• Title/Summary/Keyword: Community identification

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The Effect of BTS Preference on Fandom Star & Fan Community Identification and Purchase Intention - Focused on Korean and Southeast Asian - (BTS의 선호요인이 팬덤 동일시욕구와 구매의도에 미치는 영향 - 한국 및 동남아 팬을 중심으로 -)

  • Kim, Yoon-Chul
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.2
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    • pp.1-14
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    • 2020
  • This study was initiated by the interest in identifying what the characteristics of BTS' preference is in the expanded K-Pop market. For this study, a survey was conducted to Taiwan, Thailand, Vietnam, and Korea where BTS is popular. The results of this study show that Vietnam and Thailand have the most positive perceptions of most of the BTS preferences, and the factors affecting the highest quality were analyzed by the differentiating sense of BTS. BTS' preference is an independent variable consisting of five factors: singers and music, a discriminative sense, global communication, meditative lyrics and Korean sentiment. And it has been shown to have a statistically significant influence on both the fandom star and the fan community at a high level. In particular, the Identification desire for fandom star shows that the discriminative sense and meditative lyrics affect the positive at a high level. Also, the identification desire for the fan community's found that the attraction of singers and music affects the highest level of affection. This study was extended to Southeast Asian and Korean fans through a wide range of survey participants, and it is meaningful that a new perspective on the BTS preference was available. Nonetheless, Failure to take into account the various variables that may affect the fandom effect and the intent to purchase, and the lack of a survey of fans in the U.S. and Europe, which has more fans worldwide, could be a limitation of the study.

The Structural Relationship among CSV, Club Identification, Club Emotion, Club Loyalty for Professional Volleyball Club

  • Jung, Sang-Ok;Kim, Seyun;Son, WonHo
    • International journal of advanced smart convergence
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    • v.9 no.2
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    • pp.195-202
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    • 2020
  • The ultimate goal of CSV activities is to increase consumer loyalty to the company, brand or organization concerned. Thus, for a professional sports club, CSV activities will ultimately aim to enhance the loyalty of spectators who are consumers of the club. Subjects of this study are the spectators of professional volleyball. We distributed 300 survey to people who were aware of the club's CSV activities among the home spectators of Hyundai Capital SkyWalkers. Data processing was performed using SPSS 23 and AMOS 18 for the analysis of confirmed factors, correlation analysis, reliability analysis, and structural equation model analysis. From these results, we were able to come up with the social problem resolution and long-term orientation among the CSV activities of professional volleyball clubs which affect the club identification. And the identification formed within the spectators of the clubs through CSV affects the club loyalty directly or through the medium of club emotion. Professional volleyball clubs need to identify the problems the community has in planning and proceeding with CSV activities and seek strategies to address them together, and approach them from a long-term oriented perspective.

Basic Tongue Diagnosis Indicators for Pattern Identification in Stroke Using a Decision Tree Method

  • Lee, Ju Ah;Lee, Jungsup;Ko, Mi Mi;Kang, Byoung-Kab;Lee, Myeong Soo
    • The Journal of Korean Medicine
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    • v.33 no.4
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    • pp.1-8
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    • 2012
  • Objectives: The purpose of this study was to specify major tongue diagnostic indicators and evaluate their significance in discriminating pattern identification subtypes in stroke patients. Methods: This study used a community based multi-center observational design. Participants (n=1,502) were stroke patients admitted to 11 oriental medical university hospitals between December 2006 and February 2010. To determine which tongue indicator affected each pattern identification, a decision tree analysis of the chi-square automatic interaction detector (CHAID) algorithm was performed. The chi-squared test was used as the criterion in splitting data with a p-value less than 0.05 for division, which is the main procedure for developing a decision tree. The minimum sample size for each node was specified as n =10, and branching was limited to two levels. Results: From the 9 tongue diagnostic indicators, 6 major tongue indicators (red tongue, pale tongue, yellow fur, white fur, thick fur, and teeth-marked tongue) were identified through the decision tree analysis. Furthermore, each pattern identification was composed of specific combinations of the 6 major tongue indicators. Conclusions: This study suggests that the 6 tongue indicators identified through the decision tree analysis can be used to discriminate pattern identification subtypes in stroke patients. However, it is still necessary to re-evaluate other pattern identification indicators to further the objectivity and reliability of traditional Korean medicine.

