• Title/Summary/Keyword: Company image

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Thermal Image Processing and Synthesis Technique Using Faster-RCNN (Faster-RCNN을 이용한 열화상 이미지 처리 및 합성 기법)

  • Shin, Ki-Chul;Lee, Jun-Su;Kim, Ju-Sik;Kim, Ju-Hyung;Kwon, Jang-woo
    • Journal of Convergence for Information Technology
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    • v.11 no.12
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    • pp.30-38
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    • 2021
  • In this paper, we propose a method for extracting thermal data from thermal image and improving detection of heating equipment using the data. The main goal is to read the data in bytes from the thermal image file to extract the thermal data and the real image, and to apply the composite image obtained by synthesizing the image and data to the deep learning model to improve the detection accuracy of the heating facility. Data of KHNP was used for evaluation data, and Faster-RCNN is used as a learning model to compare and evaluate deep learning detection performance according to each data group. The proposed method improved on average by 0.17 compared to the existing method in average precision evaluation.As a result, this study attempted to combine national data-based thermal image data and deep learning detection to improve effective data utilization.

Application of CCTV Image and Semantic Segmentation Model for Water Level Estimation of Irrigation Channel (관개용수로 CCTV 이미지를 이용한 CNN 딥러닝 이미지 모델 적용)

  • Kim, Kwi-Hoon;Kim, Ma-Ga;Yoon, Pu-Reun;Bang, Je-Hong;Myoung, Woo-Ho;Choi, Jin-Yong;Choi, Gyu-Hoon
    • Journal of The Korean Society of Agricultural Engineers
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    • v.64 no.3
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    • pp.63-73
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    • 2022
  • A more accurate understanding of the irrigation water supply is necessary for efficient agricultural water management. Although we measure water levels in an irrigation canal using ultrasonic water level gauges, some errors occur due to malfunctions or the surrounding environment. This study aims to apply CNN (Convolutional Neural Network) Deep-learning-based image classification and segmentation models to the irrigation canal's CCTV (Closed-Circuit Television) images. The CCTV images were acquired from the irrigation canal of the agricultural reservoir in Cheorwon-gun, Gangwon-do. We used the ResNet-50 model for the image classification model and the U-Net model for the image segmentation model. Using the Natural Breaks algorithm, we divided water level data into 2, 4, and 8 groups for image classification models. The classification models of 2, 4, and 8 groups showed the accuracy of 1.000, 0.987, and 0.634, respectively. The image segmentation model showed a Dice score of 0.998 and predicted water levels showed R2 of 0.97 and MAE (Mean Absolute Error) of 0.02 m. The image classification models can be applied to the automatic gate-controller at four divisions of water levels. Also, the image segmentation model results can be applied to the alternative measurement for ultrasonic water gauges. We expect that the results of this study can provide a more scientific and efficient approach for agricultural water management.

A Multimedia Display-Time Composition Model:An Application to a Company Advertizing System (멀티미디어 디스플레이-시간 합성 모델)

  • 왕숙희;백두권
    • Journal of the Korean Operations Research and Management Science Society
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    • v.19 no.1
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    • pp.99-112
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    • 1994
  • An important modelling requirement for multimedia systems is the representation of temporal constraints among several different media that ordinarily arise in multimedia application. The multimedia system which integrates various types of data is required to express voice, image, text and graphic data with simultaneousness or an arbitrary time intervals. The purpose of this study is to analyze the temporal reationships and synchronization among several different kinds of medium. Moreover, it proposes a Multimedia Display-Time Composition Model (MDTC Model) which guarantees a representation of any kind of temporal synchronization among more than two kinds of medium. The proposed model is applied to a company advertizing system. Finally, a multimedia authoring tool based on the MDTC Model is implemented.

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Study on the Vehicle Sound Based on the Formant Filter and Musical Harmonics (포먼트 필터와 음악 화성학에 기반한 차량 음질 연구)

  • Chang, Kyoung-Jin;Park, Dong Chul
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.25 no.8
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    • pp.525-531
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    • 2015
  • Driving sound is an effective element to promote the product identity of a vehicle by providing customers with attractive sound which reflects the concept of a vehicle. Recently, major automakers are focusing on the target sound setting so that the sound can represent the brand image as well as the unique concept of a vehicle. In this study, a new method of target setting for the driving sound will be introduced based on using formant filter and musical harmonics characteristics. In addition, a target sound suggested from this method will be realized and verified by using active noise control in vehicle.

Research in revitalization of educational work for overseas (해외교육사업 활성화 방안에 관한 연구)

  • Choi, Han-Yeol;Min, Byeong-Wook;Kim, Jong-Hwa
    • Proceedings of the KIEE Conference
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    • 2007.07a
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    • pp.721-722
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    • 2007
  • Currently, there has been a special practical program in Transmission for developing country(Southeast Asia, China and the Middle East) in KEPCO..And it will enhance the value of KEPCO by having highly competitive practical programs compare to other electric power company in developed countries. In this program, we focused on actual affairs to help engineers become experienced and all lecturers-experts in practical work-are giving the know-how of technique and skill..This program consists of 16 courses(Power system, Transmission construction and maintenance )which is designed for customers own needs. Therefore anyone can make the order of the course as they need. This program has contributed much to the growth of the company and helped to achieve a world-wide reputation. Also foreign aid project created a KEPCO image which will enjoy the nation's love and confidence. Through this course we can increase our international competeitivenessand and will have a chance to start a business that has a future in Northwest Africa.

