• Journal of the Korean Society of Costume
• /
• v.63 no.8
• /
• pp.156-170
• /
• 2013

The purpose of this research is to scrutinize the cyclist's consumer behavior by analyzing the eWOM information search behavior of cycle-wear according to benefits sought and involvement. The research was conducted through an online survey and the respondents were 291 men who wore cycle-wear and searched information via online. The results of this research are as following. First, the benefits sought from wearing cycle apparel are composed of five sub-factors such as, ideal body figure, brand ostentation, comfort ease, personality, and economic feasibility. In addition, the cycle-wear involvement consisted of two sub-factors: cycling involvement and fashion involvement. Second, the eWOM information search behavior of cyclists was different depending on the benefits sought by the cyclists. When the cyclists pursued ideal body figure they searched more information of design and color, while cyclists put more weight on the information of design, color, and brand when they sought brand ostentation. Moreover, the valence and the type of the information were dissimilar depending on the benefits sought. Third, the sub-factors of eWOM information search behavior affected the eWOM effect distinctively. The price information was the only factor that influenced the eWOM effect among the contents of the information. The valence of the information influenced the eWOM effect, and the effect of positive information was stronger than negative information. Additionally, the subjective information also affected the eWOM effect. Lastly, the effect of the benefits sought influencing the eWOM information search behavior varied by the difference of the cycle-wear involvement. For example, when they are both high in the involvement there were various benefits sought affecting the eWOM information search behavior. However, when only the cycling involvement was high, and they pursued personality, the price information was not important to them.

• The Research Journal of the Costume Culture
• /
• v.28 no.2
• /
• pp.229-244
• /
• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• Journal of the Korean Society of Fisheries and Ocean Technology
• /
• v.51 no.1
• /
• pp.71-78
• /
• 2015

In order to deduce an objective evaluation method of motion seasickness incidence (MSI) by ship motions during underway in irregular waves and to present the fundamental data of passenger comfort on the yacht and the passenger ship according to the result, the MSI of the trainees by the questionnaires was analysed and compared with the rate of variation of salivary ${\alpha}$-amylase activity (VSAA) on the training ship "A-ra ho" of Jeju national university. Relationship between rate of variation (x) by salivary ${\alpha}$-amylase activity and motion seasickness incidence (y) was described by the equation, MSI(%) = 0.6073 x + 12.189 including the correlation coefficient ($R^2=0.9853$). The result obtained through the rate of variation of salivary ${\alpha}$-amylase activity which was the quantitative evaluation method for ship motions causing seasickness was most affected by z-vertical acceleration and occurred within the frequency range 0.1 to 0.3Hz centered on 0.2Hz, and the simulation result based on this finding showed the motion seasickness rate at approximately 4% lower than the rate obtained through the survey.

• Science of Emotion and Sensibility
• /
• v.11 no.2
• /
• pp.181-192
• /
• 2008

The purpose of this study was to examine the outdoorwear satisfaction of silver consumers and their purchase behavior according to age. The survey participants in this study were 100 elders who were climbing the Bukhan mountain; 68 among them were new silver group in range of 55-64 years old. As the subjects were old people who had a relatively low level of cognitive ability, self-administration method and interview were employed together. The collected data were analyzed with t-Test and x2 -test. The results follow: the new silver group had purchased more and spent more money on outdoorwear. The brand recognition, purchase place, purchase criteria, and dissatisfaction factors of silver groups were different from those from new silver groups. The quality and design/color were thought to be needed for improvement for a new silver group, while quality and comfort/wearability were for silver group.

