• Computers and Concrete
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• v.19 no.4
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• pp.419-427
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• 2017

With the rising global environmental awareness on energy saving and carbon reduction, as well as the environmental transition and natural disasters resulted from the greenhouse effect, waste resources should be efficiently used to save environmental space and achieve environmental protection principle of "sustainable development and recycling". This study used recycled cement mortar and adopted the volumetric method for experimental design, which replaced cement (0%, 10%, 20%, 30%) with recycled materials (fly ash, slag, glass powder) to test compressive strength and ultrasonic pulse velocity (UPV). The hyperbolic function for nonlinear multivariate regression analysis was used to build prediction models, in order to study the effect of different recycled material addition levels (the function of $R_m$(F, S, G) was used and be a representative of the content of recycled materials, such as fly ash, slag and glass) on the compressive strength and UPV of cement mortar. The calculated results are in accordance with laboratory-measured data, which are the mortar compressive strength and UPV of various mix proportions. From the comparison between the prediction analysis values and test results, the coefficient of determination $R^2$ and MAPE (mean absolute percentage error) value of compressive strength are 0.970-0.988 and 5.57-8.84%, respectively. Furthermore, the $R^2$ and MAPE values for UPV are 0.960-0.987 and 1.52-1.74%, respectively. All of the $R^2$ and MAPE values are closely to 1.0 and less than 10%, respectively. Thus, the prediction models established in this study have excellent predictive ability of compressive strength and UPV for recycled materials applied in cement mortar.

• Computers and Concrete
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• v.22 no.5
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• pp.481-492
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• 2018

In this paper, a new hybrid fiber system (NHFS) is investigated for the application of slab. The steel fiber, polyvinyl alcohol (PVA) fiber and calcium carbonate ($CaCO_3$) whisker is added to form NHFS. The four-point bending test is carried out on the flexural properties of slab with plain, steel fiber, traditional hybrid fiber system (THFS) and NHFS reinforced cementitious composites. The flexural behavior is evaluated by ASTM C1018-97, JCI-SF4 and post-crack strength (PCS) technique. The evaluation parameters of flexural toughness such as toughness index (TI), equivalent flexural strength (EFS) and PCS are determined. The size of slab specimens is $15mm(thickness){\times}50mm(width){\times}200mm(length)$. The results show that adding $CaCO_3$ whisker to THFS can significantly improve the flexural strength, TI, EFS, PCS of the slab. The empirical relation between reinforcing index ($RI_v$) and flexural parameters show that flexural parameters of slabs increase first and then decrease; which indicates that optimum $RI_v$ values can be helpful in the considering the mix design of steel-PVA fibers-$CaCO_3$ whisker composites for achieving the desired flexural-related properties. The scanning electron microscopy is performed to observe the micro-morphological characteristics of the fracture surface, which proved the positive hybrid effect among the different fibers in cementitious composites. The NHFS can arrest the generation and propagation of the crack from micro to macro level.

• Journal of the Korea institute for structural maintenance and inspection
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• v.22 no.1
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• pp.32-39
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• 2018

Repairing timing and the extended service life with repairing are very important for cost estimation during operation. Conventionally used model for repair cost shows a step-shaped cost elevation without consideration of variability of extended service life due to repairing. In the work, RC(Reinforced Concrete) Column is considered for probabilistic evaluation of repairing number and cost. Two mix proportions are prepared and chloride behavior is evaluated with quantitative exterior conditions. The repairing frequency and cost are investigated with varying service life and the extended service life with repairing which were derived from the chloride behavior analysis. The effect of COV(Coefficient of Variation) on repairing frequency is small but the 1st repairing timing is shown to be major parameter. The probabilistic model for repairing cost is capable of reducing the number of repairing with changing the intended service life unlike deterministic model of repairing cost since it can provide continuous repair cost with time.

