• 제목/요약/키워드: Consumer Privacy

검색결과 125건 처리시간 0.026초

모바일 패션 앱의 지각된 유용성과 위험 및 행동의도 -중국인 유학생 초점집단 면접 조사- (Perceived Usefulness and Risks and Behavioral Intentions of Mobile Fashion Apps -Focus Group Interviews with Chinese Students Studying in Korea-)

  • 홍희숙;순위;이승은
    • 한국의류학회지
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    • 제44권2호
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    • pp.255-272
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    • 2020
  • This exploratory study investigated Chinese consumers' perceived usefulness and risks of fashion apps and identified reasons for continuance and discontinuance intentions. This study conducted focus group interviews with a convenience sample of 13 Chinese students majoring in fashion in Korea. Based on interviewee responses, this study identified five attributes leading the perceived usefulness of mobile fashion apps (ubiquity and convenience, multi-media information, personalization, interactivity between consumers, and immediateness) and sub elements related to the five attributes. Five types of perceived risk (privacy risk, security risk, product risk, loss of future opportunity, and time risk) were identified in relation to Chinese consumers' use of fashion apps. The important role of live streaming services was uniquely identified by Chinese fashion app users. Usefulness of location-based information provided by mobile fashion apps were differently perceived according to respondents' use purpose, and augmented reality services provided by the apps were related to entertainment rather than usefulness. This study provides meaningful insights into Chinese consumers' perceptions of fashion apps and important app attributes that influence their continuance and discontinuance intentions. The findings from this study lend preliminary implications for future researchers and fashion businesses interested in the Chinese app market.

AMI의 보안 취약성 및 기술 현황 (Security Vulnerability and Technology Status of AMI)

  • 조한성;이용구;정상인;최진호
    • KEPCO Journal on Electric Power and Energy
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    • 제3권2호
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    • pp.73-78
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    • 2017
  • 최근 국내의 한전을 비롯한 해외 여러 전력회사에서 스마트 그리드라는 개념의 전력망 구축을 위한 활동이 활발하게 이루어지고 있다. 스마트 그리드는 전력망에 정보통신망을 융합하여 전력의 효율성을 증대시키는 기술로, 전력 사업자와 소비자가 양방향 통신을 통해 에너지 효율을 극대화 시킬 수 있다. 그러나 전력망이 정보통신망과 융합되면서 기존 전력망보다 보안의 위협이 증대되고 있다. 전력망 특성상 보안의 위협으로 인한 피해는 개인의 사생활뿐만 아니라 사회의 경제적 손실까지 이어져 그 피해규모가 크므로, 스마트 그리드는 여러 해커 집단의 공격 대상이 되고 있다. 본 논문에서는 스마트 그리드의 보안 피해를 예방하기 위해, 스마트 그리드 구축의 핵심 기술이라 할 수 있는 Advanced Metering Infrastructure (AMI)의 보안 취약점과 그에 대응하는 보안 기술 현황을 살펴보도록 한다.

주거변화의 일상사적 담론과 한국 주거의 근대화과정 (Discourse of "Alltagsgeschichte" and Modernization Process of Korean Housing)

  • 전남일;홍형옥;양세화;손세관
    • 대한가정학회지
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    • 제44권8호
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    • pp.181-198
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    • 2006
  • The purpose of this study is to understand modernization process of korean housing during the past one century. To following up the changes of everyday lives of common peoples, magazines, news papers, tourist's records and gossip items were collected and interpreted from the microscopic point of view. In this study arguments on 'modernity' of korean housing was focused on some issues, thus, separation, differentiation, individualization, as well as privatization. Concrete discourses are; firstly, spatial isolation of housing and urban place each other, secondly, functional division of inner spaces of housing, and lastly, guarantee of privacy sphere. Historical changes of housing showed some meaningful phenomena. Before modernization housing was place of reproduction and consume at the same time. However after modern urban space came into existence and work and rest were separated, housing gained only mono function. Thus, housing have only one meaning as private place for nuclear family, that is "Home, Sweet Home." Instead of past multi-functional rooms, functional prescribed rooms, for example, dinning room, were newly born. In the past, the boundary between public and private sphere was not clear. For examples, everyday experiences of family were extended to the street and in the house in most cases spaces were shared. But after modernization the scale of individual spaces become larger and private life can be secured. Consequently, history of everyday life from traditional agricultural society to industrialized modern society demonstrates the structural context between the micro and macro dimension in the fields of human life. In other words, everyday lives and macro history response each other and create new perception of time-space structure in the modern housing.

