• Journal of Agricultural Extension & Community Development
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• v.8 no.2
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• pp.223-234
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• 2001

The community consciousness used to be the core of the social capital in rural Korea, and there used to be a long tradition of mutual trust and cooperation in rural village community in Korea. However, recent trends in rapid urbanization or de-ruralization may affected community consciousness and social capital in rural society in Korea. The social capital has been existed in terms of mutual trust, commonly shared norms, and cooperative behavior in farm work and daily life of rural people. Commonly shared norms and networks have accelerated social effectiveness and promoted cooperative work as well as moral and spiritual aspects of rural society. Social capital in terms of community consciousness, participation of village work, visit and invitation of the neighborhood, and participation in various village group and networks were suveyed in JanggogRi, Jori Myun, Paju city, Gyeonggi province. The data collected from 65 persons, and the major findings of the study were as follow; The respondents responded that the community consciousness of de-rural area decreased in general with a few exception in the groups of alumni, family, religion and voluntary society. Social capital in terms of participation of village work, visiting the neighbors and voting increased slightly. Further research on social capital should be conducted to strengthen community consciousness, and various measures to increase the social capital should be adopted for livable community development.

• Asia pacific journal of information systems
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• v.25 no.4
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• pp.642-661
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• 2015

Interpersonal trust has become essential for online communities because people have managed to be in a situation without face-to-face encounters. To identify the structural relationships between interpersonal trust and learning performance, we analyzed the relationship between two types of trust, namely, cognitive and affective, as well as two dimensions of learning performance, namely, learning satisfaction and knowledge application. We also identified the moderating role of social norms in the relationship between trust and learning performance. Results of analysis are as follows. First, cognitive trust significantly affected the two dimensions of performance. Second, affective trust exhibited a significant effect on learning satisfaction, but did not affect knowledge application. Third, the relationships between the two performance factors were significant and direct. Lastly, social norms appeared to moderate the effects of cognitive trust on knowledge application and affective trust on satisfaction. These findings suggest that organizations, which would like to optimize task-oriented performance of their learning communities, should consider linking strategies between community satisfaction and practical knowledge application.

• Knowledge Management Research
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• v.15 no.3
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• pp.141-168
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• 2014

Purchasing through Internet shopping mall has more uncertainty compared with offline shopping mall. Previous studies have presented that trust plays a role of reducing uncertainty and increasing purchasing intention. In this study, we suggest that third-party assurance and word-of-mouth contribute to the formation of trust. In addition, we also propose that ease of product evaluation plays moderating roles in the relationships between third-party assurance, word-of-mouth and trust. For this study, we collected sample data from two groups consisting of online shoppers purchasing the search goods and experience goods categorized by type of ease of product evaluation. Empirical results show that word-of-mouth and third-party assurance have different effects on trust in two groups. The third-party assurance has a stronger impact on trust in online shopping group of the search goods than in the experience goods, while word-of-mouth in the online community has a stronger impact on trust in online shopping group of the experience goods than in the search goods. We expect that this result will provide researchers and managers who are interested in trust formation factors in online shopping mall with useful theoretical and practical implications.

• Research in Community and Public Health Nursing
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• v.29 no.2
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• pp.184-193
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• 2018

Purpose: The aim of this study is to examine a path model on the relationship among social capital, physical activity and subjective health status in the community indwelling elderly. Methods: The study was conducted utilizing the 2014 Seoul Survey, in the method of analyzing cross-sectional design and secondary data. Among 45,497 participants in total, the data of 4578 adults aged 65 or above was analyzed. Social capital was measured by social trust and social participation. Physical activity was measured by regular exercise. Additionally, a numerical rating scale was used to assess subjective health status. The data were analyzed using descriptive statistics, Pearson's correlation coefficients and path analysis. Results: Social participation and physical activity showed a direct effect on subjective health status in community indwelling elderly while social trust and physical activity showed an indirect effect on their subjective health status. The hypothetical path model of community indwelling elderly's subjective health status was proved correct. Conclusion: Findings from this study indicate that health-promoting intervention for community indwelling elderly should consider social trust and participation.

• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.259-270
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• 2010

The electronic commerce of agricultural products provides benefits both to the farmers and the consumers because of direct transaction between producers and consumers. This study analyses the factors affecting consumer's purchase intention that are using electronic commerce. And the purpose of this study is to contribute to increasing the farmer's income while operating electronic commerce by applying the results of this analysis. Consumer's purchasing factors in electronic commerce were obtained through literature reviews. The research model is established with the factors and analyses through the structural equation model. The results are as following; the first is how the quality of agricultural products affects positively consumer's satisfaction and trust. When sufficient information about the seller and the products are provided in the shopping mall site there are positive effects on the consumer's satisfaction and trust. The factors of convenience like purchasing time, saving, delivery convenience affect positively consumer's satisfaction. However, the relationship with trust enhancement could not be confirmed. In addition, hypotheses of positive relationships between economic feasibility factors like low price, satisfaction and trust, were rejected. Finally, consumer's satisfaction affects trust, and both the consumer's satisfaction and trust affects positively the purchase intention. In summary, in the electronic commerce of agricultural products, consumers might use electronic commerce as they purchase the reliable high quality products directly from farmers rather than be affected by economic feasibility and convenience factors.

• Asian Journal for Public Opinion Research
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• v.3 no.1
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• pp.1-21
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• 2015

A recent public opinion survey found that the anti-corporate sentiment of South Korean citizens is primarily due to the misbehavior of Korean corporations. South Korean citizens' skepticism of corporations may hinder the democratic and economic development of the country. As a driving force for community development, social capital is considered to enable citizens to collaborate with one another to resolve a shared problem. Specifically, this study pays attention to the relationship among social capital, corporate capacity, and trust, which may perhaps contribute to developing a democratic environment in Korean society. The study aims to explore whether Korean citizens' perceived corporate bonding and bridging social capital affect corporate capacity for collaborative action and trust in corporations. A Web survey of 385 South Koreans was conducted. The findings show that perceived bonding social capital among employees is positively related to corporate capacity for collaboration action. Moreover, perceived bonding among employees and bridging social capital between employees and local residents are positively related to corporate capacity for collaboration action and trust in corporations. These findings suggest that researchers and practitioners for organizational development and community-building need to enhance corporate social capital.

• The Journal of Information Systems
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• v.20 no.2
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• pp.177-206
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• 2011

The purpose of this research is to explore the causality of autonomy, competence, and relatedness which are major variables in self-determination theory. This study examines factors affecting intrinsic motivation, which also influences reality, flow, trust, and loyalty. The results firstly indicates that competence and relatedness positively influence reality and autonomy positively influences flow. Secondly, competence significantly influences reality and doesn't significantly influences flow. Thirdly, relatedness significantly influences reality and doesn't significantly influenced flow. Fourthly, reality doesn't significantly influences trust. Fifthly, flow significantly influences trust. Also, above results show that reality influences flow, and reality doesn't directly influence trust and loyalty. However, loyalty significantly influences flow.

• Journal of Information Management
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• v.42 no.2
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• pp.211-234
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• 2011

The development of information technology improves the globalization of the world economy. This change was able to expand the cyber space, and the online community known as the cyber community is made within the existing offline community. From the cyber community's activity, the concept of social network services created, and recently developed social computing. Social computing is the current situation and the next step in the online community. Currently, most CIOs are using social computing for workplace empowerment. As online transactions become more active, the strategy to increase customer loyalty in Internet shopping is an effective tool to increase profit for the company, and as a method to maintain competitive. With the growth of electronic commerce, through insurance of customer loyalty on the Internet, a company can establish a long-term relationship with customers, so for this, it is important to have reliable relationship with customers. Also, through advertisement and commercial information, the cognition of Internet shopping looks can be effective in retaining customers. In this study, it explores how social computing and trust and cognition of Internet shopping are effective in maintaining customer loyalty. As the result of study, the trust and cognition of Internet shopping are significantly effective on customer loyalty, but the sense of social computing. Still, social computing has not matured enough to be as effective in retaining customer loyalty. However, it does indicate that social computing has significantly increased the trust and cognition in Internet shopping. In this study, as the concepts of the social network service and social computing are applied in Internet shopping, which are actively discussed by scholars, it is expected that the basis of the study could improve and present the idea of social shopping.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.208-217
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• 2014

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.83-89
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• 2017

The purpose of this study was to investigate the effects of a sense of community and trust in charitable organization on donation motive and attitude. For this study, 901 adolescents were surveyed in four areas of Chungnam province. And data analysis was performed by frequency analysis, T-test, ANOVA, correlation analysis, and structural equation modeling. The major results were as follow. First, it was found out that donation attitude was higher in female adolescents than male adolescents, and in high school students than middle school students. Second, there were positively significant correlation among a sense of community, trust in charitable organization, donation motive, and donation attitude. Third, as a result of SEM, donation motive was fully mediated between trust in charitable organization and donation attitude as well as between a sense of community and donation attitude. Lastly, the limitations of this study and policy implication for the activation of donation were presented.