• 패션비즈니스
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• 제16권3호
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• pp.45-62
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• 2012

This study aims to examine the effect of talent types on the purchasing behaviour of beauty-service products in 367 adults(female and male). The present study is the first to consider both talent types and the purchasing behaviour of beauty-service products correlates to appearance management behaviour. Frequency analysis showed that the mean of 8 talent types of 367 participants was 3.324. The highest talent type of 367 participants was interpersonal talent, the lowest talent type was logical-mathematical talent among 8 talent types. There were statistically significant relationships between the talent types(specially, bodily-kinesthetic talent and interpersonal talent) and the purchasing criteria of beauty-service products on the correlation analysis. And the effects of 8 talent types on the purchasing frequency of 4 beauty-service products were significant on the regression analysis, specifically, the results showed that the most significant among 8 talent factors was the interpersonal talent, next, the bodily-kinesthetic was. Thus, the more purchasing frequency of beauty-services products, the higher interpersonal talent were, and the better affinity with others were. As a results, the interpersonal talent factor and bodily-kinesthetic talent factor among 8 talent factors were ultimately affecting the appearance management behaviour. The higher the score, it was concluded that the subject was more active in beauty-related behavior. Conclusively, the appearance is a form of personal asset for one's self-fulfillment, and strong and beautiful appearance is a medium to improve self-esteem and dominance. It is possessing a significant influence in personal satisfaction, self-identity, and social success.

• International Journal of Contents
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• 제8권1호
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• pp.69-73
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• 2012

This paper aims to present colour theories and show how they can be used to explain consumer's preferences of some products over others. It will, furthermore, attempt to link these theories to the design industry and look at how colour associations determine product success. Due to associative learning and personal preference, the colours of objects can cause consumers to either favour or dislike products over those with identical functions and efficiency. Age and gender affect the preferred colour choices of the individual, making some products more popular to particular groups of potential consumers. Designers can utilise colour theories to ensure that they use the most appropriate colour schemes to maximise and appeal to their targeted market successfully. A survey was conducted with 100 participants. It demonstrates the associative links between colours, emotions and product categories. It can be shown that the colour of an object can contribute to its success or failure in the market based on a number of different criteria. The design must use colour confidently to evoke certain emotions or connotations and must be carried out appropriately. The designer also has to consider whom it is that be viewing it and making the decision of preference.

• 마케팅과학연구
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• 제16권2호
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• pp.1-26
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• 2006

This article presents the results of a survey of 209 Chinese male consumers. In this study, consumer evaluations and attitude towards products made in industrialized and newly industrialized countries were obtained along with measures of consumer shopping behavior. The results indicate that industrialized countries were perceived as manufacturing products that are more reliable, technologically advanced, stylistic, and costly than newly industrialized countries. A duster analysis using moderating variables related to shopping for refrigerators, cameras, and t shirts revealed that the Chinese respondents could be grouped into four segments identified as Durables Enthusiasts, Duraoles Uninvolved, Inexperienced Shoppers, and Apparels Involved. Country attitudes and evaluations were fairly consistent across the newly industrialized countries but varied for industrialized countries across the four segments. Similar results also emerged from a correlation analysis of made in attitude scales (based on moderating shopping variables) with country evaluations. It was found that Chinese consumers' involvement with durable products was positively related to the evaluation of industrialized countries. Consumers belonging to the Durable Enthusiasts and Apparels Involved segments evaluated industrialized countries more favorably and believed to a greater extent that products made in these countries are reliable, technologically advanced, and stylistic than consumers belonging to the Durables Uninvolved and Inexperienced Shopper segments. Managerial and research implications are derived from these results.

• 한국중재학회지:중재연구
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• 제10권1호
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• pp.92-113
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• 2000