둘째 자녀 출산 희망에 대한 배우자간 차이와 이에 따른 집단간 특성 분석 (The Characteristics of Couples by Their Desires for a Second Child)

  • 천혜정
    • 가정과삶의질연구
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    • 제23권3호
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    • pp.25-33
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    • 2005
  • This study examines socio-demographic characteristics of married couples and their desire for a second child. Questionnaires were completed by 355 married men and women who have only one child currently. The participants were classified into four groups by their desire, or a lack thereof, for a second child. Group I consisted of married people who wanted to have another child, and whose spouse wanted the same. Members of Group II were in a marriage where only the wife wanted to have another child. Members of Group III were in a marriage where only the husband wanted a second child. Group IV consisted of participants who did not want another child, and whose spouse agreed with thor The research questions were (1) how different those four groups are in terms of socio-demographic characteristics, (2) what are the reasons to stop having children and to have another child, and (3) what are the perceptions of the current low fertility rate in Korea, and the policies designed to increase birth rata The results indicate that wife' age, husband's educational level, expectant level of household economy, age at marriage, marriage duration and the time length between marriage and birth of the first child were significantly different among the four groups. The reasons to stop having children were expected constraint of privacy and time, physical and psychological burden and economic pressure. The most pronounced reason for wanting another child was the desire to give their first child a sibling. Group III had more serious disagreement about having another child than did Group II. There were significant differences among the four groups in the perceptions of possible consequences of the low birth rate. These perceptions included: undermined competitiveness of the nation and weakened family ties.

모바일 소셜커머스 앱의 충성의도와 전환의도에 따른 시장세분화 -지각된 서비스 품질과 전환장벽의 차이- (Market Segmentation by Loyalty and Switching Intentions of Mobile Social Commerce Apps -Differences in Perceived Service Quality and Switching Barriers-)

  • 성희원;김은영
    • 한국의류학회지
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    • 제43권1호
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    • pp.65-80
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    • 2019
  • Mobile shopping has spread rapidly in the consumer's daily life, and numerous fashion companies have now launched a mobile shopping application. By focusing on mobile social commerce apps, this study was to: (a) segment consumers based on loyalty and switching intentions, (b) to test differences in perceived service quality and switching barrier factors among segments, and (c) examine the effects of perceived service quality and switching barriers on loyalty intention. A total of 550 responses were obtained from mobile users in their 20s to 40s who purchased fashion products through a social commerce app in the last six months. Consumers were classified into four clusters: split-loyals, latent loyals, habitual loyals, and switchers. The split-loyal group showed the highest level of mean scores on perceived service quality and switching barrier factors; however, the switcher group showed the lowest mean scores. Of service qualities, app design had a significant effect on loyalty intentions in both split-loyal and latent loyal groups; the factors of ease of use and privacy had significant effects on loyalty intentions in switchers. Of switching barrier factors, virtual relationship had the most strongly effect on loyalty intention for the four segments.

