• 기술혁신연구
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• 제25권3호
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• pp.299-331
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• 2017

본 연구는 국내 지식기반산업에 종사하는 기업을 대상으로 탐색의 소재(locus)와 특성을 기준으로 기업의 지식탐색 유형을 도출하고, 각 유형별로 혁신성과는 어떤 차이를 보이는지 구성형태적 관점(configurational approach)으로 분석하였다. 기존의 지식탐색 연구들은 주로 지식탐색과 결과변수와의 관계규명에 집중해왔다. 이에 따라, 실제 기업들이 어떻게 지식탐색을 조직화 하는가에 대한 이해가 상대적으로 미흡한 수준이다. 따라서, 본 연구는 기업의 지식탐색을 탐색의 소재와 특성에 따라 외부탐색 범위(external search breadth), 외부탐색 깊이(external search depth), 내부탐색 범위(internal search breadth), 내부탐색 깊이(internal search depth)로 지식탐색의 네 가지 차원으로 구분하고 군집분석(cluster analysis)을 통해 실제 기업의 지식탐색 유형을 도출하였으며, 지식탐색 유형에 따라 기업의 혁신성과가 어떤 차이를 보이는지 분석하였다. 연구의 주요 결과는 다음과 같다. 첫째, 상이한 지식탐색 유형을 가지는 6가지 기업군을 도출하였다. 각 기업군은 모든 지식탐색 차원에 대해 적극적이거나, 일부 차원에만 집중하는 등의 차이를 보인다. 둘째, 각 기업군의 혁신성과는 지식탐색 유형의 특성에 따라 탐험적 혁신과 활용적 혁신성과에서 차이를 보이는 것으로 나타났다. 본 연구는 환원론적 접근(reductionistic approach)에 기반한 기존 연구와는 달리, 구성형태적 접근을 적용하여, 기업의 실제 지식탐색 유형을 규명하였다는 점에서, 주요 공헌이 있으며, 연구 결과를 바탕으로 향후 연구 방향을 제시하였다.

• 유통과학연구
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• 제22권12호
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• pp.23-34
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• 2024

Purpose: This study examines the complex relationships between corporate social responsibility (CSR), customer loyalty, and corporate abilities in retail distribution, considering generational differences between Millennials and Generation Z. Research design, data and methodology: Employing a multi-method approach combining PLS-SEM and fsQCA, we analyze data from 388 retail customers in Vietnam across Millennial and Generation Z cohorts. The study utilizes established scales to measure CSR initiatives, customer loyalty, customer satisfaction, and corporate abilities across multiple distribution channels. Results: The findings reveal that CSR positively influences customer satisfaction and loyalty, with an unexpected negative moderating effect of corporate abilities. The fsQCA analysis uncovers distinct configurations leading to high loyalty, including a unique path for Millennials where CSR compensates for lower corporate abilities. Multi-group analysis confirms significant generational differences in CSR perception and loyalty formation. Conclusions: This research contributes to CSR theory by providing a nuanced, configurational perspective on CSR effectiveness in retail distribution and highlighting generational variations in CSR perceptions. The findings offer significant implications for retail strategy, emphasizing the need for tailored CSR approaches that consider the complex interplay between social responsibility, corporate competencies, and generational characteristics in fostering customer loyalty across distribution channels.

• Journal of Korea Trade
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• 제24권8호
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• pp.81-100
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• 2020

Purpose - Based on complexity theory, this study develops a configurational model to predict the profitability of Halal cosmetics firms in the Indonesian and Malaysian markets. The proposed research model involves two level configurations-industry context and selling strategies-to predict high and low scores of a firm's profitability. The industry context configuration model comprises industry stability, product homogeneity, price sensitivity, and switching cost. Selling strategies include customer-focused, competitor-focused, and margin-focused approaches. Design/methodology - This is the first empirical study that calculates causal models using a combination of industry context and selling strategy factors to predict profitability. Data obtained from the marketing managers of cosmetics firms are used to test the proposed configurational model using fuzzy-set qualitative comparative analysis (fsQCA). It contributes to the current knowledge of business marketing by identifying the factors necessary to achieve profitability using analysis of condition (ANC). Findings - The results revealed that unique and distinct models explain the conditions for high and low profitability in the Indonesian and Malaysian halal cosmetic markets. While customer-focused selling strategy is necessary to attain a higher profit in both the markets, margin-focused selling strategy appears to be an essential factor only in Malaysia. Complexity of the interactions of selling strategies with industry factors and differences between across two study markets confirmed that complexity theory can support the research configurational model. The theoretical and practical implications are also illustrated. Originality/value - Despite the rapid growth of the global halal industry, there is little knowledge about the halal cosmetic market. This study contributes to the current literature of the halal market by performing a set of asymmetric analytical approaches using a complex theoretical model. It also deepens our understating of how the Korean firms can approach the Muslim consumer's needs to generate more beneficial turnover/revenue.

• Structural Engineering and Mechanics
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• 제24권5호
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• pp.561-584
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• 2006

The paper presents results of parametric studies, and an overall approach for the design of a modular bridge system which incorporates a steel-reinforcement free concrete slab cast on top of carbon FRP stiffened deck panels which act as both structural formwork and flexural reinforcement, spanning between hollow box type FRP girders. Results of the parametric studies are highlighted to elucidate important relationships between critical configurational parameters and empirical equations based on numerical studies are presented. Results are discussed at the level of the individual deck and girder components, and as a slab-on-girder bridge system. An overall design methodology for the components and bridge system including critical performance checks is also presented.