Products liability refers to the liability of any or all parties along the chain of manufacture of any product for damage caused by that product. This includes the manufacturer of component parts (at the top of the chain), an assembling manufacturer, the wholesaler, and the retail store owner (at the bottom of the chain). Products containing inherent defects that cause harm to a consumer of the product, or someone to whom the product was loaned, given, etc., are the subjects of products liability suits. The goal of products liability system should be to maximize consumer welfare by efficiently providing just compensation for injuries incurred and deterring future injuries without unreasonably impeding the supply of the goods and services to consumers. Some advanced countries, apart from relying on products liability systems, also apply other policies and legislation directly aimed at the safety of the consumer. The application of general safety policies as well as products liability rules is not costless. An efficient system will not eliminate risk from society. An efficient system ... that maximises consumer welfare ... maximises the benefits while minimising the costs. Products liability claims can be based on negligence, strict liability, or breach of warranty of fitness depending on the jurisdiction where the claim is based. In view of international business and law circumstances, it should be stressed that international enterprises in Korea should consider how to cope with the situation of international transaction. International enterprises should have a correct perception about products liability which is to contribute the stabilization and improvement of the people's life and the sound develpement of the national economy. Products liability system creates incentives that influence behaviour and performance in ways that are desirable, such as more diligent monitoring to prevent defective products from reaching the market-place. At the same time, any liability system will impose burdens that are undesirable, such as greater costs imposed on business and consumers and reduced avaiability of consumer goods. The concern for society is to balance. The ideal situation is where the cost imposed on producers of goods and services pushes them to a desirable level of care but not so far that producers reach undesirable level of caution that may deprive consumers unnecessarily of the benefits from new and innovative products.

• 유통과학연구
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• 제9권2호
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• pp.131-140
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• 2011

본 연구는 자금의 고령화 사회에서 실버소비자의 웰빙을 향상시키기 위한 근본적인 마케팅노력이 필요하다는 관점에서, 실버마케팅과 소비자웰빙의 연관성에 이론적 근거를 두고 있으며, 그 구체적인 연구목적은 첫째, 실버소비자의 건강기능 제품 만족을 결정하는 소비 전(全) 단계의 여러 가지 만족 요인이 실제로 소비자 웰빙에 영향을 미치는가를 일차적으로 실증 분석하고, 둘째, 제품 만족요인에 의해 소비자 웰빙을 가져오는 그 과정에서 실버소비자의 건강기능제품의 제품지식이 어떻게 영향을 미치는가를 이차적으로 실증 분석하는 데 둔다. 따라서, 실버소비자의 건강기능제품에 대한 제품만족은 건강관련 소비자 웰빙에 긍정적인 영향을 미칠 것이다. 연구가설 1과 실버소비자의 건강기능제품에 대한 제품지식에 따라 제품만족이 건강관련 소비자 웰빙에 미치는 영향은 긍정적으로 강화될 것이라는 연구가설 2를, 설문조사를 통한 자료수집과 통계적 실증분석에 의해 검증하였다. 검증결과, 연구가설 1은 채택되었으며, 연구가설 2는 부분적으로 채택되었다. 본 연구의 건강기능제품의 효율적 웰빙마케팅을 위한 실무적 시사점은 다음과 같다. 첫째, 건강제품의 실버소비자 웰빙수준을 높이기 위해서는 소비 사이클 전반에 걸친 다각적인 노력이 필요하며, 구입-준비-소비-유지-처분 전(全)단계에서 소비자의 장기적인 만족을 위한 건강기능제품을 개발해야 한다. 또한 소비자 웰빙은 다양한 욕구의 총합으로 구성되므로, 긍정적 정서적 경험의 증대와 부정적 정서적 경험의 저감의 목표를 동시에 충족시키기 위한 노력이 필요할 것이다. 둘째, 건강기능제품에 관한 실버소비자의 지식을 높이기 위한 마케팅 노력이 동시에 이루어져야 할 것이다 즉, 실버소비자의 제품지식을 높이기 위해서는 건강기능제품에 대한 친숙성과 전문성을 제고하고 다양한 경로를 통해 그들의 제품지식을 높이는 것이 필요하다. 단, 본 연구의 분석결과는 건강기능제품에 관한 소비자의 높은 지식은 건강기능제품의 준비만족과 유지만족에의 관점에서만 소비자웰빙에 긍정적인 효과의 강화를 보인다는 점에서 제한적이라고 할 수 있지만, 이러한 분석 결과는 제품지식이 준비단계의 욕구와 밀접한 관계를 가지며 유지단계의 정보 이용에 더욱 관련성이 있을 것이라는 선험적 인식을 보여 주고 있다. 결론적으로 실버소비자를 대상으로 제품만족, 제품지식 및 소비자웰빙에 대한 실증 연구가 부족한 실정에서 본 연구의 시도는 시의성이 있을 것으로 판단된다. 특히 실버소비자의 건강기능제품의 소비와 관련하여 제품만족의 전 단계가 소비자웰빙에 어떻게 영향을 미치는지에 대한 인과관계를 규명하였고, 그 과정에서 제품지식 수준의 조절변수 효과가 부분적으로 존재할 가능성이 있음을 관찰하였다는 점이 웰빙마케팅 연구에 기여하는 바라고 할 수 있을 것이다.

