• Title/Summary/Keyword: Color perception

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The Comparative Study on the Extension Brands of Fashion Industry - DKNY, Ak Anne Klein, it Michaa, O'2nd -

  • Im, Sung-Kyung
    • Journal of Fashion Business
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    • v.14 no.3
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    • pp.97-115
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    • 2010
  • The purpose of this study is to compare and analyze the relationship among image, customer satisfaction and loyalty of fashion Extension brands. It is expected that this study will provide guidance to fashion companies that are planning to expand their brand in setting up marketing strategies and service strategies. The results of the study are the following. First, women consumers in their 20s had an perception that second brands provided diverse and unique products at cheap prices. However, after purchasing the products, they recognized that the second companies' service level was not so satisfying. Second, consumers were satisfied with the brand awareness, reputation, image, design, color, and packing conditions of the second brands while being not satisfied with the pricing. Third, when the study examined brand loyalty of second brands, consumers have shown high loyalty to the four subsidiary brands. Fourth, the satisfaction level for the four second brands had a significant effect on the brand loyalty for each second brands.

Terrain Cover Classification Using Wavelet Features and Neural Networks (웨이브릿 특징과 신경망을 이용한 지형분류)

  • Sung, Gi-Yeul;Kwak, Dong-Min;Kim, Do-Jong;Lyou, Joon
    • Proceedings of the IEEK Conference
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    • 2008.06a
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    • pp.853-854
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    • 2008
  • The terrain perception technology using passive sensors plays a key role to enhance autonomous mobility for UGV. We present an effective method to classify terrain covers based on the color information. Considering a real-time implementation, neural network is applied for the terrain classifier and wavelet features extracted from the images are used. Test results show that the proposed algorithm has a promising classification performance.

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Object Recognition for Mobile Robot using Context-based Bi-directional Reasoning (상황 정보 기반 양방향 추론 방법을 이용한 이동 로봇의 물체 인식)

  • Lim, G.H.;Ryu, G.G.;Suh, I.H.;Kim, J.B.;Zhang, G.X.;Kang, J.H.;Park, M.K.
    • Proceedings of the KIEE Conference
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    • 2007.04a
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    • pp.6-8
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    • 2007
  • In this paper, We propose reasoning system for object recognition and space classification using not only visual features but also contextual information. It is necessary to perceive object and classify space in real environments for mobile robot. especially vision based. Several visual features such as texture, SIFT. color are used for object recognition. Because of sensor uncertainty and object occlusion. there are many difficulties in vision-based perception. To show the validities of our reasoning system. experimental results will be illustrated. where object and space are inferred by bi -directional rules even with partial and uncertain information. And the system is combined with top-down and bottom-up approach.

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The effect of color and attention on the perception of 2D coherent motion (2차원 운동지각에 미치는 색채와 주의의 영향)

  • 이형철
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2000.05a
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    • pp.19-24
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    • 2000
  • 색채에 따른 목표자극과 방해자극의 분리가 2차원 운동지각을 향상시킨다는 연구결과(Stoner & Albright, 1997)와 색채에 따른 목표자극과 방해자극의 분리가 2차원 운동지각을 향상시키지 못한다는 상반된 연구결과(Edwards & Badcock, 1996)의 모순을 해결하고, 선택적 주의에 따른 목표자극과 방해자극의 분리가 2차원 운동지각에 미치는 영향을 연구하기 위하여 일련의 실험이 수행되었다. 이러한 연구문제에 대한 이형철(1999)의 연구가 있었지만, 이형철의 연구는 단지 숙련된 2명의 피험자의 결과에 의존했다는 점, 그리고 선택적 주의에 사용된 자극에서 목표자극과 방해자극이 색채에 의해 완벽하게 분리되지 않을 때와 목표자극과 방해자극이 색채정보에 의해서만 분리되고 그 외의 다른 정보에 의하여 분리되지 않을 때와 목표자극과 방해자극이 그 어떤 정보에 의해서도 분리되지 않을 때, 피험자들의 2차원 운동지각 수행은 비슷하였다. 하지만, 목표자극과 방해자극이 색채정보에 의하여 분리되고 피험자들이 목표자극을 구성하는 색채에 선택적 주의를 기울일 때, 피험자들의 2차원 운동지각 수행은 향상되었다. 이러한 실험결과는 선택적 주의가 개입되지 않는 한 인간의 운동지각체계는 자극 구성요소들을 운동정보분석을 위해 색채에 따라 자동적으로 grouping 하지 않음을 의미한다

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Comparison of Customers Perception of Feature and Smart Phone Users Mainly in 20s

  • Kim, Hyun-Jong
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.115-124
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    • 2011
  • The property of the mobile phone is taking important role to choose it. In the present situation, exploring, comparing and analyzing the important properties of regular mobile phone(feature phone) and smart phone are very meaningful study. Therefore, the survey was carried out to get the properties of feature phone and smart phone and analyze the difference of those phones. And proposed the important variables for customer satisfaction which must be given priority. The result showed that 'design' and 'Quality' are important to both mobile phone user groups. The problems with mobile phones currently in use were 'poor performance' to feature phone users and 'expensive charge' and 'poor A/S' to smart phone users. Two groups also showed significant difference with the customer satisfactions, and smart phone user group showed higher satisfaction. For smart phone user group, four factors are induced from the properties but 'Hardware Quality' (representing 'call Quality', 'A/S', 'Convenience to use', 'Battery life') and 'Design & Function'(representing 'Internet', 'Convergence Functions', 'Design, 'Color') have significant and positive effects on Customer Satisfaction.

