• 한국실내디자인학회논문집
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• 제22권2호
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• pp.131-139
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• 2013

The purpose of this study is to propose a new direction for color schemes of city signages to provide psychological stability to business owners and improve business value. Types of city sign color schemes and Feng Shui awareness of business owners were examined. Color schemes for signs were proposed, reflecting city landscape colors, color perception theory, and the Feng Shui Sangsaeng Sanggeuk theory. Results of the study can be summarized as follows. First, in order to secure colorscape quality of existing city buildings, signs should be small and consist of only three or fewer colors. Second, existing signage colors and the Feng Shui ideas of business owners have something in common with the five traditional cardinal colors. Thus, it can be interpreted that Feng Shui ideas are deeply rooted in the color use awareness of the Korean people. Third, background colors of signages can reflect the idea of innate Sangsaeng according to the Bonmyeonggung of business owners. The concept of acquired Sanggeuk can also be applied to other design elements such as characters. Fourth, as a second choice according to the function of sign, city landscape or preference of business owner, etc., the background color can remain a color of Sangsaeng, while other design elements such as characters can use a color scheme corresponding to Bihwasaek. Fifth, signs can create a statement and stand out using lightness contrast or saturation contrast theories. A variety of sign color schemes are also possible just by altering the lightness and saturation levels.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.119-129
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• 2015

본 연구는 국내 항공사 컬러 아이덴티티의 활용이 소비자의 브랜드 연상에 미치는 영향을 조사하여 브랜드 아이덴티티 확립의 효율성을 재고하는데 있다. 국내 항공사의 컬러 아이덴티티에 따른 소비자의 브랜드 연상과, 항공사 이미지와 컬러 아이덴티티 일치성이 브랜드이미지 형성에 미치는 영향 관계를 파악하였다. 연구 결과로는 국내 항공사 컬러 아이덴티티 활용은 기존 대형항공사의 경우 국적기의 상징적 이미지를 표현하기 위한 전통색채의 활용이 두드러졌고, 신흥 저가항공사의 경우 특정 지역을 기반으로 한 지역항공사라는 점에서 지역색을 컬러 아이덴티티로 활용하고 있다. 컬러 아이덴티티에 대한 브랜드 연상은 항공사이미지 형성에 모두 긍정적인 영향을 미치는 것으로 조사되었다. 항공사 컬러 아이덴티티 활용은 브랜드이미지 일치성을 이루어 소비자 브랜드 연상에 중요한 요소로 작용한다. 기존 선행연구에서 보여 지는 항공사 브랜드에 대한 연구가 인적서비스, 운항관련 요소, 시스템적인 요소로 국한 되어졌다는 점에서 소비자의 감각적 소비성향에 맞춘 새로운 관점의 지속적 연구를 시사하는 바이다.

• 농촌계획
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• 제23권1호
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• pp.31-40
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• 2017

People are making efforts multilaterally to create agricultural landscape beautifully. Still in farming villages, however, large-scale facilities or houses are disharmonized with natural environment because of their outer colors, mostly primary colors, not considering natural environment. The main study is done on experts' color perception. Investigation about perception of color experts ' view according to the existence of the energy business based on the color to set the direction of the rural landscape in the future. The result of the study shows that the image of the rural area is not reflected well, and the symbolic color of the rural landscape is the reverse image according to the energy business. The rural village's image in the future, "Harmonious", "Natural", "Rural" were higher Figure. There were the most important and harmony with nature. Based on such future harmony with nature in the color planning The colors match and is expected to be the color within the scope. Lack of awareness in the current farming town scenery is unsatisfactory. Awareness about the need for further improvement was higher. Therefore, color according to a harmony with nature images in accordance with the type of farming model should be planned.

• 한국의류학회지
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• 제18권1호
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• pp.121-129
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• 1994

A study focused on the implication of the blue and black colors in Korean traditional costume is presented. The presented study shows that the blue color in most of literatures regarding Korean traditional costume implies not only green and blue colors, but also dark blue and black colors. In a broad sense, the blue color implies a color category which includes green, indigo, blue, dark blue and black. On the other hand, the color includes blue, dark blue and black in a narrow sense. The rotor black, however, should not be interpreted as blue and dark blue because it has two bypes of black colors with and without reddish tone. Four reasons that the color blue was understood as the color black were discussed in this paper. The fundamental reason was that the blue color looked like black because of dark shadows. Secondly, there was a difference of color awareness between the color blue in Korea and in China. Thirdly, there was a color difference related to the type of textiles. Finally, other substitutes were used because of the lack of blue dyes.

• 한국의류산업학회지
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• 제16권5호
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• pp.719-729
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• 2014

This study identified factors for purchase motives in regards to the latest trendy color bags as well as ascertained the structural relations of purchasing behavior in regards to purchase motives, purchase type, satisfaction, and repurchase intention. Other purposes examined the differences in purchase motivations, purchase types, satisfaction, and repurchase intention according to consumer characteristics, and provided strategic information on women's bag manufacturers and retailers. A random sampling method collected data based on a survey of Korean women between the ages of 20 and 59 who had purchased the latest trendy color bag. A questionnaire developed by the researcher was distributed to 450 women in 2013. We analyzed 433 questionnaires using the SPSS 18.0 program and AMOS 18.0 program. The summarization of the findings are as follows. First, purchase motives for the latest trendy color bags were classified into 5 factors: awareness-symbolicity, practicality, aesthetic, harmony, and fashionability. Second, aesthetic and harmony showed significant influenceson planned purchases due to an analysis of structural relations between purchase motives for the latest trendy color bags and type of purchase; in addition, awareness-symbolicity, aesthetic and fashionability significantly influenced unplanned purchases. Third, there was no significant influence for planned purchases on satisfaction; however, unplanned purchases showed a significant.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.357-361
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• 2006

