• Title/Summary/Keyword: Cognitive trust

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The Effects of Perceived Justice of Service Recovery Efforts on the Customer Relationship Performance in Mobile Social Commerce (모바일 소셜 커머스에서 서비스 회복 노력의 공정성이 대고객 관계성과에 미치는 영향)

  • Yoon, In-Hwan;Lee, Hee-Sang
    • Journal of Digital Convergence
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    • v.14 no.4
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    • pp.267-276
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    • 2016
  • This paper aims to examine the effects of perceived justice of service recovery efforts on the customer relationship performance in mobile social commerce. To this end, we classified cognitive-affective trusts and post-recovery satisfaction into the customer relationship performance. This research employs a field survey of customers who experienced service failures in mobile social commerce and a covariance structural model analysis in order to test hypotheses of our research model. The findings present that all justices of service recovery efforts positively affect the cognitive trust, whereas the only procedural justice significantly influences the affective trust. In addition, the results show that cognitive-affective trusts have a positive effect on the post-recovery satisfaction. Our results suggest practical implications that are used to help managers maintain and improve relations with the customers who experienced service failures and to increase the post-recovery satisfaction.

Effect of Information Sharing on Dimensions of Trust and Logistics Performance

  • Changjoon LEE;Young-Kyou HA
    • Journal of Distribution Science
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    • v.22 no.6
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    • pp.123-131
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    • 2024
  • Purpose: This study aims to empirically analyze the effect of information sharing on the two dimensions of trust and logistics performance in the relationship between firms in the supply chain. Research design, data and methodology: In this study, information sharing is a variable for information competency of the entire supply chain. Moreover, we classified trust into quantitative and qualitative trust and analyzed the two paths through which information sharing reaches logistics performance. To examine these correlations, we conducted a survey among professionals in supply chain-related departments in South Korea. Based on 350 completed questionnaires, we tested the hypotheses with structural equation modeling using SPSS 18.0 and AMOS 18.0. Results: We found that information sharing has a significant positive effect on trust and logistics performance, which is a typical index of supply chain performance. These results show that information itself is considered a partner to a firm's competencies in operating the supply chain and plays a major role in forming the other's competencies and trust for the present and future. Conclusions: As these competencies and trust consequentially affect logistics performance, supply chain managers must pay attention to the importance of information competency and consider ways of promoting it to improve logistics performance across the entire supply chain.

A Research on the Transference of Trust from Service Provider to MyData Banking Service (서비스 제공 기업에 대한 신뢰가 금융 마이데이터 서비스에 전이되는 현상에 관한 연구)

  • Ah Ro Kum;Jung Hoon Lee;Yun A Yeo
    • Journal of Information Technology Services
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    • v.23 no.1
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    • pp.97-121
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    • 2024
  • As data usage grows in importance, ensuring individual control over personal information becomes critical. The emergence of the 'MyData' concept addresses this, particularly in financial services. Although the institutional and technological framework for financial MyData services is in place, there's a need to establish consumer understanding and perception of its usefulness and safety for successful activation. This study focuses on investigating the impact of trust on the intention to use the new mobile banking service, financial MyData. This study has three objectives. Firstly, to analyze whether trust in financial MyData services and trust in financial MyData service providers affect the intention to use financial MyData services. Secondly, to analyze the process of forming trust in financial MyData services based on the phenomenon of transferring trust in service providers to trust in services. Thirdly, to identify the process by which trust transfer occurs between service providers and financial MyData services. Ultimately, the goal of this study is to promote the intention to use financial MyData services based on the concept of trust and to activate these services. In summary, this study emphasizes the significance of trust in financial MyData services, exploring its impact on user intention and the transfer of trust from providers to services. By promoting consumer trust, the research aims to contribute to the activation of financial MyData services.

