• Title/Summary/Keyword: Competitive strategy

Search Result 1,228, Processing Time 0.047 seconds

A Theoretical Study on the Relationship among Competitive Strategy, Dimensions of Innovation, and Performance (전략유형, 혁신의 차원 및 성과의 관계에 관한 이론적 연구)

  • Kim Woo-Hee;Choi Won-Il
    • Management & Information Systems Review
    • /
    • v.5
    • /
    • pp.103-122
    • /
    • 2000
  • In recent years many companies have faced with significant environmental changes. To cope with these changes, companies have shown considerable interest and commitment to innovation, In their quest for superior performance, these companies have explored different types and sources of innovation. This study examines how competitive strategy influences companies' emphasis on different innovation types (product, administrative. and process) and sources (incubative, acquisitive and imitative). This study suggests that different strategies are associated with distinct patterns of innovation types and sources. Further, the fit between competitive strategies and innovation types and sources is associated with superior company performance. Based on this concept this study suggests several hypotheses. These hypotheses, if supported by empirical study, will be very useful to the company to improve financial performance.

  • PDF

Comparison of the Characteristics between Domestic New Ventures and International New Ventures (국내시장지향 벤처와 해외시장지향 벤처의 특성 비교)

  • Park Sang-Moon
    • Journal of Korea Technology Innovation Society
    • /
    • v.8 no.2
    • /
    • pp.809-831
    • /
    • 2005
  • This paper explores the difference between domestic new ventures(DNV) and international new ventures (INV). New ventures pursue business opportunities in their target markets armed with experienced founding team, distinctive competitive strategies, and different entry time at foreign market. As a result, INVs were founded by larger number of founding team and more experienced in international business. Also INVs enter earlier global market and pursue business opportunities than DNVs. in In terms of competitive strategy, INVs highlight continuous quality improvement and diverse customers compared to DNVs focused on intellectual property rights. INVs get higher profitabilities in financial performance. Finally, this paper suggests some managerial implications for new venture to explore business opportunities in the global markets.

  • PDF

Analysis on Market Power in Power Transaction with Transmission Constraints (송전선 제약조건에 따른 전력거래에서의 시장지배력 연구)

  • Lee, Gwang-Ho
    • The Transactions of the Korean Institute of Electrical Engineers A
    • /
    • v.51 no.8
    • /
    • pp.403-408
    • /
    • 2002
  • As the electricity industry undergoes a process of fundamental restructuring, horizontal market power appears as a potential obstacle to a fully competitive wholesale electricity market. Market power is the ability profitably to maintain prices above competitive levels by restricting output below competitive levels. In models for imperfect competition under the consideration of the transmission constraints, the Nash equilibrium has the form of a mixed strategy. In this paper, the models for analyzing imperfect competition are compared using the solution of pure and mixed equilibria. The relation between market power and the capacity of a transmission line is investigated by imperfect competition analysis methods: Cournot, Bertrand, and Supply Curve model.

A Preliminary Study on Niche Marketing Strategy for the Medium-small Size Family Restaurant (중소규모 패밀리 레스토랑의 틈새마케팅전략에 관한 탐색적 연구)

  • Kwon Kum-Tack
    • Management & Information Systems Review
    • /
    • v.18
    • /
    • pp.115-132
    • /
    • 2006
  • The main findings of this study are summarized as follows; 1) For medium-small size Family Restaurant(FR) in the FR market, nowadays, survival is the key issue. If the medium-small size FR is to survive and continue to grow under this competitive environment, it must pursued the efficiency of management with niche marketing strategy. 2) This study is to describe the niche marketing strategy for medium-small size FR. Strategic niche marketing must be based on the target market, market positioning and strategic marketing mix. 3) Medium-small size FR needs to develop the marketing mix factors for the niche marketing strategy. It needs to make customers understand what the FR differs from current and potential competitors. Essentially the medium-small size FR must take a competitive advantage. Hence it will appeal to a substantial number of the segments customers. 4) In using niche marketing strategy, a medium-small size FR must establish the objectives, select the tools, develop the decisions on product differentiation, market segmentation and positioning under various strategic niche marketing factors 5) By carrying out the niche marketing strategy on the target market, customer's desire can be further fulfilled. When management efficiency is improved, we can better cope with changing environment.

