• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.9
• /
• pp.1331-1341
• /
• 2002

The purpose of the study is to clarify orange image in the modem fashion. So kinds of costume sample being visual power in orange have been selected from photographs in fashion magazines and divided into the tones : mist(Vp, Lgr, L), bright(p, B), vivid(S, V, Dp). The study was measured by using 27 semantic differential hi-polar scales. The subjects were 50 female students majoring in clothing and textiles, The data was analyzed using the statistical SPSS package. The data were collected using self-administred questionnaires and analyzed by MDS, Cluster Analysis, ANOVA Sheff test and Regression analysis. The major findings of this research were as follows. 1. Evaluaion dimension of orange was classified as Feminine-Mannish, Lively-Mist.2. There were significant difference in visual evaluation of tones.3. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• Science of Emotion and Sensibility
• /
• v.11 no.3
• /
• pp.325-338
• /
• 2008

This study aims to characterize the effect of different combinations of chromatic-achromatic colors and area-ratio of stripe necktie, and gender on the image of male wearer. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 84 color pictures manipulated with every combination of 12 different colors and 7 different area-ratio. The 7-point scale designed for visual evaluation of image formation included 26 bipolar adjectives. The subjects were 2016 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows.; The analyses of images of male wearer in terms of combinations of chromatic-achromatic colors and area-ratio of oblique stripe necktie reveal that the concerned factors are of five characteristic dimensions of youth-activity, ability, attractiveness, appeal, and warmness. In addition, it has been found that individual images of male wearer are affected by observer's gender as well as combinations of chromatic-achromatic colors and area-ratio of stripe neckties and that those images vary with every combination of each factor. The study results are highly expected to be used as useful sources in developing necktie designs.