• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.3
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• pp.19-29
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• 2010

A marketing model is changed from a customer acquisition to customer retention and it is being moved to a way that enhances the quality of customer interaction to add value to our customers. Such personalization is emerging from this background. The Web site is accelerate the adoption of a personalization, and in contrast to the rapid growth of data, quantitative analytical experience is required. For the automated analysis of large amounts of data and the results must be passed in real time of personalization has been interested in technical problems. A recommendation algorithm is an algorithm for the implementation of personalization, which predict whether the customer preferences and purchasing using the database with new customers interested or likely to purchase. As recommended number of users increases, the algorithm increases recommendation time is the problem. In this paper, to solve this problem, a recommendation system based on clustering and dimensionality reduction is proposed. First, clusters customers with such an orientation, then shrink the dimensions of the relationship between customers to low dimensional space. Because finding neighbors for recommendations is performed at low dimensional space, the computation time is greatly reduced.

• Journal of the Korea Society of Computer and Information
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• v.16 no.4
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• pp.159-168
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• 2011

As e-commerce and social media service evolves, studies on recommender systems advance, especially concerning the application of collective intelligence to personalized custom service. With the development of smartphones and mobile environment, studies on customized service are accelerated despite physical limitations of mobile devices. A typical example is combined with location-based services. In this study, we propose a recommender system using movie genre similarity and preferred genres. A profile of movie genre similarity is generated and designed to provide related service in mobile experimental environment before prototyping and testing with data from MovieLens.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.282-289
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• 2008

Although there were some technological developments in improving the collaborative filtering, they have yet to fully reflect the actual relation of the items. In this paper, we propose the recommendation system using associative web document classification by word frequency and ${\alpha}$-cut to address the short comings of the collaborative filtering. The proposed method extracts words from web documents through the morpheme analysis and accumulates the weight of term frequency. It makes associative rules and applies the weight of term frequency to its confidence by using Apriori algorithm. And it calculates the similarity among the words using the hypergraph partition. Lastly, it classifies related web document by using ${\alpha}$-cut and calculates similarity by using adjusted cosine similarity. The results show that the proposed method significantly outperforms the existing methods.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.47 no.4
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• pp.11-17
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• 2010

In this paper, we propose a recommendation system for supporting self-directed programming language education. The system is a recommendation system using collaborative filtering based on learners' level and stage. In this study, we design a recommendation system which uses collaborative filtering based on learners' profile of their level and correlation profile between learning topics in order to increase self-directed learning effects when students plan their learning process in e-learning environment. This system provides a way for solving a difficult problem, that is providing programming problems based on problem solving ability, in the programming language education system. As a result, it will contribute to improve the quality of education by providing appropriate programming problems in learner"s level and e-learning environment based on teaching and learning method to encourage self-directed learning.

• Journal of Intelligence and Information Systems
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• v.9 no.3
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• pp.117-135
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• 2003

This study is to propose a procedure solving scale problem of traditional collaborative filtering (CF) approach. The CF approach generally uses some similarity measures like correlation coefficient. So, as the user of the Website increases, the complexity of computation increases exponentially. To solve the scale problem, this study suggests a clustering model-based approach using Self-Organizing Map (SOM) and RFM (Recency, Frequency, Momentary) method. SOM clusters users into some user groups. The preference score of each item in a group is computed using RFM method. The items are sorted and stored in their preference score order. If an active user logins in the system, SOM determines a user group according to the user's characteristics. And the system recommends items to the user using the stored information for the group. If the user evaluates the recommended items, the system determines whether it will be updated or not. Experimental results applied to MovieLens dataset show that the proposed method outperforms than the traditional CF method comparatively in the recommendation performance and the computation complexity.

• Journal of the Korean Society for information Management
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• v.40 no.2
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• pp.59-80
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• 2023

Traditional models for categorizing researcher types have mostly utilized research output metrics. This study proposes a new model that classifies researchers based on the characteristics of research collaboration. The model uses only research collaboration indicators and does not rely on citation data, taking into account that citation impact is related to collaborative research. The model categorizes researchers into four types based on their collaborative research pattern and scope: Sparse & Wide (SW) type, Dense & Wide (DW) type, Dense & Narrow (DN) type, Sparse & Narrow (SN) type. When applied to the quantum metrology field, the proposed model was statistically verified to show differences in citation indicators and co-author network indicators according to the classified researcher types. The proposed researcher type classification model does not require citation information. Therefore, it is expected to be widely used in research management policies and research support services.

