• Title/Summary/Keyword: Consumer Reports

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Food safety analytical techniques used in food industry (식품산업에서 활용되는 식품안전 분석기술의 현황)

  • Kim, Young-Jun
    • Food Science and Industry
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    • v.51 no.1
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    • pp.16-25
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    • 2018
  • Recently, the importance of analytical techniques related to food safety is emerging in the food industry due to changes in diet patterns, environmental changes, climate change and consumer's interest in food safety. In particular, food safety accidents in the food industry may cause economic losses such as media reports, product recalls, consumer distrust, and so on. Therefore, a systematic, proactive and comprehensive food safety management system is increasingly required to prevent food safety issues. Efforts to ensure the reliability of food safety are essential by introducing various analysis instruments such as LC, GC, ICP, LC/MS/MS, GC/MS/MS, ICP/MS, PCR, and RT-PCR. In addition, recent food safety analytical techniques used in food industry should be shifted paradigm by developing multi-component simultaneous analytical method, low cost with high efficient analytical method, and eco-friendly method.

Money Makes the World go Around: European Youth and Financial Socialization

  • Fauth, Julia
    • International Journal of Human Ecology
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    • v.5 no.1
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    • pp.23-34
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    • 2004
  • This paper outlines the findings of a consumer survey conducted in 1996 and 2001 by the University of Bonn, Germany, across 15 European countries. The survey involved a sample of 3,300 respondents in 1996 and around 11,000 respondents in 2001, throughout all 15 EU countries. Children and adolescents between the ages of 10 and 17 were surveyed on their consumption habits and their attitudes towards the environment. The paper outlines the key findings on "the process of socialization with money". Children come to appreciate the importance of money even before their first day at school. Even young children know you sometimes need cash to fulfil dreams. But the chance to experiment with money for real only comes when children first receive pocket money, usually from their parents. Later, in adolescence, consumer pressure starts to make an impact and it becomes more difficult to make ends meet. Spare time or holiday jobs help top up pocket money and enable adolescents to keep out of debt. This paper reports on a long term comparative study throughout the European Union among children and adolescents, analysed by country, age group and gender. The paper discusses the places young consumers can turn to in trying to fulfil their growing consumer needs. It also examines how much money is at their disposal. It then concludes by considering the influence of "financial socialization" on how young people deal with money.

A Study on the Perception of MZ Generation Consumers on HMR using Local Food (로컬푸드를 이용한 간편식에 관한 MZ세대 소비자의 인식 연구)

  • Jong-Youn Rha;Yunsun Chun;Jihye Kim
    • Journal of the Korean Society of Food Culture
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    • v.38 no.3
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    • pp.143-153
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    • 2023
  • This study examined the MZ Generation Consumers' perception and needs of HMR (Home Meal Replacement) using local food. The paper provides basic data for deriving a plan to promote local food consumption and reports the implications for various development and distribution strategies regarding HMR using local food. In this study, a quantitative survey was conducted targeting 600 consumers to examine the general consumption status of HMR using local food by MZ consumers. In addition, a qualitative survey was conducted targeting 21 people to derive the specific perceptions and unmet needs of MZ consumers. These results showed that MZ consumers require healthy and fresh HMR but have low awareness of HMR using local food. Therefore, it is necessary to deliver sufficient information and promote it. In particular, MZ consumers have high expectations for 'healthy and safe' food when purchasing HMR using local food, which plays an important role in purchasing decisions. They also valued 'convenience', which means 'simple cooking', 'subdivision packaging', and 'accessibility of purchasing channels', as important when purchasing HMR using local food. Lastly, MZ consumers positively evaluated the values of 'healthy eating' and 'revitalization of the local economy' through local food.

