• Journal of KIBIM
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• v.8 no.3
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• pp.1-11
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• 2018

Gentrification is appearing in various areas. Especially commercial gentrification, the value of property is rising and it means the change of commercial sphere in revitalizing the underdeveloped commercial. In this study, Identify the process of increasing the franchise rate, which is changing gradually in commercial areas. We analyze prior studies on gentrification and franchise. Identify changing of land use distribution in Samcheong-dong area and analyze franchise change process. As a result of analyzing the changing of land use in Samcheong-dong area, the number of houses and other uses has continued to decrease. In the case of franchises, it increased sharply and in the case of general commercial, it steadily decreased. Looking at analyzing the franchise change process in Samcheong-dong area, In the franchise change process, there is very little change in land use from residential and other uses to general commercial. Representative spaces that show the process of franchise change are around the three-way streets, around the community service center and around the police station.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.254-261
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• 2019

Electronic payment is a very crucial function in electronic commerce. As electronic commercial transactions develop on a mobile basis, a variety of electronic payment services that can be conveniently used are appearing. In particular, mobile easy payment services improve the user's convenience of payment and give a positive effect on activating online transactions. In this study we investigate empirically the factors influencing the user resistance to mobile easy payment services. Especially, we compares the main acceptance factors of the mobile easy payment services with the main acceptance resistance factors of the services. By doing that, we derive the implications that could contribute to the vitalizations of the mobile easy payment service market. The research model includes "perceived risk" as a main acceptance resistance factor, and "easy of use" and "usefulness" as the main acceptance factors. The relationship among these three factors, "use conflict", and "user resistance" is expressed in the model. We analyze the model by Structural Equation Model. The results proves that all the research hypotheses are adopted except for the impact of "ease of use" on "use conflict", and that users of mobile easy payment services think of "usefulness" more important than "risk".