• 경영과정보연구
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• 제39권1호
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• pp.75-91
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• 2020

본 연구는 소비자 공감반응의 여러 가지 측면에 대한 이론적 근거를 바탕으로 소비자 스스로가 자기 공감화하는 과정으로 확장할 수 있는지에 대한 문제제기와 함께 탐색적 차원에서 심층면접을 적용하여 확인하고자 하였다. 소비자 공감과 관련된 대부분의 연구들은 공감이론을 바탕으로 소비자 공감의 반응적 차원을 이성적, 감성적 차원으로 구분을 하고 있으며, 현재의 관점에서 제시되는 자극에 국한하여 소비자가 지각하는 공감적 반응을 살펴보고 있다는 특징이 있다. 하지만 본 연구에서는 여기서 한 단계 더 나아가 소비자 스스로가 해당 콘텐츠에 대하여 재생산 및 재개발 과정의 창조적 거리를 형성하는 자기공감화의 과정으로 나아감으로써 궁극적으로 자아성찰 단계로 나아갈 수 있음을 확인하고자 하였다. 심층면접을 통한 탐색적 연구결과, 특정 마케팅 자극에 대한 소비자의 공감적 반응은 선행연구들이 강조하고 있는 차원과 함께 보다 창조적이고 자기공감적 차원에서도 존재하고 있음이 간접적으로 확인되었다. 이러한 연구결과를 바탕으로 본 연구에서는 소비자 공감적 반응은 단순히 하나의 단일차원을 넘어 다차원적 구조를 형성함과 동시에 공감적 자기화의 확장적 구조로 나아갈 수 있음을 확인할 수 있었다. 이는 소비자의 공감적 반응이 특정 차원으로 설명되기보다는 공감적 반응의 연속성 측면에서 총체적으로 파악해야 함을 시사한다. 본 연구가 탐색적인 성격의 초기 연구로서 의의를 가지지만 여러 가지 내용적 타당성의 보완 및 연구방법의 정교화는 후속연구를 통하여 보완을 해야 할 것으로 사료된다. 본 연구를 통하여 소비자 공감의 반응이 타인공감을 넘어 창조적 차원의 자기공감으로 확장될 수 있다는 이해의 폭이 확장됨과 동시에, 향후 이와 관련된 많은 후속 연구들이 파생될 것으로 기대된다.

• 대한가정학회지
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• 제48권8호
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• pp.99-111
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• 2010

The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

• 패션비즈니스
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• 제16권6호
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• pp.1-20
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• 2012

This study aims to define the influences of an individual's talent types and body consciousness factors on high((intense)-level appearance management behavior in 367 adults(female 172 and male 195). The present study is the first to consider both human talent type and the body consciousness on the high level-appearance management behavior correlates to appearance management behaviour. According to the result of the analysis, plastic surgery on body forms or faces are done by few people. However, straightening teeth, ear piercing, removal of spots or imperfections, and eyebrow tattoos are conducted by many consumers without much resistance. It is rather widely accepted, despite the fact that it can cause pain, discomfort, and side-effects. Furthermore, although excessive acts such as muscle training, dieting, weight managing, and oriental treatments can lead to side-effects, the standardized efficient beta value turned out to be high for these treatments. Thus, this study suggests that both the interpersonal talent among 8 talent factors and 2 body consciousness factors contributes to the reinforcement of the self-identity through high level-appearance management behaviors, but except risky plastic surgery. Therefore, this study supports the previous researches that body consciousness composed of self-source, which is desires and efforts to achieve the ideal body, and external-source, which is the internalization of other people's feedbacks.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.333-340
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• 2021

In Vietnam, the desire to consume organic vegetables is increasing as people become increasingly concerned about foods that contain several chemicals and toxins that are hazardous to their health. However, numerous subjective and objective factors continue to influence customers' purchase intention and behavior, indicating that this market has not yet reached its full potential. The study analyzes the impacts of trust, price, and convenience on consumers' consumption behavior and frequency of using organic vegetables in Northern Vietnam. We surveyed 312 consumers in the region. After classifying the data, 178 participants have used or regularly used organic vegetables selected for further study. Next, the author applied SmartPLS software with version 3.3 to test the hypotheses and analyze the effects of the observations. The result shows that three main factors affect customers' organic vegetable consumption behavior, especially perceived convenience. This study contributes to the development of comprehensive policy mechanisms and regulations on product traceability. Furthermore, market management authorities must have a strategy in place to inspect the product quality of organic vegetable store chains regularly to build customer trust and support the growth of organic vegetable production and supply chains in Vietnam's northern region.

• 유통과학연구
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• 제19권7호
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• pp.87-100
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• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.