• Fashion & Textile Research Journal
• /
• v.12 no.6
• /
• pp.774-780
• /
• 2010

The purpose of this study was to better assess and understand current needs and wearing sensation, including clothing behavior for early elderly women in the Korea and USA. The subjects in this study were 135 and 173 early elderly women in the Korea and USA. This research was done by a survey method and chi-square test. The major objectives of this study were as follows; First, it was found that the early elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas those of USA mostly media information. The women of Korea were found to put most emphasis in esthetic aspects of clothing, whereas those of USA in comfort. The most frequently worn clothes by the early elderly women of Korea were jumper, T-shirt and slacks, whereas jacket, sweater and slacks by those of USA. As for skirt, flare skirt was highly preferred in Korea, whereas A-line skirt in USA. Second, regarding the wearing sensation of ready-made clothing, the wearing sensation of jacket was found to be worst on the shoulder in Korea, whereas on the waist in USA. And the early elderly women of both Korea and USA had poor wearing sensations due to the length of sleeve, of trouser, of skirt and of one-piece dress. The comparison of the clothing behavior and wearing sensation of the early elderly women between Korea and USA showed a greater difference in clothing behavior than in wearing sensation.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.1
• /
• pp.104-118
• /
• 1997

Consumers experience various cognitive and emotional contents of clothing through postpurchase process. These experiences may affect consumer satisfaction as well as brand attitude toward clothing products. The purpose of this study was to examine the effects of consumption experiences on the brand attitude toward clothing products. The research questions for accomplishing the purpose of this study were to investigate 1) the dimension of consumption experiences, 2) relationships among consumption experience, satisfaction and brand attitude toward clothing. The sample of this study was consisted of 431 females. The survey method, and factor analysis and regression were utilized for this study. The results were as follows; First, it was found out the consumption was composed of two dimensions such as cognitive and emotional experiences. According to the result of factor analysis, the cognitive experiences through consumption process were composed of 6 factors, that is, the suitability, fitness, utility/economy, sewing, deformation, and management. And emotional experiences were composed of 5 factors, that is, unpleasure, activeycomfort, inter-oriented pleasure, extra- oriented pleasure, tension. Also emotional experiences could be composed of two dimensions, that is, positive and negative emotion. The positive emotions were included pleasure and active/comfort. The negative emotions were included unpleasure and tension. Second, the result of path analysis showed that consumption experiences were related to satisfaction and brand attitude. A satisfaction influenced on brand attitude more strongly than others. And sewing, activejcomfort, extra-oriented pleasure out of cognitive and emotional experience factors affected to brand attitude directly. Satisfaction was also influenced by cognitive and emotional factors, and was the important mediator in forming brand attitude toward clothing through consumption experience. Above results imply that consumer experience multidimensional cognitive and emotional aspects of clothing through consumption process. The cognitive and emotional aspects consisting of consumption experiences, satisfaction, and brand attitude are interrelated causally. Therefore, experience related variables could be the antecedents of satisfaction and brand attitude. The satisfaction and positive emotion could be also important factors in brand attitude toward clothing.

• Journal of Korean Society of Occupational and Environmental Hygiene
• /
• v.16 no.4
• /
• pp.413-427
• /
• 2006

It is necessary to study and develop guidelines for providing comfort and health indoor air quality for office workers since air-tight envelope system of current office building may cause poor indoor air quality. The purpose of this study is to propose guideline for volatile organic compounds in office base on the field study, human health risk assessment and cost-benefit analysis. The field study was conducted to survey the concentrations of volatile organic compounds in indoor air of 69 offices from June to September, 2005 in Seoul and Gyeonggi-do. The rate of excess to guideline of volatile organic compounds in indoor air of new apartment on the Ministry of Environment in Korea(MOE) was surveyed 37.6% for benzene, 6.8% for toluene, and 1.5% for ethylbenzene. As the result of human health risk assessment, mean cancer risk did not exceed 10-6 which is guideline of US.EPA. Also, total hazard index did not exceed 1 which is guideline of US.EPA. Through the cost-benefit analysis of angle on the social-economics to verify the necessary to establish the standards of volatile organic compounds for improvement and development of indoor air quality in office, the present value of benefit was higher than the present value of cost. With the above considerations in mind, it is suggested that the field study for indoor air quality in offices should be expanded and human health risk assessment and cost-benefit analysis be performed th offer scientific data for decision-making of policy for improvement and management of indoor air quality in office.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.1
• /
• pp.138-152
• /
• 2010

