• Title/Summary/Keyword: Company image

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Visual Precise Measurement of Pile Rebound and Penetration Movement Using a High-Speed Line-Scan Camera

  • Lim, Mee-Seub;You, Bum-Jae;Oh, Sang-Rok;Han, Song-Soo;Lee, Sang-Hun
    • Transactions on Control, Automation and Systems Engineering
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    • v.4 no.4
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    • pp.341-346
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    • 2002
  • When a construction company builds a high structure. many piles should be driven into the ground by a hammer whose weight is 7,000 kg in order to make the ground under the structure safe and strong. So. it is essential to determine whether a pile is penetrated into the ground enough to support the weight of the structure since ground characteristics at different locations are different each other. This paper proposes a visual measurement system for pile rebound and penetration movement including vibration using a high-speed line-scan camera and a specially designed mark to recognize two-dimensional motion parameters of the mark using only a line-scan camera. A mark stacking white and black right-angled triangles is used for the measurement, and movement information for vertical distance, horizontal distance and rotational angle is determined simultaneously. Especially- by adopting a line-scan CCD camera whose line rate is 20 ㎑. the measurement performance of dynamic characteristics of the pile at impact instant is improved dramatically.

A Study on the Global e-Networking of Trading Companies in Korea (무역업체의 글로벌 경쟁력 강화를 위한 e-네트워크 구축에 관한 연구)

  • Choi, Heung-Seob;Her, Eun-Kyung
    • International Commerce and Information Review
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    • v.10 no.1
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    • pp.97-115
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    • 2008
  • This paper is to review how Korean trading companies perform and promote the digital transformation through the e-networking with global market, and how much they extend the volume of export, and make the company grow inward or outward in order to enhance the effects of economic growth in Korea. It is suggested that global agreement on e-Trade(or u-Trade) should be made in order to expand the global e-networking practices and to ensure transferring of transport documents(or business documents). Moreover, it also suggested that networking on the global trading partners such as government authorities, diplomatic offices abroad, overseas Koreans, students studying abroad, Korean merchants abroad, etc. should be made in single window for improving and upgrading the image of Korean trading companies. By making of global e-network platform between overseas business partners, trading companies are able to expect various synergy effects such as improving the satisfaction of their customers, promoting the global transactions, reducing the operation and transaction cost, helping fording overseas buyers, and extending export volume and sales profit, etc. Customers can also obtain the information about trading goods easily and rapidly, and cut down the transaction stage using information exchange with partners. All of the trading partners in the world can maintain their business partnership as long as they use the global e-network.

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Late Movers' MarketEntry Strategies in the Chinese Retail Market: The Case of a Korean Company

  • Kim, Byoung-Goo;Kim, Gyu-Bae
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.21-30
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    • 2012
  • Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

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LOHAS Marketing Strategy of Fashion Company for Sustainable Image Positioning -Focus on Domestic and Foreign Case Analysis- (패션업체의 지속가능한 기업이미지 포지셔닝을 위한 로하스 마케팅 전략 -국내·외 사례분석을 중심으로-)

  • Hong, In-Sook;Kim, You-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1069-1084
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    • 2011
  • This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

Green Six Sigma for Green Growth Implementation (녹색성장 실행을 위한 그린 6시그마)

  • Kim, Dong-Chun;Hong, Sung-Hoon;Shin, Wan-Seon
    • Journal of Korean Society for Quality Management
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    • v.38 no.4
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    • pp.521-530
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    • 2010
  • Global regulatory pressures relating climate change and environmental responsibility are asking companies to find out the best way for sustaining their continuous business growths. It could be known that inadequate management for environmental issues are bad for business, negatively affecting brand image, causing unnecessary losses and costs for environmental preservation. For this reason, environmentally conscious green business growth has been recognized as an essential requirement for a company to stay in business. Many companies are looking for green business opportunities of improving their environmental and financial results, and struggling with how green fits into their business. In this paper, the Green Six Sigma, an environmentally conscious Six Sigma methodology, is presented as a way to find solutions for green growths. The Six Sigma is known as a disciplined, data-driven approach and methodology for achieving world-class performance in any process from manufacturing to transactional. In chronological order, the Six Sigma has been evolved from Motorola's quality-oriented methodology to GE's cost-oriented lean approach, and is being evolved and developed as an environment-oriented green growth approach. There is no doubt that the Green Six Sigma, as an engine of green growth, is a power tool for achieving competitive business performance and reducing the impact on the environment.

Thed Optimum Optical Geometry for Recording a Full Color Transmission type Holographic Screen of Larged Size

  • Kim, Jai-Soon;Bobrinev, V.I.;Son, Jung-Young;Choi, Yong-Jin;Shin, Sang-Hun
    • Journal of the Optical Society of Korea
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    • v.4 no.1
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    • pp.66-70
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    • 2000
  • The main problem of image projection on a transmission type holographic screen is color sepa-ration. And it can be overcome by using a long narrow slit type diffuser as a source of the object beam when we record the screen. But that screen is not optimized and so needs changing several conditions. To set up the system many complicate things should be taken into accounted so it is very important to analyze the basic structure by simple concepts and calculations. We designed the system so that recording and projection axis coincide in one line and showed that the analysis of the system is very simple. We did it by a 1st order paraxial approximation calculation and it was good enough to describe the system. The photo-emulsion layer shrinks after processing of the hologram. It induced unsatisfactory color matching at the viewing zone. To overcome this effect, we pre-checked the shrinkage rate of an emulsion layer by experiments and modified the recording set up to compensate for the amount of shrinkage.

