• Journal of Korean Society of Industrial and Systems Engineering
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• v.45 no.3
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• pp.115-122
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• 2022

As cable TV, which has been leading the paid broadcasting market, has given the lead to IPTV, which has huge communication capital, its competitiveness is gradually weakening. This study examines the operation status of local cable TV and seeks ways to strengthen competitiveness for survival. To this end, we conducted data analysis such as related statistics, broadcasting industry survey reports, IPTV growth reports, CMB management indicators, paid broadcasting literature data, marketing reports, industry success stories, and marketing mix and SWOT analysis. As a result, four strategies for strengthening the survival competitiveness of local cable TV, namely joint purchase apartment marketing strategy, influencer marketing strategy, relationship marketing strategy, and digital marketing strategy were derived. Therefore, the results of this study can contribute to the improvement of the competitiveness of local cable TV, which has been with local residents through close content, and can be used as basic data for establishing marketing strategies for local cable TV in the future.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.686-695
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• 2017

Advancement in media technology has brought about changes to the scene of ethnic minority media. As now platforms started to convey information about mother country as well as new nation. This study examines the actual status of Korean minority broadcasting companies and promoting its competitiveness through interviews and survey of media companies. The result shows that Korean ethnic broadcasting market is facing severe competition and decrease in profit by entering Korean terrestrial TV companies. Therefore, supports of Korean government is essential for promoting competitiveness of Korean minority media companies. Through voces of Korean minority media companies, we will search for find out solutions : support of production cost, supply of Korean programs, and training programs for promoting the capability of production staffs.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.142-153
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• 2012

This study investigated a current situation of cable TV in order to seek and suggest cable TV's competitive superiority in the era of multiplatform media marketplace. This study suggested cable TV's direction from two aspects, short-term and mid and long-term strategies. As a result, it recommended that cable TV industry need to establish content circulation representatives, and reinforce multiformat contents suitable for various multiplatform uses, digital cable promotion, production of SO's originated programs, HD VOD, bundling services and diverse programs. As a long-term strategy, this study also suggested cable TV industry need to cooperate with smart TV industry in order to widen openness of its platform, and to provide not only diverse contents but also applications by offering two-way, mobile, and on-demand contents and services. Finally, this study proposed cable TV is needed to move towards a comprehensive media portal, which is a contents aggregator with the aforementioned business strategies.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.255-258
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• 2006

TV drama is the entertainment content which is the very popular and profitable program than any other TV program genre. Although recently some broadcasting companies have been tried to set up the drama production system, they don't have the formal system yet. This study analyses the practices and mechanisms of the drama producing process by doing the dept-interview with the experts in the drama production field. The Korean drama production system is 'the producer-director system' and the strategies for the windowing effects are not applied systematically from the pre-production step. For the broadcasting companies to have the competitiveness through drama, the expert-producer system should be applied, the production elements should be controled systematically, and the multi-use strategies should be established.

• Journal of Game and Entertainment
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• v.2 no.2
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• pp.75-84
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• 2006

In terms of creating widespread popularity and a high value added business, TV drama is recognized as an unrivaled entertainment content above any other TV program genres Although recently some broadcasting companies have been trying to set up a drama production system, it seems that a well-structured system has not been established, yet. This study analyses the practices and mechanisms of drama producing processes based on the in-depth interviews with the experts in the drama production fields in three major broadcasting companies. It is found that the Korean drama production system is 'a producer-director system' and that the strategies for the windowing effects are not systematically applied from the pre-production stage. For the broadcasting companies to strengthen the competitiveness through drama, the expert-producer system should be introduced, the production elements should be systematically managed, and the multi-use strategies should be effectively established.

