• Management & Information Systems Review
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• v.30 no.3
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• pp.85-105
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• 2011

The primary purpose of this study is to examine the effects of privacy concern on user's satisfaction and continuance intention in SNS. Based on relevant literature reviews, this study posits five characteristics, that is, privacy concern, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key factors. And then we structured a research model and hypotheses about relationship between these variables. A total 298 usable survey responses of SNS users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, privacy concern had a significant influence upon perceived usefulness and enjoyment, however, privacy concern had not a significant influence upon satisfaction Secondly, perceived usefulness and enjoyment had a positive influence upon satisfaction. Lastly, user's perceived usefulness, perceived enjoyment, and satisfaction had significantly related to continuance intention in SNS. From this study, we expect to suggest practical and managerial implications to SNS providers.

• Journal of Korean society of Dental Hygiene
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• v.11 no.6
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• pp.871-880
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• 2011

Objectives : The purpose of this study was to examine the self-rated oral health concern of adults over the age of 20 and from all over the country and their subjective oral health symptoms in a bid to provide some information on oral health policy setting for adults. Methods : The subjects in this study were 3,558 adults who voluntarily participated in a survey conducted by this researcher at the website of a company. After their answer sheets were analyzed, the following findings were given: Results : 1. 81 percent replied that they were very concerned about oral health. As to the relationship between their general characteristics and oral health concern, there were statistically significant differences in that regard according to their gender, age, purpose of seeing a dentist and occupation. 2. As for the relationship of their general characteristics to subjective awareness of oral health symptoms, there were statistically significant gaps in that aspect according to their gender, age, purpose of seeing a dentist, occupation and state of smoking. 3. In regard to the relationship between oral health concern and subjective awareness of oral health symptoms, those who were more concerned about oral health felt less subjective oral symptoms, but the difference between them and the others was not significant. The respondents who felt more symptoms of dental caries felt more symptoms of periodontal diseases as well. Conclusions : The above-mentioned findings indicate that in order to help adults promote or maintain their oral health, their concern for oral health should be stimulated by providing them with a lot of diverse information, and it seems that the development of programs that can eliminate their subjective oral symptoms of dental caries and peridontal diseases, the primary causes of tooth dysfunction, is required.

• The Journal of Society for e-Business Studies
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• v.21 no.1
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• pp.131-145
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• 2016

This study built the theoretical frameworks for empirical analysis based on the analysis of the relationship among the concepts of risk of information privacy, the policy of information privacy via the provision studies. Also, in order to analyze the relationship among the factors such as the concern of information privacy, trust, intention to offer the personal information, this study investigated the concepts of information privacy and studies related with the privacy, and established a research model about the information privacy. Followings are the results of this study: First, the information privacy risk has the positive effects upon the information privacy concern and it has the negative effects upon the trust. Second, the information privacy policy has the positive effects upon the information privacy concern and it has the negative effects upon the trust. Third, the information privacy concern has the negative effects upon the trust. At last, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information.

• Korean Journal of Community Nutrition
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• v.16 no.5
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• pp.592-601
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• 2011

The purpose of this study was to identify the effect of individual emotional characteristics (empathetic concern and emotional contagion) on emotional labor (frequency of emotional display, intensity and variety of emotional display, surface acting, and deep acting) of school dietitians. Data was collected through a questionnaire survey of 309 school dietitians and then analyzed statistically by SPSS 18.0 package program. The results of this study were as follows: empathetic concern (3.93) occurred more often than emotional contagion (3.22) in school dietitians. The older (p < 0.001) and more experienced (p < 0.01) they were, the higher empathetic concern they had. It showed that married dieticians (p < 0.001), nutrition teachers (p < 0.01), and dieticians who were working in elementary schools (p < 0.01) had a higher rate of empathetic concern than single dieticians, non-nutrition teachers, and dieticians who were working in middle and high schools, respectively. Their level of emotional labor was the highest in deep acting (3.32), followed by surface acting (3.28), frequency (3.12), intensity and variety (3.09). According to multiple regression analysis, emotional contagion proved to be strongly significant and positively related to frequency of emotional display (${\beta}=0.257$, p < 0.001). Both empathetic concern (${\beta}=0.117$, p < 0.05) and emotional contagion (${\beta}=0.162$, p < 0.01) were positively related to intensity and variety of emotional display, and empathetic concern (${\beta}=0.173$, p < 0.01) had also an effect on deep acting. These results suggested that the emotional labor of school dietitians should be managed on the organizational viewpoint, not a personal matter.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.49-62
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• 2015

This study investigates the interactive effects of guilt appeal level and empathic disposition (personal distress/empathic concern) on responses over the international relief messages. Guilt appeal level refers to the high or low degree of a message eliciting guilty feeling from the recipient. Empathic disposition is defined as personal tendency to assimilate and concern about the experience of others and we used two sub-dimensions, empathic concern and personal distress. The experiment was composed of two steps. At the first step, the participants rated the personal disposition measures and at the second step, they were shown one of the relief messages with different guilt level. Thus, the whole experiment was guilt appeal level ${\times}$ personal traits factorial design on guilty feeling, attitudes and behavioral intention. The results showed that guilt appeal level interacted with the personal distress disposition on the responses. The interaction was induced mainly from the differences of personal distress in the condition of high guilt appeal. High empathic concern individuals showed more favorable attitudes and behavioral intention regardless of the appeal conditions compared to low empathic concern individuals.