• 한국관개배수논문집
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• 제18권1호
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• pp.25-32
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• 2011

In order to effectively manage the reservoir, reservoir water quality management should be based on physicochemical and configurational characteristics. In this research, correlation between factors affecting the reservoir water quality was examined. Chl-a and COD shows the highest positive correlation. Chl-a and T-P also has a high positive correlation, however Chl-a and T-N show lower correlation relatively. Even though T-N is an important factor for phytoplankton growth which increase Chl-a concentration, corelation of Ch1-a and T-N shows that enough nitrogen in the reservoir isn't no longer limiting factor. The age of reservoir can cause of increasing COD and SS. Embankment height and elevation of reservoirs shows strong negative correlation to water quality. That means reservoir which is higher embankment height and locate in higher elevations is less contaminated. Regression expression was derived with Chl-a and water quality parameters, and height of reservoir. Finally Chl-a was simulated using regression expression and it was a good approach to predict the Chl-a concentration.

• Wind and Structures
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• 제32권1호
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• pp.31-46
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• 2021

The current research deals with, stability/instability and cylindrical composite nano-scaled shell's resonance frequency filled by graphene nanoplatelets (GPLs) under various thermal conditions (linear and nonlinear thermal loadings). The piece-wise GPL-reinforced composites' material properties change through the orientation of cylindrical nano-sized shell's thickness as the temperature changes. Moreover, in order to model all layers' efficient material properties, nanomechanical model of Halpin-Tsai has been applied. A functionally modified couple stress model (FMCS) has been employed to simulate GPLRC nano-sized shell's size dependency. It is firstly investigated that reaching the relative frequency's percentage to 30% would lead to thermal buckling. The current study's originality is in considering the multifarious influences of GPLRC and thermal loading along with FMCS on GPLRC nano-scaled shell's resonance frequencies, relative frequency, dynamic deflection, and thermal buckling. Furthermore, Hamilton's principle is applied to achieve boundary conditions (BCs) and governing motion equations, while the mentioned equations are solved using an analytical approach. The outcomes reveal that a range of distributions in temperature and other mechanical and configurational characteristics have an essential contribution in GPLRC cylindrical nano-scaled shell's relative frequency change, resonance frequency, stability/instability, and dynamic deflection. The current study's outcomes are practical assumptions for materials science designing, nano-mechanical, and micromechanical systems such as micro-sized sensors and actuators.

• 유통과학연구
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• 제22권9호
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• pp.13-25
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• 2024

Purpose: This study explores the complex interplay between service quality, customer engagement, and loyalty in the e-commerce sector, examining the moderating effect of technological adoption on these crucial relationships. Research design, data and methodology: Employing a robust multi-method approach, the research analyzes data from 481 e-commerce users, leveraging the complementary strengths of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis(fsQCA). Acomprehensive multi-group analysisis conducted to uncover differences between experienced and non-experienced users. Results: PLS-SEM reveals that service quality significantly influences customer engagement, which in turn drives loyalty. Technological adoption positively moderates the service quality-engagement relationship. The multi-group analysis uncovers notable differences between user segments. fsQCA identifies two distinct configurational paths consistently leading to high customer loyalty: high customer engagement and high service quality. Conclusions: This study's innovative integration of PLS-SEM and fsQCA contributes to a deeper understanding of the intricate dynamics driving e-commerce success. Findings provide actionable insights for e-commerce businesses to enhance service quality, foster engagement, and cultivate loyalty. This research lays the groundwork for further exploration of these critical relationships in different contexts, offering a nuanced perspective on the complex interplay of factors shaping customer behavior in the digital marketplace.

• 문화기술의 융합
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• 제6권1호
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• pp.381-388
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• 2020

본 논문의 목적은 주로 사회언어학과 화용론 분야에서 연구되어 온 영어 '헤지(Hedges)' 혹은 헤지표현을 형태통사적 관점과 화용적 관점을 연관지어 논의하는 것이다. 일반적으로, '헤지표현이 없는 자연언어는 없다'는 추론이 가능한데, 그것은 어떤 자연언어에나 공손성, 혹은 화자가 청자보다 낮은 자세로 말하고자 하는 문법기제가 있음이 널리 인정되고 있기 때문이다. 헤지에 대한 기존의 이론적 연구는 주로 화용적 관점에서 헤지의 유형 분류와 화용적 기능, 그리고 출현빈도 비교 등의 수준에 그치고 있다. 즉, 헤지표현을 형태통사적 개념인 자질로 나타내려는 시도는 거의 발견되지 않는다. 언어현상으로서의 헤지는 유무에 따라, 화용부와 통사부의 접합면에서 [+hedged]와 [-hedged]로 이분지화 가능하며, 이 화용자질은 형태통사부와 상호작용 하므로 협의의 통사부에서 분리될 수 없다. 본 논문에서, 헤지는 공손성이 표현되는 화용자질로서, 그 자질이 표시되는 접합면 영역이 구조적으로 있음을 지적하였다. 즉, CP+층위가 화용자질인 헤지자질이 인코딩되는 영역임을 제안하였다. 최근에는 범언어적 관점에서 혹은 영어교육의 학술적 EFL/ESL 글쓰기, 또는 담화분석 등에 헤지 표현의 식별 여부나 용례를 연구하는 경향이 있다. 본 논문은 그동안 간과되어온 동등접속문, 병렬종속문, 부분사 구문 등을 헤지에 포함시키고, 보다 구조적이고 이분지적(±)인 방식을 제안함으로서, 제2언어습득의 이해, 글로벌 커뮤니케이션 혹은 인공지능 자연언어 알고리즘에 화용 자질을 도입할 수 있는 구조적이고 이론적인 기반을 제공하는데 그 목적이 있다.