• Journal of the Korean Recycled Construction Resources Institute
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• v.8 no.4
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• pp.562-570
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• 2020

This study explores manufacturing technology and basic properties of high strength cement composites at 2,000kg/㎥ of specific weight. It is suggested that lightweight-high strength cement composites can be produced by substituting silica sand in ulta-high performance concrete mixture with lightweight materials such as solid bubbles and lightweight fine aggregates. The 28-day compressive strengths of cement composites with solid bubbles were from 116MPa to 141MPa at below 2.0g/㎤ of unit density while the cement composites with lightweight aggregates possessed lower compressive strength and higher unit density. The specific weight calculated from mixture proportions did not have significant difference with unit density of hardened cement composites, indicating that unit density of hardened cement composites can be estimated from the specific weight in mixture proportions.

• Tunnel and Underground Space
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• v.17 no.4
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• pp.266-284
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• 2007

Recently, many efforts have been made to construct the first unlined tunnel, without in-situ concrete lining, in Korea. However, the lack of reliability in the performance of shotcrete as permanent tunnel support prevented from its realization. Shotcrete has been regarded to have significant problems in field application and long term performance because of unsatisfactory strength level and durability compared to those of European countries. In this study, the high strength shotcrete satisfying compressive strength over 40 MPa and flexural strength over 4.5 MPa was developed from optimized mix design. The type of accelerators and the amount of silica fume were selected as the main factors in mixing process and the analyses were carried out up to the elapsed time of 2 years. In order to evaluate the short term durability of shotcrete, an array of laboratory test consisting of freeze-thaw, carbonation chloride penetration and permeability test was performed. For long-term durability tests, specimens have been put in an operated highway tunnel to expose them to the similar environment when they are actually used as an unlined tunnel support. From the strength and durability tests, it was found that only alkali-free based accelerator satisfied the target strength of this study and also, the developed shotcrete showed very high performance in its durability.

• Journal of the Korean Institute of Gas
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• v.18 no.2
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• pp.73-80
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• 2014

The objective of this paper is to assess the service life and retrain methods of specimens, which were subjected to carbonation attack, obtained from mix proportion of Sam-cheok LNG storage tank under construction. As the results, accelerated-carbonation penetration depths of 7, 28, 56 ages indicated 4.45, 9.19, 13.37mm, and even considering for cover depths of steel of LNG storage tank under real operation, it was enough. In addition, with carbonation velocity coefficient calculated by carbonation penetration depths, the service life to design cover depth(70, 80, 90, 100mm) of PC outer tank of LNG storage tank was 779, 1017, 1287, 1589 years and 466, 609, 771, 951 years, respectively, considering the $CO_2$ concentration in air which account for the 0.03% and 0.05%. Also, the restrain methods to carbonation attack were feasible through controlling the factors affecting the changes of hydration products such as $Ca(OH)_2$, ion composition in pore solution and matter mobility of organization structures within hardened concrete.

• International Journal of Highway Engineering
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• v.4 no.4 s.14
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• pp.23-39
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• 2002

This study dealt with developing a new approach for finding properties which might represent rut resistance characteristics of asphalt mixture under static loading. Two aggregates, a normal asphalt (pen 60-80) and 5 polymer-modified asphalts were used in preparation of 12 dense-graded mixtures. Marshall mix design was used in determination of OAC and each mixture at the OAC was prepared for a newly-developed Kim test on Marshall specimen (S=10cm) and gyratory specimen (S=15cm), and for wheel tracking test. Kim test used Marshall loading frame and specimens were conditioned for 30min at $60^{\circ}C$ before loading through Kim tester an apparatus consisting of a loading column and a specimen and column holder Diameter (D) of column was 3cm and 4cm with each column having different radius (r) of round cut at the bottom. The static load was applied at 50mm/min in axial direction of the specimen, not in diametral direction. The maximum load ($P_{max}$) and vertical deformation (y) at $P_{max}$ point were obtained from the test. A strength value was calculated based on the $P_{max}$ r, D and y by using the equation $K_D = 4P_{max}/{\pi}(D-2(r-\sqrt{2ry-y^2}))^2$ and is defined as the deformation strength ($kgf/cm^2$). The values of $P_{max}$/y and $K_I=K_D/y$ were also calculated. In general the leading column diameter and radius of round cut were significant factors affecting $K_D$ and $P_{max}$ values while specimen diameter was not. The statistical analyses showed the $K_D$ had the best correlation with rut depth and dynamic stability. The next best correlation was found from $P_{max}$ which was followed by $P_{max}$/y and $K_I$ in order.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.35-48
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• 2010

