• 한국유통학회지:유통연구
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• 제4권1호
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• pp.17-29
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• 1999

We investigated the consumer behavior of store choice using consumer panel data. The NBD-Dirichlet model known to be predictive of the consumer's brand choice was also found to be well fitted for the store choice behavior. Understanding the regularity in the store choice will provide both manufacturers and sistributors with the necessary guidelines for their competitive strategies.

• 한국의류학회지
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• 제20권6호
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• 한국생활과학회지
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• 제16권4호
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• pp.775-782
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• 2007

The study purposes to compare consumer choice behavior of high school students with that of college students. Through a questionnaire survey, data were collected from 385 high school students and from 230 college students. The results were as follows; 1) consumer choice behavior patterns were sorted into 'the indifferent type', 'the bragging type', and 'the economic type'. 2) The college students tended to choose new products or famous brands, to do comparison and planned shopping, and to buy more on impulse than the high school students. On the other hand, the high school students tended to buy low-priced products or products at discount prices. 3) The female students chose new and low- priced products and bought more on impulse than the male students. 4) Most of female and male college students belonged to the 'bragging type'. 'The indifferent type' was the most common of male high school students. 5) 'The economic type' was the least of all college students and highschool students.

• 가정과삶의질연구
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• 제3권1호
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• pp.35-49
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• 1985

The Purpose of the study is to identify some factors affecting the consumer behavior of the Oriental students in the United States and provide some basic information for desirable consumer skills. The ninety subjects ere collected form the Oriental groups who were studying in Denton, Texas, U.S.A. Data were analyzed by frequency, percentage, mean, X2-test. The results are as follows: 1) There are significant similarities in the consumer behavior of the Oriental students regarding the information source, the preferred type of clothing, the factors affecting the choice of retail store, and the satisfaction after the clothing purchase. 2) There are some differences in the consumer behavior among three groups regarding expenditures of the purchase of clothing and the preferred choice of retail store. This study concludes that the Oriental students tend to: 1) adjust their life style to new situation ; 2) avoid their conflicts dur to the language barrier; 3) have a limited income to stay in the USA; and 4) have their own social acceptability based on their nationality.

• 복식문화연구
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• 제9권6호
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• pp.807-817
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• 2001

The purpose of this study was to examine the consumer's importance of store attributes and store choice behavior according to the shopping orientations and gender. The data were collected via a questionnaire from students who were attending in Semyung University in Chechoen. The results were analyzed by factor analysis, Cronbach's alpha, cluster analysis, χ²-test, Duncan-test, ANOVA, t-test and multiple regression. The results of this study were as follows; 1 . According to the shopping orientations, consumers were classified into six groups. Each group differed in perferring store attributes and store choice behavior. 2. The significant differences were found in the importance of store attributes and shopping orientations according to the gender. 3. Additionally, importance of store attributes were affected by gender and shopping orientations.

• 패션비즈니스
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• 제20권3호
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• pp.54-67
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• 2016

The purpose of this study was to investigate the The effect of fashion consumer's need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer's need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

• 동아시아식생활학회지
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• 제23권2호
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• pp.119-132
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• 2013

The aim of this study was to identify sushi choices underlying food-related lifestyle and to study the sushi attribute. The Food Choice Questionnaire (FCQ), the most popular tool for lifestyle research, which measures the relative importance of nine factors important in food choice, and food-related lifestyle was administered to 200 Americans (over 20 years of age) residing in Korea. From an analysis of food-related lifestyle through factor analysis, four factors emerged: health, taste, economy, and convenience. The Food Choice Questionnaire (FCQ) structure was verified using factor analysis, and eight factors were found: mood, natural content, health, sensory appeal, convenience, weight control, familiarity and price. These data are important in demonstrating the different motives underlying sushi choice. Moreover, the results suggest that an American's food-related lifestyle is considerably different in consumer behavior and sushi choice. Further research is needed to test our hypotheses.

• 응용통계연구
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• 제25권6호
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• pp.987-997
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• 2012

The sales volume of men's cosmetics has drastically increased in Korea. In recent years, men's needs for cosmetics have been diversified and the consumer demand for functional cosmetics has greatly risen. In particular, male consumers have become more interested in essence product that is a light and concentrated treatment to correct skin problems. This research analyzes consumer preferences for essence-for-men through the use of choice-based conjoint analysis. This approach is adopted since the task of respondents to choose the most preferred option from several alternatives closely mimics actual marketplace purchasing behavior by consumers. New technique for the construction of choice sets is suggested based on the balanced incomplete block design, to accommodate a larger number of product profiles. The proposed design for choice sets is balanced and provides a tool to filter the contradictory choices. Conjoint analyses are performed to assess the relative importance of attributes and identify the most preferred profile of essence-for-men with respect to attributes such as emphasized function, price, type of content, and design of container. Some differences are indicated in the analysis results between age brackets as well as between groups classified by the amount of fashion item expenditures.

• Management Science and Financial Engineering
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• 제20권2호
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• pp.27-31
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• 2014

This paper studies the assortment optimization problem in online retailing by using a multinomial logit model in order to take consumer choice behavior into account. We focus on two unique features of online purchase behavior: first, there exists increased amount of uncertainty (e.g., size and color of merchandize) in online shopping as customers cannot experience merchandize directly. This uncertainty is captured by the scale parameter of a Gumbel distribution; second, online shopping entails unique shopping-related disutility (e.g., waiting time for delivery and security concerns) compared to offline shopping. This disutility is controlled by the changes in the observed part of utility function in our model. The impact of changes in uncertainty and disutility on the expected profit does not exhibit obvious structure: the expected profit may increase or decrease depending on the assortment. However, by analyzing the structure of the optimal assortment based on convexity property of the profit function, we show that the cardinality of the optimal assortment decreases and the maximum expected profit increases as uncertainty or disutility decreases. Therefore, our study suggests that it is important for managers of online retailing to reduce uncertainty and disutility involved in online purchase process.

• 한국의류학회지
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• 제33권7호
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• pp.1086-1097
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• 2009

Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.