The Role of Multi-dimensional Institutional Mechanisms in Building Trust on Online Marketplaces (온라인 마켓플레이스의 신뢰 형성과 다차원적 제도적 메커니즘의 역할)

  • Roh, Yoon Ho;Ok, Seok Jae
    • The Journal of Information Systems
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    • v.30 no.2
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    • pp.165-188
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    • 2021
  • Purpose This study was conducted to identify the multidimensional role of institutional mechanisms in the linear relationship of satisfaction, trust and repurchase intention, which are used as an important concept in the research of e-commerce. To this end, a research model was proposed by combining concepts which are the concept of perceived effectiveness of institutional mechanisms for overall e-commerce environment(e.g., PEEIM) and the concep of perceived effectiveness of institutional structures(e.g., PEIS) of a specific marketplace based on the social cognitive theory. Design/methodology/approach This study was conducted by dividing the data into two groups to identify institutional mechanisms and trust-building relationships according to the institutional contexts inherent in e-commerce. The institutional contexts were set up for the top two online companies and the bottom two online companies according to the results of the open market brand assessment from 2018 to 2019 in South Korea. Findings The result of this study found that PEIS had a direct impact on trust in both high and low groups respectively whereas PEEIM presented different paradoxical results in high and low groups. In the relationship between the satisfaction and the trust in the vendor of the high group, PEEIM showed negative moderating effects but in the relationship between the trust and the repurchase intention of the low group PEEIM showed positive moderating effects.

The Study on Social Capital and Community Sense Formation for the Sustainability of Fashion Social Enterprises (패션 사회적 기업의 지속가능성을 위한 사회적 자본 및 공동체의식 형성에 대한 연구)

  • Na, Younkue
    • Journal of Fashion Business
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    • v.19 no.5
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    • pp.157-174
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    • 2015
  • This research intends to observe the effects of social capital regarding fashion social enterprises on the community sense of participating consumers, and verify the relationship of the effects that such social capital and community sense have on sustainability formation variable(shared values, suitability of values, behavioral flow, cognitive belief and long-term relationship orientation) of social enterprises. For such analysis, a sample of 400 consumers with experience of purchasing products of fashion social enterprises more than once was utilized, and path analysis was conducted utilizing AMOS 20.0. As a result of this research, first, information sharing, social participation among the characteristic factors of social enterprises' social capital had a meaningful impact on shared values, and self-pursuit and significance meaningfully affected the suitability of values. Second, mutual influence, sense of belonging, satisfaction of needs and emotional bond among the characteristic factors of community sense between social enterprises and consumers meaningfully affected shared values, whereas mutual influence, sense of belonging and emotional bond substantially influenced suitability of values. Third, shared values and suitability of values affected the relationship between behavioral flow and cognitive trust, and behavioral flow and cognitive trust both had meaningful impact on long-term relationship orientation.

Relationship between Organizational Culture, Organizational Trust and Organizational Performance of Special Guard Organization (특수경비조직의 조직문화와 조직신뢰 및 조직성과의 관계)

  • Kim, Hyo-Joon
    • Korean Security Journal
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    • no.29
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    • pp.59-86
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    • 2011
  • The purpose of this study is to investigate the relationship between organizational culture, organizational trust and organizational performance of special guard organization. This study had selected special guards from 4 different private guard companies which are in Seoul area on March 2011. Using Judgement Sampling, 161 samples were drawn for the use of final analysis. Questionnaire used in this study was consisted of the total 42 question, and executed frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, path analysis by SPSSWIN 18.0. The Cronbach's ${\alpha}$ value which represents the reliability of the survey came out to be over .592. The results are following: First, the organizational culture of special guard organization affects organizational trust. That is, when a developmental, reasonable, consensual and hierarchical culture is activated, cognitive emotional and behavioral trust is increased. Second, organizational culture of special guard organization affects organizational performance. That is, when a reasonable and consensual culture is activated, job-satisfaction becomes higher. On the other hand, when a developmental, reasonable and hierarchical culture is activated, organizational flow becomes higher. Third, organizational trust of special guard organization affects organizational performance. That is, when a cognitive emotional and behavioral trust works highly, job-satisfaction and organizational flow is increased. Fourth, Special security organization's organizational culture affects as a result in organization result. As well as organizational culture exerts direct influence on organization outcome, I exert effect that is indirect in organization outcome through action trust which is low rank factor of organization trust.

