• 통상정보연구
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• 제7권1호
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• pp.35-54
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• 2005

The rapid growth of wide Korean Mobile Communication Market in recent years. in order for Korean Mobile Communication Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Competitive Advantage in Korean Mobile Communication Market The Purpose of this paper Investigates Competitive Advantage that Evaluation in Korean Mobile Communication Market. Especially, we Focused on Competitive forces model of Porter. Consequently, the study results show that Competitive Advantage like M-commerce, CS and high technology product in Korean Mobile Communication Market.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 춘계학술대회
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• pp.109-111
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• 2016

새로운 IOT 기술 환경은 기업의 전통적인 경쟁 세력에 대한 강도에 있어서도 많은 영향을 줄 것으로 예상된다. 이러한 점에서 경영분야에 있어서 전통적인 경쟁세력 분석 모델인 마이클 포터의 경쟁세력 모형의 관점에서 각각의 위협 요소에 대한 변화를 알아보고자 한다.

• 산업클러스터
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• 제2권1호
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• pp.28-43
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• 2008

본 고에서 우리나라의 클러스터들이 세계에서 경쟁력 있는 혁신클러스터로 자리매김 할 수 있는 잠재경로와 클러스터의 형성을 촉진할 수 있는 정책개입의 방향에 대하여 탐색하고자 한다. 세계적인 클러스터가 되기 위해서는 클러스터의 구성원들이 끊임없이 변하는 자본주의 경제의 전환력에 대하여 집단적으로 대응하는 것이 필요하고 그 과정에서 각기 독특한 경쟁력이 창출된다는 것이 이 논문의 핵심적 주장이다. 우리나라는 급속한 경제성장 과정에서 다양한 자산들을 축적하였고 이런 자산들은 우리나라에서 세계적인 선도 클러스터를 창출하는 데 효과적으로 활용될 수 있다. 이 과정은 실리콘밸리와 같은 유일한 모델을 베끼는 것이 아니라 한국의 지역적 조건에 맞는 독자적인 모델을 창출하는 것이다. 이를 위해서 우리나라 혁신클러스터의 재창조 과정이 요구된다.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 1999년도 추계학술대회-지능형 정보기술과 미래조직 Information Technology and Future Organization
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• pp.251-259
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• 1999

In the literature, the general framework of competitive forces has been used extensively to analyze industries in the traditional economy. More specifically, the model has been used to develop strategies for companies in various sectors. The general model can also be used to analyze the use of information technology to enhance competitive advantage. This paper extends the conceptual model to the Internet environment. For concreteness, the concepts are examined in the context of the health care industry. In addition, a comparative analysis is performed to examine the similarities and differences in providing merchandise or services in cyberspace.

• Journal of Information Technology Applications and Management
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• 제13권4호
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• pp.41-56
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• 2006

The real estate portal has grown into a successful e-Business model that is combined on and off line. Although IT technologies have shown rapid growth, the real estate portals have failed to satisfy the expectations of the Internet users. Based on Michael Porter's competitive forces framework, this study proposes five competitive strategies for continuing growth of the real estate portals. First, to strengthen bargaining power against supplier, buyer and potential new entrants, the real estate portals need to construct a basic network that is cost efficient and maintains real estate goods and makes profits by collaborative deals. Second, strengthen brand value and endeavor to escape from dependency on the Internet portals. Third, develop services to consider changed circumstances and give a lot of sources to make profit to real estate agencies. Fourth, concentrate on marketing to draw in the Internet users and adapt strategies that have been successful in other fields. Finally, real estate fields can seek out ideas for developing new business models from other successful e-Business models and should benchmark them to reduce expenses to a minimum and increase benefits to a maximum.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
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• pp.167-171
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• 2006

It has been well known that customer' needs have much influence on the structure of supply chains. Uncertainty in customer demands forces companies' supply chains to be very flexible. When a company can not meet customers' changing needs, competitiveness in market places will be jeopardized. To survive in the competitive market places, structure of supply chains should be reconfigurable. In this paper, fractal concept is adopted to handle the reconfigurable issue. In a fractal-based SCM, structure of supply chains can be automatically reconfigured through the dynamic restructuring process with a fractal goal model. Goal in the system is divided into sub-goals, which are represented by a fractal goal model. The fractal goal model is a formal model which can be evaluated, changed, and scaled easily. Thus a well-designed fractal goal model is indispensable for a fractal-based SCM, and enhances the reconfigurability. Fractal structure for reconfigurable SCM is designed and presented. Fractal goal model is applied to SCM and an exemplary case is also briefly illustrated.