The Interaction Effects between News Frames and Community Structure on Vote Choice (지역공동체 구조와 뉴스프레임이 투표행위에 미치는 영향)

  • Park, Cheong-Yi
    • Korean journal of communication and information
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    • v.17
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    • pp.37-60
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    • 2001
  • This study attempted to demonstrate the interaction effects between attitudinal frames of nine daily newspapers and community structure in the 1994s Michigan gubernatorial election. It was theoretically guided by framing research and the self-presentation theory of social-cognition perspective and empirically tested with archival data. For the purpose of this study, content analysis of nine statewide daily newspapers was employed in order to provide data on news framing. Data on voting rates for John Engler, winner of the 1994 Michigan Gubernatorial election, in each county of Michigan were used for vote choice while Michigan census data were used for constructing an Index of community structural differentiation. The results indicated that majority compliance frames were slightly more related with vote choice in homogeneous com-unities rather than were majority compliance frames in heterogeneous communities while social identification frames tended to have an influence on vote choice in heterogeneous communities more than did social identification frames in homogeneous communities.

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Prevalence and Factors Related to Sarcopenic Obesity among Community-dwelling Elderly Women (지역사회 거주 여성노인의 근감소성 비만 유병률과 관련요인)

  • Lee, Min Hye;Park, Yeon-Hwan
    • Journal of Korean Biological Nursing Science
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    • v.19 no.1
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    • pp.30-37
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    • 2017
  • Purpose: The aims of this study were to identify prevalence and identify factors related to sarcopenic obesity among community-dwelling elderly women. Methods: This is a secondary analysis of the prospective cohort study. Our analysis included 338 elderly women (${\geq}65$ years old) in South Korea as a part of the Community-dwelling Older Adult Health Cohort (COHC) Study (2014-2015). Sarcopenic obesity was defined as the Asian Working Group of Sarcopenia recommendations and upper two quintiles for percentage body fat. Logistic regression analysis was used to determine the factors related to sarcopenic obesity including chronic diseases, medications, stress, fatigue, depression, exercise, level of proteins on body compositions, smoking, and alcohol use. Results: The prevalence of sarcopenic obesity was 6.2%. A lower protein on body compositions (OR 0.017, 95% CI 0.003-0.081, p< .001), a larger number of medications (OR 2.104, 95% CI 1.404-3.152, p< .001), and a higher level of fatigue (OR 1.255, 95% CI 1.023-1.541, p= .030) were related factors of sarcopenic obesity. Conclusion: The findings suggest that nutritional interventions focusing on protein intakes should be needed to prevent sarcopenic obesity among the elderly women. Polypharmacy issue for preventing adverse outcomes and level of fatigue as indicator for early identification are also considered to develop community prevention programs.

Development of the Model for Community-based Health Care Program for Premature Infants and Family (미숙아를 위한 지역중심 건강관리사업의 모델개발)

  • Ahn Young-Mee
    • Child Health Nursing Research
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    • v.8 no.2
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    • pp.129-140
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    • 2002
  • The article reports the process, contents and strategies in the development of community based-heath care management program for high-risk infants and family, which was based on literature review, empirical needs assessment from pilot study. The program was divided into two emphasis areas: (1) identification and home visiting nursing care program, and (2) the construction of self-supporting group. The contents of home visiting nursing care were developed from the pilot study of the direct home visiting to premature infants after discharge. The documentation form for home care was standardized, including the demographic data, birth history, home care services, education and counsels, and visiting schedules. The integrated education protocol was elaborated to enhance the body of knowledge as well as clinical competency in caring high-risk infants and family by the supports of neonatologists, nursing scholar, and clinical specialists. In addition, the process and strategies in developing self-supporting group, consisting the high-risk infants and family, and any significant others were addressed. Emphases were given to the role of public health center and the recycling health care referral system to maximize the growth and development of high-risk infants on the community-base, which in turn, contributing to decrease the postneonatal mortality rate.

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A Method for Identifying Nicknames of a User based on User Behavior Patterns in an Online Community (온라인 커뮤니티 사용자의 행동 패턴을 고려한 동일 사용자의 닉네임 식별 기법)

  • Park, Sang-Hyun;Park, Seog
    • Journal of KIISE
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    • v.45 no.2
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    • pp.165-174
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    • 2018
  • An online community is a virtual group whose members share their interests and hobbies anonymously with nicknames unlike Social Network Services. However, there are malicious user problems such as users who write offensive contents and there may exist data fragmentation problems in which the data of the same user exists in different nicknames. In addition, nicknames are frequently changed in the online community, so it is difficult to identify them. Therefore, in this paper, to remedy these problems we propose a behavior pattern feature vectors for users considering online community characteristics, propose a new implicit behavior pattern called relationship pattern, and identify the nickname of the same user based on Random Forest classifier. Also, Experimental results with the collected real world online community data demonstrate that the proposed behavior pattern and classifier can identify the same users at a meaningful level.

