• Journal of Distribution Science
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• v.20 no.8
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• pp.59-67
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• 2022

Purpose: This study identifies how twelve key success factors of distribution strategies for community enterprises in Thailand achieve higher performances. Research design, data, and methodology: The samples in this study were 400 entrepreneurs throughout the country. The instrument for data elicitation was a questionnaire. The descriptive and inferential statistics for data analysis were percentage, mean, standard deviation, T-Test, F-Test, multiple regression, and multiple correlations. Results: The results revealed that, overall, the samples showed high opinions on online distribution strategies in all aspects. In detail, the three highest factors were as follows: 1) electronic satisfaction, 2) product characteristics and electronic trust, and 3) the quality and success in online distribution. In detail, the three highest aspects of online distribution success were customer loyalty, financial performance, and work management, respectively. The online distribution strategies influencing community enterprises' success were electronic trust, electronic loyalty, social information, electronic satisfaction, and online distribution tools, which had a statistical significance of 71. Conclusions: This research has made an essential contribution to community enterprise entrepreneurs should focus on and adopt these 8P+4ODS concepts to increase sales, maintain brand loyalty of existing customers, get new customers, develop learning, and improve the working potentials of community enterprise entrepreneurs.

• Korean Journal of Organic Agriculture
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• v.30 no.1
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• pp.51-74
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• 2022

This study aimed to identify a difference in project implementation between villages that had executed rural village community activation support work successfully and those that had quit in the middle from the new endogenous development theory perspective. As a result, it was found that the main factors used for promoting to increase endogeneous development capabilities existed more in villages that executed project implementation support work successfully than in villages that had quit in the middle. Successful villages have a difference from the villages that had quit in the middle in that they have established a participatory decision making and cooperation system for stable operation even before their support work began, they have more assets for promoting community activity, residents' interaction and communal activity are becoming more active, and reciprocity-based mutual aid culture exists in many forms. In conclusion, seeing from the new endogenous development theory perspective, villages are developed under the interaction between internal and external factors, but the outcome of project implementation depends on whether village community holds its endogenous development capability to operate and develop such whole process of development. Therefore, village community activation policies need to be reinforced in the direction toward promoting to create the main factors for enhancing endogenous development capabilities.

• Journal of Korean Society of Rural Planning
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• v.18 no.4
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• pp.27-34
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• 2012

The purpose of this study is to analyze the community center users' the determinants of utilization & satisfaction for the exploit and to draw out the implication as to what are the influencing factors. The ordered logit model approach was used to examine the determinants. For the use of community center, we surveyed by mail subjecting on rural residents for one month, June 2012, analyzed 625 valid questionnaires. The findings are as follows. First, 'Facility-Satisfaction', 'Education', 'Exploit-Frequency' and 'Age' are the most important factors which affect users' satisfaction. Second, 'A meeting hall function', 'Cultural & Educational function', 'Social & Organizational function', and 'functional criticality function' influence the attributes of users' utilization. Therefore, it is needed to establish the various functions of community center and to prepare the vitalization plan in futuristic viewpoint reflecting the change of rural area. In addition, since there is no clear entity to supervise community center administratively, policy support system to community center should be equipped. Along with these, it is needed to develop managing and operation model for customized community center.

• Journal of Information Technology Services
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• v.18 no.3
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• pp.95-115
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• 2019

In recent years, social media that has emerged with the development of network technology has changed the channels of information dissemination. The social Q&A community is a platform for knowledge-sharing activities in a question-and-answer manner based on Web 2.0. In knowledge-sharing activities, valuable new knowledge continues to be produced and will surely bring great benefits to individuals or businesses. In the social Q&A community, the user's subjective factors play a crucial role in influencing the user's continued use and participation in knowledge-sharing activities. In order for users to actively participate in knowledge-sharing activities in the community, it needs to grasp their subjective ideas. This study explores the issue of sharing knowledge by users of the social Q&A community "Zhihu", or how to drive community revitalization efforts from these. The three factors self-efficacy, self-development motivation, and social comparison tendencies were derived, and identify their relationship with knowledge-sharing activities and community-boosting efforts through empirical analysis. In addition, the influence of knowledge acquisition on knowledge provision was investigated through sense of reciprocity. Implications of the study findings and the future research directions were also discussed.

• Journal of The Korean Society of Agricultural Engineers
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• v.61 no.5
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• pp.11-22
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• 2019

The purpose of this study was to examine the relationships between the community business, performance and the life satisfaction of local residents and to investigate the mediating effects that community business performance has on the life satisfaction of local residents. The results of the study investigating the effect of community business, performance and the residents' life satisfaction mediating effect of performance are summarized as follows: First, there were differences with the economical, environmental, and performance factors pertaining to the participants' age while there were no differences concerning the social-cultural factors and the life satisfaction of local residents. Second, the higher the impact a community business has, the higher the life satisfaction of the local residents have. In addition, the higher the performance in community business, the more ready local residents are to be inclined to be satisfied. Third, economical and environmental factors have direct effects on the life satisfaction of local residents, but also indirectly effect the performance of local residents. In addition, the level of performance that a community business plays has a mediating role in the life satisfaction of local residents.

