• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.209-215
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• 2023

The untact environment brought about by the global pandemic has emerged as a new driving force for the matured social media market. In the post-coronavirus era, there arises a pivotal need for foundational data to reconfigure the operations and utilization strategies of social media. Using data from the 2022 Korean Media Panel Survey, this study compared sociodemographic and personality factors between social media non-users and users, and examined how these factors influenced social media usage time. The findings indicate differences between social media non-users and users in terms of gender, age, education level, income level, employment status, marital status, openness to experience, conscientiousness, extraversion, and neuroticism. Usage time of social media is influenced by gender, age, income level, employment status, conscientiousness, and agreeableness. These results are anticipated to enhance the understanding of users and their usage behaviors for stakeholders in the social media market as they confront a potential second leap forward.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.5
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• pp.29-34
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• 2023

Understanding individuals who consume content on OTT platforms is crucial for media operators and marketers due to the dominance of OTT services in the global media market. This study compared socio-demographic and personality characteristics of OTT non-users and users, and tested these characteristics impact on usage time of OTT services. Cross-sectional data from 9,686 respondents aged 13 and above that extracted from the 2022 Korean Media Panel Survey were analyzed, revealing significant differences between the groups in gender, age, education level, income level, employment status, openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. Moreover, gender, age, education level, income level, employment status, conscientiousness, extraversion, and agreeableness influenced usage time of OTT service. The findings expected to be valuable data that media operators and marketing practitioners can refer to when formulating strategies that consider the characteristics of users.

• International Journal of Human Ecology
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• v.13 no.2
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• pp.69-86
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• 2012

This study determined the influence of personality patterns on marital adjustments mediated by communication effectiveness for 298 international marriages in South Korea. The results are as follows: (a) The mediator effects of personality patterns and communication effectiveness on the marital adjustment of international marriages were found to be significant; in addition, a mediator path with marital adjustment as a dependent variable was verified. (b) The extroversion, agreeableness, and openness of husbands were found to have a positive effect on their communication and marital adjustment in regards to the personality patterns of international. (c) Conscientiousness was identified as the only factor that affects the marital adjustment of a wife in regards to personality patterns. The implications of this study will be discussed in the conclusion part.

• Journal of Information Technology Applications and Management
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• v.11 no.2
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• pp.101-124
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• 2004

The exponential growth of the Internet has been the advent of buying and selling products and services over the Internet. In Korea, electronic commerce including Internet commerce reached a ￦6,534 billion industry in the year 2002. This paper presents the importance of understanding and managing consumer trust to sellers succeed in Internet commerce. We tested a trust model that includes seller's trustworthiness-based factors and consumer's personality-based factors. We found that seller's trustworthiness-based factors lead to greater consumer trust in Internet shopping through the consumer's perceptions about integrity, benevolence, reputation, and size, but consumer's personality-based factors containing five traits, extraversion, agreeableness, conscientiousness, openness, and trust propensity, have not a significant effect on consumer trust. We also confirmed a positive relationship between consumer trust in Internet shopping and consumer intention to buy.

• 한국산학경영학회:학술대회논문집
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• 2005.11a
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• pp.1-9
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• 2005

Job search research has been criticized for failing to study the dynamics and change of the job search process. A lot of previous researches have used cross-sectional designs and treated job search as a static process. As a result, job search research has failed to examine how job seekers' behaviors change during the course of their search. This paper examined changes In job search behaviors(preparatory and active job search behavior, and job search intensity) and the effects of individual difference variables(self-esteem, self-efficacy, extroversion, agreeableness, conscientiousness, openness) on job search behaviors. Data were gathered from 404 university students who had not found employment at the time of beginning of second semester The results of t-test pairs indicated that job seeking students increased their preparatory job search behavior and active job search behavior, but didn't job search intensity. The results of multiple regression showed that self-efficacy had strong relationship with preparatory and active job search behavior, and job search intensity, but self-esteem had not any relationship with them. Among big-5 personality, extroversion had relationship with active job search behavior and job search intensity, and agreeableness only with job search intensity.