This study investigates the actual hospital-clothes consumption experience of consumers according to gender and age. An all age survey was conducted among male and female ex-patients in Korea nationally. From data collected during April and May 2009, a total of 513 responses were analyzed using descriptive statistics, chi-square analysis, two-way ANOVA, and MANOVA using SPSS 10.1.4. The results are as follows. The hospitalization ratio was higher in the male group than in the female group and increased with age. Many hospitalizations were taken to the department of orthopedics, internal treatment, obstetrics and gynecology, and surgery. The satisfaction with patient gowns was low regarding size, fabric touch, color and pattern, Psychological comfort, and holistic satisfaction, Specifically, the stiffness of the fabric, cheerless colors, and the limited number of sizes were the main complaints; size dissatisfaction was expressed strongly by females. About 35% of respondents showed a positive attitude to wear premium patient gowns. Various medical supplies were used and different items were utilized according to gender and age of patients. Uncomfortableness of medical supplies were highly related to laundry and fabric touch.

• Korean Institute of Interior Design Journal
• /
• v.19 no.4
• /
• pp.3-10
• /
• 2010

The purpose of this study is to select and analyze words that represent various emotional states towards a spatial environment. Selecting appropriate words for the sensibility evaluation of a spatial environment is a process of constructing sensibility indicators, so that an accurate selection of sensibility words is very important. To collect basic words for this study, words for expressing sensation, emotional states, and sensibility regarding a spatial environment have been collected first via free association and a literature review of previous studies. In the second stage, the selected words are refined. Fifteen evaluators have participated in the first process of refining words, 140 college students participated in the second process, and than the final list of 277 refined words has been selected. During the third stage, 15 specialists were asked to evaluate the appropriateness of sensibility evaluation words, for that 7 point-scale has been applied. Then, 99 words with an average point of 4.55 or more and a standard deviation of 1.55 or lower were selected. After investigating the similarity in the meanings of the selected words, 55 pairs of contrasting words have been selected as a final list of sensibility evaluation words. During this last stage, 307 college students majoring in related fields were asked to evaluate the appropriateness of sensibility evaluation words for a spatial environment, and 7 point-scale was obtained. A factor analysis, cluster analysis, and multidimensional analysis have been conducted on the data obtained from these survey. According to the results of the factor analysis, the eight important factors are obtained from the sensibility evaluation criteria of a spatial environment(form, texture, function, value, comfort, aesthetics, atmosphere, and affinity). The factors obtained from this study can be used in the beginning stage of evaluating the sensibility factors of a spatial environment. In addition, the results of this study can be used as basic data when constructing a list of evaluation indicators to select various complex sensibility words for a space; or as general indicators when evaluating various spatial design factors.

• Journal of the Korean Institute of Rural Architecture
• /
• v.14 no.4
• /
• pp.1-9
• /
• 2012

Recently, the central and local government support various improvement projects on existing public buildings and areas. Improving public use and environment of these areas is adequate because financial condition of local city is not enough to build new infrastructures. As one of the projects, Geochang-Eup(Geochang-Gun, Gyeongnam Province) is selected as the project site since most of the public buildings and areas of the city are located close each other in downtown but not streamlined in function and use nor easily accessible. The purpose of this study is to analyze the causes of decline in local city and to present strategies to vitalize the city through improving environment of public areas. And we analyzed the problems by discussion with local officer, field investigation on the site and paper survey. The analysis shows that public infrastructures are grouped by function: administration, education, life support, culture, health, etc, but not well-connected, easily accessible, adequately located, various in use nor enough in quantity. This study summarized the problems into five categories: Access&Linkage, Safe&Comfort, Identity&Image, Usage&Activity and Ownership&Management and proposes strategy in three phases. The first phase is to improve functions and design of public places per each area: more consistent design on public buildings, better civil facilities and better accessibility to public areas. The second is to vitalize of the areas and to improve efficiency in use through linking each other physically and sharing uses. The third is to encourage citizen's participation and by developing civil programs to streamline public areas each other.