• Title/Summary/Keyword: Consumer Needs

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Development of Korean Style SPA of Fast Fashion for Consumer Needs (소비자 니드를 위한 한국형 SPA의 Fast Fashion)

  • Jang, Ae-Ran
    • Korean Journal of Human Ecology
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    • v.16 no.5
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    • pp.997-1006
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    • 2007
  • The consideration of the effective corresponding system is required to enhance expectation of consumers and satisfy consumer needs in response to recent fashion market trend showing polarized phenomena. One of the solutions is to establish Korean style SPA brand which not only utilizes traditional fashion markets and but also adopt a production system of the fast fashion. A traditional market can provide some advantages such as low price, a variety of items in an integrated buildings, fast propagation of fashion trends and a flexible production system reflecting consumer's need immediately. The production system of fast fashion has integrated system of planning, manufacturing and distributing to provide trendy products with low price on time. Therefore, The Korean style SPA offers trendy, cheap and chic clothing to customers as quickly as possible.

Needs for Consumer Information on Internet (인터넷소비자정보요구도에 관한 연구)

  • 이수진;이승신
    • Journal of the Korean Home Economics Association
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    • v.39 no.12
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    • pp.159-175
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    • 2001
  • The internet which is only opened for special class at the past, diffuse to all classes like junior.senior highschool and woman in general and it boost the internet's popularize. So the consumers can reduce the all physical.time cost, and now the internet settle in the most important method to find the informations. I hope this project can expect the protection the over-carrying of consumer information on internet and consumers can activity acquire the information in consumer's side. Also in the business's side, it promote the developing of fair information offers for lighten the inequality of information. And in the governments side, it's a basic information to plan the legal system for help the consumers to use the safe and correctness internet.

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Investigation of wearing behaviors and consumer's needs for summer golf wear (하절용 골프웨어의 착용실태 및 소비자 요구도)

  • Kim, Jeong-Hwa;Lee, Sun-Young;Lee, Jung-Soon
    • Science of Emotion and Sensibility
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    • v.10 no.2
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    • pp.177-186
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    • 2007
  • The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

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Consumer Needs and Sensory Evaluation of Jacquard Fabrics for Blind Using Low Melting Polyester (저융점 폴리에스터를 이용한 블라인드용 자카드 직물의 소비자 요구도 및 감성구조)

  • Kim, Jeong Hwa;Lee, Jung Soon;Lee, Sung Young;Lee, Seung Gu
    • Korean Journal of Human Ecology
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    • v.22 no.6
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    • pp.673-686
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    • 2013
  • The purpose of this study is to identify consumer needs and sensory evaluation of jacquard fabrics for blind using low melting polyester. Ten kinds of jacquard fabric used for this study were developed. Developed jacquard fabrics were assessed subjectively by 164 consumers using 7-point scale of 22 consumer needs and 43 sensory descriptors. The results were briefly summarized as follows: the most important parameter to choose fabric for blind was 'Easy-use' and the other parameters are 'Lightproof', 'UV-protect', 'Design', 'Price', 'Color', 'Insulation', 'Easy-care'. The image sensibility of jacquard fabrics was explained by six factors: feminine, active, modern, traditional, pure, cozy. Higher preference was found in jacquard fabrics of clear, natural, luxurious, simple, feminine, young, cozy, graceful image. The preference was predicted 38.2% with feminine, modern, pure, cozy, traditional factors. Correlation coefficient between image sensibility factor 1 and preference was 0.437. The 3 factors (feminine, modern, pure)were selected as significant image sensibility affecting preference.

The Effect of Fashion Orientation and Consumer Needs for Uniqueness on Buying Intentions for Luxury Brands (패션성향과 소비자독특성욕구가 명품구매의도에 미치는 영향)

  • Jeon, Kyung-Sook;Park, Hye-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.2
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    • pp.231-241
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    • 2005
  • The purpose of this study was to identify the buying intentions for luxury fashion brands. The data used in this study were gathered through surveying university students living in Seoul metropolitan area. The variables included in this study were demographics, which are gender, age, academic major, area of residence, expenditure for apparel, pocket money, and family income, and fashion orientation and consumer needs for uniqueness were included as personal value variables. All demographic variables except academic major and area of residence were significantly related to the buying intentions. Among the fashion orientation factors, fashion intered was significantly related to the buying intentions while fashion leadership and importance of being well-dressed were not. Consumer needs for uniqueness was indirectly related to the buying intentions for luxury brands through fashion interest. The creative choice counterconformity was positively related to fashion interest, whereas the unpopular choice counterconformity was negatively related to it.

