• 대한전기학회논문지:전력기술부문A
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• 제53권1호
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• pp.56-66
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• 2004

As deregulation evolves, pricing electricity becomes a major issue in the electric industry. Participants of competitive marketplace are able to improve their profits substantially by adequately pricing the electricity. In this paper, game theory is applied to analyze the price-clearing in the generation bidding competition and the competition is modeled as the noncooperative and complete information. The result of this analysis can be useful in understanding spot price-clearing of electricity and generating entity's strategic behavior in the competitive electricity market.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2000년도 하계학술대회 논문집 A
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• pp.379-381
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• 2000

In the new electric industry, many of generators and consumers exist in competitive market and electric price is determined by the response of suppliers and consumers. Power supply and consumption make change the electric price and social welfare depends on the elasticity that indicates sensitivity to changes of price related on the electric demand or supply. If elasticity is changed, social welfare that represents the sum of producers and customers surplus will be changed together. This paper investigates the change of the social welfare depending on the elasticity, and presents the propriety of competitive electric market.

• 전기학회논문지P
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• 제59권3호
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• pp.263-267
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• 2010

Although electricity market structures may be different from each country, they have a long-term forward market and a short-term spot market in general. Particularly, a bilateral contract transacted at a long-term forward market fixes the electricity price between a genco and a customer so that the customer can avoid risk due to price-spike in the spot market. The genco also can make an efficient risk-hedging strategy through the bilateral contract. In this paper, we propose a new mechanism for deriving the optimal bilateral contract price using game theory. This mechanism can make the customer reveal his true willingness to purchase so that an adequate bilateral contract price is derived.

• KIEE International Transactions on Power Engineering
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• 제4A권4호
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• pp.243-253
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• 2004

As deregulation evolves, pricing electricity becomes a major issue in the electric power industry. Participants in the competitive marketplace are able to improve their profits substantially by effectively pricing the electricity. In this paper, game theory is applied to analyze price-clearing in the generation bidding competition with the competition modeled as the non-cooperative and complete information game. The result of this analysis can be useful in understanding spot price-clearing of electricity as well as GENCOs' strategic behavior in the competitive electricity market.

• 대한산업공학회지
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• 제27권3호
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• pp.267-273
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• 2001

While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

• 한국주거학회논문집
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• 제23권2호
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• pp.89-98
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• 2012

As the construction of multi-family housings, especially apartments, has been increased since 1970s, the multi-family housing becomes one of the main housing types in Korea. With the increase of multi-family housings, managing them becomes an important issue. Since 2010, the government has made a lowest price award system by a competitive bid compulsory to promote the development of housing management systems. Although competitive bids were implemented, the maintenance company was finally selected by the price without any other consideration. Consequently, the quality of management service was not enhanced. The purpose of this study is to suggest the improvement scheme of multi-family housing management system. In this study, the bidding data of "K-apt", the bidding method and the successful tendered price are analyzed. The results of analyzing bidding materials, the proportion of applying a lowest price system was 67.7%. Also many diverse ways to select the best management company were used, but most of these ways were violate the law and guidelines of Ministry of Land, Transport and Maritime Affairs. It meant that the lowest price award system was not implemented by strict standards and didn't correspond with the needs of residents of apartment. This condition made the housing maintenance quality low and deteriorated the management industry development. To enhance this condition, a new standard to select the management company, which are included contents of quality of managing quality, management expenses and companies' soundness, is necessary.

• 대한전기학회논문지:전력기술부문A
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• 제51권12호
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• pp.597-602
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• 2002

The restructuring of power industry is still going on all over the world for last several decades. Many kinds of restructuring model have been studied, proposed, and applied. Among those models, power pool is more popular than other. This paper assumes the power pool market structure having competitive generation sector, and a new method is presented to build a bidding strategy in that market. The utilities participating in the market have the perfect information of their cost and price functions, but they don't know which strategy to be chosen by others. To define one's strategy as a vector, we make utility's cost/price functions into discrete step functions. An utility knows only his own strategy, so he estimates the other's cost/price functions into discrete step functions. An utility knows only his own strategy, so he estimates the other's strategy using Nash equilibrium or stochastic methods. And he also has to forecast the system demand. According to this forecasting result, his payoffs can be changed. Considering these all conditions, we formulate a bidding game problem and apply noncooperative game theory to that problem for the optimal strategy or solution. Some restrictive assumption are added for simplification of solving process. A numerical example is given in Case Study to show essential features and concrete results of this approach.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.297-304
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• 2021

In a duopoly situation, one firm can gain competitive advantage by attracting the price-sensitive customers from its competitor leading to higher profits through higher sale revenue for the competing company. A simulation study in which there are two electric car manufacturers with agent based modelling was conducted in order to verify this contention. The first step consisted of defining the baseline. Simulations of 1000 times and agent-based modelling were conducted with the assumption that company 1 reduced its price to the maximum of 20% thereby contributing to the switch-over of a maximum of 40% of the price sensitive customers of company 2. The results of 1000 simulations and agent-based modelling highlighted that price reduction by company 1 resulted in a significant increase in the number of customers, presumably due to switch-over from company 2 and there was a corresponding increase in revenues from both of the sales avenues. Thus, Company 1 achieved competitive advantage by marketing its cars to the customers of Company 2 using price reduction strategy to attract them. This study has ramifications for companies that aim to sway the price sensitive customers from a competitor.

• 한국건설관리학회논문집
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• 제19권3호
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• pp.52-60
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• 2018

우리나라의 공공건설공사는 입찰을 통해 공사를 발주하고 있으나 하지만 입찰의 특성상 참여자들간의 담합이 발생할 수 있다. 이에 따른 입찰담합은 발주자에게 손해를 가하는바, 이를 배상할 수 있도록 적절한 가상경쟁가격을 산정해야 한다. 이와 관련하여 계량경제학적 방법이 일반적으로 활용되고 있으나 건설공사, 특히 설계 시공일괄입찰의 특성상 여러 한계와 쟁점이 발생할 수밖에 없다. 따라서 본 연구에서는 설계 시공일괄입찰에서 합리적인 가상경쟁가격을 추정할 수 있는 방안을 제안한다. 이는 입찰 참가자가 제출한 설계도서로부터 한계비용을 도출하고, 입찰 참가자의 기술 수준과 경쟁업체의 기술 수준 및 입찰 형태에 따라 입찰율에 따른 요인을 검토하여 가상경쟁가격을 추정하는 방법이다. 본 연구에서 제안한 방법을 토대로 설계 시공일괄입찰 낙찰자 결정 방식의 특성이 반영된 합리적인 가격이 도출될 수 있으며, 답함에 따른 손해액 산정뿐만 아니라 실제 입찰 과정에서의 참고자료로 활용할 수 있을 것이라 판단된다.

• 수산경영론집
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• 제28권2호
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• pp.106-119
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• 1997

The objectives of this study are to find the competitive advantage of Bastard Halibut type. The results of analysis are as follows. First. in the profitability analysis, bastard halibut aquaculture using Herb is more profitable than other culture type. Second, bastard halibut aquaculture using Herb has more competitive power than other culture type in terms of cost, price, delivery, and flexibility. Finally, the result of comparison between culture type shows that culture technology must be concentrated on improving flesh of an adult fish. Research on the market differentiation methods in an adult fish are needed to analysis the competitive power analysis.