Today, the fashion market challenged by a maturing retail market needs a new paradigm in the "evolution of brand" to improve their comparative advantages. An important issue in fashion marketing is lifestyle brand extension with a specific aim to meet consumers' specific needs for their changing lifestyle. For fashion brand extensions into lifestyle product categories, Gen Y and Baby Boomer are emerging as "prospects"-Baby Boomers who are renovating their lifestyle, and generation Y experiencing changes in their life stage-with demands for buying new products. Therefore, it is imperative that apparel companies pay special attention to the consumer cohort for brand extension to create and manage their brand equity in a new product category. The purposes of this study are to (a) evaluate brand equity between parent and extension brands; (b) identify consumers' perceived marketing elements for brand extension; and (c) estimate a structural equation model for examining causative relationship between marketing elements and brand equity for brand extensions in lifestyle product category including home fashion items for the selected two groups (e.g., Gen Y, and Baby boomer). For theoretical frameworks, this study focused on the traditional marketing 4P's mix to identify what marketing element is more importantly related to brand extension equity for this study. It is assumed that comparable marketing capability can be critical to establish "brand extension equity", leads to successfully entering the new categories. Drawing from the relevant literature, this study developed research hypotheses incorporating brand equity factors and marketing elements by focusing on the selected consumers (e.g., Gen Y, Baby Boomer). In the context of brand extension in the lifestyle products, constructs of brand equity consist of brand awareness/association, brand perceptions (e.g., perceived quality, emotional value) and brand resonance adapted from CBBE factors (Keller, 2001). It is postulated that the marketing elements create brand extension equity in terms of brand awareness/association, brand perceptions by the brand extension into lifestyle products, which in turn influence brand resonance. For data collection, the sample was comprised of Korean female consumers in Gen Y and Baby Boomer consumer categories who have a high demand for lifestyle products due to changing their lifecycles. A total of 651 usable questionnaires were obtained from female consumers of Gen Y (n=326) and Baby Boomer (n=325) in South Korea. Structural and measurement models using a correlation matrix was estimated using LISREL 8.8. Findings indicated that perceived marketing elements for brand extension consisted of three factors: price/store image, product, and advertising. In the model of Gen Y consumers, price/store image had a positive effect on brand equity factors (e.g., brand awareness/association, perceived quality), while product had positive effect on emotional value in the brand extensions; and the brand awareness/association was likely to increase the perceived quality and emotional value, leading to brand resonance for brand extensions in the lifestyle products. In the model of Baby Boomer consumers, price/store image had a positive effect on perceived quality, which created brand resonance of brand extension; and product had a positive effect on perceived quality and emotional value, which leads to brand resonance for brand extension in the lifestyle products. However, advertising was negatively related to brand equity for both groups. This study provides an insight for fashion marketers in developing a successful brand extension strategy, leading to a sustainable competitive advantage. This study complements and extends prior works in the brand extension through critical factors of marketing efforts that affect brand extension success. Findings support a synergy effect on leveraging of fashion brand extensions (Aaker and Keller, 1990; Tauber, 1988; Shine et al., 2007; Pitta and Katsanis, 1995) in conjunction with marketing actions for entering into the new product category. Thus, it is recommended that marketers targeting both Gen Y and Baby Boomer can reduce marketing cost for entering the new product category (e.g., home furnishings) by standardized marketing efforts; fashion marketers can (a) offer extension lines with premium ranges of price; (b) place an emphasis on upscale features of store image positioning by a retail channel (e.g., specialty department store) in Korea, and (c) combine apparel with lifestyle product assortments including innovative style and designer’s limited editions. With respect to brand equity, a key to successful brand extension is consumers’ brand awareness or association that ensures brand identity with new product category. It is imperative for marketers to have knowledge of what contributes to more concrete associations in a market entry into new product categories. For fashion brands, a second key of brand extension can be a "luxury" lifestyle approach into new product categories, in that higher price or store image had impact on perceived quality that established brand resonance. More importantly, this study increases the theoretical understanding of brand extension and suggests directions for marketers as they establish marketing program at Gen Y and Baby Boomers.