group her job and information search effect on convenience experience credience goods and involvement effect on credience goods only.

• 가정과삶의질연구
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• 제17권4호
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• pp.133-148
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• 1999

This study is conducted a survey of consumer problems and dissatisfactionand their complaining behavior with door to door and mail order sellings. Results of the study show that both door to door selling and mail order selling the level of consumer complaining behavior was below median point. Path analysis of the variables affected complaining behavior showed that total causal effect to the biggest consumer dissatisfaction.

• 한국조사연구학회:학술대회논문집
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• 한국조사연구학회 2001년도 춘계학술대회
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• pp.129-142
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• 2001

조사연구는 소비자학에서 가장 많이 사용되는 연구방법이다. 소비자학의 영역 중 가게경제영역에서는 특히 통계청의 도시가계조사자료를 이용한 연구가 활발히 수행되고 있다. 본고에서는 통계청에서 실시하고 있는 도시가계조사의 표본구성과 내용을 살펴보고, 여기에서 발견된 문제점을 수정.보완하여 가계의 경제행위를 설명하고 예측하는데 유용하게 사용될수 있도록 조사대상의 범위를 단독가구와 농.어가로 확대하고 소득자료의 보고를 근로자 이외의 가구에 대해서도 시행하도록 제언하는 것이다.

• 한국조사연구학회지:조사연구
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• 제2권1호
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• pp.129-142
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• 2001

조사연구는 소비자학에서 가장 많이 사용되는 연구방법이다. 소비자학의 영역 중 가계경제영역에서는 특히 통계청의 도시가계조사자료를 이용한 연구가 활발히 수행되고 인다. 본고에서는 통계청에서 실시하고 있는 도시가계조사의 표본구성과 내용을 살펴보고, 여기에서 발견된 문제점을 수정ㆍ보완하여 가계의 경제행위를 설명하고 예측하는데 유용하게 사용될 수 있도록 조사대상의 범위를 단독가구와 농ㆍ어가로 확대하고 소득자료의 보고를 근로자 이외의 가구에 대해서도 시행하도록 제언하는 바이다.