• The Journal of Society for e-Business Studies
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• v.11 no.2
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• pp.49-69
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• 2006

The virtual community has been recognized as an effective marketing tool and has been an important motive of using internet to Internet users, but very few attempts have been done for the development of virtual community success. Although many studies have been made on influencing factors of virtual community success, the comprehensive studies have never been done so far. Therefore, this study focused on developing the comprehensive model and verifying empirically. This study proposed five influencing factors(Virtual Community Operational factor, Characteristics of Users, Usefulness, Trust, Commitment) that affect virtual community success and three success factors(Sense of Virtual Community, Loyalty, Purchasing Intention) by carrying out literature review extensively and suggesting the relationship among factors. The relationship among factors were empirically validated by structural equation modeling. The data used in this study were collected from 292 users of the existing virtual communities. As the result of statistical analysis. It was found that Virtual Community Operational Factor and Characteristics of Users statistically significantly influenced Virtual Community Success. Also, it was shown that the intervening effects of Usefulness, Trust and Commitment were statistically significant, but that the relationship between commitment and Loyalty was not statistically significant. Finally, it turned out that the causality among success variables of Virtual Community was supported, but that sense of Virtual Community was required to be measured by new measurements.

• The Korean Journal of Food And Nutrition
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• v.27 no.5
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• pp.914-920
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• 2014

This study was conducted on children from 10 community children centers located in northern Seoul. The quality factors of the food services of the community children centers were divided into five factors, including sanitation, food, environment, subsidiary service and staff. Analysis of the differences in the importance of factors and satisfaction with the food service quality indicated satisfaction to be higher than importance for in all the factors except 'environment'. In particular, of the food service qualities, significant differences were found between importance and satisfaction in relation to the attributes of 'food' and 'environment'. As a result of IPA of the food service qualities in community children centers, 'sanitation' was found to be in the maintenance area, 'environment' to be in the area of concentration, and the quality attributes of 'staff' and 'subsidiary service' were found to be in the low priority area. In contrast, the 'food' quality corresponded to the area of oversupply.

• Journal of Korean Public Health Nursing
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• v.34 no.3
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• pp.341-354
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• 2020

Purpose: This is a descriptive survey research study that identifies the intrapersonal, interpersonal, and organizational and community factors affecting the instrumental activities of daily living (IADL) in community-dwelling seniors. Methods: The study used data from a 2017 national survey of senior citizens, and includes 10,299 subjects aged 65 years or more. Complex sampling was performed to increase accuracy of the population, and hierarchical logistic regression was performed to identify the factors affecting IADL in seniors. Results: Amongst the organizational and community factors, we determined that the number of health centers, welfare facilities for senior citizens, hospital beds, and community sport facilities affected IADL in seniors, even after adjusting for intrapersonal and interpersonal factors. Conclusion: Helping seniors to maintain IADL independence for a longer duration is essential for their physical and social independence. Therefore, when establishing and developing policies for health promotion programs, efforts should be undertaken to actively reflect the level of IADL functions, and to create an accessible health and medical welfare environment by considering characteristics of senior citizens for operating programs.

• Korean Journal of Community Nutrition
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• v.25 no.5
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• pp.416-429
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• 2020

Objectives: This study examined the personal, interpersonal and community factors related to food sufficiency and variety among Korean adults using data from the 2017 Community Health Survey. Methods: A total of 228,310 adults aged ≥ 19 years were classified into three groups: food sufficiency with variety, food sufficiency without variety and food insufficiency. Personal factors included sociodemographic characteristics, health behavior and health status. Interpersonal factors included social networking and social activities, and community factors included safety, natural environment, living environment, availability of public transportation and health care services. The association of food sufficiency and variety with interpersonal and community factors was assessed using multivariable logistic regression analyses. Results: Of the total sample, the food-sufficiency-without-variety group and food insufficiency group accounted for 31.5% and 3.2%, respectively. The sociodemographic factors associated with food insufficiency and non-variety were women, ≥ 65 years of age, with low education level, low household income, unemployed, single, and living in areas of small population sizes. There were significant differences in health behavior and health status, interpersonal and community factors among the three groups. Multivariable logistic regression analyses conducted after adjusting for confounding factors showed that lack of social networking and social activities and lower satisfaction derived from community environments were associated with the risk of food insufficiency and non-variety. Conclusions: Our results showed that interpersonal and community factors as well as personal factors were related to food sufficiency and variety. Therefore, public policies to help build social networks and participation in social activities, and improve community environment are needed together with food assistance to overcome the problems of food insufficiency and non-variety.

• Journal of the Korean housing association
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• v.28 no.1
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• pp.73-82
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• 2017

The goal of this study is to identify the sense of community that is present in people based on different housing types and to devise methods for a sustainable community by comparing and contrasting the factors affecting the sense of community between apartment residents and non-apartment residents. The data for the analysis was collected using the questionnaire survey method from July 23~30, 2015, and the sample consisted of 225 respondents living in Gongdukdong, Mapo-gu, in Seoul. The results were as follows: (1) The attitude and sense of community in both groups turned out to be near the middle range without showing a significant difference. (2) All the variables related to the attitude towards the community that have impacts on the development of sense of community show significant positive correlations in both groups. (3) Determining factors of the sense of community are -in the order of importance- frequency of interaction, community awareness, and satisfaction level of community facilities. This result indicates that developing customized programs to enhance community interactions and making people aware of policies and support available are more effective in building a strong sense of community than expanding and refurbishing community facilities.