• 제목/요약/키워드: Condition of Sale

검색결과 74건 처리시간 0.027초

Marketing PR을 응용한 캐릭터마케팅전략 연구 (A Study on the Strategy of Character Marketing Based Marketing PR)

  • 임창윤
    • 디자인학연구
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    • 제16권4호
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    • pp.59-68
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    • 2003
  • 사람이 가지고 있는 문화성, 오락성에 마케팅 기법을 도입하여 산업적인 측면으로 발전시킨 캐릭터 산업은 단순한 상품의 판매가 아니라 무형의 상징적 요소를 소비자에게 요구하는 지식집약형 산업이다. 다시 말하면 캐릭터 산업은 사람의 마음속에 내재하고 있는 즐거움과 오락성을 만족시킬 수 있는 아이디어, 상품, 서비스를 구체화, 극대화시킨 소프트 비즈니스(soft business) 분야이다. 우리나라의 캐릭터 산업은 캐릭터 고유의 형태나 표현이 개발되는 단계에서부터 성격이나 의미, 상품성이 약한 것은 물론 매체(media)에 대한 전략이나 통합적인 캐릭터 마케팅 전략과 전술이 부재하여 캐릭터의 파급효과나 상품화 전략이 미국, 일본, 영국 등 캐릭터 선진국에 비해 상대적으로 열세를 면치 못하고 있다. 캐릭터가 주체가 된 캐릭터 마케팅에 대한 연구가 부족한 현실에서 세계적인 유명 기업이나 브랜드가 적극적으로 활용하고 있는 전략적 마케팅 수단인 MPR전략을 마케팅 커뮤니케이션 목표에 따라 분류하고 통합적인 캐릭터 마케팅 전략과 전술 개발 방안을 제안함으로써 우리나라의 캐릭터 산업을 선진국 수준으로 발전시키는데 기여하고자 한다.

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방송시스템 트리분석을 통한 국산 방송장비 활용실태 조사와 동향 연구 (A reach of the domestic production broadcasting equipment actual condition of usage investigation and trend through the broadcasting system tree analysis)

  • 서인호;최성진;박성규
    • 한국위성정보통신학회논문지
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    • 제12권4호
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    • pp.87-94
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    • 2017
  • 방송 서비스 환경과 콘텐츠 제작 환경은 첨단 기술의 적용과 다양한 서비스 제공을 위해 점차 서버와 네트워크 기반의 복잡한 장비 구성으로 변화하고 있다. 방송 환경의 발전에 의해 방송장비 시장도 빠르게 팽창하고 있다. 그러나 국산 방송장비 산업은 단품 위주의 개발과 판매로 인해 수요처의 요구 충족과 시장 경쟁력에서 한계를 보이고 있는 실정이다. 본 연구는 방송시스템을 방송기술인, 학계, 산업계 전문가들의 의견을 모아 방송서비스와 방송프로세스 및 제작기능별 시스템을 트리구조로 분류하고 국산장비의 사용실태를 조사하였다. 조사 결과에 의해 방송시스템 트리 구성에서 2개 이상의 국산장비가 결합하여 시너지 효과가 나올 수 있는 국산 장비 연결형 융합시스템 모델을 발굴하고 국산화 추진을 제안하는데 목적이 있다.

화생방 테러의 양상과 예방대책 (A preparation and Strategy against Chemical and Biological Terrorism)