Needs Fulfillment Management of Institutional Households (공공가정의 욕구충족관리에 관한 연구)

  • Kim, Sun-Woo;Kim, Ran-Do
    • Journal of the Korean Home Economics Association
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    • v.43 no.12 s.214
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    • pp.43-59
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    • 2005
  • Needs fulfillment is one of the most critical concepts in defining and managing an Institutional Household (IH). Though most major studies in the field have emphasized the importance of needs fulfillment, few studies have focused on the concrete concept and/or strategy for needs fulfillment. This study delved into elaborated concepts and management strategies for needs fulfillment in IH. First, the paper redefined the concept of customers' needs for IH by contrasting the basic needs as a human being with those provided by the family and the employees' needs within IH. The paper dimensionalized the needs and matched them with specific management aspects of IH. Based on the refined concepts of needs, the second part of the paper dealt with the management strategies for needs fulfillment in IH. Needs fulfillment management strategies were discussed in three aspects: needs assessment, needs fulfillment program performance, and program evaluation. Finally, the authors discussed how needs fulfillment management discussed in this paper could be applied to the curriculum development for educating and licensing IH Managers.

A Study on Consumer Needs of Sustainable Floristry Packaging : Focused on the Survey Analysis of Consumers & Suppliers (지속적인 가치 유지를 위한 화예디자인 패키징의 소비자 요구에 관한 연구 -소비자와 공급자의 설문 조사 분석 중심으로-)

  • Ahn, Hye Kyung;Kim, Heung Ryeol
    • Journal of the Korean Society of Floral Art and Design
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    • no.41
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    • pp.25-44
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    • 2019
  • The purpose of this study is to identify the differences between consumers and suppliers about the necessity and effectiveness of hand-tied bouquet packaging in a retail shop and consumer needs of floristry packaging for sustainable condition were surveyed and analyzed using questionnaire format. In the introduction, the understanding and sustainability of floristry design were considered. The questionnaire consisted of general purchasing type, packaging related items, and consumer and supplier profile. Consumers were middle class residents living on Mokdong apartment complex, a small number of consumers who aren't living on Mokdong and workers and suppliers were florists currently active nationwide. This study suggests an effective and strategic packaging direction that reflects consumer needs, focusing on the similarity and difference of their needs and it presents them as business models. The results of the future research are expected to be the basis for producing and distributing packaging design.

Analysis of Product Quality Characteristics Using QFD for Food Waste Disposer Development from Customer Perspective (고객관점의 음식물처리기 개발을 위한 QFD를 활용한 제품품질요인 분석)

  • Lee, Jae-Kwang;Lee, Tae-Yang
    • Journal of the Korea Safety Management & Science
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    • v.14 no.1
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    • pp.201-208
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    • 2012
  • Recently the market of the food waste disposer has increased. Therefore, many companies in the development of food garbage disposer has been increasing interest. In this study, we used QFD (Quality Function Development) to find out the quality factors for the development of the food waste disposer reflecting the consumer needs. HOQ (House Of Quality) showing the correlation between consumer characteristic and engineering characteristic was written by investigating the consumer needs based on the consumer complaints and survey. In addition, we generated the CTQ (Critical To Quality) reflecting the weighting of the importance of the parts. As the research result, the important quality factors for the food garbage disposer were the grinding capability, drying, and odor emission features. The crushing motor associated with grinding and dehydration appeared as the most important quality factors among the parts. Second thing was the fan motor associated with odor. The findings will be able to contribute to the development of the food waste disposer reflecting the consumer needs.

Critical Factors Affecting Consumer Acceptance of Online Health Communication: An Application of Service Quality Models

  • Lee, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.4 no.3
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    • pp.85-94
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    • 2017
  • The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

A Decade of Shifting Consumer Laundry Needs Through Text Mining Analysis (텍스트마이닝을 통한 10년간 소비자 세탁행동 요구의 변화)

  • Habin Kim
    • Journal of Fashion Business
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    • v.28 no.2
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    • pp.139-151
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    • 2024
  • In recent years, consumer clothing behaviors have undergone significant changes due to global phenomena such as climate change, pandemics, and advances in IT technology. Laundry behaviors closely connected to how consumers handle clothes and their clothing lifecycle have also experienced considerable transformations. However, research on laundry behavior has been limited despite its importance in understanding consumer clothing habits. This study employed text mining analysis of social data spanning the past decade to explore overall trends in consumer laundry behavior, aiming to understand key topics of interest and changes over time. Through LDA topic modeling analysis, nine topics were identified. They were grouped into subjects, targets, methods, and reasons related to laundry. Analyzing relative frequencies of keywords for each topic group revealed evolving consumer laundry behavior in response to societal changes. Over time, laundry behavior showed a dispersal of agents and locations, increased diversification of laundry targets, and a growing interest in various methods and reasons for doing laundry. This research sheds light on the broader context of laundry behavior, offering a more comprehensive understanding of consumer attitudes and perceptions than previous studies. It underscores the significance of laundry as a daily, socio-cultural aspect of our lives. Additionally, this study identifies changing customer values and suggests improvements and strategic branding for laundry services, providing practical implications.