빅데이터와 개인정보: 규제변화의 필요성 (Big Data and Personal Information: Needs for Regulatory Change)

  • 이호선
    • 한국정보통신학회논문지
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    • 제23권12호
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    • pp.1565-1570
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    • 2019
  • 빅데이터를 활용한 다양한 가능성에 대해서는 최근 수년 동안 지속적으로 이야기되어 왔다. 한편으로 개인정보보호의 중요성 또한 점차 강조되고 있는 것이 현실이다. 빅데이터의 활용성을 높이기 위해 개인과 관련된 다양한 정보들을 취합하는 과정에서 개인을 어느 정도까지 특정할 것인가 또는 빅데이터를 구축하고 활용하는 여러 기업들이 개인정보를 어느 수준까지 활용하여 개인화 서비스를 제공해야 하는가와 같은 문제들이 발생하고 있다. 본 논문에서는 개인정보의 보호와 관련하여 유럽의 GDPR과 미국 캘리포니아주의 CCPA 사례를 살펴보고 국내의 빅데이터3법 개정안에 대해 살펴보았다. 또한 개인정보의 빅데이터 활용에 있어 비식별화된 정보의 재식별 가능성에 대한 고려, 개인정보 사용 동의의 사회적 비용 측면, 민간과 정부의 빅데이터 구축과 결합에서 발생가능한 문제, 규제환경 형성에서의 정책적 시사점에 대해 논의하였다.

1:N HUB 기능을 가진 원격검침 단말기 개발에 따른 AMI 보급 추진 방안 연구 (A Research on the Promotion of AMI Supply by the Development of 1:N Mounted Remote Meter Reading Device)

  • 이형민;김민기;최은일;윤찬식
    • 한국가스학회지
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    • 제25권6호
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    • pp.1-6
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    • 2021
  • 본 연구에서는 1(단말기):N(소형 전송기) 방식의 AMI단말기를 개발하였다. 현재 정부 주관 부처를 필두로 도시가스산업의 낙후된 계량시스템 선진화를 위해 가스 AMI 실증사업에 몰두하고 있다. 가스 스마트계량기의 보급은 사생활 침해 및 검침정보의 불확실성을 해소하고, 가스누출 감지를 통한 소비자 안전까지 대비할 수 있는 이점이 있다. 기존 스마트계량기의 경우 단말기와 전송기가 1:1 방식이었던 반면 본 기술은 1:N 방식을 적용하여 하나의 단말기로 다세대까지 확장 설치할 수 있으며, 저전력 설계를 구현하여 배터리 수명을 연장할 수 있는 기술이 적용되었다. 본 연구가 향후 가스 AMI 보급 사업에 기여할 것을 기대해본다.

스마트팩토리 환경의 개인맞춤형 제품 구매의도의 영향요인에 관한 연구 (A Study on Personalized Product Demand Manufactured by Smart Factory)

  • 우수한;권순동
    • 경영과정보연구
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    • 제38권1호
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    • pp.23-41
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    • 2019
  • 스마트팩토리는 정보통신기술을 통해 최소의 시간과 비용으로 고객맞춤형제품 생산을 지향한다는 점에서 기존의 공장자동화와는 차별된다. 그러나 선행연구들은 주로 수요자가 아닌 공급자 중심에서 기술 동향 및 적용방안을 중심으로 하는 공급과정의 효율화 측면에 초점을 두었다. 스마트팩토리가 성공적이기 위해서는 단순 생산성 향상을 넘어 수요자의 필요충족과 이에 따른 기업 경쟁력 강화로 연결되어야 한다. 본 연구에서는 시뮬레이션 기반의 설문조사를 통해 스마트팩토리에서 제조된 개인맞춤형제품의 구매의도에 대해 살펴보았고, 그 구매의도에 영향을 미치는 요인으로 소비자의 독특성욕구, 혁신성, 실물확인욕구, 프라이버시 염려를 도출하여 검증하였다. 검증결과, 응답자들은 개인맞춤형제품에 대해 구매할 의사가 있는 것으로 확인되었고, 개인맞춤형제품의 구매의도에 소비자 독특성욕구와 혁신성 그리고 실물확인욕구가 유의한 영향을 미치는 것을 확인하였다. 첫째, 소비자 독특성욕구는 개인맞춤형제품 구매의도에 정의 영향 (${\beta}=0.172$)을 주는 것으로 나타났다. 스마트팩토리 방식으로 생산되는 개인 맞춤형 제품은 타인과 차별화 하고 싶은 욕구 및 자신의 선호성향이 반영된다. 따라서 독특성욕구가 높은 소비자는 스마트팩토리에서 제조된 개인 맞춤형 제품에 대한 구매의도가 높게 나타난 것이라 판단된다. 둘째, 소비자 혁신성은 개인맞춤형제품 구매의도에 정의 영향 (${\beta}=0.224$)을 주는 것으로 나타났다. 연구에 제시된 개인 맞춤형 신발은 다기능 로봇과 3D프린팅 등 최신 정보통신기술이 적용되어 만들어지는 새로운 형태의 개인 맞춤형 제품이다. 따라서 혁신적인 새로운 경험을 추구하는 사람일 수록 이 제품에 대한 구매의도가 높게 나타난 것이라 판단된다. 셋째, 실물확인욕구는 개인 맞춤형제품 구매의도에 정의 영향 (${\beta}=0.285$)을 주는 것으로 나타났다. 스마트팩토리 환경에서는 소비자의 제작참여(prosuming participation)가 가능하다. 소비자가 제품 개발 과정에 참여하여 자신의 요구사항을 제품에 반영하면 실물확인욕구를 가상적으로 충족함으로써 구매의도가 높아지는 것이라 판단된다. 넷째, 프라이버시 염려는 개인맞춤형제품 구매의도에 영향을 미치지 않는 것으로 나타났다. 이것은 자신에게 적합한 개인 맞춤형 제품의 효용을 크게 느끼는 소비자는 집 주소, 전화번호, 신체사이즈, 선호 성향 등의 개인 정보의 노출이라는 위험을 감내할 의지가 있는 것이라 해석된다.

