• Title/Summary/Keyword: Color emotion

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A Study about Color Marketing for Silver Generation (실버세대를 위한 컬러마케팅에 관한 연구)

  • Lee, Sang-Hoon;Hong, Sung-Soo
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2007.05a
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    • pp.57-60
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    • 2007
  • 한국은 이미 2000년 7월 1일을 기준으로 65세 이상의 인구가 전체 인구의 7.1%를 차지해 고령화사회로 진입했다. 본 연구는 이들 고령인구(이하 실버세대)의 선행연구 되어있는 컬러선호도와 제품/상품의 관여도에 따른 실제 구입컬러의 차이를 요인과 함께 분석함으로써 실버산업의 가능성과 컬러마케팅의 효용성에 관하여 연구하였다. 본 연구는 향후 맞이 할 고령화 사회에서 소비의 주체로 떠오르게 될 실버세대와 기업과의 커뮤니케이션에 있어 중요한 데이터로 활용 될 수 있을 것이다.

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A study on Office Space Design with Emotional Materials Color Approach (사무 공간 계획에 있어 재료적 색채 접근을 통한 감성학적 연구)

  • Kim, Eun-Jeong;Hong, Gwan-Seon
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2007.05a
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    • pp.105-108
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    • 2007
  • These days, a cultural life level is improved through the industrialization and information-oriented age. It is becoming Emotional. Especially, people spend most of time in the office space. The office space is the place where they usually have mental activity and Inter-communication with others. So people who work in the office space need to apply not only convenience and public welfare but also comfortablespace. Moreover, This study analyzes color of a office space and materials, and accept from efficiency and an economic design. And will present direction of a color plan to be able to feel the sensitivity design that accepted from functionality and decoration.

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A Development of Color Coordinate Support System for Car Interior Color Design (자동차 인테리어 배색 디자인을 위한 색상 배색 지원 시스템 개발)

  • 박정순;정지원
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2001.11a
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    • pp.154-157
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    • 2001
  • 자동차 인테리어 디자인에 있어서 색상은 외형디자인과 함께 사용자의 감성적 평가를 결정짓는 중요한 요인중의 하나이다. 그러나 이러한 중요성에도 불구하고 이에 대한 체계적인 연구가 이루어지지 않고 있는데 그 주된 이유로 자동차 프로토타입 모델의 완성 전에 가상적인 색상 배색 시뮬레이션을 해 볼 수 있는 기술적 기반이 미약했음을 들 수 있다. 다행히 최근의 컴퓨터 하드웨어 발달로 자동차 색상계획 단계에서 실시간으로 색채 배색효과를 시뮬레이션 할 수 있는 환경의 구축이 가능해지고 있다. 본 연구에서는 색상이미지에 대한 사용자 감성척도를 기반으로 색상 배색 디자인을 지원할 수 있는 자동차 인테리어 색상 배색 지원 시스템을 제안하고자 한다. 지원 시스템은 색상 감성 요소의 수집을 위한 정보수집 모듈, 색채 감성과 색상 속성의 상관관계를 추출하기 위한 컬러 감성 해석 모듈, 디자이너의 색상 배색을 지원하기 위한 시뮬레이션 모듈, 도출된 배색의 평가 테스트를 위한 평가 지원 모듈로 구성된다.

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Color Image Design for Psychological Experiences of Situation: The Realization of Color Image in Line with Social Situation (심리적 환경에 맞는 색채 이미지 디자인: Color로 표현되는 상황에 맞는 이미지의 구현)

  • 황상민;김경인;정주원
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1999.11a
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    • pp.302-309
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    • 1999
  • 특정 환경이 제시하는 이미지는 색으로 나타내어진다. 그러면, 특정 사회적 환경을 생각할 때 사람들은 특정한 색채 반응으로 그것에 맞추려고 하는가\ulcorner 본 연구에서는 특정 상황에 따라 사람들이 다르게 표현하는 색채이미지를 파악하여, 각각의 사회적 상황에 맞는 색채 코디네이션과 이미지에 맞는 색채 감성 제품을 디자인하는 가능성을 제안하고자 한다. 색채와 관련된 대표적인 제품이 화장품이다. 화장품에서 사용되는 색감은 사용자의 취향과 같은 성격특성에 따라 달라지지만, 이것은 또한 사회적 상황에 따라 다르게 표현되기도 한다. 본 연구에서는 사회적 상황을 캐주얼, 비즈니스, 지적분위기, 이브닝(섹스어필)의 4가지 조건을 제시하고 이것에 따른 색채 감성 이미지가 어떻게 나타나는지를 살펴보았다. 연구결과는 각각의 상황은 일관적인 색채 이미지를 가지고 있을 뿐 아니라, 사람들에게 공통적으로 적용될 수 있는 색채이미지로 표현된다는 것을 밝힐 수 있었다. 특정 환경에 관한 기대는 특징적인 색채이미지로 반영되며, 이런 결과들은 환경색채의 디자인과 구체적인 상황과 맞는 제품의 색조 디자인 등에 직접 활용될 수 있을 것이다.