  • PDF

A Comparative Analysis of Business Strategies between Full Service Airlines and Low Cost Carriers in Korea

  • KIM, Byoung-Goo;KIM, Boine
    • The Journal of Industrial Distribution & Business
    • /
    • v.13 no.12
    • /
    • pp.9-22
    • /
    • 2022
  • Purpose: Establishing a competitive advantage in the aviation market is essential as the competition among domestic airlines intensifies. Therefore, this study examined the management strategies of both large domestic airlines and low-cost airlines. Research design, data, and methodology: This study classified domestic airlines into Full Service Airlines (FSA) and Low Cost Carriers (LCC), examined each airline's current status and characteristics, and conducted case analyses of FSA and LCC based on Porter's generic competitive strategy. Results: The analyses determined that LCC primarily implemented a cost-advantage strategy, and FSA implemented a differentiation strategy. However, as competition intensified, FSA pursued cost-advantage strategies while establishing LCC through subsidiaries. There are various specific cost reduction methods, including service simplicity, scalability, high utilization, low landing fees, low-cost unit, and point-to-point flight strategies. Conclusions: LCCs are focusing on cost advantage strategies that reduce costs; however, the FSA also runs special price events that are as good as LCCs and are comparable to LCCs on some routes. Furthermore, LCC has recently expanded its mid- and long-distance routes, making competition for long-distance routes with major airlines unavoidable.

The Effects of Business strategy on Business performance -IT applicability with parameter and regulation effect- (경영전략이 경영성과에 미치는 영향 -정보기술 활용도를 매개와 조절효과 중심으로-)

  • Kong, Seok-Jin;Yang, Hae-Sool
    • Journal of Digital Convergence
    • /
    • v.12 no.1
    • /
    • pp.177-192
    • /
    • 2014
  • In this study, To identify the member of an organization can be affected use of information technology and support of information technology how business strategy affected business performance. Also, This study is considered to be the epitome of corporate strategy in the Miles & Snow of the 'adaptation strategy' and Michael E. Porter of the 'fundamental competitive strategy' at the same time, by applying the existing business management strategy that can be applied to target compared to the type of management performance measures are presented for the purpose. the results of the study can be summarized as follows. First, Business strategies affect the financial performance for the hypothesis that Miles & Snow of the 'adaptation strategy' honor type of defensive strategy and financial performance and strategy management and positive impact on non-financial performance was found. Second, Management strategies affect the financial performance for the hypothesis that Michael E. Porter of the 'fundamental competitive strategies' overall cost leadership strategy and differentiation strategy of management and financial performance and non-financial performance was found to positively impact. Also, Business performance management strategy significantly positive affect, Business strategies with the characteristics of the relationship between management and Information technology utilization showed that the moderating effects.

A Study on the Positioning Strategy of Restaurants for Competitive Advantage : Focused on the Haeundae Special Tourism Zone in Busan (경쟁우위를 위한 레스토랑 포지셔닝 전략에 관한 연구 - 해운대 관광 특구를 중심으로 -)

