• 마케팅과학연구
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• 제8권
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• pp.165-181
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• 2001

인터넷 시대를 맞이하여 섬유/패션산업에서도 이를 시급히 적용하게 되었다. 패션상품은 인터넷의 적용에 있어서도 여러 취약점을 강고 있으나 인터넷이라는 새로운 채널을 통한 섬유/패션산업에서도 성공하는 기업이 늘고 있으며 그 잠재 가능성은 매우 크다 하겠다. 본 연구에서는 인터넷 상거래 시 온라인 응답자와 오프라인 응답자간에 브랜드 인지도에 관해서 차이가 있는지를 확인하고 오프라인 상에서 기업이 갖고 있는 캐주얼 브랜드 인지도의 잠재력과 시장현황을 분석하여 기업에게 제시함으로 인터넷 패션 비즈니스에서 마케팅 전략에 필요한 정보를 제공하고자 하였다. 또한 브랜드 이미지를 조사하여 캐주얼 브랜드 컨셉을 설정하기 위한 자료로 쓰이고자 하였다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1998년도 추계학술발표 논문집
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• pp.273-277
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• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand awareness and analyze brand image and consumer's seeking image. The 700 questionnaires were distributed and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, Duncan's multiple range test, Peason's correlation test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levi" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that "Vov" was best represented for sophisticated 8t trendy brand images, "Storm" for sophisticated brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, preferred design, fashion interest.

• 복식문화연구
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• 제19권5호
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• pp.1088-1101
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• 2011

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

• 한국과학예술포럼
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• 제29권
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• pp.319-331
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• 2017

우리나라는 2015년 기준, 65세 이상 노인인구 비중이 13.1%로써 '고령화 사회(aging society)'에 진입하였으며, OECD 국가 중 인구 고령화 증가율 1위에 이를 정도로 급속한 노인인구 증가를 나타내고 있다. 이에 대한 대비책의 일환으로 한국정부는 2008년 7월, '노인장기요양보험제도를 시행하였고, 이후 2015년까지 노인요양시설의 규모는 무려 220.2%에 이르는 급속한 양적 신장을 나타내고 있다. 이러한 양적 증가에 대하여 환경의 질적 향상에 대한 필요성이 대두되며 색채환경은 가장 효과적인 환경개선의 방법으로 인정받고 있다. 따라서 본 연구는 양적 증가일로에 있는 한국 노인요양시설 환경의 질적 향상을 위하여, 이의 공간적 기능을 지원하는 색채환경을 파악하고, 예비수요자인 고령자들을 대상으로 노인요양시설 색채환경에 대한 의식조사 및 선호색채 조사를 실시하여, 수요자 의식 및 선호경향이 반영된 노인요양시설의 색채환경 계획의 방향 제시를 목적으로 하였다. 이를 위하여 노인요양시설의 정의 및 현황, 선행연구 동향, 그리고 공간기능별과 색채환경을 파악하고, 부산, 경남지역 60대 이상 고령자 총 100명(남자 52명, 여자 48명)을 대상으로 설문조사를 실시하여, 노인요양시설 색채환경에 대한 의식 및 기능별 선호색채를 도출하였다. 본 연구의 결과는 다음과 같다. 첫째, 노인요양시설 색채환경에 대한 '의식조사' 결과로 노인요양시설 선정 시 가장 중요하게 생각하는 요소는 서비스(37%), 의료수준(20%), 위치(19%)의 순으로 나타났으며, 실내색채 계획에 대한 중요성은 대부분 인식하지 못한 것으로 나타났다. 그러나 노인요양시설 실내색채계획에 대한 필요성은, '그렇다'(32%), '매우 그렇다'(25%)의 순으로 나타나 요양시설의 색채도입이 필요함을 시사하고 있다. 둘째, 노인요양시설 실내색채에 대한 설문조사 결과, 거주공간기능(침실)에 대한 선호색상은 R, P, G의 순으로, 간호공간기능(프로그램실)에 대한 선호색상은 G, R, Y의 순으로, 공용공간기능(로비)에 대한 선호색상은 R, G, Y의 순으로 나타나, 전반적으로 R계열의 색상을 선호하는 것으로 나타났다.

• 한국의상디자인학회지
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• 제4권3호
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• pp.17-26
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• 2002

The purpose of this study was to investigate preferences in materials and design types for golf-wear to get some information of consumers. Market research was employed for judgement sampling using non-probability methods. Questionnaires were distributed to 600 golf players at three locations (Kangnam in Seoul, Kangbuk in Seoul, and Kyunggido), and were subjected statistical analysis using the SAS program. The results of this study are as follows: people considered "design/color" the most, "comfort sensation" the second, "brand name" the third when they purchase golf wear. Also we realized that there was a significant difference in brand awareness according to age, gender and area variables.ge, gender and area variables.