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A Study on the Sensitive Image of Pattern Applied Color & Formative Types of the Traditional Jokakbo (전통조각보의 색채, 면구성을 응용한 패턴의 감성이미지 연구)

  • Choi, Yoon-Hye;Eun, Young-Ja
    • Fashion & Textile Research Journal
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    • v.6 no.3
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    • pp.266-274
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    • 2004
  • This study is on the sensitive image of pattern expressed in the color & formative types of traditional Jokakbo(scraps of cloth). The object of this research is Korean traditional scraps of cloth in the latter period of Chosun Dynasty. This study is to be classified into 10 formative types like square type 1, square type 2, diagonal type, diamond type, many color striped type, concentric circle type, pinwheel type, vertical line type, cintamani pattern type, and free style type to apply the design of Jokakbo to Korean design. And color group is divided into vivid tone and pale tone. And it constitutes 17 patterns from the combination of these two types. As for the factors of constitution of scraps of cloth, it consists of factors like revelation, attraction, temperature sense, abstract, and rigidity. In the emotional image in the patterns, both vivid tone and pale tone showed dynamic and warm emotion together. Also, the factors of revelation and attraction were evaluated as opposite images, and it evaluated the plain and dim emotion as more attractive emotion. They preferred the pale tone to the vivid tone. They preferred the cintamani pattern in the vivid tone, and the diamond pattern in the pale tone most. From the research result above, this study made the abstract image of scraps of cloth standardized and prepared for a basis to execute it essentially. This research will be used as basic data to make traditional Korean image spotlighted in the world fashion markets as well as it will be helpful to the development of pattern design for the scraps of cloth essentially.

The sensibility evaluation of Tone in Tone combination and Tone on Tone combination (톤 인 톤 배색과 톤 온 톤 배색의 감성 평가)

  • Kim, Ji-Hye
    • Science of Emotion and Sensibility
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    • v.13 no.2
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    • pp.301-308
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    • 2010
  • The sensibility effects of color combinations was studied utilizing tone on tone combination and tone in tone combination. A total of 24 color combinations were rated by 10 college students using Semantic Differential Method. The data was analyzed by using Excel statistics program 2004. Analysis method was factor analysis. Theresults of this study were as follow. Color combinations utilizing tone on tone and color combinations utilizing tone in tone was evaluated a very different impression. Thus these were found to have an influence on sensibility effects of color combinations. In comparison with appearance of color combination using colored paper and that of product to apply to color combination using colored paper, it was showed to be evaluated mostly similar impression. However By characteristic with product, shape, size and texture, appearance of color combination is likely to be evaluated very difference impression. The results of these studies will serve as a basis of color combination image or color design.

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Emotion Recognition and Expression System of Robot Based on 2D Facial Image (2D 얼굴 영상을 이용한 로봇의 감정인식 및 표현시스템)

  • Lee, Dong-Hoon;Sim, Kwee-Bo
    • Journal of Institute of Control, Robotics and Systems
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    • v.13 no.4
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    • pp.371-376
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    • 2007
  • This paper presents an emotion recognition and its expression system of an intelligent robot like a home robot or a service robot. Emotion recognition method in the robot is used by a facial image. We use a motion and a position of many facial features. apply a tracking algorithm to recognize a moving user in the mobile robot and eliminate a skin color of a hand and a background without a facial region by using the facial region detecting algorithm in objecting user image. After normalizer operations are the image enlarge or reduction by distance of the detecting facial region and the image revolution transformation by an angel of a face, the mobile robot can object the facial image of a fixing size. And materialize a multi feature selection algorithm to enable robot to recognize an emotion of user. In this paper, used a multi layer perceptron of Artificial Neural Network(ANN) as a pattern recognition art, and a Back Propagation(BP) algorithm as a learning algorithm. Emotion of user that robot recognized is expressed as a graphic LCD. At this time, change two coordinates as the number of times of emotion expressed in ANN, and change a parameter of facial elements(eyes, eyebrows, mouth) as the change of two coordinates. By materializing the system, expressed the complex emotion of human as the avatar of LCD.

Evaluation of fatigue by Analysis of Relation between Subjective Rating Score and Working Performance with Color Temperature (주관평가와 작업수행도의 상관관계 분석에 의한 조명 색온도에서의 피로도 평가)

  • 양희경;고한우;김묘향;임석기;윤용현
    • Science of Emotion and Sensibility
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    • v.4 no.2
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    • pp.63-68
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    • 2001
  • We purpose to evaluate the fatigue of the error correcting task on monitoring with color temperature 2700 K, 4000 K and 6500 K. Results of questionnaire on subjective feeling of visual fatigue, mental fatigue and concentration. Visual fatigue and mental fatigue level were the lowest, concentration level was the highest and working performance was the best at 2700 K. At 6500 K, mental fatigue level was the highest and concentration level is the lowest. At 4000 K, visual fatigue level was the highest and working performance shown the worst ratio of correcting answers. As results, color temperature 2700 K is the best condition of color temperature to perform the error correcting task on monitoring.