한미자유무역협정(FTA)에 따른 도메인이름 분쟁해결의 개선방안에 관한 연구 (A Study of Domain Name Disputes Resolution with the Korea-U.S. FTA Agreement)

  • 박유선
    • 한국중재학회지:중재연구
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    • 제17권2호
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    • pp.167-187
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    • 2007
  • As Korea has reached a free trade agreement with the United States of America, it is required to provide an appropriate procedure to ".kr" domain name disputes based on the principles established in the Uniform Domain Name Dispute Resolution Policy(UDRP). Currently, Internet address Dispute Resolution Committee(IDRC) established under Article 16 of the Act on Internet Address Resources provides the dispute resolution proceedings to resolve ".kr" domain name disputes. While the IDRC's proceeding is similar to the UDRP administrative proceeding in procedural aspects, the Domain Name Dispute Mediation Policy that is established by the IDRC and that applies to disputes involving ".kr" domain names is very different from the UDRP for generic Top Level Domain (gTLD) in substantial aspects. Under the Korea-U.S. Free Trade Agreement(KORUS FTA), it is expected that either the Domain Name Dispute Mediation Policy to be amended to adopt the UDRP or the IDRC to examine the Domain Name Dispute Mediation Policy in order to harmonize it with the principles established in the UDRP. It is a common practice of cybersquatters to warehouse a number of domain names without any active use of these domain names after their registration. The Domain Name Dispute Mediation Policy provides that the complainant may request to transfer or delete the registration of the disputed domain name if the registrant registered, holds or uses the disputed domain name in bad faith. This provision lifts the complainant's burden of proof to show the respondent's bad faith because the complainant is only required to prove one of the three bad faiths which are registration in bad faith, holding in bad faith, or use in bad faith. The aforementioned resolution procedure is different from the UDRP regime which requires the complainant, in compliance with paragraph 4(b) of the UDRP, to prove that the disputed domain name has been registered in bad faith and is being used in bad faith. Therefore, the complainant carries heavy burden of proof under the UDRP. The IDRC should deny the complaint if the respondent has legitimate rights or interests in the domain names. Under the UDRP, the complainant must show that the respondent has no rights or legitimate interests in the disputed domain name. The UDRP sets out three illustrative circumstances, any one of which if proved by the respondent, shall be evidence of the respondent's rights to or legitimate interests in the domain name. As the Domain Name Dispute Mediation Policy provides only a general provision regarding the respondent's legitimate rights or interests, the respondent can be placed in a very week foundation to be protected under the Policy. It is therefore recommended for the IDRC to adopt the three UDRP circumstances to guide how the respondent can demonstrate his/her legitimate rights or interests in the disputed domain name. In accordance with the KORUS FTA, the Korean Government is required to provide online publication to a reliable and accurate database of contact information concerning domain name registrants. Cybersquatters often provide inaccurate contact information or willfully conceal their identity to avoid objection by trademark owners. It may cause unnecessary and unwarranted delay of the administrative proceedings. The respondent may loss the opportunity to assert his/her rights or legitimate interests in the domain name due to inability to submit the response effectively and timely. The respondent could breach a registration agreement with a registrar which requires the registrant to submit and update accurate contact information. The respondent who is reluctant to disclose his/her contact information on the Internet citing for privacy rights and protection. This is however debatable as the respondent may use the proxy registration service provided by the registrar to protect the respondent's privacy.