• Journal of Intelligence and Information Systems
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• v.20 no.4
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• pp.107-120
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• 2014

This study proposes a novel recommender system using the structural hole analysis to reflect qualitative and emotional information in recommendation process. Although collaborative filtering (CF) is known as the most popular recommendation algorithm, it has some limitations including scalability and sparsity problems. The scalability problem arises when the volume of users and items become quite large. It means that CF cannot scale up due to large computation time for finding neighbors from the user-item matrix as the number of users and items increases in real-world e-commerce sites. Sparsity is a common problem of most recommender systems due to the fact that users generally evaluate only a small portion of the whole items. In addition, the cold-start problem is the special case of the sparsity problem when users or items newly added to the system with no ratings at all. When the user's preference evaluation data is sparse, two users or items are unlikely to have common ratings, and finally, CF will predict ratings using a very limited number of similar users. Moreover, it may produces biased recommendations because similarity weights may be estimated using only a small portion of rating data. In this study, we suggest a novel limitation of the conventional CF. The limitation is that CF does not consider qualitative and emotional information about users in the recommendation process because it only utilizes user's preference scores of the user-item matrix. To address this novel limitation, this study proposes cluster-indexing CF model with the structural hole analysis for recommendations. In general, the structural hole means a location which connects two separate actors without any redundant connections in the network. The actor who occupies the structural hole can easily access to non-redundant, various and fresh information. Therefore, the actor who occupies the structural hole may be a important person in the focal network and he or she may be the representative person in the focal subgroup in the network. Thus, his or her characteristics may represent the general characteristics of the users in the focal subgroup. In this sense, we can distinguish friends and strangers of the focal user utilizing the structural hole analysis. This study uses the structural hole analysis to select structural holes in subgroups as an initial seeds for a cluster analysis. First, we gather data about users' preference ratings for items and their social network information. For gathering research data, we develop a data collection system. Then, we perform structural hole analysis and find structural holes of social network. Next, we use these structural holes as cluster centroids for the clustering algorithm. Finally, this study makes recommendations using CF within user's cluster, and compare the recommendation performances of comparative models. For implementing experiments of the proposed model, we composite the experimental results from two experiments. The first experiment is the structural hole analysis. For the first one, this study employs a software package for the analysis of social network data - UCINET version 6. The second one is for performing modified clustering, and CF using the result of the cluster analysis. We develop an experimental system using VBA (Visual Basic for Application) of Microsoft Excel 2007 for the second one. This study designs to analyzing clustering based on a novel similarity measure - Pearson correlation between user preference rating vectors for the modified clustering experiment. In addition, this study uses 'all-but-one' approach for the CF experiment. In order to validate the effectiveness of our proposed model, we apply three comparative types of CF models to the same dataset. The experimental results show that the proposed model outperforms the other comparative models. In especial, the proposed model significantly performs better than two comparative modes with the cluster analysis from the statistical significance test. However, the difference between the proposed model and the naive model does not have statistical significance.

• Journal of KIISE:Software and Applications
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• v.29 no.4
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• pp.248-257
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• 2002

Clustering is a method for grouping objects with similar properties into a same cluster. SVD(Singular Value Decomposition) is known as an efficient preprocessing method for clustering because of dimension reduction and noise elimination for a high dimensional and sparse data set like E-Commerce data set. However, it is hard to evaluate the worth of original attributes because of information loss of a converted data set by SVD. This research proposes a cluster feature selection method, called ENTROPY-SVD, to find important attributes for each cluster based on entropy weighting and SVD. Using SVD, one can take advantage of the latent structures in the association of attributes with similar objects and, using entropy weighting one can find highly dense attributes for each cluster. This paper also proposes a model-based collaborative filtering recommendation system with ENTROPY-SVD, called CFS-CF and evaluates its efficiency and utilization.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.2
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• pp.277-284
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• 2017

In a flood of information, most users will want to get a proper recommendation. If a recommender system fails to give appropriate contents, then quality of experience (QoE) will be drastically decreased. In this paper, we propose a recommender system based on the intra-cluster users' item preference for improving recommendation accuracy indices such as precision, recall, and F1 score. To this end, first, users are divided into several clusters based on the actual rating data and Pearson correlation coefficient (PCC). Afterwards, we give each item an advantage/disadvantage according to the preference tendency by users within the same cluster. Specifically, an item will be received an advantage/disadvantage when the item which has been averagely rated by other users within the same cluster is above/below a predefined threshold. The proposed algorithm shows a statistically significant performance improvement over the item-based collaborative filtering algorithm with no clustering in terms of recommendation accuracy indices such as precision, recall, and F1 score.

• Proceedings of the Korean Information Science Society Conference
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• 1999.10b
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• pp.75-77
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• 1999

정보추천 시스템은 사용자가 어떤 정보를 선호하는지를 식별함으로써 산재한 정보 중에서 적절한 정보만을 제공하는 것을 목표로 한다. 이러한 정보추천 시스템에서 사용되는 정보여과 기술에는 내용기반 여과와 협력적 여과가 있다. 기존의 협력적 정보여과 기술은 선호도를 적게 제시한 사용자에게 정보를 추천하기 어렵고, 동일한 상품 정보에 대해서 사용자의 평가가 없을 경우 사용자간의 유사성을 판단하기 어려운 단점이 있다. 본 논문은 SVD (Singular Value Decomposition)를 통해 사용자 프로파일을 정량화함으로써 사용자 선호도 행렬로부터 숨어있는 의미정보를 추출하여 동일한 정보에 대해 선호도를 평가해야 한다는 단점을 극복한다. 이때, 사용자 프로파일 벡터를 비감독 학습 알고리즘인 SOM (Self0Organizing Map)으로 클러스터링하여 사용자를 분류하고, 정보추천은 사용자 그룹간에서 이루어지며 Pearson correlation 알고리즘을 이용한다. 기존의 방법과 비교한 결과, 제안한 방법이 새로운 사용자에 대해서도 적절한 정보를 추천할 수 있음을 볼 수 있었다.