• Journal of the Korean Home Economics Association
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• v.43 no.7 s.209
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• pp.67-77
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• 2005

The purpose of this study was to survey the concern for nutrition and the degree of nutritional knowledge of elementary school children's parents and their perception on the eating habits of their children. This study also investigated the effects of the concern for nutrition and the nutritional knowledge on the eating habits of their children. The questionnaire was answered by 383 mothers and fathers in the Kyonggi area. The general nutritional attitude and the perception of their children's eating habits were represented by frequencies and analyzed tv chi-square test, and Fisher's exact test. The difference of nutritional knowledge was represented tv mean and S.D. and was analyzed by one-way ANOVA test. Statistical significance was tested at the 0.05 level. The main results of the study are summarized as follows. 1) Parents had a comparatively deep concern for nutrition and a high level of knowledge. With increasing concern for nutrition, nutritional knowledge tended to be better and the higher proportion of participation in the nutritional education program increased. 2) The majority$(58.5\%)$ of the subjects thought that the eating habit of their children was not appropriate. The subjects had relatively high recognition about their children's eating habits and pointed out the unbalanced diet, snacks, and skipping a meal among their children's eating habits. Nevertheless, there were no significantly differences among the concern for nutrition of the parents and perception on their children's eating habits. As the parents' nutritional attitude, concern for nutrition, and nutritional knowledge can affect the children's eating habits, tire suggest that schools open nutritional education programs for parents in order to acquire proper food and nutrition information, and that schools and homes should be more closely connected.

• Journal of muscle and joint health
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• v.8 no.2
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• pp.287-301
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• 2001

Osteoporosis is a age-related metabolic disorder. Currently there is no cure, but there are measures that can prevent or deter the development of osteoporosis. Futhermore lifestyle among risk factors of osteoporosis may be modifiable. Osteoporotic preventive health promotion behavior may be more effective at early adult when they make formation of peak bone mass. The purpose of this study is to identify the demographic variables, life-style and level of concern about osteohealth-related factors according to the health promotion behavior among university female students. The result are following: 1. The highest level of concern about osteoporosis-related factor is sufficient sleeping. 2. The highest level of dietary about osteoporosis-related factors are vegetable and fruit. 3. Level of concern about osteoporosis-related factors according to demographic variables are not significantly different, but dietary were significantly different in age, height and income. 4. Level of concern about osteoporosis-related factors according to lifestyle are significantly different in weekly hour of exercise and weight control, and dietary are significantly different in milk intake at elementary school and present. 5. Level of concern about osteoporosis-related factors have correlated positively with dietary. University and College female students who participated in this study have concerned middle at calcium intake and exercise, but two variables are significantly different in lifestyle and dietary. Because of two variables are modifiable, it should be regarded importantly in nursing domain. We suppose that preventive education of osteoporosis is necessary to reach peak bone mass and to maintain bone mass consistently among the University and College female students.

• Journal of Preventive Medicine and Public Health
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• v.28 no.1 s.49
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• pp.187-205
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• 1995

The purpose of this study was to determine the relationships among the health concern, health practice and health status of Koreans. This study utilized the data from Korean National Health Survey (KNHS) in 1992. The data consisted of random sample of 2,799 individuals (1,304 male and 1,495 females) whose ages were between 20 and 59. The data were analyzed using SAS version 6.04 and LISREL version 7.13. The analytic methods for the study were chi-square analysis and covariance structural analysis. The results of the study were as follows. (1) There were significant positive relationships between health concern level and health practice index, and between health practice index and self-perceived health status. (2) There were negative relationships between practice index and chronic illness, and between health practice index and acute illness only in female. (3) Based on the findings, the structural model of the health concern, health practice, health status and socioeconomic variables was established and then the covariance structural analysis was used. The higher educational level and economic status were, the higher the health concern was. And urban residents were much more concerned with their health than rural residents. The more persons were concerned with health, the more they did health practices. And the more the health practice was, the higher the health status was. The younger the persons were and the higher the health status of one's family was, the higher the health status was. In female, the higher the economic status was, the higher the health status was.

• Korean journal of communication and information
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• v.56
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• pp.156-174
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• 2011

Empathic concern is a major psychological factor which activates motives for help. This study investigates how the impact of empathic concern, as a personal trait, and the interaction with positive/negative framing influences responses towards help campaigns. Experiments with 176 subjects were conducted and the data were analyzed focusing on the role of anticipated emotions(satisfaction and guilt). The results were that people high in empathic concern showed larger anticipated satisfaction and behavioral intention compared to people low. The main effect was weak for anticipated guilt. Evidence suggests that anticipated satisfaction mediate the influence of the interaction of empathic concern and framing on behavioral intention. Anticipated guilt did not appear to act as an mediating variable. The theoretical and practical implications are discussed.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.377-389
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• 2018

Consumer interest in eco-friendly fashion products has been consistent. While most relevant research emphasizes individual morals and environmental concern as the most crucial determinants to eco-friendly consumption behavior, more recent studies point out that in so doing there has been somewhat a neglectance on the importance of fundamental marketing strategies. More specifically, the crucial role of interior colors in fashion retail stores has been managerially considered something certain yet no empirical results have been found to support such a strong managerial assumption. For instance, colors such as green, blue, and brown are believed to represent natural images and are more appropriate to the eco-friendly marketing and the relevant research has been lacking. Therefore, this study attempts to explore the effect of in-store interior design colors (green versus non-green) on consumer perception of green store images. A total of 382 respondents were gathered for an online survey using differing store images as the stimulus and used for testing hypotheses. In the results, respondents exposed to store images using green interior colors reported a higher evaluation of green store image of the store. The effect is found to be significantly moderated by respondent's environmental concern: to explain, respondents of high environmental concern are less influenced by green color interiors when they evaluate the brand's eco-friendly image. In sum, the positive influence of green interior colors on green store image is found statistically significant, with its stronger effect for consumers of low concern. Managerial and academic discussions are provided.