  • 김경회
    • 시큐리티연구
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    • 제5호
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    • pp.19-40
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    • 2002
  • For front, aspect of terror may have to prepare indeed even chemical terror or rocket and small size missile and radioactivity terror because is predicted to become various. Furthermore, when see motion of every countries about nuclear engineerses' bringing round and illicit sale of plutonium, our country may have to prepare in terrorism which is expected thus. So that can finish international event successfully because the United States of America supports great manpower and budget since New York's World Trade Center terror and when see that is considering terror prevention countermeasure, we operate temporarily bursting tube state complete charge team such as terror by each field specialist such as a concern interested including special CBR complete charge moving team among 2002 World Cups soccer game period ahead of international event, must consider safety countermeasure. Specially, biology weapon of chemical weapon and cholera etc. 13 kinds of 5000ton that North Korea plans CBR terror society confusion that North Korea that to terror support nation as well as nuclear weapons development suspicion is defending South Korea communization strategy as real condition that is amplified as well as is saving production brand gets imprinted uses CBR terror at normal times, when see that is planing powerlessness communization unity using CBR weapon at time of war, must operate until bias 2002 World Cups international event finishes cooperation safety countermeasure utensil safely under closer talk between the South Korea ${\cdot}$ Japan ${\cdot}$ North Korea. As for us which must serve 2002 World Cup successfully to accomplish perfectly preparedness of CBR terror firstly, all inhabitants knows well CBR protection trick, and secondly, CBR existing formation that solidify realignment CBR complete charge moving team which of course is consisted of CBR specialist compose and keeping immediate going out attitude operating, by third, that expand CBR individual protection equipment and CBR evacuation equipment and establish individual and group protection attitude naturally, supplement as there is main room that actualize CBR pollution patient's slogan countermeasure by fourth, and develop standard model for CBR terror provision by fifthBecause constructing infra of CBR safety establishing CBR preparedness that utilize it, must minimize damage and contribute inhabitants' life and property protection.

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AE를 이용한 CMP 공정 감시에 관한 연구 (CMP process monitoring system using AE sensor)

  • 박선준;김성렬;박범영;이현섭;정해도
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2007년도 추계학술대회 논문집
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    • pp.51-52
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    • 2007
  • This paper compared wired Acoustic Emission (AE) signals with wireless AE signals. According to the material and process condition, each process signal has distinguishable characteristic to show each removal phenomenon. Therefore, wired and wireless AE sensors having different bandwidth are complementary for CMP process monitoring. Especially, the AE sensor was used to investigate abrasive and molecular-scale phenomena during CMP process, which was compatible to acquire high level frequency. In experiment, wireless AE system was used to get signals in rotary system, using bluetooth. But, it is possible to acquire only RMS signals, which can not analyze abrasive and molecular-sale phenomena. Second, wired AE system was installed using mercury slip-ring, which is suitable not only for rotation equipment but also for acquiring original signals. The acquired signals were analyzed by FFT for understanding of abrasive and molecular revel phenomena in CMP process, finally, we verified that two types of AE sensor with different bandwidth were complementary for CMP process monitoring.

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공사실적정보 DB구축을 통한 원가정보 활용방안 (An Application Plan of Cost Information through Actual Date Information DB Construction)

  • 김승직;김태희;민경석;김옥규;김찬규
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2007년도 정기학술발표대회 논문집
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    • pp.495-498
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    • 2007
  • 최근 분양가 상한제 시행 ${\cdot}$ 분양원가 공개 등으로 건설 사업비에 대한 사회각층의 관심이 고조되고 있으나, 사회기본시설에 대한 민간투자법 ${\cdot}$ 분양가 상한제 등에서 제시하고 있는 원가체계(구성항목)가 상이하여 혼선이 예상된다. 현재까지 원가관리 및 비용 산정 등에 관련된 많은 연구결과물이 제시되었으나, 지속적인 DB축적 불가 ${\cdot}$ 원가체계의 표준화 미비 ${\cdot}$ 활용방안 제시 미비 등으로 연구개발 이후 사장되고 있는 실정이다. 따라서 본 연구에서는 기 수행된 공사의 실적자료를 효율적으로 수집, 관리하고 건설생산 단계에서 활용할 수 있도록 양질의 정보 형태로 가공한 후 DB구축을 통하여 원가정보 활용방안 제시를 목적으로 한다. 궁극적으로는 발주자의 사업에 대한 이해와 설득을 통한 사업수주능력을 극대화하고, 차후 원가관리 업무에 유용한 도구개발의 자료로 활용할 수 있다.

