• 제목/요약/키워드: Competitive strategy

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조직 생태학 관점에서 본 플랫폼 이해관계자들간의 상호 작용 및 전략 (Platform Interaction and Strategy from the Perspective of Organizational Ecology)

  • 이성호;배성주
    • 기술혁신학회지
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    • 제22권2호
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    • pp.220-241
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    • 2019
  • 본 연구는 플랫폼 생태계 이해관계자간의 공생, 경쟁 관계를 분석하는 이론적 프레임을 구축하고, 플랫폼 제공자와 서비스 제공자간 상호 작용 및 전략을 연구했다. 플랫폼 제공자는 서비스 제공자에 사용자 기반을 제공하며, 서비스 제공자는 플랫폼 제공자에 서비스를 제공하며 공생 관계를 맺는다. 더불어 플랫폼 제공자, 서비스 제공자는 다른 플랫폼 제공자, 서비스 제공자와 경쟁 관계를 형성하며 다양한 상호작용을 만든다. 기존 연구들은 플랫폼 제공자 관점에서 네트워크 효과를 높이는 전략에 집중하고 있다. 본 연구는 조직 생태학의 커뮤니티 이론을 통해 플랫폼 개방, 가격전략에서 플랫폼 제공자와 서비스 제공자간 상호 작용 및 상호 전략을 살펴보았다. 플랫폼 개방, 고가 가격 전락은 서비스 제공자를 늘리고, 이익을 늘리나, 서비스 제공자간 경쟁을 높이고, 서비스 제공자의 이익을 감소시켜 경쟁플랫폼으로의 이동을 촉진해 플랫폼 경쟁력을 약화시킨다. 이에 플랫폼 제공자는 서비스 제공자에 차별적인 플랫폼 자원 제공, 가격 정책을 펼치며 서비스 제공자는 싱글호밍을 통해 공생을 강화하거나, 멀티호밍으로 사용자 기반을 확대하며 플랫폼 생태계에 다양한 상호작용을 만든다.

해외건설 수주경쟁력 향상을 위한 ODA (Official Development Assistance) 활용방안 (Strategy for Expansion of Overseas Construction Competitive Power by Official Development Assistance(ODA))

  • 최진욱;김재준;이한승;전낙근
    • 한국건설관리학회논문집
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    • 제8권5호
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    • pp.173-181
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    • 2007
  • 정부의 지속적인 규제 정책으로 인해 국내 건설시장은 위축되어 있는 반면 해외 건설시장은 꾸준한 성장세를 보이고 있고, WTO(World Trade Organization)체제 출범 이후 국제적인 개방화가 가속되고 있다. 따라서 우리나라의 해외건설도 과거의 단순 입찰방식을 지양하고 해외건설 수주경쟁력 확대를 위한 전략 수립이 필요한 실정이다. 본 연구는 해외건설 분야에서 사업초기에서부터 발주처에게 프로젝트의 재원확보 방안을 제시함으로써 수주경쟁력을 증대시키는 것을 연구의 주제로 삼았으며 재원확보 방안으로 양허성(원조성격)을 지닌 공적개발원조(ODA)를 대상으로 하였다. 본 연구에서는 선진국 및 우리나라의 공적개발원조를 분석하고, 관련 분야 전문가를 대상으로 해외건설 및 공적개발원조에 대한 설문조사를 실시하여 현황 및 문제점을 알아보았으며, 이를 바탕으로 우리나라 공적개발원조의 경쟁력을 분석하고 해외건설 수주경쟁력 확대를 위한 전략을 제안하였다.

Designing a Fuzzy Expert System with a Hybrid Approach to Select Operational Strategies in Project-Based Organizations with a Selected Competitive Priority

  • Javanrad, Ehsan;Pooya, Alireza;Kahani, Mohsen;Farimani, Nasser Motahari
    • Industrial Engineering and Management Systems
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    • 제16권1호
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    • pp.129-140
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    • 2017
  • This research was conducted in order to solve the problem of selecting an operational strategy for projects in project-based organizations by designing a fuzzy expert system. In the current research, we first determined the contributing parameters in operational strategy of project-based organizations based on existing research literature and experts' opinion. Next, we divided them into two groups of model inputs and outputs and the rules governing them were determined by referring to research literature and educational instances. In order to integrate rules, the revised Ternary Grid (revised TG) and expert opinions were applied according to a hybrid algorithm. The Ultimate rules were provided in Fuzzy Inference System format (FIS). In this FIS, proper manufacturing decisions are recommended to the user based on selected competitive priority and also project properties. This paper is the first study in which rules and relations governing the parameters contributing operational strategy in project-based organizations are acquired in a guided integrated process and in the shape of an expert system. Using the decision support system presented in this research, managers of project-based organizations can easily become informed of proper manufacturing decisions in proportion with selected competitive priority and project properties; and also be ensured that theoretical background and past experiences are considered.

정보기술전략과 투자방향의 일치가 정보기술성과에 미치는 영향 (The Effect of Fit between IT Strategy and IT Investment on the IT Performance)

  • 강태경
    • 경영과정보연구
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    • 제13권
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    • pp.27-47
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    • 2003
  • The strategic usages of IT(Information Technology) can convey important competitive advantages with an operational productivity. For this reason, many firms have heavily invested in IT and computing power. However, many companies were getting expected results by IT investment, but some companies had to be satisfied with a poor results. The question of whether or not benefit lead to expected performance is not easy to answer. The purpose of this study was to investigate the relationship among IT strategy, IT investment, and IT performance to resolve this problem. The 147 questionnaire responses completed by IS managers in manufacturing sector was conducted for a test of research hypothesis. ANOVA was used to investigate the relationship among three constructs and six factors. An operational performince of fitted group between IT strategy and IT investment was higher than not fitted group(H1). And also an competitive performance of fitted group between IT strategy and IT investment was higher than not fitted group(H2). The study shows a positive relationship between IT strategic orientation, IT investment direction, and performance of IT. The research results provide empirical evidence that supports the research hypothesis that closer fit between IT strategies and IT investment directions does lead to increase operational and competitive performance of IT.