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Classification of Apparel Fabrics according to Rustling Sounds and Their Transformed Colors

  • Choi, Kyeyoun;Kim, Chunjeong;Chung, Hyejin;Cho, Ghilsoo
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.24-29
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    • 2002
  • The purpose of this study was to classify apparel fabrics according to rustling sounds and to analyze their transformed colors and mechanical properties. The rustling sounds of apparel fabrics were recorded and then transformed into colors using Mori's color-transforming program. The specimens were clustered into five groups according to sound properties, and each group was named as 'Silky', 'Crispy', 'Paper-like', 'Worsted', and 'Flaxy', respectively. The Silky consisted of smooth and soft silk fabrics had the lowest value of LPT, $\Delta$f ARC, loudness(z) and sharpness(z). Their transformed colors showed lots of red portion and color counts. The Crispy with crepe fabrics showed relatively low loudness(z) and sharpness(z), but diverse colors and color counts were appeared. The Paper-like showed the highest value of LPT, $\Delta$f and loudness(z). The Worsted composed of wool and wool-like fabrics showed high values of LPT, $\Delta$f loudness(z) and sharpness(z). The transformed colors of the Paper-like and Worsted showed the blue mostly but color counts were less than the others. The Flaxy with rugged flax fabric had the highest fluctuation strength, and their transformed colors showed diversity.

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A Study on Lyricism Expression of Color & Realistic Expression reflected in Oriental Painting of flower & birds (전통화조화의 사실적(寫實的) 표현과 시정적(詩情的) 색채표현)

  • Ha, Yeon-Su
    • Journal of Science of Art and Design
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    • v.10
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    • pp.183-218
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    • 2006
  • Colors change in time corresponding with the value system and aesthetic consciousness of the time. The roles that colors play in painting can be divided into the formative role based on the contrast and harmony of color planes and the aesthetic role expressed by colors to represent the objects. The aesthetic consciousness of the orient starts with the Civility(禮) and Pleasure(樂), which is closely related with restrained or tempered human feelings. In the art world of the orient including poem, painting, and music, what are seen and felt from the objects are not represented in all. Added by the sentiment laid background, the beauty of the orient emphasizes the beauty of restraint and temperance, which has long been the essential aesthetic emotion of the orient. From the very inception of oriental painting, colors had become a symbolic system in which the five colors associated with the philosophy of Yin and Yang and Five Forces were symbolically connected with the four sacred animals of Red Peacock, Black Turtle, Blue Dragon, and White Tiger. In this color system the use of colors was not free from ideological matters, and was further constrained by the limited color production and distribution. Therefore, development in color expression seemed to have been very much limited because of the unavailability and unreadiness of various colors. Studies into the flow in oriental painting show that color expression in oriental painting have changed from symbolic color expression to poetic expression, and then to emotional color expression as the mode of painting changes in time. As oriental painting transformed from the art of religious or ceremonial purpose to one of appreciation, the mast visible change in color expression is the one of realism(simulation). Rooted on the naturalistic color expression of the orient where the fundamental properties of objects were considered mast critical, this realistic color expression depicts the genuine color properties that the objects posses, with many examples in the Flower & Bird Painting prior to the North Sung dynasty. This realistic expression of colors changed as poetic sentiments were fused with painting in later years of the North Sung dynasty, in which a conversion to light ink and light coloring in the use of ink and colors was witnessed, and subjective emotion was intervened and represented. This mode of color expression had established as free and creative coloring with vivid expression of individuality. The fusion of coloring and lyricism was borrowed from the trend in painting after the North Sung dynasty which was mentioned earlier, and from the trend in which painting was fused with poetic sentiments to express the emotion of artists, accompanied with such features as light coloring and compositional change. Here, the lyricism refers to the artist's subjective perspective of the world and expression of it in refined words with certain rhythm, the essence of which is the integration of the artist's ego and the world. The poetic ego projects the emotion and sentiment toward the external objects or assimilates them in order to express the emotion and sentiment of one's own ego in depth and most efficiently. This is closely related with the rationale behind the long-standing tradition of continuous representation of same objects in oriental painting from ancient times to contemporary days. According to the thoughts of the orient, nature was not just an object of expression, but recognized as a personified body, to which the artist projects his or her emotions. The result is the rebirth of meaning in painting, completely different from what the same objects previously represented. This process helps achieve the integration and unity between the objects and the ego. Therefore, this paper discussed the lyrical expression of colors in the works of the author, drawing upon the poetic expression method reflected in the traditional Flower and Bird Painting, one of the painting modes mainly depending on color expression. Based on the related discussion and analysis, it was possible to identify the deep thoughts and the distinctive expression methods of the orient and to address the significance to prioritize the issue of transmission and development of these precious traditions, which will constitute the main identity of the author's future work.

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