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홈네트워크가 주택선택에 미치는 영향 (Effect of Home Network on Housing Selection)

  • 정재호;조수희
    • 한국콘텐츠학회논문지
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    • 제7권7호
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    • pp.144-152
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    • 2007
  • 고가의 주상복합아파트를 위주로 보급되었던 홈네트워크 서비스가 대중화되어 최근에는 일반아파트에도 많이 공급되고 있다. 그러나 최첨단 IT산업이며 생활의 편리성을 높인다는 기치아래 수요의식이 정확히 파악되지 않은 채 공급되고 있다. 따라서 본 연구에서는 국내의 홈네트워크 서비스의 발전현황을 제고하였으며 설문조사를 통해 홈네트워크에 대한 인지도 및 그에 따른 주택선택에 미치는 수요자의 의식을 조사 및 분석하였다. 그 결과 홈네트워크에 대한 인지도는 상당하였으며 향후 주택구입에도 큰 변수로 작용이 예상되었다. 하지만 현재와 같이 일괄적으로 공급되고 있는 방식에 대해서는 부정적 반응을 보였다. 또한 수요자가 선호하는 서비스 항목은 다양하였으며, 그로 인해 일반주택보다 부가적인 비용을 지불하더라도 선택할 의사를 보였다. 이는 향후 홈네트워크 서비스에 대해 수요자들이 상당한 기대를 하고 있다는 것을 보여주며, 따라서 수요자의 개별 특성에 맞는 다양한 홈네트워크 서비스 및 공급체계로 발전되어야 할 것이다.

국제항공화물운송계약(國際航空貨物運送契約)의 법률관계(法律關係) -화주(貨主)의 권리의무(權利義務)를 중심(中心)으로- (Legal Relations of the Contract of International Carriage of Goods by Air)

  • 이강빈
    • 항공우주정책ㆍ법학회지
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    • 제1권
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    • pp.193-222
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    • 1989
  • The purpose of this study is to review the rights and duties of cargo owners, the party to the contract of international carriage of goods by air under the Warsaw Convention System and the IATA conditions. It is generally known that air freight is the most-cost mode of transportation. However, should there be considerations of total distribution cost, the use of air freight leads exporters to be advantageous in physical distribution. The Warsaw Convention System defined and limited the rights and duties of cargo owners and air carriers paticipating in the international carriage of goods, but it does not regulate every aspect of air transportation. Therefore, the unregulated parts are governed by national laws and by individual contracts of carriage. The International Air Transport Association(lATA), a worldwide organization of airlines, has formulated model conditions of contract for the carriage of cargo. These models are not uniformly followed but they serve as a basis for many of the individual standard form of contracts prepared by air carriers. The contract of air carriage of goods is a contract of adhesion, 'the consignor recognizing and accepting the conditions laid down by the carrier'. There are consignors and carriers as the parties to the contract of international carriage of goods. In addition to his basic right, implied in Warsaw Convention Article 18 and 19, to require devery of the goods in good condition and at the date agreed upon, the consignor has the right to dispose the goods in the course of the journey up to the moment when the consignee is entitled to require delivery. If it is impossible to carry out the orders of the consignor, the carrier must so inform him forthwith. The right conferred on the consignor ceases at the moment when that of the consignee begins in accordance with Warsaw Convention Article 13. Nevertheless, if the consignee declines to accept the air waybill or the goods, or if he cannot be communicated with, the consignor resumes his right of disposition. Unless it is otherwise agreed, it is the duty of the carrier to give notice to the consignee as soon as the goods arrive. The consignee is entitled, on arrival of the goods at the place of destination, to require the carrier to hand over to him the air waybill and to deliver the goods to him, on payment of the charges due and on complying with the conditions of carriage set out in the air waybill. The air waybill is supposed to be made out by the consignor. If the carrier makes it out, he is deemed, subject to proof to the contrary, to have done so on behalf of the consignor, whether there is one air waybill or several, each must be made out in three original parts. The first is for the carrier, the second is for the consignee, and the the third is handed to the consignor when the shipment has been accepted. The consignor is responsible for the correctness of the particulars and statement concerning the cargo appearing in the air waybill. Each of the original parts of the air waybill has evidential value and possession of his part is a condition for the exercise by the consignor or consignee of his rights under the contract of carriage. Hague Protocol set forth in Article 9 that nothing in this. Convention prevents the issue of a negotiable air waybill, but Montreal Additional Protocol No. 4 deleted this article. All charges applicable to a shipment are payable in cash at the time of acceptance thereof by the carrier in case of a prepaid shipment or at the time of delivery thereof by the carrier in case of a collect shipment. The carrier shall have lien the cargo for unpaid charges and, in the event of non-payment thereof, shall have the right to dispose of the cargo at public or private sale and pay itself out of the proceeds of such sale any and all such amounts. In conclusion, the Warsaw Convention System has the character of ambiguity in various respects, not only in the part of the forms of documents but also in conditions of contract. Accordingly, the following propositions might be considered: (1) If the carrier does not obey the orders of the consignor for the disposition of the goods without proper reasons, he will be liable strictly for any damage which may be caused thereby to the cargo owner. The special agreement and carrier's conditions of carriage which limit unreasonably the consignor's right of disposition of the goods will be nullified. (2) The instrument of the Warsaw Convention System which is not yet in force(Montreal Additional Protocol No. 4) would considerably simplfy the processing and keeping of computerized records of the carriage. Until this instrument enters into force, the airlines will be faced with practical problems preventing them to substitute computerized data processing techniques for the formal issuance of the documents. Accordingly, Montreal Additional Protocol No. 4 should become effective as soon as posisble. From a practical point of view in the international trade, the issuance of negotiable air waybill should be permitted for the security of the bank.