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PBP(Price Based Pool) 발전경쟁시장에서의 최적입찰전략수립 (Optimal Bidding Strategy of Competitive Generators Under Price Based Pool)

  • 강동주;허진;문영환;정구형;김발호
    • 대한전기학회논문지:전력기술부문A
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    • 제51권12호
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    • pp.597-602
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    • 2002
  • The restructuring of power industry is still going on all over the world for last several decades. Many kinds of restructuring model have been studied, proposed, and applied. Among those models, power pool is more popular than other. This paper assumes the power pool market structure having competitive generation sector, and a new method is presented to build a bidding strategy in that market. The utilities participating in the market have the perfect information of their cost and price functions, but they don't know which strategy to be chosen by others. To define one's strategy as a vector, we make utility's cost/price functions into discrete step functions. An utility knows only his own strategy, so he estimates the other's cost/price functions into discrete step functions. An utility knows only his own strategy, so he estimates the other's strategy using Nash equilibrium or stochastic methods. And he also has to forecast the system demand. According to this forecasting result, his payoffs can be changed. Considering these all conditions, we formulate a bidding game problem and apply noncooperative game theory to that problem for the optimal strategy or solution. Some restrictive assumption are added for simplification of solving process. A numerical example is given in Case Study to show essential features and concrete results of this approach.

Strategic Options for Internationalization in Korean Organizations

  • Yum, Ji-Hwan;Park, Byoung-Jin
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2005년도 추계학술대회
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    • pp.323-335
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    • 2005
  • Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

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한·중 비즈니스 관계의 갈등과 그 해결방안에 대한 모색 (Korea-China Conflicts in Business: A Search after their Solutions)

  • 김주원;김용준
    • 무역상무연구
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    • 제66권
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    • pp.191-218
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    • 2015
  • This research is, first of all, a theoretical study concerning 'conflict.' Only then, we could obtain ways in which we manage and resolve various problems arising from conflicts in business between Korean and Chinese companies. In doing this, we also tried to grasp cultural characteristics, or factors, in Chinese ways of carrying out negotiations that lead to conflicts with us. On the basis of these preliminary considerations, we developed practical techniques of conflict management and types of negotiation strategy. We thereby could suggest broader strategic implications for better performance in international business. Concretely, this research investigates techniques of conflict management and types of negotiation strategy. For such techniques and types, we suggest, (1) Sharing technique or reconciliatory compromising negotiation and its compromise strategy, (2) collaborative technique or cooperative negotiation and its win-win strategy, (3) competitive technique or competitive negotiation and its profit-seeking attack strategy, (4) accommodative technique or receptive negotiation and its relation-maintaining yield strategy, (5) avoidant technique or evasive negotiation and its indifference-showing avoidance strategy. This research contributes to promote understanding on negotiation culture of chinese corporate. and we provide the guideline of the conflict management and the insight for the efficiency strategy of chinese business negotiation. But, empirical data and statistical examinations should be added to our present research for the future prospective ones.

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외식산업의 경영전략에 관한 연구 (A Study on the Strategy Management in the Foodservice Industry)

  • 정찬희;홍철희;최혜경
    • 한국조리학회지
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    • 제5권2호
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    • pp.261-279
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    • 1999
  • In order to meet competitive power, foodservice should aim to satisfy customers through distinguished quality and service as well as speciality and know-how. Especially, in coming 2000 year will be openned ASEM, 2001 will be the "Year to visit Korea", 2002 will be openned Korea-Japan Soccer World Cup, with these event as a momentum the domestic foodservice industry would be continuously increased and improved. Foodservice industry is the tertiary industry with the potentiality, tremendous popularity, premanancy and future-orient, it is gradually taking root as a basic industry after going through the industrialization. Furthermore, foodservice industry aim to satisfy customer based on quality, services, cleanliness, atmosphere, timing and value, besides, it is customer closeby service which to supply value and satisfaction through systemization, being manual, being technological renovation. Strategic management of foodservice industry is as following: Firstly, marketing strategy requires positing strategy to recongnize self-brand to the customer, thus requires to get hold how to take firm in customers′ mind. And then distingushed strategy requires. So somehow it is important to secure competitive in customers′ mind. Secondaryly, it requires strategy of competive advantegy. It is not to improve unique core competence of industry which is developed and studies for a long time but to pursuit diversfication based on core of industry Thirdly, it requires strategy of customer satisfaction. In these modern days it is important how much to satisfy customer, as it could be not expect continuous frowth and development without strategy of customer satisfaction. Therefore strategy of customer satisfaction is a necessary condition for the foodservice industry.

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제조업 경쟁사 분석을 통한 품질 개선 전략 수립: 대시보드 카메라 시장에 적용 (Quality Improvement Strategy Development based on Competitor Analysis of Manufacturing Companies: Application to the Dashboard Camera Market)

  • 강창동;최일영;김재경;박재승
    • 한국IT서비스학회지
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    • 제21권2호
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    • pp.27-41
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    • 2022
  • In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.