Genetic Algorithm based Relevance Feedback for Content-based Image Retrieval

  • Seo, Kwang-Kyu
    • Journal of the Semiconductor & Display Technology
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    • v.7 no.4
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    • pp.13-18
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    • 2008
  • This paper explores a content-based image retrieval framework with relevance feedback based on genetic algorithm (GA). This framework adopts GA to learn the user preferences using the similarity functions defined for all available descriptors. The objective of the GA-based learning methods is to learn the user preferences using the similarity functions and to find a descriptor combination function that best represents the user perception. Experiments were performed to validate the proposed frameworks. The experiments employed the natural image databases and color and texture descriptors to represent the content of database images. The proposed frameworks were compared with the other two relevance feedback methods regarding effectiveness in image retrieval tasks. Experiment results demonstrate the superiority of the proposed method.

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A Study on the Conception of Planarity in Modern Art (근대 건축에서의 '평면성' 개념)

  • Lee, Kwang-In
    • Journal of The Korean Digital Architecture Interior Association
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    • v.7 no.2
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    • pp.59-65
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    • 2007
  • This study is aimed to find out the conception of planarity in Modern Architecture. Some architecture historians such as Hildebrand and Schmarsow indicated the planarity by which new idea of space in architecture was made. The characteristics of the planar was embodied and developed through the proclamation of the ideology and their works in the avant-garde art movement of Cubism and Neoplasticism. The planarity in modern architecture was embodied from various aspects -the perception of space, the pictorial art and the metaphysics- by means of imaginary plane, superposition of planes, oscillation of plane, deconstruction of mass and elimination of natural color.

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A Study on the Preference of Consumers for facade Design with Brand Concepts in Apartments (브랜드 아파트의 주동 입면 디자인에 대한 소비자들의 선호도에 관한 연구)

  • Jun Han-Jong
    • Korean Institute of Interior Design Journal
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    • v.15 no.3 s.56
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    • pp.111-117
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    • 2006
  • In the recent years, domestic construction companies have tried to differentiate their apartments using brand positioning. Respective construction companies are attracting public attention with discriminative brands. This study investigated residents' preferences focusing on apartments facade design used in marketing strategy of brand apartments. Four concepts in surveyed brand apartments are deluxe, modern, eco-friendly and comfortable. According to the related study on design factor of apartment facade, the design factors are chosen such as the overall building shape, balcony form, main color, exterior wall shape, material, main access shape, pent house design and window size. As a result of analysis, there was a difference between brand concepts and consumers' views. Therefore, apartment facade design to differentiate their own companies' brand images should consider the perception of customers.

Roman Polansky's Tess: Aesthetics of Human Body and Capital (로만 폴란스키의 <테스>: 육체와 자본의 미학)

  • Kim, Bong Eun
    • English & American cultural studies
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    • v.9 no.1
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    • pp.71-90
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    • 2009
  • David Harris argues that mass media suppress counter-hegemonic factors in order to reach audience. According to Harris's theory, the success of the film "Tess" depends on its effective adaptation from Thomas Hardy's novel Tess of the D'Urbervilles (1891). Tess (1979), directed by Roman Polansky, casting Nastassia Kinski for Tess, was acclaimed as a professional and commercial success, awarded with various prizes. Hardy's aim at criticizing Victorian English social and moral standard through Tess appears obscure in Polansky's film which focuses on the aesthetics of human body and capital. Polanski's Tess with urban white beauty does not emerge victimized by poverty, which the late twentieth century audience under the capitalist umbrella may abhor. To examine his use of music, sound effect, visual images by means of camera operation—angles, distances, close-ups and frequent movements—light and color, and mythic elements in the film, show Polansky's sharp perception of his contemporary audience's desire and conscientious work upon it.

Outdoor Healing Places Perception Analysis Using Named Entity Recognition of Social Media Big Data (소셜미디어 빅데이터의 개체명 인식을 활용한 옥외 힐링 장소 인식 분석)

  • Sung, Junghan;Lee, Kyungjin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.50 no.5
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    • pp.90-102
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    • 2022
  • In recent years, as interest in healing increases, outdoor spaces with the concept of healing have been created. For more professional and in-depth planning and design, the perception and characteristics of outdoor healing places through social media posts were analyzed using NER. Text mining was conducted using 88,155 blog posts, and frequency analysis and clique cohesion analysis were conducted. Six elements were derived through a literature review, and two elements were added to analyze the perception and the characteristics of healing places. As a result, visitors considered place elements, date and time, social elements, and activity elements more important than personnel, psychological elements, plants and color, and form and shape when visiting healing places. The analysis allowed the derivation of perceptions and characteristics of healing places through keywords. From the results of the Clique, keywords, such as places, date and time, and relationship, were clustered, so it was possible to know where, when, what time, and with whom people were visiting places for healing. Through the study, the perception and characteristics of healing places were derived by analyzing large-scale data written by visitors. It was confirmed that specific elements could be used in planning and marketing.