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우리나라 성인여성(成人女性)의 브래지어 구매실태(購買實態)에 관(關)한 연구(硏究) (A Study on the Purchashing Condition of Brassiere for Korean Women)

  • 김영숙;손희순
    • 패션비즈니스
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    • 제3권3호
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    • pp.27-37
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    • 1999
  • The purpose of this study is to provide for the basic data useful to the effective production and marketing of the brassiere befitting adult women's body shapes and preferences, and thereby, help them improve their apparel life. For this purpose, 563 Korean adult women aged between 20-59 were sampled to survey their practices of purchasing the brassieres and positively identify the factors affecting the practices and thereupon, determine the correlations among them by age group. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, ANOVA, Duncan-test. The main results of this study are as follows; 1. The adult women tend to use such mass media as TV, magazines, catalogues and DM to decide for themselves which brassiere befits them most, and to check the brand-name(78.8%) or the sizes(93.4%), but more than 90% of them purchase their brassieres without trying on them. 2. The places of purchasing on which adult women rely most for their brassiere are department stores(32.6%), agencies(26.1%) and discount or pension shops(25.4%), while more than 90% of the sample women often visit bargain sale shops. The average number of brassieres possessed by our adult women is 5.7, and an adult women buys 2.6 brassiere costing 10-30 thousand wons a year on average and consumes a brassiere for the period from 6 months to 2 years. 3. It had been disclosed that the brand favored most by adult women is Venus(56.2%), followed by Vivien (17.6%), Wacoal(6.8%), Amie(2.5%) and Body Guard(2.3%). The most influential factors for the popularity of brands are fitting condition(40.3%) and design(23.8%), which suggests that consumers appreciate functionality and aesthetics. The most important reference affecting our women's choice of brassiere is size(64.4%), followed by design and functionality. The brassiere style favored most by adult women is a wire-type 3/4 cup brassiere made of thin material with sewing lines, while the most favorite color is white. In all, it has been found through this study that adult women's practices of buying their brassieres differ by age group, which may well suggest that brassiere production need to take such age-wise practices into consideration in setting up their brassiere production and marketing strategies.

