• The Korean Journal of Franchise Management
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• v.4 no.1
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• pp.25-53
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• 2013

The coffee shop market in Korea has been rapidly increased in quantitative terms over 10 years since the time when Starbucks opened their first shop in 1999. In recent years, the mature market characteristics that the serious competition of the coffee shop brands make the difference in taste or service reduce has been shown in that market. It's important to build the differentiated brand image for the differentiation of products and services and obtaining a price premium in serious competitive mature market. This study presented practical implications based on the results of empirical analysis of current positioning using 'Store Personality Scale.

• Culinary science and hospitality research
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• v.8 no.2
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• pp.37-58
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• 2002

Up to these days, hotels are assumed to compete each other. Due to the spread of high quality the hotel restaurants have begun to face an intensive competition. Hotel food at Beverage have become the more competitive along with fund, good price, service, quality food, and management know-how. It causes the hotel restaurants confront with management difficulties. In order to overcome the management difficulties, hotel restaurants have to improve their marketing abilities and especially to improve their service quality. For this, it is necessary fur hotel restaurants to investigate how their service providers and receivers recognize their service quality. In this research, we examined the cognitive three types of cognitive gaps among customers, service providers, and managers both on the service quality and on the positioning of hotel restaurants. Their cognitive gaps proved negatively correlated with hotel's performance. This research suggests the following findings. Firstly, the competitiveness of hotel restaurant depends on the accurate communication and consensus among managers, service providers, and customers. Secondly, using the information about cognitive gaps recognized, each hotel restaurant should develop concrete marketing plans and strategies with a careful consideration about its current competitive position and management condition.

• Journal of the Korean Operations Research and Management Science Society
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• v.24 no.1
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• pp.13-25
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• 1999

This paper presents a model of competitive positioning and pricing of new products in a multi-segmented market. The segments in the market are located on a multi-dimensional discrete attribute space with fixed demands. Firms launch products sequentially on the attribute space, incurring fixed and variable costs, and then decide on their product prices. Each firm acts to maximize its profit. Market share of a firm is determined by the position and price of Its product. We provide sufficient conditions for the existence and uniqueness of Nash equilibrium Another equilibrium concept is Introduced and related to the Nash equilibrium. A heuristic algorithm based on genetic algorithms is designed to obtain the Nash equilibrium.

• Proceedings of the KIEE Conference
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• 1998.11a
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• pp.37-39
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• 1998

The hybrid step motor has found applications in a wide range of mechanical systems as a low cost, open-loop positioning device. The step motor provides good stiffness at rest against disturbing load influences, a combination of moderate speed fine resolution, high reliability and simplicity. In recent years, considerable competition has arisen over the technological issue of wheather the device should be applied as a 2-Phase or 5-Phase machine. In this paper, to compare two systems, we have atempted to derive the mathematical. model, and analysed operating detent torque with this model. The analysis shows that a fundamental component of the permeance distribution produces the average torque and that harmonic components produce the ripple torque.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• Journal of Korean Society of Forest Science
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• v.98 no.6
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• pp.703-711
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• 2009

This study was conducted to suggest to establish more effective and differential management strategy of arboretum, through the analysis and comparison between arboretum and representative forest recreational sites. The data was collected through questionnaire at the six fields of forest recreational sites in Daegu and Gyeongsangbuk-do, 447 people who visited these forest recreational sites took part in the questionnaire. As the result of this research, arboretum was positively evaluated by the six strengths from the participants; natural area, experiences and observation activity, conservation of natural environment, promotion of health, reasonable charge of use and a lot of things to see and do. But there is the need for arboretum to develop characteristic rest culture and raise efficiency because arboretum is in keen competition with recreation forests and national parks by several characteristics.

• Korean Journal of Applied Biomechanics
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• v.31 no.3
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• pp.162-167
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• 2021

Objective: This study aimed to identify the different wind speed categories and competitive level among windsurfers through GPS variables to provide the useful information on the development of training programs for enhancing windsurfers' performance. Method: Data from 69 female athletes who participated in 27 races during the 2018-2019 windsurfing season were used for the analysis. Average board speed, total race time, total distance, upwind race time, downwind race time, beam reach race time were collected through GPS. Unconfirmed data were excluded along with penalty point data. The wind conditions were classified as light, light to medium, medium, medium to heavy, and heavy wind, the competitive levels were classified as level 1, level 2, and level 3. Results: As for the average board speed, the level 1 or level 2 group showed higher board speed than the level 3 group in all wind conditions except for the light wind. The total race time and upwind race time showed less time in level 1 or level 2 group than level 3 group in all wind conditions. The total distance, downwind race time and beam reach race time showed less distance and time in level1 group than level 3 group under sufficient wind conditions. Conclusion: Our results show that the aerobic capacity to sustain pumping during upwind course in wind conditions below 15 kts effects performance. In wind conditions of 15 kts or more, indicated that the board control for the fast board speed and small distance required during up, down, beam reach courses had an effect on competition performance. This information can be provided to windsurfers and coaching as basic data for training programs to improve performance.

• International Journal of Automotive Technology
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• v.7 no.1
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• pp.83-90
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• 2006

The purpose of this paper is to describe the design and implementation of an unmanned ground vehicle, called the TailGator at CIMAR (Center for Intelligent Machines and Robotics) of the University of Florida. The TailGator is a gas powered, four-wheeled vehicle that was designed for the AUVSI Intelligent Ground Vehicle Competition and has been tested in the contest for 2 years. The vehicle control model and design of the sensory systems are described. The competition is comprised of two events called the Autonomous Challenge and the Navigation Challenge: For the autonomous challenge, line following, obstacle avoidance, and detection are required. Line following is accomplished with a camera system. Obstacle avoidance and detection are accomplished with a laser scanner. For the navigation challenge, waypoint following and obstacle detection are required. The waypoint navigation is implemented with a global positioning system. The TailGator has provided an educational test bed for not only the contest requirements but also other studies in developing artificial intelligence algorithms such as adaptive control, creative control, automatic calibration, and internet-base control. The significance of this effort is in helping engineering and technology students understand the transition from theory to practice.

• Asia Marketing Journal
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• v.16 no.1
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• pp.215-228
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• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.17 no.2
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• pp.109-117
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• 2018

The experimental results are presented of an autonomous flight algorithm of a foldable quadcopter with airdrop launching functions. A foldable wing structure enabled the quadcopter to be inserted into a rocket container with limited space. The foldable quadcopter was then separated from the rocket in the air. The flight pattern was tracked using a global positioning system (GPS) with various sensors, including an inertial measurement unit (IMU) module until a designated target position was reached. Extensive field tests were conducted through an international rocket competition, ARLISS 2017, which was held in Black Rock Desert, Nevada, USA. The flight trajectory record of the experiments is stored in electrically erasable programmable read-only memory (EEPROM) embedded in the main control unit. The flight record confirmed that the quadcopter successfully separated from the rocket, executed flight toward the target for a certain length of time, and stably landed on the ground.