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기업의 온라인 고객 서비스가 기업의 수익 및 고객의 후생에 미치는 영향에 관한 연구 (Impact of Net-Based Customer Service on Firm Profits and Consumer Welfare)

  • 김은진;이병태
    • Asia pacific journal of information systems
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    • 제17권2호
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    • pp.123-137
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    • 2007
  • The advent of the Internet and related Web technologies has created an easily accessible link between a firm and its customers, and has provided opportunities to a firm to use information technology to support supplementary after-sale services associated with a product or service. It has been widely recognized that supplementary services are an important source of customer value and of competitive advantage as the characteristics of the product itself. Many of these supplementary services are information-based and need not be co-located with the product, so more and more companies are delivering these services electronically. Net-based customer service, which is defined as an Internet-based computerized information system that delivers services to a customer, therefore, is the core infrastructure for supplementary service provision. The importance of net-based customer service in delivering supplementary after-sale services associated with product has been well documented. The strategic advantages of well-implemented net-based customer service are enhanced customer loyalty and higher lock-in of customers, and a resulting reduction in competition and the consequent increase in profits. However, not all customers utilize such net-based customer service. The digital divide is the phenomenon in our society that captures the observation that not all customers have equal access to computers. Socioeconomic factors such as race, gender, and education level are strongly related to Internet accessibility and ability to use. This is due to the differences in the ability to bear the cost of a computer, and the differences in self-efficacy in the use of a technology, among other reasons. This concept, applied to e-commerce, has been called the "e-commerce divide." High Internet penetration is not eradicating the digital divide and e-commerce divide as one would hope. Besides, to accommodate personalized support, a customer must often provide personal information to the firm. This personal information includes not only name and address, but also preferences information and perhaps valuation information. However, many recent studies show that consumers may not be willing to share information about themselves due to concerns about privacy online. Due to the e-commerce divide, and due to privacy and security concerns of the customer for sharing personal information with firms, limited numbers of customers adopt net-based customer service. The limited level of customer adoption of net-based customer service affects the firm profits and the customers' welfare. We use a game-theoretic model in which we model the net-based customer service system as a mechanism to enhance customers' loyalty. We model a market entry scenario where a firm (the incumbent) uses the net-based customer service system in inducing loyalty in its customer base. The firm sells one product through the traditional retailing channels and at a price set for these channels. Another firm (the entrant) enters the market, and having observed the price of the incumbent firm (and after deducing the loyalty levels in the customer base), chooses its price. The profits of the firms and the surplus of the two customers segments (the segment that utilizes net-based customer service and the segment that does not) are analyzed in the Stackelberg leader-follower model of competition between the firms. We find that an increase in adoption of net-based customer service by the customer base is not always desirable for firms. With low effectiveness in enhancing customer loyalty, firms prefer a high level of customer adoption of net-based customer service, because an increase in adoption rate decreases competition and increases profits. A firm in an industry where net-based customer service is highly effective loyalty mechanism, on the other hand, prefers a low level of adoption by customers.