A Study on Real-Time Trajectory Tracking Control of SCARA Robot with Four Joints Based on Visual Feedback (영상 피드백에 의한 4축 스카라 로봇의 실시간 궤적추적제어에 관한 연구)

  • Jung, Yang-Guen;Shim, Hyun-Seok;Lee, Woo-Song;Han, Sung-Hyun
    • Journal of the Korean Society of Industry Convergence
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    • v.17 no.3
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    • pp.136-144
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    • 2014
  • This paper proposes a new approach to the designed of visual feedback control system based on visual servoing method. The main focus of this paper is presents how it is effective to use many features for improving the accuracy of the visual feedback control of industrial articulated robot for assembling and inspection of parts. Some rank conditions, which relate the image Jacobian, and the control performance are derived. It is also proven that the accuracy is improved by increasing the number of features. The effectiveness of redundant features is verified by the real time experiments on a SCARA type robot(FARA) made in samsung electronics company.

The Analysis of Web Sites of Textile Exchange of B to B (기업 대 기업간(B to B) 섬유거래 웹사이트 분석)

  • 홍병숙;이은진;이지연
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.1
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    • pp.123-133
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    • 2003
  • The specific objectives of the study were as follows: 1) To investigate the composition system (design, usability and interactivity) of web sites of textile exchange of B to B 2) To examine and valuate contents and marketing (announcement, satisfaction and variety of contents) of web sites of textile exchange of B to B. The data were collected from search engine, portal sites of evaluation, direct contact, interview over the phone with web master of concerned web sites and the result of analytical valuation of web sites. The results of this study were as fellows: 1) The Dongsung trading intended to mainly use their homepage as a inside communication place by intranet network. The Daechang trading was mainly using their homepage as a tool of expansion of their outside export market. The etextiler was selling their web solutions through homepage. The texcom was offering the web place and useful informations to trading companies in Asia. 2) The texcom consisted text with little image to speed up for loading and navigation for usability of users. The Dongsung trading made intranet network for communication and exchange of informations of company inside. The etextiler offered a booking menu to inquiry in homepage. The Daechang trading tried to give good impression from the introduction page at homepage.

Spray Behavior Characteristics of Injector Used for HC-DeNOx Catalyst System in the Transparent Exhaust Manifold (모사 배기관 내 HC-DeNOx 촉매용 인젝터의 분무 거동 특성)

  • Lee, Dong-Hoon;Oh, Jung-Mo;Jeong, Hae-Young;Lee, Ki-Hyung;Yeo, Kwon-Gu
    • Transactions of the Korean Society of Automotive Engineers
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    • v.15 no.4
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    • pp.54-60
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    • 2007
  • A new method that optimizes a control of hydrocarbon (HC) addition to diesel exhaust gas for HC type DeNOx catalyst system has been developed. These catalysts are called as the HC-DeNOx catalyst in this paper. The system using HC-DeNOx catalyst requires a resonable quantity of hydrocarbons addition in the inlet gas of the catalyst, because the HC concentration in a diesel engine is so low that the HC is not sufficient for NOx conversion. Generally ambient temperature in the exhaust manifold is $250{\sim}350^{\circ}C$, so spray behavior in this case is different from that of any other condions. This research shows spray behavior of injected hydrocarbons in the transparent exhaust manifold.

Investigation of passive flow control on the bluff body with moving-belt experiment

  • Rho, Joo-Hyun;Lee, Dongho;Kim, Kyuhong
    • International Journal of Aeronautical and Space Sciences
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    • v.17 no.2
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    • pp.139-148
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    • 2016
  • The passive control methods such as horizontal and vertical fences on the lower surface of the bluff body were applied to suppress the vortex shedding and enhance the aerodynamic stability of flow. For investigating the effects of the passive control methods, wind tunnel experiments on the unsteady flow field around a bluff body near a moving ground were performed. The boundary layer and velocity profiles were measured by the Hot Wire Anemometer (HWA) system and the vortex shedding patterns and flow structures in a wake region were visualized via the Particle Image Velocimetry (PIV) system. Also, it is a measuring on moving ground condition that the experimental values of the critical gap distances, Strouhal numbers and aerodynamic force FFT analyses. Through the experiments, we found that the momentum supply due to moving ground caused the vortex shedding at the lower critical gap distance rather than that of fixed ground. The horizontal and vertical fences increase the critical gap distance and it can suppress the vortex shedding. Consequently, the stability characteristics of the bluff body near a moving ground could be effectively enhanced by the simple passive control such as the vertical fences.