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무역계약의 이행기일과 신용장 선적기일의 변경 간의 법률관계에 대한 연구 (A study on the legal relationship between the change in the date of performance of trade contracts and the date of shipment of letters of credit)

  • 이제현
    • 무역학회지
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    • 제48권3호
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    • pp.23-41
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    • 2023
  • 무역계약의 이행기일은 매도인의 물품인도 기일과 매수인의 대금지급 기일이다. 신용장거래에서 무역계약의 이행기일은 신용장에서 명시된 선적기일과 서류매입기일로 본다. 매도인은 매수인으로부터 신용장을 받고나서 5 은행영업일 이내에 신용장의 승낙 여부를 결정하여야 하며 이 기간이 경과하면 매도인은 신용장을 거절할 수 없다. 그러나 매수인의 귀책 사유로 인하여 5 은행영업일 이내에 신용장의 승낙 여부를 결정하지 못하는 경우에는 신용장에 명시된 선적기일까지 연장된다. 매도인이 신용장 변경을 요청한 경우에 매수인은 반드시 이를 수락하여 매도인이 원하는 신용장을 변경하여 매도인에게 개설하여야 한다. 매수인이 매도인의 신용장 변경 요청을 거절하면 A사는 B사가 요청한 대로 신용장 내용을 변경하여 다시 개설할 의무가 있고 A사가 단순히 신용장의 변경을 지체한 것이 아니라 B사의 신용장 요청을 거절한 경우에는 B사가 견적서에 합의하여 기대할 수 있는 바를 실질적으로 박탈하는 것으로 국제물품매매계약에 관한 국제연합협약 제25조가 규정한 본질적인 계약위반에 해당되어 B사는 무역계약을 해제할 수 있고 A사에게 손해배상을 청구할 수 있다. A사의 무역계약 위반으로 인한 손해배상액은 이익의 상실을 포함하여 그 위반의 결과 B사가 입은 손실과 동등한 금액으로 하여야 한다.

독립보증상의 수익자에 의한 부당청구(unfair calling)에 관한 연구 (A Study on the Unfair Calling under the Independent Guarantee)

  • 오원석;손명옥
    • 무역상무연구
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    • 제42권
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    • pp.133-160
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    • 2009
  • In International trade the buyer and seller are normally separated from on another not only by distance but also by differences in language and culture. It is rarely possible for the performance of obligations to be simultaneous and the performance of contracts therefore calls for trust in a situation in which the parties are unlikely to feel able to trust each other unless they have a longstanding and successful relationship. Thus the seller under an international contract of sale will not wish to surrender documents of title to goods to the buyer until he has at least an assurance of payment, and no buyer will wish to pay for goods until he has received them. A gap of distrust thus exists which is often bridged by the undertaking of an intermediary known and trusted by both parties who will undertake on his own liability to pay the seller the contract price in return for the documents of title and then pass the documents to the buyer in return for the reimbursement. This is a common explanation of the theory behind the documentary letter of credit in which the undertaking of a bank of international repute serves as a "guarantee" to each party that the other will perform his obligations. The independence principle, also referred to as the "autonomy principle", is at the core of letter of credit or bank guarantee law. This principle provides that the letter of credit or bank guarantee is independent of the underlying contractual commitment - that is, the transaction that the credit is intented to secure - between the applicant and the beneficiary ; the credit is also independent of the relationship between the bank and its customer, the applicant. The most important exception to the independence principle is the doctrine of fraud in the transaction. A strict interpretation of the rule that the guarantee is independent of the underlying transaction would lead to the conclusion that neither fraud nor manifest abuse of rights by the beneficiary would constitute an objection to payment. There is one major problem related to "Independent guarantees", namely abusive or unfair callings. The beneficiary may make an unfair calling under the guarantee. The countermeasure of beneficiary's unfair calling divided three cases. First, advance countermeasure namely by contract. In other words, when the formation of the contract, the parties must insert the Force Majeure Clause, Arbitration Clause to Contract, and clear statement to the condition for demand calling. Second, post countermeasure namely by court. Many countries, including the United States, authorize the courts to grant an order enjoining the issuer from paying or enjoining the beneficiary from receiving payment under the guaranty letter. Third, Export Insurance. For example, the Export Credit Guarantees Department is prepared, subject to certain conditions, to cover the risk of unfair calling. Of course, KEIC in Korea is cover the risk of the all things for guarantees. On international projects, contractor performance is usually guaranteed by either a standby letters of credit or Independent guarantee. These instruments will be care the parties.

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