• Knowledge Management Research
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• v.18 no.4
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• pp.213-235
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• 2017

In the rapidly changing business and economic environment, environment-equipped appropriate capacities should be used to adapt to the changing environment and the smart environment. First of all, it is important for the company to understand what kind of acceptance attitude it shows according to the consumers' tendency toward the mobile convenient payment system that users are increasing and deal with it accordingly. In order to analyze the market according to the individual personality factors of consumers, a model based on the integrated technology(UTAUT) and the regulatory focus suitable for the mobile environment was constructed and analyzed with the structural equation through PLS. As a result of analysis, it was found that neuroticism, openness to experience, and conscientiousness among consumer personality factors had a significant influence on accommodating the mobile convenient payment system according to the tendency of promotional focus. This study provides a direction for establishing a mobile convenient payment system for smart environment through data analysis of the propensity and personality of consumers from the viewpoint of knowledge management.

• Asia pacific journal of information systems
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• v.24 no.3
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• pp.281-297
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• 2014

This study aims at empirically analyzing the relation between employees' personality and their knowledge sharing intentions, on which enough light has not yet been shed in spite of its importance. By integrating the big five model of personality with social capital theory and social cognitive theory, this study develops six hypotheses concerning the relation and empirically tests them by using 724 samples collected from employees in practice. The empirical analysis results from this study reveal that employees' extroversion and agreeableness are positively associated with their social relations and that their openness to experience and conscientiousness are positively associated with their knowledge self-efficacy, which are positively related to their knowledge sharing intentions. Based on the new findings, theoretical and practical implications are provided for knowledge management researchers and managers in practice.

• Management & Information Systems Review
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• v.6
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• pp.291-308
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• 2001

The results of this study are as follows. 1. The essential qualities of marketing ethics are that the processes which commodities and services are transferred to consummers should be made equally after they are produced. 2. The ethics of marketing management are come up with in the fields of the managements of purchasing, distribution, sales and advertising. 3. The ethics of purchasing, distribution, sales, advertising is that each management activities should be done honestly. 4. The ethics of marketing research includes the right of examiners and examinees, the attitudes of research ethics, marketing ethics platforms. 5. The right of examiners and examinees should be respected, and research attitudes should be based on conscientiousness. 6. The enactment of marketing ethics platform and the education about marketing ethics are necessary in order to keep the high level of marketing ethics.

• International Journal of Contents
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• v.7 no.2
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• pp.49-58
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• 2011

This study investigates the portrait paintings of the Chosun period and the Death Records of the Chosun-dynasty Sillok in an effort to find new methods to apply to character design. The basis of this study were 42 figures from a group of portrait paintings from the late Goryeo period to the Chosun dynasty of the 25th King, Chul-Jong. First, Chinese letters illustrating the personalities in the Death Records were classified into five groups based on the Big Five theory, which divides personalities into the Big Five Personality Traits of extraversion, agreeableness, conscientiousness, neuroticism, and openness. Secondly, a representative facial image was created through a morphing technique after extracting the portraits using a method that relied on the high frequency of the appearance of specific Chinese letters related to each personality type.

• Journal of Sasang Constitutional Medicine
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• v.12 no.2
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• pp.104-122
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• 2000

This study aimed at figuring out the relations on Sasang Constitutions, and personality traits. Four hundred fourteen university students were tested by, QSCCII, NEO-Pl-R Korean version. It is analyzed by ANOVA and Duncan post hoc multiple comparisons with Spss 9.0. Following questions should be answered in this study. Are they any differences in the personality traits in accordance with Sasang Constitutions? The result of this study are follows; It is ascertained to find out personality trait by Sasang Constitutions. In other word, they have differences in personality traits(factor of N: Neuroticism, E: Extroversion, C: Conscientiousness) in accordances with Sasang constitutions by QSCCII.