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The Effect on Satisfaction with Mediation of Trust Caused by Hypermarkets' Online Image (온라인에서 대형마트 쇼핑몰의 이미지가 신뢰를 매개로 만족에 미치는 영향)

  • Shin, Moon-Shik;Kim, Hyo-Jung
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.67-74
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    • 2014
  • Purpose - This study analyzed how image affects customer trust and satisfaction in the online shopping mall market, which is becoming more competitive; future implications for customer management in online shopping malls were presented. Consumers visit and prefer a few shopping mall sites instead of many sites. Consumers do not visit sites that cannot provide trust and satisfaction. Therefore, establishing trust and satisfaction with differentiated image is essential for survival and growth. Specifically analyzing company image, shop image, and brand image, I studied how symbolic image, functional image, and empirical image affect satisfaction mediated by trust in the online shopping malls of hypermarket retailers. Research design, data, and methodology - To investigate the relationship between image and satisfaction of big box retailers' shopping malls in the online market, the study is based on analyzed data from questionnaires involving advanced research. From May 1st to 20th in the year 2014, a questionnaire survey targeting university students using big box retailers' shopping malls in Seoul was conducted. A total of 282 questionnaires were conducted, and 276 questionnaires were used for empirical analysis, excluding invalid data. Using the SPSS 21.0 statistics package, factor analysis and regression analysis were implemented, and effects of image on trust and satisfaction were presented. Results - First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Conclusions - As I classified the image of hyper market retailers' online shopping malls into symbolic, functional, and empirical image, I analyzed the effects of image on trust and satisfaction empirically. The results of the study and strategic implications are as follows. First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. The establishment of a distinctive symbolic image, such as the online shopping mall's loyalty, level of awareness, and special service, is needed. With the establishment of symbolic image, trust and satisfaction could be improved. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Especially, as functional image affects trust more than empirical image, setting and implementing a strategy for empirical image based on the right price, service, and convenience could raise trust and satisfaction. Empirical image affects trust and satisfaction substantially. Even though empirical image's influence on trust is lower than that of other three image factors, empirical image's influence on satisfaction is higher than symbolic image. Therefore, it requires a strategy for providing joyful use, and information research functions and distinctive use experience are important to improve satisfaction. This study analyzed image characteristics of hyper-market retailers' online shopping malls in the fast-growing online market; future strategic implications were presented.

Data Babe Development for Blue Jeans Marketing Strategy(Part ll) - Focused on Young Adult's Brand Awareness, Brand Image and Consumer's Seeking Image in Fall 1997- (진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구(제2보) -1997년 추계 신세대 진바지 소비자의 상표 인지도, 상표 이미지와 소비자의 추구이미지를 중심으로-)

  • 김칠순;이훈자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.4
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    • pp.503-514
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    • 1998
  • The purpose of this study was to develop a large representative data base for jeans marketing strategy This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demo- graphic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic '||'&'||' comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition. variables, fashion interest, and brand recognition.

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The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator (패션 브랜드 이미지 기반 SNS가 플로우, 브랜드 태도에 미치는 영향 : 즐거움 감정의 매개변수를 중심으로)

  • Ko, Jeonmi;Shin, Jiye;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.908-920
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    • 2014
  • As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

A Study on the influence of Parent brand and brand extension of the 4 comprehensive programming channels (종합편성채널의 모 브랜드의 영향과 브랜드 확장에 관한 연구)

  • Yoon, Hong Keun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.2
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    • pp.143-156
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    • 2014
  • Comprehensive programming channels are based on recognition of the parent company, their parent newspaper has increased brand awareness. In this paper, the comprehensive channels to look at the structure of the channel brand architecture, a certain brand of newspapers and comprehensive channels have a effect on the formation of the image of the channel according to the future of the brand extension strategy for MPP. Referring to the brand architecture, which reveals the structural system of the brand, it is argued that TV Chosun and MBN take the integrated corporate brand strategy, while JTBC tries to mix and balance the brands of the parent corporation and its own independent one. Exceptionally, Channel A doesn't take a name of its parent corporation 'Dong-A'. It is argued that the comprehensive programming channels utilize and take the parent corporate brand, mixed brand, and independent brand in accordance with circumstances of their own parent corporates. Their parent brand of comprehensive channels give viewers a positive image and awareness of comprehensive channel brand. while building its own channel images, TV Chosun and Channel A Conservative extension of a certain brand marketers to be bound by the channel's image. Brand extension of comprehensive channels is to have the strength of their entry into the genre that is most likely higher.

Experimental Study on Thermal Sensation Evaluation in Heating(part I: Emotion & Sensibility Image Evaluation by Indoor Temperature Change in Heating) (실내 난방시 온열쾌적성 평가에 관한 연구(part I;실내 난방시 실온변화에 따른 감성이미지 평가))

  • 한남규;금종수;김형철;김동규;김창연
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2003.05a
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    • pp.41-46
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    • 2003
  • In recently, Is inhabiting more than 70% indoors during a day in case of company employee and ordinary people which is looking at usual business. Therefore Thermal comfort of human body about indoor temperature and air flow acting very heftily. When intestine temperature is fallen for external low temperature and air flow in winter in case enter into heated room feel comfort by effect of temperature and feel comfort or discomfort by room heating condition gradually. Therefore it is important that grasp thermal comfort about temperature and air flow in heating to keep continuous comfort in indoor dwelling. Temperature and thermal comfort factor of emotion & sensitivity image exert fair effect since heating middle although thermal comfort change greatly effect on sensation about temperature at actuality heating early. Need much study yet in vantage point of emotion & sensitivity although much study were held about thermal and comfort sensibility and when heat in existing research until now. Therefore this study is targeting that evaluate thermal comfort through introduction of estimation method by emotion & sensibility image real and synthetic sensibility about thermal environment that is becoming winter heating.

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