• 경영과정보연구
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• 제25권
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• pp.35-55
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• 2008

We draw on well-established thinking in the complementary fields of organization theory and strategic management to develop a model explaining why fit among a firm's competitive strategy, its structure, and its technology is a prerequisite for superior performance. The contributions of this theoretical treatise are twofold. Firstly, it helps reduce the disconnect in thinking that exists between the strategy and organization-theory literatures on business-level issues. Secondly, it reveals the importance of managing the coalignment among strategy, structure, and technology which, in turn, forces recognition that competitive advantage does not exist in a static state but in a dynamic condition.

• 정보관리학회지
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• 제28권4호
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• pp.221-242
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• 2011

본 연구를 위하여 공공도서관의 경영과 서비스에 영향을 미치는 대학 입시제도의 변화와 국내 사교육시장의 실태를 분석하였다. 분석결과 우리나라에서는 미국, 유럽 등 선진국에서는 사례를 찾아보기 어려운 다양한 경쟁적 요소가 도서관서비스 시장에 존재하고 있음이 밝혀졌다. 이들은 도서관 입장에서 보면, 소속된 지역과 업무현장에서 자연스럽게 경쟁관계가 성립되어 상호 조직의 발전이 제한될 수 밖에 없으며, 결국 도서관 마케팅 측면에서 새로운 관계 정립이 필요하다. 도서관의 '영어도서관프로그램'을 새로운 서비스 확장 사업으로써, 마케팅레버리지(marketing leverage)로 활용하여 도서관이 공공기관으로서 의 단단한 입지와 도서관서비스 품질에 대한 만족도를 한층 더 높일 수 있도록 도서관 2곳을 선택하여 장서개발과 프로그램 운영 경험을 통해 모형을 고안, 제시하였다.

• 예술경영연구
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• 제60호
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• pp.37-68
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• 2021

본 연구의 목적은 LP 산업의 구조를 분석하여 해당 산업의 매력도를 이해하고 시사점을 도출하는 것에 있다. 선행연구는 급증한 LP 수요에 주목하며 소비자 관점에서 해당 소비와 LP 산업을 이해하였으나, 본 연구는 LP의 생산 및 유통의 주체에 초점을 맞추어 진행하였다. 본 논문은 LP 산업 내 현업종사자들과 심층면접 및 다양한 이차자료를 통해 자료를 수집하고, 이를 포터(1980/2008)의 5요인 이론(Five Forces model)으로 분석하였다. 분석결과, LP 산업의 매력도는 산업 내 경쟁 강도가 적정하고 구매자의 교섭력이 약하다는 측면에서는 긍정적이지만, 신규 진입자와 대체재의 위협 및 공급자의 교섭력이 강하다는 측면에서 부정적이다. 이는 LP 산업에 신규 진입하려는 기업들의 전략적 판단을 위한 기초자료로서의 의의가 있다.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.113-132
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• 2007

Price rigidity involves prices that do not change with the regularity predicted by standard economic theory. It is of long-standing interest for firms, industries and the economy as a whole. However, due to the difficulty of measuring price rigidity and price adjustments directly, only a few studies have attempted to provide empirical evidence for explanatory theories from Economics and Marketing. This paper proposes and validates a research model to examine different theories of price rigidity and to predict what variables can explain the observed empirical regularities and variations in price adjustment patterns of Internet-based retailers. I specify and test a model using more than 3 million daily observations on 385 books, 118 DVDs and 154 CDs, sold by 22 Internet-based retailers that were collected over a 676-day period from March 2003 to February 2005. I obtained a number of interesting findings from the estimation of our logit model. First, quality seems to play a role-I find that both price levels as proxies for store quality, and information on the quality of a product consumers have, affect online price rigidity. Second, greater competition(i.e., less industry concentration) leads to less price rigidity(i.e., more price changes) on the Internet. I also find that Internet-based sellers more frequently change the prices of popular products, and the sellers with broader product coverage change prices less frequently, which seem due to economic forces faced by these Internet-based sellers. To the best of my knowledge, this research is the first to empirically assess price rigidity patterns for multiple industries in Internet-based retailing, and attempt to explain the variation in these patterns. I found that price changes are more likely to be driven by quality, competitive and economic considerations. These results speak to both the IS and economics literatures. To the IS literature these results suggest we take economic considerations into account in more sophisticated ways. The existence and variation in price rigidity argue that simplistic assumptions about frictionless and completely flexible digital prices do not capture the richness of pricing behavior on the Internet. The quality, competitive and economic forces identified in this model suggest promising directions for future theoretical and empirical work on their role in these technologically changing markets. To the economics literature these results offer new evidence on the sources of price rigidity, which can then be incorporated into the development of models of pricing at the firm, industry and even macro-economic level of analysis. It also suggests that there is much to be learned through interdisciplinary research between the IS, economics and related business disciplines.