The Flora and Vegetation of Dokdo Island in Ulleung-gun, Gyeongsanbuk-do (독도의 식물상과 식생)

  • Park, Seon-Joo;Song, Im-Geun;Park, Seong-Jun;Lim, Dong-Ok
    • Korean Journal of Environment and Ecology
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    • v.24 no.3
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    • pp.264-278
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    • 2010
  • This study was carried out to describe the basic materials of the flora and vegetation for the conservation and management of the Dokdo ecosystem. The vegetation types were investigated by physionomy. 53 taxa of vascular plants were found, including 29 families, 48 genera, 49 species, 1subspecies, and 3 varieties. Among the investigated 53 taxa, it was recorded as follows: 2 Korean endemic plants included Sedum kamtschaticum var. takesimense M.Park and Campanula takesimana Nakai and 6 naturalized plants included Brassica juncea (L.) Czern., Sonchus oleraceus L., Bromus catharticus Vahl, Lepidium virginicumL., Chenopodium album L., and Ipomoea purpurea Roth. In particular, common morning glory (Ipomoea purpurea Roth) was reported for the first time in this survey of Dokdo. Based on physionomy, the main plant communities of Dokdo Island were Aster spathulifolius-Sedum oryzifolium community, Aster spathulifolius-Artemisia Japonica subsp. littoricola community, Fallopia sachalinensis-Cyrtomium falcatum community, Echinochloa crusgalli community, Echinochloa crusgalli var. oryzicola community. The debates have been continuing about a mis-identification of plants. To avoid this debate and manage naturalized and cultivated plants, taxonomist surveys and continual monitoring for the Island are required.

Director Yim Jin-Taek's Grounded Aesthetics of Community-based Theatre (임진택의 공동체 지향 연출론: 공동체적 세계관과 미학의 발현 -1970년대와 80년대 대학 공동체 마당굿 퍼포먼스 연출 시기에 초점을 맞추어-)

  • Lee, Gangim
    • Journal of Korean Theatre Studies Association
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    • no.48
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    • pp.289-332
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    • 2012
  • In this paper, based on the theory of performance studies and community-based theatre, I venture to explicate the socio-political significance of director Yim Jin-Taek's community-based performance called 'madanggut', which is heavily based on elements of indigenous culture. Yim's madanggut utilizes elements of indigenous cultures and searches for 'the Korean ethnic (arche)type' as 'the ideal Korean type' or 'genuine Korean-ness' for the reconstruction of 'the Korean ethnic community.' This paper interrogates the major task of Yim Jin-Taek's madanggut, which ideologically promulgates the idea of ethnocentric patriarchy supported by the traditional (mainly Confucianist) notion of 'community' - inquiring if this type of theatre can provide useful and practical prospects for imagining a more democratic and plural civilian society in Korea today, when the interaction of globalization, nationalism, regionalism, and localism simultaneously impact our everyday life and cultural identification. Regarding the recent global phenomenon of the resurgence of nationalism, I looked at madanggut's use of symbolic resources from the past for imaginative communal bonding as a nation. But, the claimed homogeneity of the national past by means of 'nation conflation' of different social groups is an illusionary conceptualization, and the national historiography silences memories of the marginalized groups and denies their histories. It is certain that in Korea nationalism has historically performed an important function during the colonization and democratization period. Nevertheless, as Yim's Nokdukkot realized, it cannot be overlooked that as a representative of 'the Korean ethnic community,' 'the protecting man/the sacrificial woman' is contradictory to the plural and lateral thinking of participatory democracy in community-building. It is time to think about a new political language that relates individuals to the community and nation. 'The ethnic type' cannot represent the whole nation and the members of the nation should be the examples of the community they belong to for a more democratic society. I have selected Yim's several community-based works mainly from the 1970s to the 1980s since the works provide grounding images, symbols, metaphors, and allegories pertinent to discussing how 'the Korean ethnic community' has been narrativized through the performances of madanggut during the turbulent epoch of globalization. I hope that this paper presents Yim's grounded aesthetics of community-based theatre with fully contoured critical views and ideas.

Directions and Tasks of Rural Planning System in Korea (한국 농촌계획의 방향정립과 과제)

  • Yoon, Won-Keun
    • Journal of Agricultural Extension & Community Development
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    • v.11 no.1
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    • pp.111-123
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    • 2004
  • The directions and tasks of rural planning system can be accessed by the three view points of planning theory that are value formation, mean identification and effectuation. The concept of rural planning in Korea have been confronted with many problems and need to make new paradigm being able to develop depressed rural area. The highest valve in rural planning have been changed from economic development oriented to environmentally sound and sustainable development oriented. Also, the strategy of rural development have been changed rapidly. The growth pole theory and agricultural economic development strategy have been replaced by the urban-rural linkage theory and multi-sectoral development strategy including economic. social and spatial development. In recent, The implementation instruments for rural development focus on the participation of residence in rural area.

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