• The Journal of the Korea Contents Association
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• v.9 no.4
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• pp.181-188
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• 2009

With the question, "What would be the difference between TV drama image production techniques under the changing circumstances of domestic broadcasting faced with multi-media, multi-channel age after 1980' s press unification and establishment of two times commercial TV stations?" This study analysed image production techniques of three periods of TV drama development, 'TV drama maturity period(1981-1990)', 'TV drama transition period(1991-2000)', 'TV drama take-off period(2001-)'. For the image analysis within the genre of home drama, 3 dramas for each period were selected and analysed cameraworks, shot size, shot duration with the broadcasting station's DVD, homepage and manuscript. The result of this analysis revealed that the change of shot size was slight but the change of cameraworks was great, the usage of zoom and tilt diminished but the usage of dolly and track increased. and the average shot duration drastically diminished during the take-off period. These results show us that broadcasting production equipments developed during the periods, and broadcasting stations poured all-out efforts for the higher viewing rates and international competitiveness.

• Journal of the Korean Society of Industry Convergence
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• v.12 no.2
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• pp.85-90
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• 2009

The Toyota production system (TPS) developed by Toyota corporation is a management principle and production model to improve values added through elimination of waste. Since the oil shock in 1970s, the TPS has drawn the worldwide attentions as a main factor of competitiveness of Japanese manufacturing system and has been studied and implemented in many countries regardless of size and types of industry. For the correspondence to various customer's requirement, it is required to establish on time delivery procedure and to shorten lead time. Therefore it intended to establish TPS which is adopted to 7 losses reduction and JIT(Just in Time). In this paper, the automatic production line for color TV manufacturing by TPS was developed and proved to push up two times of productivity, to reduce the 25 workers at a time, and to widen the flexibility of manufacturing from 14" to 25" TV.

• Cartoon and Animation Studies
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• s.28
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• pp.101-124
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• 2012

Success of brought a large revolution in the world of cinema and the media market. They have predicted new industrial possibility for 3D Stereoscopic image and trends started to support for producing in the field of various media platform. We can see our domestic technology creates higher added value in the sphere of hard-wear for the market of worldwide home TV electronics. But in reality we are short of effective and organized pipeline of producing and we should analyse cases more for Stereoscopic 3D animations. Therefore in this paper, we present case study on animation made into Stereoscopic 3D animation to build up suitable Stereoscopic 3D TV animations pipeline. We differentiate from any other Stereoscopic content by applying artistic elements and technological elements, especially human factor and 3D Sweetening to elevate the level of 3D Stereoscopic effect for main audience, children. We propose how to strengthen the competitiveness of Korean animation for world animation market.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.1
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• pp.133-147
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• 2024

In this study, we examine the components and characteristics of channel brands, the renewal process of channel brands, and the competitiveness of SBS Subusu News and MBC 14F, online channels of Korea's leading terrestrial broadcasting company. We conducted in-depth interviews with staffs YouTube news channels such as Subusu News and 14F. First, examining the brand components and characteristics of SBS's Subusu News and MBC's 14F vertical channel, Subs News maintained its direction through the renewal of the logo type, graphic characterization, emoticon production, and campaign design production. 14F focused on brand renewal of the logo type and modification of thumbnail design to reveal the identity of the channel brand. Subusu News and 14F have achieved success through a spin-off approach that considers content relevance, expanding their brand extension. As a result of analyzing the competitiveness of the channel brand, Subusu News maintained its identity as a combination of B-class sensibility and journalism, while 14F positioned itself as a channel that delivers useful information content.

• Journal of Digital Contents Society
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• v.8 no.4
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• pp.531-539
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• 2007

An advance in digital technologies and an introduction of HDTV contents production systems have made innovative changes in a TV broadcasting program and video production environment. The role of HD contents production experts is particularly getting more important to have a competitiveness in digital video production. It is necessary to develop a professional training and reeducation program that is based upon the perception of production experts. In this paper, we ed the perception of video production professionals and analyzed their requirements. With a DACUM job analysis method, 9 job duties and 71 tasks were retrieved to establish a research model. Then the performing frequency, importance, and difficulty in video editor's duties were analyzed and discussed.