• Title/Summary/Keyword: Company image

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Development of Fish Farm Monitoring System Using Image Processing Technique -1. Motion Measurement for Moving Body in the Wave Tank- (화상처리 기법을 애용한 어장 조성효과의 모니터링 시스템 개발 -1. 실험수조에서의 이동물체에 대한 운동계측-)

  • JEE Myoung-Seok;KIM Seoung-Gun;JEONG Seok-Kwon;KIM Sang-Bong
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.28 no.3
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    • pp.309-315
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    • 1995
  • This paper describes a monitoring system for fish farm formation effect based on personal computer by using an image processing technique. This method is based on image processing technique incorporating concept of window and threshold processing to track the target object and to distinguish it from background. The image processing program runs in the veal time so that all program modules are able to process multi-task. The effectiveness is evaluated through the comparative study on the motion of lantern net for the scallop culturing by wave action in an experimental wave tank.

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Geometric Image Compensation Method for a Portable Projector Based on Prewarping Using 2D Homography

  • Cho, Jinsoo;Won, Jongkil;Bae, Jongwoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.9
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    • pp.2299-2311
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    • 2013
  • As portable multimedia devices become more popular and smaller, the use of portable projectors is also rapidly increasing. However, when portable projectors are used in mobile environments in which a dedicated planar screen is not available, the problem of geometric distortion of the projected image often arises. In this paper, we present a geometric image compensation method for portable projectors to compensate for geometric distortions of images projected on various types of planar or nonplanar projection surfaces. The proposed method is based on extraction of the two-dimensional (2D) geometric information of a projection area, setting of the compensation area, and prewarping using 2D homography. The experimental results show that the proposed method allows effective compensation for waved and arbitrarily shaped projection areas, as well as tilted and bent surfaces that are often found in the mobile environment. Furthermore, the proposed method is more computationally efficient than conventional image compensation methods that use 3D geometric information.

Perceived Image Contrast under a Wide Range of Surround Luminance

  • Baek, Ye-Seul;Kim, A-Ri;Kim, Youn-Jin;Kim, Hong-Suk;Park, Seung-Ok
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.1160-1163
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    • 2009
  • Many researches showed that perceived image contrast increases as the relative surround luminance increases. However, most experiments were conducted under limited surround conditions. In this research, a psychophysical experiment was conducted to investigate the change in perceived image contrast under wide range of surround luminance up to 1820 cd/$m^2$. A large area illuminator was used as a backlight. It consists of 23 dimmable fluorescent lamps and a sheet of diffuser. The luminance could be adjusted to 7 different surround ratios: 0, 0.3, 0.56, 0.96, 2.24, 5.81, and 9.99. Results showed that perceived image contrast changes as a typical band-pass shape and the maximum contrast is found near $S_R$=1.

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A Survey on Uniforms and Development of Design (1) (유니폼 실태조사와 디자인 개선을 위한 연구(1))

  • Nam, Yun-Ja;Kim, Gyeong-In;Lee, Yun-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.2
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    • pp.455-470
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    • 1997
  • The importance of uniform is getting increased in the present society because it is one of symbols which represent a company and give customers the image of it. Uniform shows the kind of companies, one's position, and sometimes the actual job which one does. And workers who put on the same kind of uniform feel companionship among them, the security of their position and responsibility for their job, all of which elevate the efficiency of their job and the company. To enhance the functions of uniforms such as representativeness, esthetics, convenience and economization, the followings were studied. 1) Through survey on the present condition of seven different types of company uniforms, we analyzed preference of workers, staffs and consumers and did the factor analysis of uniform constitution. 2) It presented the relative importance among the uniform constitution. 3) The reflective condition of the uniform constitution was estimated. 4) It investigated the working condition and working movement.

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A Quantitative Self Alignment Method in Incremental Printing: Coalescent Bar Alignment

  • Chun, Y.;Kim, T.Y.
    • Proceedings of the KIEE Conference
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    • 2003.07e
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    • pp.106-109
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    • 2003
  • The repeatability error creeps in every corner of mechanical design as mechanical design becomes diverse and complicated. Inkjet printing has inherent repeatability error problem due to its nature of seamless incremental image synthesis of partial images. Without the calibration for the repeatability error realization of high print quality or enhancement of other printing performance could be impaired. Printer designers have met this recurrent problem even before the inception of inkjet print device and contrived various solutions as their own intelectual proprietary. Also, it is a trend to perform necessary calibration without painstaking human intervention. To come up with another useful and proprietary solution has become an important ingredient in inkjet printer design. This paper presents such a solution developed at Digital Printing Division of Samsung Electronics Company.