• 농촌지도와개발
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• 제24권2호
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• pp.127-142
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• 2017

Recently, the rapidly growing new generation of renewable energy projects has emerged as an artificial building that creates a mix of natural environments and disruption to the environment. It serves as a quality inhibitor for rural landscapes and implies the absence of favorable rural landscape. Therefore, the study looked at the color scheme of residents, visitors, and experts in the village, which changed the color of the landscape, and analyzed the color scheme of residents, visitors, and experts. In order to do so, the village was divided into three types and conducted a survey by the general public and experts. In the case of the survey, residents of the three districts (Yeoju, Dam yang, Jeju) were surveyed for 210 residents, and the survey conducted a survey and analysis of 30 people in the area. As a result, both the general public and experts recognized the color change in the energy business, which resulted in the identification of associations and colors of the village. In addition, the recognition and satisfaction of the current situation showed that the education programs for the public were more important than the professionals, as the public show ed low levels of public awareness. Based on this research, we expect to be able to utilize the plan as a guideline for the project of installing solar panels, which is expected to be implemented in the beginning of the project, and can be used as a guideline for the establishment of the solar panels.

• 패션비즈니스
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• 제7권1호
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• pp.116-134
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• 2003

The beauty industry of today tends to gradually develope as one of the important marketing strategies along with the total fashion sector. Hair color, being one of the factors of hair style, especially builds his or her own image and even becomes the nonverbal communication method which let others know him/herself. Therefore, women's needs and expectations of hair coloring are varied. To meet these need, it is urgent to figure out, most of all, the status of customers' awareness about hair coloring. Thus, in this study, research and analysis on hair coloring were made, focusing on the women utilizing 20 beauty shops in Changwon city. And the goal that this study set is to use as the study material for the hair coloring consulting in the beauty industry and the basic data for marketing in the industry job-sites. The conclusion by the three factors(age, job, monthly income) were as follows: 1. Dandyism was on the 1st order in the reason for coloring hair regardless of age, job, and monthly income. This seems to be speaking for the change of women's awareness of coloring hair. 2. The subject of making decision upon whether she was going to color her hair or not was herself regardless of age, job, and monthly income. Among the people belong to these three factors, brown was the color in overall preference. 3. More than half of those who belong to the three factors were not aware of the hair color, but their senses and interest in the color in vogue were high. 4. In terms of the hair coloring periodic time, many people had $2{\sim}3$months, but it was possible to know that they were interested in improving their images, considering the fact that most of the salaried people had their hair dyed within a month and the people in service job over a month. 5. The acquaintance around me had the strongest effect in collecting information from the people in those three factors and mass media was the next. The results of this study, in my opinion, would help the customers have beautiful and healthy hair and make images of their own by making the hair designers develope professional knowledges and skills on the hair coloring and improve the quality of beauty services.

• 조명전기설비학회논문지
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• 제25권4호
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• pp.7-15
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• 2011

Based on the master plan, this study classified Wonju-si into five major regions and 19 areas by analyzing its night characteristics and deduced problems by analyzing quantitative light distribution of major points at the regions and areas through the measurement of illuminance and luminance and by surveying people's awareness. To develop eco-friendly night environment image of Wonju, Woju's identify was to be created by the planning for the 19 area and improvements for each type. Additionally, detailed items for maintenance were suggested by classifying them into illuminance, color temperature, luminance, lighting display, lighting time, light distribution type, and so forth.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2004년도 학술대회 논문집 정보 및 제어부문
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• pp.19-21
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• 2004

In many cases, human's visual recognition depends on contextual information. We need to use effective feature information for performing vigorous place recognition to illumination, noise, etc. In the existing cases that use edge and color, etc., visual recognition doesn't cope effectively with real environment. To solve this problem, using natural marker, we improve the efficiency of place recognition.

• 한국주거학회논문집
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• 제20권1호
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• pp.19-26
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• 2009

As a response to the recent increase in the Interest in environment friendly interior finishing materials, the purpose of this study is to compare the awareness of environment friendly interior finishing materials between interior designers and housewives, as representatives of two different consumer groups, and to examine how the preferences between them differ. The study participant group for this research consisted of 80 interior designers working in Gwangju, and 166 housewives who were residents of a number of apartments in Gwangju. Self administered questionnaires were provided to the participants and were then collected. Unpaired t-tests and $x^2$ tests were used to compare the prevalence of epidemiological factors and the variables that revealthe awareness and the preference between the two groups. While it was expected that both groups would source information using the internet, the housewives group showed a tendency to also seek advice from others in the selection of environment friendly interior finishing materials. Interior-designers considered the high price and the lack of diverse products as the most serious problems involved in selecting environment friendly interior finishing materials. Interior-designers chose design, color and long-term use, and the method of maintenance as standards by which to choose interior materials in general, while the housewives considered 'environment friendly' as the most important standard. Both groups however favored environment friendly materials. There was no difference between the two groups in terms of their belief in the need to trust a well known brand name and in the importance of a Green-label placed on interior finishing materials such as wallpaper, paint and laminate flooring.