  • Hong, Yun-Jung;Ahn, Sung-Sik;Park, Ki-Yong
    • Culinary science and hospitality research
    • /
    • v.12 no.3 s.30
    • /
    • pp.219-236
    • /
    • 2006
  • The purpose of this study is to examine the elements that satisfy customers in order for restaurants to survive in competition, and to examine effective positioning strategies. Since the designation of Haeundae in Busan as a Special Tourism Zone, diverse food service markets have been established and various marketing activities are anticipated accordingly. The results of this study can be summarized as follows: First, after the examination of the competitive relationships among restaurants, based on the image similarity data, it was found that Bennigan's, Outback Steakhouse, and T.G.I. Friday's are in close proximity with one another. Hence the fierce competition between them. Secondly, as a result of PC-MDS PROFIT analysis, a positioning map was drawn with image similarity measurement of the restaurants and scores 9 evaluation categories for each brand name as follows: food taste, food price, service, access convenience, hygienic condition and cleaning, atmosphere, various events, circumferential environment, and public image. Thirdly, as a result of MDPREFMAP analysis based on the customer preference, data from the restaurant brand names, an ideal location of a restaurant preferred by customers and the position of restaurant brand names were indicated at the same time.

  • PDF

The recent trend and determinants of service diversification in Korean hospital (우리나라 병원의 서비스 다각화추세와 관련요인분석)

  • Lee, Sun-Hee;Kim, Han-Joong;Cho, Woo-Hyun
    • Journal of Preventive Medicine and Public Health
    • /
    • v.24 no.1 s.33
    • /
    • pp.16-28
    • /
    • 1991
  • Service diversification is recognized as an important strategy against turbulent environmental change. This study is designed to find out the trend of service diversification in Korean health care organizations and also to identify factors associated with the degree of service diversification. Data were collected from 69 hospitals out of 71 hospitals with over 300 beds. Important findings are summarized below. 1. Types of diversification are closely related to hospital size. Large hospitals have a tendency to provide sophisticated services requiring specialized skills and equipment, while small hospital have concentrated their efforts on health screening programs. 2. The more competitive and bigger hospitals are, the greater number of services that provide. Also, hospitals operating rational management information systems provide more services. Contrary to the expectation hospitals with a low performance during last 3 years showed more service diversification. 3. A trend of more diversification was observed in hospitals whose chief executive officer used a prospector strategy. 4. A multiple regression analysis revealed that bed size, competitive environment, degree of rational management, and the growth pattern were significantly associated with the service diversification.

  • PDF

Management Strategy of Corporate Library in the Competitive Corporate Environment (경쟁환경하 기업정보센터의 효율적인 운영전략)

  • Min, Yoon-Kyung
    • Journal of Information Management
    • /
    • v.34 no.2
    • /
    • pp.89-105
    • /
    • 2003
  • The change of corporate business environment according to the worldwide competitiveness and the development of information technology threaten the survival of corporate libraries. Corporate libraries have to redesign their services and prove the significance of existence within their company. This paper examines the competitive corporate environment of corporate libraries, and the effective management strategy of corporate libraries. Also management strategies of two corporate libraries are analyzed.

The Role of Islamic Business Ethics and Market Condition on Organizational Performance

  • BULDAN, Hamdi;HAMID, Edy Suandi;SRIYANA, Jaka;TOHIRIN, Achmad
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.1
    • /
    • pp.781-790
    • /
    • 2021
  • The purpose of this study is to test empirically the effect of Islamic business ethics and market conditions on organizational performance in state-owned construction companies in Indonesia. Data collection in this study was conducted online and the total number of data used was 81 respondents, both directors, heads of departments, and managers (general and project). This study uses a partial least squares structural equation model (PLS-SEM) with a quantitative approach that aims to test hypotheses and relationships between variables, such as Islamic business ethics, market conditions, project management, organizational culture, competitive strategy, and organizational performance. This study shows Islamic business ethics has a significant direct effect on organizational performance. Market conditions do not have a direct significant effect on organizational performance. Meanwhile, the mediating variables of project management and competitive strategy have a significant direct effect on organizational performance. Organizational culture does not have a significant influence on organizational performance. Conversely, market conditions have a significant influence through the mediating variables of project management and competitive strategy on organizational performance. Besides, this study is an attempt to determine the impact of the criteria factors affecting the measurement of the performance of construction organizations in Indonesia in terms of the external environment and organizational structure.