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Tobacco Retail License Recognition Based on Dual Attention Mechanism

  • Shan, Yuxiang;Ren, Qin;Wang, Cheng;Wang, Xiuhui
    • Journal of Information Processing Systems
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    • v.18 no.4
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    • pp.480-488
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    • 2022
  • Images of tobacco retail licenses have complex unstructured characteristics, which is an urgent technical problem in the robot process automation of tobacco marketing. In this paper, a novel recognition approach using a double attention mechanism is presented to realize the automatic recognition and information extraction from such images. First, we utilized a DenseNet network to extract the license information from the input tobacco retail license data. Second, bi-directional long short-term memory was used for coding and decoding using a continuous decoder integrating dual attention to realize the recognition and information extraction of tobacco retail license images without segmentation. Finally, several performance experiments were conducted using a largescale dataset of tobacco retail licenses. The experimental results show that the proposed approach achieves a correction accuracy of 98.36% on the ZY-LQ dataset, outperforming most existing methods.

Scale Development for Measuring the Brand Images of Contract Foodservice Management Companies (위탁급식 전문업체 브랜드이미지 척도 개발)

  • Ryu, Hye-Sook;Kim, Ok-Sun
    • Journal of the Korean Dietetic Association
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    • v.14 no.2
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    • pp.186-197
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    • 2008
  • The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

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Suggestions for Korea's Corporate Image, Product Image, and Purchase Intention with Consumer Hostility: Focusing on Korean Wave and Satisfaction Variables

  • Bae, Jeong-Min;Lee, Chun-Su
    • East Asian Journal of Business Economics (EAJBE)
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    • v.6 no.4
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    • pp.25-34
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    • 2018
  • Purpose - The purpose of this study is to investigate the effect of Korean Wave on consumer intentions by adjusting the Korean image and image of Korean company to counterbalance the hostility through the control effect of Korean Wave. Research design and methodology - This paper measure individual and national hostility and suggest that the effect of the adjustment of Korean culture satisfaction on corporate image, product image and consumer's purchase intention. Results - This study suggests the subjects to be studied empirically by presenting research themes and models, but it is necessary to verify the model through statistical verification since it is not verified empirically. In addition, it is necessary to further control factors and identification of anti-marginal or anti-marginal products. Conclusions - This study suggests research topics that investigate how hostility affects Korean Wave in consideration of the current special situation, while conventional researches mainly focus on ethnocentrism and patriotism. In this way, this study suggests research direction that helps to enhance corporate image and product image by eliminating hostility and actively utilizing Korean Wave. The Proposal will be helpful to provide a frame for empirical analysis in future and to develop strategic means to further utilize it in international marketing.

The Effect of Corporate Cultural Marketing Activities on Brand Image and Loyalty - Focused on Naver Library, Starfield Library and Hyundai Card Library - (기업의 문화마케팅이 브랜드 이미지 및 브랜드 충성도에 미치는 영향 - 네이버라이브러리, 별마당도서관, 현대카드라이브러리를 중심으로 -)

  • Jeong, Eunah;Choi, Seunglee;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.46 no.4
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    • pp.1015-1028
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    • 2018
  • Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

A Content Analysis for Website Usefulness Evaluation: Utilizing Text Mining Technique

  • Kwon, Do Young;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
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    • v.16 no.4
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    • pp.71-81
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    • 2015
  • With the increasing influence of online media, company websites have become important communication channels between companies and customers. Companies use their websites as a marketing tool for a variety of purposes, including enhancing their image and selling products or services. Many researchers have examined the criteria, methods, and tools for website evaluation, but most have focused on usability. Prior content analyses have focused not on text content but on website components, an approach likely to produce subjective evaluations. This study attempts to objectively evaluate company websites by utilizing text mining. We analyze the usefulness of company websites by presenting visualized outputs from a business perspective, allowing practitioners to easily understand the results of the website evaluation and use them in decision making. To demonstrate our method empirically, we selected a company with a number of affiliates in Korea and analyzed the text content of their websites to assess their usefulness using natural language processing and graphics packages in R. Practitioners can easily employ our objective evaluation method, and researchers can use it to gain a new perspective on website evaluation.