• 디지털산업정보학회논문지
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• 제6권4호
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• pp.183-192
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• 2010

Digital communities' spaces have been very popular through communication contents provide entertainment and usability. Emoticons provide simply emotional expressions and intension, so they weakly convey a realistic sense as they are designed by 2D graphics. However, 3D Avatars presented by 3D Computer Graphics make users interesting because of delivering senses of reality and three-dimension and amuse users because of representing their characters. It is the purpose of this study to analyze design examples of emoticons and avatars applying to personal messengers and propose the development of them. In addition, this paper researches various characteristics of emoticons and avatars for web and mobile phones, and suggests a strategy to usefully and properly apply emoticons and avatars to design.

• 한국인쇄학회지
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• 제30권2호
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• pp.47-58
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• 2012

The purpose of this study is to provide how various elements of package design affect on consumer response. Those consumers who is living at Sung-nam district and who is using or have used herbal shampoo were selected as respondents for this research. For testing hypotheses. frequency analysis, reliability analysis, and multi regression analysis were utilized with SPSS 12. All elements of package design influenced on brand attitude and purchasing intention. Typography is the most effective element influencing on brand attitude, while illustration is on purchasing intention. This result could be a useful reference for package designer and brand manager to trigger positive brand attitude and purchasing intention.

• 디지털콘텐츠학회 논문지
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• 제6권4호
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• pp.217-222
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• 2005

본 연구는 청각장애자에게 정보통신용어를 이해시키기 위한 수화해설 사전을 만드는 것이다. 청각장애인이 인터넷을 사용할 때, 자신의 의지를 표현하고 다양한 정보에 접근하는데 이 사전을 통하여 도움을 얻는 것이다. 일반인과 같이 효율적으로 인터넷을 이용하기 위해서, 청각장애인들은 정보통신용어를 먼저 이해해야만 한다. 이 사전을 만들기 위하여, 먼저 청각장애인을 정의하고 특성을 정의하고 이 사전을 설계하는 원칙을 설정하고 어떤 용어를 사전에 넣을지 선정한다. 용어를 설명할 때, 청각장애자에게 일반적인 표현을 사용하도록 하지만 때때로 수화비디오를 만들 때 용어의 본래 의미를 유지하면서 약간 수정했다. 본 연구를 정보 교육 학습 목적으로 적용해서 ICT의 이해에 대해 두 번의 실험을 했다.

• 산업경영시스템학회지
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• 제40권3호
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• pp.123-137
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• 2017

Competitiveness of small and medium companies often rely on the competency of their employees. Many employees however try to move to better environments if possible, which results in high uncertainty in maintaining solid human resources. The purpose of this paper is to investigate the influencing factors of turnover intention and organizational loyalty of the early experienced, especially three to five years experienced, employees in the small and medium enterprises. A survey had been conducted using both LMX (Leader Member eXchange) and TMX (Team Member eXchange) as an effort to test the impact of strategic human resource management factors on turnover intension and organizational loyalty. It has been observed that the level of LMX is critical on the turnover intension, while the levels of LMX and TMX are positively related to the organizational loyalty. Especially significant mediation effect affects on the organizational loyalty for TMX via LMX in the serial structure. The human resource management factors become effective under the circumstances where leader and team members exchange activities are activated. These findings can be used in reducing turnover intention and increasing organizational loyalty of early experienced employees by enhancing the leadership training of middle level managers of the small and medium enterprises organizations. Besides, a set of active communication channels should be provided for the young employees so that they can share their work experiences and difficulties within the organization. The key results of this study may help the practitioners set up a management plan to maintain a low turnover rate for their organizations.

• 국제지역연구
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• 제12권3호
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• pp.367-390
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• 2008

중국 휴대폰시장 성장은 한국 이동통신 산업에 기회와 위협을 주는 양면적인 성격을 지니고 있다. 수출시장으로서의 중요성과 함께 중국 휴대폰 산업과의 경합성도 점차 거세지고 있다. 이는 기업의 복합적인 요소를 고려한 소비자 소비성향과 구매의도 파악에 기초한 국제마케팅전략 수립의 현지화를 요구한다. 본 연구에서는 중국 진출을 계획하거나 중국에 이미 진출해 있는 한국 기업에게 전략적 시사점을 제공하는데 그 목적이 있다. 실증분석에서 가설검증 결과를 살펴보면 다음과 같다. 가설 1'기업이미지는 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설이 채택되었다. 가설 2'브랜드이미지는 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설도 채택되었다. 가설 3'제품속성은 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설도 채택되었다. 조절변수인 인구통계학적 특성을 고려한 세 독립변수가 구매의도에 미치는 영향의 차이를 검증한 결과에서 성별, 연령이 기각되었고 학력이 부분채택 되었으며 기타 연구가설이 모두 채택된다. 실증분석에서 사용된 소비자에 대한 측정항목을 중심으로 실제에 적용 가능한 전략을 제시하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제24권2호
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• pp.139-162
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• 2015

