• Title/Summary/Keyword: Communication theory

Search Result 1,903, Processing Time 0.029 seconds

Exploring Individual Differences and Flow in Web 2.0 Services (웹 2.0에서 사용자 특성과 플로우 간 관계)

  • Moon, Yun Ji
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2013.10a
    • /
    • pp.569-572
    • /
    • 2013
  • Using flow theory as our foundation, we empirically tested the impact of three personality traits on the level of flow state experience and three user-generated content (UGC) usage types. Findings indicate that extroversion is positively related to the use of UGCs for entertainment, and negatively related to the use of UGCs for communication and information; neuroticism is positively related to the use of UGCs for entertainment and communication; and psychoticism is negatively related to the use of UGCs for information. In addition, only extroversion has an influence on flow, which is positive, and flow has a positive influence on UGC usage for entertainment and communication. This study extends flow theory by exploring antecedents and outcomes of the flow state experience.

  • PDF

Understanding Korean College Students' Social Commerce Behavior through an Integrated Model of Technology Readiness, Technology Acceptance Model, and Theory of Planned Behavior (한국 대학생의 소셜 커머스 행동의 이해: 기술준비도, 기술수용모형 및 계획된 행동이론의 통합모형을 중심으로)

  • Joo, Ji Hyuk
    • Journal of Digital Convergence
    • /
    • v.13 no.7
    • /
    • pp.99-107
    • /
    • 2015
  • When new information communication technologies(ICTs) have appeared, researchers and praticitioners have explored how to spread the technologies. In e-commerce, social commerce has been introduced recently and attempts to understand social commerce have proposed diverse research models. This study proposed a hypothetical model which integrates technology readiness(TR), technology acceptance model(TAM), and theory of planned behavior(TPB). Through PLS path modeling, we found that every hypothesis except social norm-intention path alone proved significant. This result means that integrated model is useful to understand the adoption of new ICTs including social commerce. Finally, based on the findings, suggestions for future research were discussed.

Research Trends of Korean Journalism and Communication Studies Using a Semantic Network Analysis (언어 네트워크 분석을 통해 살펴본 한국 언론학 분야 연구의 연구동향 분석)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.7
    • /
    • pp.179-189
    • /
    • 2016
  • This aim of this study is identify research trends and intellectual structure in the field of Korean journalism and communication studies. For this purpose, a semantic network analysis was employed to analyze keywords in the abstracts of published articles in the Korean Journal of Journalism and Communication Studies from 2005 to 2015. The results showed that "frame", "Twitter", "content analysis" and "social media" are among the most frequently used keywords in the abstracts during this period. With regards to degree and eigenvector centrality, "social capital", "trust" and "twitter" were among the highest. The findings of the periodic characteristics of research trends revealed that there are more studies that employ the traditional media effect theories including Uses and Gratification Theory, Agenda Setting Theory, and Framing Theory before the year of 2010 while those that focus on the specific new media such as smartphones and twitter after 2011. This study has implications in the sense that it can be used as guidelines for making a curriculum or establishing the research system for Korean journalism and communication studies in the future.

The Effect of Different Types of Visual Images on the Variables of the Theory of Planned Behavior (이미지 표현 유형이 계획된 행동 이론 속성에 미치는 영향 연구)

  • Na, Jaemin
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.2
    • /
    • pp.255-260
    • /
    • 2019
  • Recently realistic descriptions have been frequently used in anti-smoking campaigns. The same trend can also be seen with regard to posters as a medium of visual communication. It was intended to examine how different types of visual images in anti-smoking campaign posters produced and distributed by the WHO can improve the effectiveness of health communication. This article aims to determine how each of abstract/stylized illustrations and realistic images might affect the three key variables of the Theory of Planned Behavior, which are Attitudes toward the Behavior, Subjective Norms and Perceived Behavioral Control, in relation to quitting smoking. Results showed that realistic images are different in improving the attitudes toward the behavior and subjective norms. However, there are no significant difference between abstract/stylized illustrations and realistic images in Perceived Behavioral Control. The findings of this study suggest that the above-mentioned types of visual information achieve different levels of effectiveness in health communication. It is desirable that more effort be devoted to the interdisciplinary study across the areas of visual design and social psychology, for example, with a view to developing better health communication strategies.

An Efficient Game Theory-Based Power Control Algorithm for D2D Communication in 5G Networks

  • Saif, Abdu;Noordin, Kamarul Ariffin bin;Dimyati, Kaharudin;Shah, Nor Shahida Mohd;Al-Gumaei, Yousef Ali;Abdullah, Qazwan;Alezabi, Kamal Ali
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.15 no.7
    • /
    • pp.2631-2649
    • /
    • 2021
  • Device-to-Device (D2D) communication is one of the enabling technologies for 5G networks that support proximity-based service (ProSe) for wireless network communications. This paper proposes a power control algorithm based on the Nash equilibrium and game theory to eliminate the interference between the cellular user device and D2D links. This leadsto reliable connectivity with minimal power consumption in wireless communication. The power control in D2D is modeled as a non-cooperative game. Each device is allowed to independently select and transmit its power to maximize (or minimize) user utility. The aim is to guide user devices to converge with the Nash equilibrium by establishing connectivity with network resources. The proposed algorithm with pricing factors is used for power consumption and reduces overall interference of D2Ds communication. The proposed algorithm is evaluated in terms of the energy efficiency of the average power consumption, the number of D2D communication, and the number of iterations. Besides, the algorithm has a relatively fast convergence with the Nash Equilibrium rate. It guarantees that the user devices can achieve their required Quality of Service (QoS) by adjusting the residual cost coefficient and residual energy factor. Simulation results show that the power control shows a significant reduction in power consumption that has been achieved by approximately 20% compared with algorithms in [11].