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A Study on Gender Difference in Antecedents of Trust and Continuance Intention to Purchase Voice Speakers

  • Youness EL Mezzi;Nicole Agnieszka Rydz;Kyung Jin Cha
    • Asia pacific journal of information systems
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    • v.30 no.3
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    • pp.614-635
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    • 2020
  • This study aims at understanding gender difference in trust and the related factors affecting the intention to purchase voice speakers VS. VS are one of the innovations that are emerging at a fast pace in the market. Although it seems to be widely embraced by both genders, people do not intend to use them in some cases due to a lack of trust and the rumors circling these types of technologies. Nevertheless, there are particular barriers to the acceptance of VS technology between females and males due to unfamiliarity with the effective components of such technologies. Therefore, assuming that increasing the knowledge-based familiarity with an effective technique is essential for accepting it. So far, only little is known about VS and its concepts to increase the familiarity and, as a consequence, the acceptance of effective technology. Technology adoption in gender has been studied for many years, and there are many general models in the literature describing it. However, having more customized models for emerging technologies upon their features seems necessary. This study is based on Theory of Reasoned Action and trust-based acceptance which provides a background for understanding the relationships between beliefs, attitude, intentions, and subject norms and how it's affecting gender trust in VS. The statistical analysis results indicate that perceived system quality and perceived interaction quality have stronger influences on trust for males, while privacy concern and emotional trust have stronger influences on trust for females with the intention of purchase for both genders. Our study can be beneficial for future research in the areas of Perceived risk and Perceived utility and behavioral intention to use and human-technology interaction and psychology.

Effects of Trust and Cognitive Absorption on Smart Phone Use and User Satisfaction (신뢰와 인지적 몰입 매개변수가 스마트폰의 사용과 만족도에 미치는 영향 분석)

  • Lee, Bong-Gyou;Yeo, Yoon-Ki;Kim, Ki-Youn;Lee, Jong-Hoon
    • The KIPS Transactions:PartD
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    • v.17D no.6
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    • pp.471-480
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    • 2010
  • The purpose of this study is to explore determinants which affect the significant increase in the user acceptance of smart phone. This study also analyzes the effect of each variable on the actual acceptance by empirical methods. In this study, first, the system quality and the service quality are defined as independent variables based on developed IS success model of DeLone & McLean(2003). Second, we proposed the research model by providing trust and perceptual immersion as intermediate variables, and user satisfaction and actual use as dependent variables by the proceeding research for accepting information technology and new service. Third, the statistical analysis is conducted by surveying to 200 smart phone users for verifying a validity of research models and hypotheses. As a result, almost hypotheses are accepted in confidence interval except for the hypothesis between security and trust variable.

A Study on the Message Framing Types of Sustainable Marketing Campaigns of Luxury Impacting Perceived Consumer Effectiveness and Brand Trust (럭셔리 패션 브랜드의 지속가능 마케팅에서 메시지 프레이밍 유형이 지각된 소비자 효과성과 브랜드 신뢰에 미치는 영향 연구)

  • Min-Jung Kim;Eun-Jung Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.245-252
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    • 2024
  • This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

Relationships between Children's Friendship Quality, Self-Perception and School Adjustment (아동의 친한 친구와의 관계와 자아지각 및 학교적응과의 관계)

  • Moon, Eun Jung;Sim, Hee Og
    • Korean Journal of Child Studies
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    • v.22 no.4
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    • pp.99-113
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    • 2001
  • In this study of the relationships between quality of children's friendships, their self-perception and school adjustment, 434 4th, 5th, and 6th graders replied to a series of questionnaires. Girls reported higher levels of quality of friendship in the areas of emotional security, help, intimacy, and acknowledgement than boys. Boys showed higher levels of self-perception in cognitive competence, athletic ability and social acceptance than girls. Positive friendship quality and friendship satisfaction were related to self-perception and school adjustment. Variables that influenced school adjustment were social behavior, cognitive competence, global self-worth, pleasure in companionship, and athletic ability. For boys, variables which influenced school adjustment were social behavior, cognitive competence, pleasure in companionship, and global self-worth. For girls, the variables were global self-worth, cognitive competence, trust, social behavior, and athletic ability.

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