Purpose This study reviews technology acceptance research in the information system area and consumer behavior research in the marketing area, sets characteristics of convergence products, personality of consumers and communication channels as main concepts and demonstrates their effects on 'relative level of attraction' and 'intent to adoption. Design/methodology/approach The survey was conducted against potential consumers who have the intent to purchase electric communication media products that provides a variety of functions and service, such as a smart TV, a tablet PC and a smart watch. All items were adapted from previous literature and revised as appropriate the purpose of this study and measured on a 7-point Likert scale with answer choices ranging from "strongly disagree" (1) to (7) "strongly agree." Totally, 300 respondents participated in the survey. Out of the 276 respondents, incomplete or invalid 24 were discarded. With them, SPSS 18.0 and AMOS 20.0 for structural equation modeling were used for the analysis. Findings Main findings are as followed;- First, it is found that 'interrelationship of technology' and 'functional diversification' of convergence products has positive effects on relative level of attraction. Second, perceived behavior control has significant effects on the intent to adoption convergence products. Third, communication through mass media has positive effects on making potential consumers feel attraction about products while there is no relationship with the intent to a. On the other hands, it is demonstrated that there is no relationship influential relationship between communication through interpersonal channels and relative level of attraction while communication through interpersonal channels has significant effects on the intent to adoption.

• 한국인쇄학회지
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• 제30권1호
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• pp.21-33
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• 2012

This research attempts to analyze the effect of printed-saving coupons distributed by major discount store on consumer purchasing intention. Those consumers having used printed-saving coupon in major discount store in Daejeon were selected as respondents. 121 copies were retreated from 150 questionnaires. For data analysis, frequency analysis for respondents' characteristics, Cronbach's alpha for reliability of analysis, and $X^2$ test of multi-regression analysis for testing hypothesis were utilized. The result of analysis shows 1) the way of using coupon is respectively different according to sex, age group, marital status, term of coupon, and the number of using coupon; 2) Attributes of coupon partially influence on purchasing intention of consumers. Only shopping cost cutting is insignificant, while keeping convenience, impulse buying, scheduled purchasing are significant. The most effective variable is scheduled purchasing, keeping convenience, and impulse buying influence on purchasing intension of consumers. Therefore, offering printed-coupon by major discount store is useful tool to induce consumers to planned purchasing.

• 한국프랜차이즈경영연구
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• 제15권2호
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• pp.17-37
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• 2024

Purpose: This study used the SOR model to analyze the impact of live commerce's modified livecommercescape factors (interactivity, presence, playfulness, convenience, and broadcaster characteristics) on repurchase intention through usefulness and flow. Research design, data, and methodology: 1,149 respondents with live commerce purchase experience were collected through an online survey, and the collected data was analyzed with SPSS 25.0 and SmartPLS 4.0 statistical package programs. Results: Presence and playfulness were found to have the highest influence on flow and usefulness. In particular, Presence and broadcaster characteristics were found to be the factors that had the greatest influence on flow. Playfulness was found to have the greatest impact on usefulness, and two-way communication was found to have the lowest influence among the five servicescape factors. Broadcaster characteristics also affect flow but not usefulness, and convenience only affects usefulness and does not affect flow. Flow shows results that affect usefulness and repurchase intention. Conclusion: Our findings provide a richer understanding of causal relationships within the SOR framework, demonstrating that broadcaster characteristics, two-way communication, presence, and playfulness can influence flow, perceived usefulness, and, consequently, consumer purchasing behavior.

• 한국IT서비스학회지
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• 제12권4호
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• pp.41-57
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• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

• 한국산학기술학회논문지
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• 제13권6호
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• pp.2720-2728
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• 2012

최근 유연한 디스플레이, 고용량 메모리 및 집적기술의 발전으로 가변형태의 미래형 단말기가 개발되고 있다. 이때 디스플레이의 크기 및 안테나 성상의 변화는 사용자의 QoS 및 통신환경의 변화와 관계가 깊다. 특히 사용자의 의도는 단말기의 모양변화 및 안테나 개수의 증감으로 표현되는데 기지국이 지능적으로 의도를 파악하여 적응적으로 다중안테나 기법을 변경하여 적용함으로써 단말기 사용자의 QoS를 효과적으로 만족시킬 수 있다. 그러므로 본 논문에서는 미래형 단말기의 활용시나리오를 분석하여 거기에 맞는 적응적인 MIMO기법을 사용함으로써 채널용량을 최대화 시키는 동시에 사용자의 QoS를 만족시킬 수 있는 의도 인식 통신시스템을 제안한다.