The Advantage of an Ethical Supply Chain to Increase Consumer's Attention

  • Namim NA
    • The Journal of Industrial Distribution & Business
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    • v.15 no.1
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    • pp.31-39
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    • 2024
  • Purpose: Through an ethical supply chain, brands not only catch the eye but win over a fan base of consumers who prize credibility and consistency in what they purchase. Currently, the ethical supply chain is no longer just a manufacturing process; it has become a compelling story. It draws people's attention and wins their loyalty. This research study will examine the benefits of an ethical supply chain in attracting consumer attention and building brand loyalty. Research design, data and methodology: For this research study, A detailed method was used to search and analyze relevant articles. Initial searches used set terms in certain databases. Screening criteria were the thorough scrutiny of titles and abstracts to decide their relevance to the study at hand. Thus, to enhance the quality of data, duplicate entries were deleted. Results: Based on the analysis of the prior literature, the results highlight the power of ethical saliency, showing that consumers themselves are looking for and rewarding products that meet their ethical standards. This attention to ethically transparent brands, in turn, encourages more interest and interaction with them. Conclusions: Therefore, practitioners must transmit the firm's ethical standards through all channels of communication-investor relations materials and financial reports alike.

The Evaluation and Alternatives on the Educational Work in Healthy Family-Support Center (건강가정지원센터의 교육사법에 대한 평가와 발전방안)

  • Song, Hye-Rim;Jeong, Young-Keum
    • Journal of Family Resource Management and Policy Review
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    • v.12 no.1
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    • pp.1-20
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    • 2008
  • The purpose of this study is to provide the information for problem solving and development, and to suggest future directions for educational work of HFSC. For this purpose, the annual reports of 40 centers were analyzed and a staff survey was carried out. On the basis of these reports and the survey, the benefits of the educational programs were examined and alternatives for better educational work are suggested.

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Analyzing Differences in CSR Activities of Consumer Issues among Industries (소비자 이슈에 대한 CSR 활동의 산업별 차이분석)

  • Kim, Kwang-Yong;Lee, Sang-Chul;Suh, Yung-Ho
    • Journal of Korean Society for Quality Management
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    • v.41 no.4
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    • pp.567-580
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    • 2013
  • Purpose: This study aims to develop measuring tools for 'Consumer Issues' of ISO 26000, the international standards for corporate social responsibility(CSR), and propose strategic suggestions on the CSR implemention by analyzing the differences among various industries. Methods: In order to test the research models, structured questionnaires were used and nationwide surveys were conducted targeting at customers who have had experiences in using the products and services from the companies which published CSR reports. In addition, for the empirical analysis of data, the models were verified with AMOS confirmatory factor analysis(CFA). Results: From the result of the analysis of differences among industries, it was shown that level of CSR activities was high in public sectors, followed by service industries and manufacturing. It was also shown high in air transport and the electrical and electronic industries, while it was confirmed low in energy and environment related industries such as energy, automobile and chemical industries. As a result, strategic approaches are suggested, considering the different characteristics of each industry in implementing CSR. Conclusion: This study has developed measuring tools for 'Consumer Issues' to research the core subjects and issues of ISO 26000, the international standards for CSR. It has confirmed the characteristics and differences regarding 'Consumer Issues' among industries and proved that industries can provide guidelines for the implementation of CSR activities through approaching and researching various issues from interested parties. This study has also suggested the importance of customer awareness of CSR activities and active communications by industries.

How Does Media Reports Affect Consumers' Attitude toward the Telecommunication Expense? (언론보도에 따른 소비자의 이동통신비 인식에 대한 연구)

  • Park, Yong Wan;Son, Soomin
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.87-97
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    • 2017
  • This paper examined how consumers' attitude toward the telecommunication expense was affected by news reports through the experiment. Participants were randomly assigned to one of four group (control group, high-expense-claimed-media group, low-expense-claimed-media group, and both-exposed-media group), and asked to indicate credibility & neutrality toward media report, similarity between media report, and their own thought, their attitude toward the telecommunication expense. The result of ANOVA showed that the high-expense-claimed-media was perceived more credible and neutral than the low-expense-claimed-media. ANCOVA was conducted to eliminate the impact of similarity between media report and their own thought on the evaluation of credibility & neutrality toward media report, and the result showed that there was no difference. Also, participants evaluated the telecommunication service so expensive, regardless of what kind of media reports they were exposed. We found that consumers' prior belief, which telecommunication service was expensive, might interrupt consumers' learning process for new information from media. To resolve the social pressure about mobile service rate-cutting, it is necessary to investigate how to dampen consumers' stereotype about the telecommunication expense. The future research using the framing effect could be considerable.