The purpose of this study is to provide the basic information and to help producers develop more realistic, idealistic and better environment-friendly interior finishing material by identifying and reducing the awareness and preference about it between the producers and consumers. The following conclusions are based on the above results of analysis. There is a lack of awareness of the environment-friendly interior finishing material and it is urgent to develop the awareness. For the developing the awareness, the government and the authorities concerned have to educate the consumers in order that they choose objective information, have to build information network accessible to them and have to share the reliable information. And in order to get the confidence of consumers, it is necessary to make institutional devices. The scientific study which can be approved in many methods and many NGOs' participation are also needed. Especially in order to meet the consumers' demand, there should be proof of the influence of the interior finishing material on the body and diversity of the design and color of the material.

• 패션비즈니스
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• 제17권5호
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• pp.45-56
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• 2013

This study researches functional arrangements for colors of work clothes - concentrating on the arrangements of lightness - for safety protection of workers at the job sites in the mechanical industry. To conduct such study, blue color (5PB) is selected for the CAD simulations on six arrangements of brightness based on two colors. The brightness ranges are of 5PB color (between 3~7.5) which are measurable by Munsell Conversion, and arrangements on lightness consisting of one arrangement of high lightness-gap, two of medium lightness-gap, and three of low lightness-gap. To analyze the data of color values after applying arrangements of lightness and to evaluate the levels of awareness regarding arrangements, the NCS colorimetric is being applied. Color palettes are based on the NCS notations, and then marked with color triangles. After evaluation, the visibility proves to be high when the arrangements contain high lightness at the top and bottom, and the arrangements with higher lightness-gap show higher effects in safety. Since this study tends to check factors of lightness, the other color factors were limited. Therefore, in order to apply these results at the job sites, integrated applications of such results will be very useful for developing safe working clothes in the future.

• 한국식생활문화학회지
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• 제20권2호
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• pp.261-272
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• 2005

The color and its coordination should intensify the customer's memory and awareness in a brand website, through the consistent communication strategy by which a variety of brand identification in the offline could be expressed efficiently. We evaluated top 5 brand-valuable family restaurants in this study, how they made the best use of the website as a new communication channel, and how they constructed the brand identification by the coloring of a website. We found out that they employed colors with a dynamic and lilting feelings matching the concept of a family restaurant. In addition, A color scheme was well designed for the specific character of a brand, though web-safe colors were seldom employed. This report can be a guide to a corporation for the color and its coordination in the website, when existing brand images need to be intensified and enhanced, or when a new brand image need to be constructed.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2011년도 춘계학술대회
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• pp.615-616
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• 2011

세상에는 수많은 색들이 존재하고, 이 색들은 인간에게 항상 어떠한 시그널 혹은 사인을 보내고 있다. 본 논문에서는 이러한 색의 기호와 사람의 성격에 대해 알아보고자 한다. 인간은 무의식적으로 색에 반응하게 되고 색의 영향을 받고 있다. 이러한 색들이 우리 인간에게 주는 효과나 파장은 굉장히 크다. 색을 보고 분위기가 좋아지거나 가라앉거나 하고 또 밝아지거나 나아지기도 한다. 즉, 인간은 빛으로부터 색이 주는 전갈을 알아듣는다. 전갈을 인식하거나 자각하여 받아들인다면 색이 지닌 일반적인 뜻을 알 수 있고, 보다 효과적으로 색을 사용할 줄도 안다.

• 한국의상디자인학회지
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• 제15권2호
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• pp.109-121
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• 2013

Modern Hanbok uses newly different color coordination based on traditional color coordination and symbolic meaning. Thus, this study would investigate the aspects of color coordination and symbolic meaning and present the characteristics of Hanbok as the data of corresponding period in the modern times. In order to investigate recent trend of preferred colors and color coordination of Hanbok, this study focused on the period of 2005~2010. When analyzing colors of Jegori(jacket), Wh, Y, B, YG, P and Gy series are shown in order. For trends for color of Chima(skirt), Pk, R, P, Gy and Bk series are shown in order. When you look into the color coordination of skirt and jacket on whole, color coordination of Pk-Wh represents the highest frequency. Color coordinations of Pk-Y, Pk-B, R-Y, R-G and Pk-G are followed in order. Color coordinations of R-YG, Bk-Wh, O-Y, P-Wh, Pk-YG, Gy-Y, R-Wh series and Gy-Wh are followed in order. When looking into characteristics of overall color coordination of Hanbok, it was shown that there were many opportunities to meet a variety of culture and various colors had emerged depending on individual taste and skin color in the modern times within the framework of basic colors of woman's 'Nokeuihongsang'(Green upper garment and red skirt) R-G, Y series, which are traditionally inherited. In addition, unlike existing traditional color coordination of five elements in the past, P, Gy and Bk series of color appeared in the skirt and Jacket. It could be affected by fashionable drama and films at that time and newly attempted colors ahead of fashion were reflected on the magazine. Therefore, it implied that it naturally gave new awareness of colors to the general public and the width of selection of colors became diverse.