An Efficient Algorithm for Performance Analysis of Multi-cell and Multi-user Wireless Communication Systems

  • Wang, Aihua;Lu, Jihua
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.5 no.11
    • /
    • pp.2035-2051
    • /
    • 2011
  • Theoretical Bit Error Rate (BER) and channel capacity analysis are always of great interest to the designers of wireless communication systems. At the center of such analyses people are often encountered with a high-dimensional multiple integrals with quite complex integrands. Conventional Gaussian quadrature is inefficient in handling problems like this, as it tends to entail tremendous computational overhead, and the principal order of its error term increase rapidly with the dimension of the integral. In this paper, we propose a new approach to calculate complex multi-fold integrals based on the number theory. In contrast to Gaussian quadrature, the proposed approach requires less computational effort, and the principal order of its error term is independent of the dimension. The effectiveness of the number theory based approach is examined in BER and capacity analyses for practical systems. In particular, the results generated by numerical computation turn out in good match with that of Monte-Carlo simulations.

Library and Information Science versus Commmication studies: A Comparison of Theoretical and Research Perspectives (문헌 정보학과 커뮤니케이션 연구의 학문적 연관성 고찰)

  • 정동열;권수영
    • Journal of the Korean Society for information Management
    • /
    • v.8 no.2
    • /
    • pp.125-138
    • /
    • 1991
  • This paper focuses on issues in the relat~onshlp of library and information science with a closely allied chsciphne, communication studies. It is obvious that researchers in both fields study topics similar in focus, such as information theory, information-seeking behavior includ~ng user studies, systems theory, invisible colleges, the diffusion of knowledge, human interaction with information /communication technologies and the information society. In order to discuss the comparison of theoretical

  • PDF

Broadening of Foci in an Ocean Time Reversal Processing and Application to Underwater Acoustic Communicaion

  • Shin, Kee-Cheol;Kim, Jea-Soo
    • The Journal of the Acoustical Society of Korea
    • /
    • v.27 no.3E
    • /
    • pp.104-111
    • /
    • 2008
  • Recently, a method for robust time reversal focusing has been introduced to extend the period of stable focusing in time-dependent ocean environments [S. Kim et al., J. Acoust. Soc. Am. 114, 145-157, (2003)]. In this study, concept of focal-size broadening based on waveguide invariant theory in an ocean time reversal acoustics is described. It is achieved by imposing the multiple location constraints. The signal vector used in multiple location constraints are found from the theory on waveguide invariant for frequency band corresponding the extended focal range. The broadening of foci in an ocean waveguide can play an important role in the application of time reversal processing, particularly to the underwater acoustic communication with moving vehicles. The proposed method is demonstrated in the context of the underwater acoustic communication from the transmit/receive array (TRA) to a slowly moving vehicle.

Variance Analysis for State Estimation In Communication Channel with Finite Bandwidth (유한한 대역폭을 가지는 통신 채널에서의 상태 추정값에 대한 분산 해석)

  • Fang, Tae-Hyun;Choi, Jae-Weon
    • Proceedings of the KSME Conference
    • /
    • 2000.11a
    • /
    • pp.693-698
    • /
    • 2000
  • Aspects of classical information theory, such as rate distortion theory, investigate how to encode and decode information from an independently identically distributed source so that the asymptotic distortion rate between the source and its quantized representation is minimized. However, in most natural dynamics, the source state is highly corrupted by disturbances, and the measurement contains the noise. In recent coder-estimator sequence is developed for state estimation problem based on observations transmitted with finite communication capacity constraints. Unlike classical estimation problems where the observation is a continuous process corrupted by additive noises, the condition is that the observations must be coded and transmitted over a digital communication channel with finite capacity. However, coder-estimator sequence does not provide such a quantitative analysis as a variance for estimation error. In this paper, under the assumption that the estimation error is Gaussian distribution, a variance for coder-estimation sequence is proposed and its fitness is evaluated through simulations with a simple example.

  • PDF

Uncertainty Data Reasoning Considering User Preferences Based on Dempster-Shafer Theory (사용자 성향을 고려한 Dempster-Shafer Theory 기반의 불확실한 데이터 추론)

  • Kim, Hee-Seong;Kang, Hyung-Ku;Youn, Hee-Yong
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2012.06b
    • /
    • pp.510-512
    • /
    • 2012
  • 상황인식 서비스 분야에서 불확실한 데이터를 추론하는 것은 매우 어렵고 복잡하다. 이러한 상황정보들에서 얻어지는 데이터는 불확실성을 내포하고 있어서 불확실한 추론 결과를 초래할 수 있다. 비록 불확실성 문제들을 해결하기 위해 퍼지 이론, 뉴런 네트워크, 동적 베이지안 네트워크, 은닉 마르코프 모델과 같은 여러 종류의 방법들이 제시되었지만 이러한 방법들은 가설들을 하나의 숫자에 의해 신뢰의 정도를 표시하기 때문에 많은 어려움이 있다. 본 논문에서는 사용자들이 제공받는 서비스들에 대하여 만족도를 평가한 후 수집된 데이터를 활용하여 사용자들의 상관 관계를 분석한다. 그리고 Dempster-Shafer 이론을 사용하여 사용자들로부터 측정된 믿음 값을 융합한다. 이는 불확실성 값을 낮추어 추론결과의 정확성을 높이고 증거구간을 재설정하여 사용자들에게 신뢰성 있는 적응형 서비스를 제공하게 한다.