Distribution of other Customer Perception on Brand Experience: A Bibliometrics Analysis Study

  • NGUYEN, Linh Thi Dieu;TRINH, Anh Thuy
    • Journal of Distribution Science
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    • v.20 no.11
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    • pp.47-59
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    • 2022
  • Purpose: The study aims to synthesize research trends regarding the distribution of 'other customer perception' on 'brand experience'; concurrently, to identify the promising research directions and suggest useful for managers. Research design, data, and methodology: The paper deals with the distribution of 'other customer perception' on 'brand experience' through evaluating a systematic review combined with biological mapping analysis (VOS viewer) with 226 documents published in 142 journals from 1987 to 2021. Results: The study synthesizes and analyzes existing literature reviews on the distribution of 'other customer perception' on 'brand experience', which mainly highlights three research topic groups. Exploring the component of relationship should be considered in the brand experience scale when the research context is the social interactions surrounding the customer's purchasing process. Moreover, the presence of mindfulness in several publications has suggested a potential research direction in the consumer behavior field. Conclusions: The systematic reports can be a useful reference for managers towards building brand experience based on distribution of 'other customer perception' with moderating of mindfulness - a new finding of behavioral interaction that has just experienced the Covid-19 pandemic which is experienced directly at the store and lead to many changes in consumer psychology.

Pioneering New Markets: A Case study of SevenBräu

  • Yoo, Shijin;Kang, Myung Soo;Kim, Minjeong
    • Asia Marketing Journal
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    • v.20 no.4
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    • pp.1-19
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    • 2019
  • This paper reports a case study of SevenBräu, the first company to acquire a license for small and medium scale beer manufacturing in Korea. This study explores how SevenBräu analyzed its consumers, competition, and environment to set its target market and successfully positioned itself to explore new markets in Korea. The company accomplished this through a mixture of marketing strategies with differentiated products and consumer benefits. SevenBräu has been growing fast and establishing its image as a "high-quality craft beer locally produced in a traditional way" and a "beer with regional characteristics," with young consumers (aged 20 to 35) as the main target. Such remarkable growth of SevenBräu can be attributed to factors such as: (1) product differentiation to satisfy the needs of consumers for taste, flavor, diversity, and freshness, (2) developing brands with regional characteristics and actively communicating its strategy through earned and owned media, and (3) sustainable management, considering both social value creation and environmental performance. Lastly, this case study presents challenges in the areas of brand management, value delivery network, and communication that SevenBräu needs to address in the beer market that faces increasing competition.

A study on pop art kidult culture (팝아트적 키덜트 문화 연구)

  • Do, Kyung-Eun
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.483-493
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    • 2014
  • In a modern society where various kinds of cultures coexist, kidult culture seeking something pleasant and interesting in the adult culture has made an appearance affected by pop art. The goal of this study is to help the kidult culture carrying on the feature of pop art to promise a bright future in the consumer market and to help kidult marketing through the expansion of globalization of kidult culture goods. The first study method was to refer to the theoretical research material like theses or academic journals to analyze the feature of pop art and cultural phenomenon. The second one was to analyze media reports, TV programs, movies, and ads currently in issue about kidult cultures in news, media data, and internet materials to feel the kidult cultural phenomenon at the moment. The result of this study shows that, especially, popularity, vividness, and sense of humor and wit among the features of pop art have a great influence on the kidult culture. As a result, Firstly, We can expect a vitalization in the consumer market through qualitative and quantitative improvement of kidult consumer culture. Secondly, We should make an effort to expand kidult consumer culture by developing various kinds of culture goods for each age groups. Thirdly, Domestic companies should open up an adult consumer market with self-developed character products. Fourthly, We should make an aggressive marketing strategy for kidult culture goods in the world market in the flow of Hallyu.